This document provides a summary of 127 marketing, sales, and productivity tools organized into different categories such as marketing automation, SEO, social media, content creation, analytics, and more. It introduces 8 top marketing automation platforms and provides 1-2 sentences on each. The rest of the tools are similarly summarized under their respective categories with the tool name and a brief 1-sentence description. The document aims to be a comprehensive yet concise list of digital marketing and sales tools for users.
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
A framework for data traffic in cognitive radio net works using trusted token...eSAT Publishing House
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
The Rivers of Information process is the streamlining of information into one’s knowledge growth. This can be through any informational source including digital and social sources. Here are a number of tools, many of them inexpensive or free, you can use to create your own rivers. For information on developing a Rivers of Information your organization please visit: fpov.com/rivers-of-information/
20 Resources Every Marketer Should BookmarkHubSpot
Get a glimpse at 20 of the 151 marketing-related blogs, tools, articles, and other resources we collected and organized into a downloadable HTML file you can import into your favorite browser. Get your bookmarks here: http://hub.am/1fIkXHl
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
A framework for data traffic in cognitive radio net works using trusted token...eSAT Publishing House
IJRET : International Journal of Research in Engineering and Technology is an international peer reviewed, online journal published by eSAT Publishing House for the enhancement of research in various disciplines of Engineering and Technology. The aim and scope of the journal is to provide an academic medium and an important reference for the advancement and dissemination of research results that support high-level learning, teaching and research in the fields of Engineering and Technology. We bring together Scientists, Academician, Field Engineers, Scholars and Students of related fields of Engineering and Technology
Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
The Rivers of Information process is the streamlining of information into one’s knowledge growth. This can be through any informational source including digital and social sources. Here are a number of tools, many of them inexpensive or free, you can use to create your own rivers. For information on developing a Rivers of Information your organization please visit: fpov.com/rivers-of-information/
20 Resources Every Marketer Should BookmarkHubSpot
Get a glimpse at 20 of the 151 marketing-related blogs, tools, articles, and other resources we collected and organized into a downloadable HTML file you can import into your favorite browser. Get your bookmarks here: http://hub.am/1fIkXHl
https://video.whitehat-seo.co.uk/london-hug-presentation-human
Tamara, Head of Content and design at Whitehat is exploring the crossroads of human creativity and AI in modern content creation.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
Stop working harder and start working smarter.
Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time.
What drives Dharam in his professional life is practically proving how 'Good Design thinking' translates into 'Good Business' to entrepreneurs, business owners, and startups. He has acquired his master's in Branding from the University of the Arts London, United Kingdom, and is also an alumnus of the prestigious London College of Communication.
Innovation Methods: The Essential Guide to Digital EthnographyKevin C. Cummins
The Essential Guide to Digital Ethnography
Digital ethnography is an immersive technique that uses online channels for consumer learning. Researching and sorting through digital content is becoming more popular with brands since it provides access to in-depth, timely information about consumers’ lifestyles.
It also enables you to save time and money by doing research to stay close to the consumer—right at your desk. This guide gives you top strategies and tactics to take advantage of the social web to learn about consumers and influencers.
Supercharge Your Social Listening
Ready to get started? Get the 3-point checklist to get started, followed by 20 tips and tools to use during your digital ethnographic journey. Then find out the most effective way to organize and present your findings.
Get The Essential Guide to Digital Ethnography today to uncover proven methods to listen, explore and monitor consumers.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
3. What links all the tools in your marketing tool belt together? Marketing
Automation. Marketing efforts can be successful to a certain, short-
term extent without a cohesive marketing automation tool, but you will
ultimately reach a tipping point in scale and complexity
where marketing automation will become a necessity. Here are a few
marketing automation platforms to consider.
(Tip: Click the tool name to learn more!)
Marketing
Automation
4. 1. HUBSPOT- Hubspot essentially owns the term “inbound
marketing” and it shines through their automation software.
2. PARDOT- “B2B Marketing Automation.” Aims to help align sales
and marketing.
3. EXACTTARGET- Providing “powerful digital marketing software
for the Fortune 500″ to small businesses
5. 4. ELOQUA- “Marketing Automation and Revenue Performance
Management” and wants you to become a “modern marketer.”
