Conversational marketing involves engaging customers through dialogue on various platforms to build relationships. It utilizes tools like SMS, Twitter, Facebook, marketing automation, live chat and social media engagement to start conversations. Done effectively through listening to customers and gently engaging them, this can have a strong positive effect on business goals like increasing brand awareness, sales and customer satisfaction.

1. Conversational MarketingConversational Marketing
http://www.etched.com.au/social-media-getting-the-community-on-your-side/

2. Conversational
marketing
is not only about
dialogue in classical
understanding,
but it’s also about
creating your own type
of strategy to engage
the customers.
It is a kind of innovative
tool as it included many
real-time abilities.
But it’s still about old
generation.
http://nocmo.com/conversation-marketing-right-place-right-time/

3. SMS
It is the most popular
distribution channel of
information ever.
There are 2 reasons
WHY you need to use it:
the convenience
the popularity.
According to the
EMarketer, the number of
smartphone users is
forecasted to reach 2.16
billion across the globe.
http://www.dickinsondigital.com/

4. TwitterTwitter
It’s a popular social media platform mostly known
for its tweets which is expected to have a growing
lead base. According to Twitter research, they
have the highest conversion rate of advertising
messages - 3-5 %
http://trends.e-strategyblog.com/2014/06/10/twitter-users-growth-rate-forecast-2012-2018/19564

5. FacebookFacebook
One of the most familiar social media sites that is the major
ability for B2B and B2C marketing strategies. According to
Facebook statistics, mobile monthly active users reached
1.57 billion. Using the Messenger platform, you may answer
the questions, advertising the product, sale them online.

6. http://zipitheory.blogspot.com/

7. Marketing
Automation
It has a huge impact on the 1:1 dialogue. Talking about
sales regarding the value of lead nurturing and lead
scoring, you have an ability to talk with each of them
personally – use it as a strategy for business.

8. Live Chat
When it comes to live
chat, it is not only about
nurturing your leads,
but also increasing the
number of your reposts.
All you need to do - ask
them kindly to do it.
But if you do it gently
with no pushing on
them, this strategy will
have a strong effect.
http://www.elanceit.com/os-online-livechat-support.html

9. Dunkin Donuts
Let’s see how Dunkin
Donuts plays well with
Twitter, where they’re
asking their customers
to choose one of the
new product.
Just one question - and
as a result there are
many replies from the
customers.

10. Listen to your customer
Conversational marketing provides you real
opportunities to control your results and
experimentation.
Day by day, we see conversations
becoming the crucial part of almost every
marketing strategy as your customers
expect from you to listen to them and
appreciate their time and attention.
Do not repeat mistakes of your competitors.
And remember marketing is conversation.