This document provides information about Facebook fan pages for businesses. It discusses why businesses need a fan page, what fan pages can do for exposure and marketing, that they are free to set up, how to get custom URLs and fans, what types of content to post, and examples of successful fan pages. It also summarizes recent changes to the Facebook fan page layout, including new features like photos at the top, using Facebook as the page, wall filters, email notifications, featured pages and admins, and mutual connections. Resources for learning more about using fan pages are also listed.

1. Welcome to the
LINC Up!
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2. Facebook Fan Pages
• Why do you need one?
• What can it do for your business?
• How much does it cost?
• How do you get a custom URL?
• How do I get fans?
• What do I post?
• Examples
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• Recent changes

3. Why do you need one?
• It’s is a great marketing tool that is user friendly
for you and your audience
• A way to connect with your existing clients as well
as fi di new ones
finding
• People on Facebook
– More than 500 million active users
M th illi ti
– 50% of active users log on to Facebook daily
– Average user has 130 friends
– People spend over 700 billion minutes per month on
Facebook

4. What can it do for your business?
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• Exposure-
– There are over 900 million objects that p p interact
j people
with (pages, groups, events and community pages)
– Average user is connected to 80 community pages,
groups and events
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– More than 30 billion pieces of content (web links, news
stories, blog p , notes, p
, g posts, , photo albums, etc.) shared
, )
each month
• You can add applications, events, a blog, a
shopping cart, link to Twitter and more
They tell two friends

5. How much does it cost?
• It’s FREE!!
• Yes really, it s free!
Yes, really it’s

6. How do I get a custom URL?
• You need 25 fans or more to get a custom URL
• Any page administrator can choose the custom
user name after 25 fans by clicking this link
– http://www.facebook.com/username
• A great way to share your Facebook presence
in a concise way

7. How do I get fans?
• Add a link on your signature line
• Post a message on your personal Facebook wall including a
g y p g
link to your business page
• Share your page with groups you are part of and offer link
exchanges with other members
• Send emails to your data base letting them know you have
a Facebook page
• Add a link to every page on your website
• Promote to your Twitter followers
• Have a contest or giveaway (be sure to follow the Facebook contest rules)
• Have GREAT content and be active!

8. Contest Example

9. What do I post?
“The fan pages that are doing it right are the ones
p g g g
that are actively engaging with their fans. These
pages have creative content, two-way
communication,
communication active discussion boards videos
boards,
and images, and a fun and casual tone to match
the medium…… know your audience, provide
quality, regular content, encourage di
lit l t t discussion and
i d
engagement, and you must not take yourself too
seriously.
y
Mashable- June 16, 2009 by Callan Green

10. Examples
• dotdot interactive
• Authentic Beauty
• Oana Hogrefe Photography
O f h h
• Joyful Heart Designs
• Megha Success
• Mari Smith

11. New Layout to Facebook Fan Pages

12. So What’s New?
What s
• Photos at the top: The most recent photos that you post to the Wall of a Page you
admin, or photos you tag your Page in, will appear here. This area will not include
any photos posted by people who like your Page
Page.
• Use Facebook as your Page: You will be able to receive notifications for your
Page, view a News Feed for your Page, and like and post on other Pages as your
Page.
Page
• Wall filters: Pages now have two publicly visible Wall filters-"Posts by Page" and
"Everyone." When viewing a Page Wall with the "Everyone" filter, the most
engaging posts will appear at the top (i.e., posts will not appear in chronological
(i e
order). Page admins will be able to view additional filters-"Most Recent" and
"Hidden Posts.“
• Email notifications: You can opt to receive notifications when people post or
comment on your Page.

13. So What’s New?
What s
• Featured Pages and admins: You can feature other Pages
your Page likes, or admins of your Page in the new "Likes"
likes Page, Likes
and "Page Owners" sections on the left side of your Page.
• Mutual connections: When people visit your Page, they will
be able to view friends who also like your Page as well as
Page,
other Pages that both they and your Page like.
• Navigation: The content that you formerly accessed by
clicking the tabs at the top of your Page can now be found in
the column underneath your Page profile picture. The text in
the box that used to appear in the box underneath your
Page profile picture will now appear in the Info tab.
• Profile picture size: The profile picture size for Pages has
been adjusted from 200x600 to 180x540.

14. Tour of New Fan Page Layout
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15. Questions?
or
Tips to Share?

16. Resources
• Ladies Who Launch
– http://www.ladieswholaunch.com/classes/1839/Mastering-Your-
Business-Presence-On-Facebook-Using-Fans-Pages-Amp-Groups
Business Presence On Facebook Using Fans Pages Amp Groups
• Social Fresh
– http://socialfresh.com/12-new-facebook-content-
p // /
tactics/
• Vocus
– http //www vocus com/wp/
http://www.vocus.com/wp/
• Hub Spot
– http://www.hubspot.com/
• Wildfire
– http://blog.wildfireapp.com/