5. MARKETO- “Marketing Software. Easy. Powerful. Complete.”
6. SILVERPOP- Provides Marketing Automation, Email Marketing,
and Digital Marketing Products & Apps.
6. 7. INFUSIONSOFT- “Sales and marketing software built for
small business.”
8. ACT-ON- “Fresh approach to marketing automation that
gives you full functionality without complexity other systems
impose on you.”
7. SEOHere are some Search Engine Optimization tools that
are designed to help you optimize your keyword
usage, back-links, and WordPress site.
8. 9. SEMRUSH- Advanced SEO Keyword search.
10. YOAST- WordPress plugins to ramp up your SEO game. I’m a
fan of the button that changes colors showing if your SEO has been
optimized in a blog post.
11. OPEN SITE EXPLORER- The Search Engine for Links.
9. 12. NERDYDATA- An awesome search engine where you can
search HTML, find back-links, track competitors, and generate leads.
13. AUTHORITY LABS- Helps a user get a clearer picture of
how search engines are displaying their brands.
10. SocialThere are an endless amount of social tools out there,
but here are the standouts to improve engagement
and narrow your target audience. These tools range
from scheduling to impression targeting to help all of
your social outlets.
11. 14. SOCEDO- “Helps you discover new social prospects that match
your custom criteria and qualify them via automated engagement.”
!
15. TOPSY- Analyzes content on Twitter in real-time and sorted by
relevance or date.
16. STORIFY- “Making the social web into stories.”
12. 17. TAGBOARD- Track hashtags on Twitter, Facebook,
Instagram, Google+, Vine, or app.net
18. FOLLOWERWONK- “Twitter analytics, follower
segmentation, social graph tracking, and more.”
19. SOCIALBRO- A nice real-time dashboard telling you which
followers are tweeting at the given time along with some other
nifty tools. It syncs up with Buffer, too.
13. 20. FOLLOWGEN- Targeting tweets for more impressions.
Currently undergoing a pivot, but stay-tuned for its revamped product.
21. TWERIOD- Want to know the best time to tweet? Download a
quick and free report.
22. TWEETDECK- Counting favorites, you can see how many
favorites Twitter users have with this app. Tweetdeck also makes it
easy to view all of your Twitter feeds.
14. 23. BUFFER- Schedule your Tweets, Facebook posts, and more
easily and efficiently.
24. SLIDESHARE- A visually-oriented social media outlet that is
great for repurposing content in presentation-form.
25. JUSTUNFOLLOW- Helps you grow your follower count
quickly.
16. Curating content is just as important as creating it. All of
these tools help collect the content you’re looking for —
and some help you share it with your team as well.
Curation
17. 27. INC- Share news, ideas, and knowledge in one place.
28. ICEBERGS- Collect ideas, articles, content, inspiration,
research, etc. in one place to share with your team. Recently acquired
by Pinterest.
29. LITTLE BIRD- Influencer discovery and engagement.
18. 31. FEEDLY- RIP Google Reader and welcome the reader that
has a beautiful interface and easily organizes everything for you to
read for the day.
32. READABILITY- A web and mobile app that zaps online
clutter and saves web articles in a comfortable reading view.
19. 33. FLIPBOARD- Makes your own personalized magazine in a
gorgeous, simple format.
34. POCKET- Want to read it later? Pocket-it and you can read it on
the go too.
35. EVERNOTE- A huge step-up from your average note-taking
and gathering.
20. Need some inspiration? Suffering from writer’s block?
These tools and sites will help you research engaging
topics to keep your audience hungry for more.
Research
21. 36. GOOGLE TRENDS- Explore trending topics
37. BOTTLE NOSE SONAR SOLO- Allows you to search for
any topic to find the hottest trends and what influencers are saying
about the subject in real-time.
22. 38. TWITTER ADVANCED SEARCH- Often forgotten about,
the advanced search in Twitter can yield searches in Twitter about
topics you are looking for or influencers tweeting about that subject.
!
39. LINKEDIN GROUPS- Linkedin Groups can be a great source for
curation of articles and also for content research. What questions are
most frequently asked in the groups you belong to, and how can you
answer those questions?
23. 40. LINKEDIN PULSE- Displays news from your favorite sites
and your Influencer posts to research topics based on what’s going
on in your network’s world. There’s a separate mobile app as well.
41. QUIBB- A professional network to share industry news and
analysis. Read, curate, and research what your peers are sharing.
24. 42. MARKETING CHARTS- Fantastic source for marketers looking
for charts and data.
43. MEDIUM- “A better place to read and write.” Recently opened to
everyone, Medium has become a fast-growing publisher of content across
all industries. Medium could be under curation as well, but this is a good
place to research topics that people are already engaging with.
44. SVBTLE- A “new kind of magazine” making it easier for people to
discover and research for new ideas.
25. We’ve suggested many tools to collect, consume, and
share others’ content, but here are some tools to help
you manage and distribute your own.
Content
26. 45. NEWSCRED- Helps brands power content marketing to
drive revenue and engagement.
46. SKYWORD- Streamlines and automates the content
creation and publishing process.
47. KAPOST- Content Marketing Software and Content
Marketing Platform. Helps marketers use their content to drive
more web visitors, nurture leads, and new sales.
27. 48. PARSE.LY- Content management tool providing insights into
the content you are publishing.
49. CONTENTLY- A story-telling platform working with
journalists, media companies, publishers etc. They have a PRETTY
AWESOME BLOG too.
28. 50. PORTENT’S CONTENT IDEA GENERATOR- Simple to use
and a little silly, but it helps get your ideas churning when you’re drawing a
blank.
51. QUORA- Check out the questions people are asking and answer
them in your content.
52. BRANCH- All about conversations. Talk about your content here and
get some discussion out of the conversationalists in this outlet.
29. 53. GOOGLE DRIVE- You can create and keep all your your
docs, forms, spreadsheets etc. in one place.
54. THESAURUS- Stop using the same words over and over
again. Synonyms, anyone?
55. MW DICTIONARY- Didn’t know what that word meant?
That’s what a dictionary is for.
30. Organizing everything you need to do, remember,
and keep track of is almost a full-time job on its
own. Here are some tools to keep you out of hairy,
disorganized situations.
Organization
31. 56. MINDNODE- Easy mind mapping.
57. CARROT TO DO- This to-do list is hilarious. It gamifies task
completion, and calls you out when you don’t.
58. GOOGLE CALENDAR- This is one everyone should be using.
Simple calendar that organizes all of your events for the day. My motto is
that if it’s not in my Google Calendar, then it doesn’t exist.
59. BOX- Online file sharing and cloud content management system.
32. 60. WUNDERLIST- The mobile app is very easy to use and
syncs with all of your other devices, so you can keep all of your lists
up to date.
61. DROPBOX- Everything in one place (photos, docs, videos),
making them easily shareable for yourself and/or others.
62. REMEMBER THE MILK- Multiple lists and tags — and it
can connect with Trello!
33. 63. TRELLO- I’ve often wondered if I can Trello everything in my life
because they make it so easy to maintain goals, create checklists, and
outline different processes. Share and store all of your files easily.
64. IFTTT- Create different recipes that allow for all of your apps to
work the way you want them to. One great recipe is for Instagram
photos to be instantly created into Twitter pics, so your FOLLOWERS
CAN SEE THAT IMAGE IN A TWITTER CARD.
34. The bulk of your content is text, but visuals shouldn’t take a
backseat. Make sure your images are just as advanced as the
words you are writing. Here are some tools that can step up
your visual game.
Visuals
35. 65. VSCOCAM- A simple and visually stunning mobile app to use to boost your
pictures.
66. AWESOME SCREENSHOT- Need to take a screenshot of the whole page
instead of what’s above the fold? Awesome Screenshot is… awesome for that.
67. SNAPPY- An app that was recently shared with our team. Allows for you to take
screenshots of what you are working on and pin them to the top of your screen so you can
see what you wanted to keep tabs on in the first place.
36. 68. SKITCH- Working alongside of Evernote, you can doodle,
highlight, and type over all of those notes you collected. You also can
add arrows to things you want to point out in visuals for your content.
69. RESIZE.IT- A site to easily resize all of your images quickly.
70. VISUAL.LY- Beautiful infographics.
They even have a CORGI ONE!
37. 71. PIKTOCHART- A way for you to create your own infographics.
Time to put down that stock photo…
72. EASEL.LY- Not just a way for you to create infographics, but a
way to share them too. Sharing is caring, right?
73. TABLEAU- Numbers look a tad boring all alone. Time to
visualize some of that data with Tableau!
38. 74. WORDLE- Tool to generate sweet word clouds.
75. ISSUU- Create online magazines.
76. FOTOFLEXER- In a bind and can’t use Photoshop?
FotoFlexer has both basic and advanced editing features that can
be matched up to Photoshop.
39. !
There isn’t an “I” in team, so make sure you are in fact working with
the rest of your marketing department (and design and sales too!) to
produce the best possible content. Some of these tools we use as a
team here at TrackMaven. The others are for collaboration outside of
your team to interact with other marketers.
Collaboration
40. 77. JOIN.ME- Online meetings and screen sharing.
78. CLEARSLIDE- Helps to improve customer-facing interactions.
Also another great online meeting and screen sharing product.
79. DOODLE- Simplifies team scheduling.
41. 80. SKYPE- Free internet calls and video calls. Also, did you see
their recent AD?
81. HIPCHAT- We use HipChat at TrackMaven. An easy way to
communicate with everyone on the team. Also, here’s a
little SECRET…
82. YAMMER- Another communication platform for the office.
83. GOTOMEETING- Good for meetings or webinars. Allows
you to interact more with your customers.
42. 84. GOOGLE+ HANGOUTS- Great way to host events or
webinars in a more collaborative way, especially since you can
organize them by community in Google+.
85. TWIDDHLA- Have a white board in your office taking up too
much room, or is it a little crusty from all of the marks and erasures?
Here’s a web-based one, so you can collaborate without the clean-
up.
86. SCREENHERO- Sharing your screen, but want the person to
interact with the project too? ScreenHero allows for collaborative
screen sharing.
43. For marketers in the technology sphere, it’s essential to
understand at least the basics of coding. Take a look at some of
theses resources to expand your technological knowledge.
Technical
44. 87. GENERAL ASSEMBLY- In-depth education courses on
business foundations, data analysis, digital marketing, mobile
development, product design, user experience design, and web
development. There are local workshops, online classes, and full-time
courses to learn a new set of skills that can help you forge your way
into a new career path.
88. SKILLCRUSH- Awesome 10-day email bootcamp for
foundational basics and a class you can sign up for to learn more skills.
45. 89. SKILLSHARE- A variety of classes to take on anything from
Ruby on Rails to Hand-Lettering. Take them on your own and at your
own pace.
90. TREEHOUSE- Step-by-step courses on how to build
websites, apps, coding, and other valuable tech lessons.
46. 91. CODECADEMY- Easy to follow coding courses with a “gamified”
experience.
92. CODESCHOOL- An easier way for you to begin coding with set
paths and video lessons.
!
93. RICKSHAW- Want to create your own interactive graphs? It’s a little
more technical, but it’s a free source for you to display your data.
47. A/B tests, heat maps, personalized messages, clicks, traffic, links
etc. can all be seen and tracked with these tools. No more fluffy
marketing, please. Get the data behind it, too.
Data and
Interaction
48. 94. OPTIMIZE.LY- Helps improve conversions through simple A/B
testing, split testing, and multivariate testing.
95. UNBOUNCE- Easy-to-use landing page builder.
96. GRAVITY FORMS- Complete contact solution-builder for
WordPress.
97. MIXPANEL- Analytics platform showing you how your
customers are interacting and engaging based on actions in your
product.
49. 98. HELLOBAR- Notification bar, acquired by CrazyEgg.
99. BOUNCEEXCHANGE- Helps to convert your bounce traffic.
100. DUCKSBOARD- Real-time web dashboard for your metrics.
101. ZAPIER- Kind of like IFTTT, but powerful connector for apps.
Automates all of your tasks.
50. 102. GHOSTERY- Find out who’s tracking you or what tools a
website is using.
103. WOOPRA- Real-time customer analytics.
104. KISSMETRICS- Customer Intelligence and web analytics.
105. GECKOBOARD- Real-time business dashboard.
51. 106. MOZ- Mainly centered on SEO at first, but now has an analytics
component to “manage all your inbound efforts.”
107. INTERCOM- From tracking who is logging on to targeting
users with specific messaging, Intercom makes interaction analytics
simple.
108. GOOGLE ANALYTICS- Provides insights, analytics, and data
to your site.
52. 109. SESSIONCAM- What are your users doing? This takes a
look at your users’ sessions inside your product.
110. CRAZYEGG- Heatmaps, scrollmaps, a confetti, and an
overlay tool all show what content users are interacting with most
on your site.
111. BIT.LY- Super useful link-shortener that can also be
connected with your Buffer account. I set up two accounts to look at
the clicks for Twitter and Facebook too.
53. It’s not time to mourn the passing of email because it’s far
from being dead. Did you know that people who buy products
marketed through email SPEND 138% MORE THAN PEOPLE
THAT DO NOT RECEIVE EMAIL OFFERS? So spruce up those
email campaigns with some of these tools.
Email
54. 112. AWEBER- Simple and easy-to-use email marketing and auto-
responder software. And hey, it’s only $1 to try!
113. TOUTAPP- Track which email templates are working for you.
114. SIGNALS- Real-time notfications that tells you when someone
has the potential intent of wanting to talk to you, and shows you a
notification when they open your email.
55. 115. MOVABLE INK- Agile email marketing that allows for the
content of the emails to adapt to the recipients and their reactions
to the emails.
116. MAILCHIMP- Create email newsletters and campaigns easily.
117. CAMPAIGN MONITOR- Another great email campaign tool.
56. 118. RAPPORTIVE- Who is this person emailing you? Or, trying to
figure out an email of someone important? Rapportive makes it
instantly easier, showing a contact’s picture, Twitter, Facebook,
LinkedIn, or other information. It’s a Gmail plug-in.
119. SENDGRID- Useful email deliverability tool while also
monitoring open-rates and click-throughs.
120. CONTACTUALLY- Have so many contacts that you can’t
keep up with them? Or, forget to follow-up with them? Contactually
makes it so much easier (and fun too with their bucket game).
57. With marketing tasks piling up every day, productivity must always
be maintained at optimal levels. Here are some tools that help you
make the most of your marketing mix.
Productivity
58. 121. COFFITIVITY- Not in a coffee shop, but want the
surprisingly productive background noise? Well, here you go.
122. CAFFEINE- I know you’ll probably want to take a nap, but
you don’t want your computer to go to sleep. Download Caffeine to
keep it awake. Really useful for presentations.
123. STAYFOCUSED- Limits the time that you can spend on
certain sites so that you can maintain your focus.
59. 124. SELFCONTROL- Avoid distracting sites…like
CORGIADDICT.COM
126.WRITTENKITTEN- Helps set a writing goal by rewarding you
with a picture of a kitten when you reach that goal. (Now if they only had
one with corgi pictures…)
127. TWORDS- Nudges you to keep writing and helps track your writing
progress.
61. 1. LINKEDIN SALES NAVIGATOR- Helps sales (and
marketing) find the right people to target.
2. SALESLOFT- Finds contact information for people of a
certain qualification.
3. COMPILE- Identifies buying signals and complies
contacts. This app will let you know when certain projects
of interest are approved.
4. TELLWISE- Tellwise is like marketing automation for the
sales team. It creates a lead nurture path that helps sales
stay in touch with leads.
62. 5. FACTORLAB- Helps you figure our which questions and
observations are most important while meeting with prospects.
!
6. VISUALIZEROI- A visual, custom ROI calculator for your prospects.
!
7. CHARLIE- Charlie will look at your Gmail calendar to see what
meetings you have, and then send you an email right before
summarizing who you are meeting with.
63. 8. QVIDIAN – Allows you to develop custom proposals for your prospects
based on a set of modules.
9. INSIDESALES.COM- Automates which prospects you should be talking
to next. It even looks up local weather reports to see who would be most
likely to answer their phone.
10. APPTUS- Allows you to build the right quotes and package of services
for each opportunity.
11. HOOPLA- Keeps track of sales and gives credit to top sales performers.
64. ResourcesCheck out our Marketing Maven Guides to learn how
to optimize your social media and content marketing
strategies!
– The Retweet Report
!
– The Colossal Content Marketing Report
!
– The Stagnant State of Email Data
Report
!
– The Fortune 500 Instagram Report
!
– The Marketing Maven’s Guide to
Facebook