SlideShare a Scribd company logo
What Is Social Media Marketing ?
• Social media marketing refers to the process
of gaining traffic or attention through social
media sites. Social media itself is a catch-all
term for sites that may provide radically
different social actions.
An Introduction To Social Media Marketing Tools
1 Buffer 14 Tail wind
2 Sprout Social 15 Agora Pulse
3 Meet Edgar 16 Crowd Booster
4 Hoot Suite 17 Visage
5 IFTTT 18 Audisense
6 Social Oomph 19 Tweepi
7 Buzz Sumo 20 Social bakers
8 Feedly
9 Okto post
10 Tag Board
11 Follower Wonk
12 Every post
13 Bitly
Buffer
Buffer is one of the most recognized tools in the
industry. With it, you can schedule any types of posts
across any platform you want, even specifying patterns
of posts, such as “every day” or “weekdays.” You can also
use Buffer to follow up on your posts, evaluating which
ones were most effective, and why they were effective.
Sprout Social
Sprout Social is an all-in-one social media marketing tool
to help managers better control their efforts. It features
multi-level access, allowing directorial control, and
access from lower-level team members to better
coordinate and delegate tasks. It comes with full post
scheduling capabilities, a detailed analytics platform, and
even a social listening platform to better understand
how your demographics use your platforms of choice.
Meet Edgar
Meet Edgar is a social media scheduling tool that allows
you to recycle old posts. All you have to do is organize
your posts by category, schedule your content by
category, and then Edgar will automatically go through
and post your content from each category. Once it’s
gone through all of your scheduled posts, it will start
recycling the older updates.
Hoot Suite
Hoot suite is a simple but powerful tool for the average
social media marketer. With a free version and relatively
inexpensive paid options, you can use Hoot suite to
schedule posts in advance on a number of different
social platforms and measure analytics to understand
how your content is performing.
IFTTT
IFTTT is an acronym that stands for “if this, then that”.
With it, you can combine different tools together to
create individual “recipes,” or sets of instructions. For
example, you can set it up to send a tweet every time
you make a new Instagram post. It’s a bit tricky to get
used to at first, but you can use other recipes to simply
plug and play. Best of all, it’s completely free to use.
Social Oomph
When you first look at Social Oomph, it may seem simpler than
some of the other apps on this list, but its functionality makes it
a keeper. With Social Oomph, you can bulk upload a mass of
different updates all at once. For example, you can list a number
of blog posts in a text file and upload them to be randomly
distributed at certain time-based intervals on the platforms of
your choice. Here, you’ll also have access to intuitive follower
analysis features and tools to help you improve your audience
engagement.
Buzz sumo
Buzz Sumo is one of the best tools we’ve found for
discovering new, fresh, or popular content on the web.
With it, you can plug in a topic or a selection of keywords
and find a breakdown of some of the most popular
trending posts in those categories, as well as a list of
influencers who are sharing that content. This is an
excellent way to learn new ideas for your content
marketing and social media campaigns as well as to
identify influencers in your industry who can help you
grow your following, visibility, and reputation.
Feedly
Feedlyis best known as a content discovery tool, like
BuzzSumo, but it works a bit differently. Feedly is a
content aggregator, and you can use it to collect content
from any number of different areas, combining your
ideal reading material into a single feed that you can
peruse at your leisure. It won’t offer the same in-depth
metrics that BuzzSumo does, but it will give you ample
reading material, so you never run out of things to post
about on your social profiles.
Oktopost
Oktopost is a social media management tool specifically
designed for B2B companies. It allows you to schedule
your content, measure its effectiveness, curate
content to share and listen to the social conversations
that are important for your business. It even helps you to
manage large social media teams.
Tag Board
Tagboard is a social listening tool. All you have to do is
plug in a term, topic, or hashtag, and you’ll see how that
topic has been discussed in the social sphere. It’s an
advanced way to monitor things like brand and product
mentions, but it’s also a useful tool to generate new
ideas on what to post and how to engage your audience
(especially as trends develop).
Follower Wonk
Followerwonk is a tool exclusively for use with Twitter.
It’s also one of the most in-depth and useful tools on
this list. Followerwonk will help you analyze and
optimize your Twitter audience, suggesting people for
you to follow and ultimately helping you grow your
audience. So if Twitter is part of your social media
marketing campaign, this tool is a must-have.
Every post
Everypost makes it easy to curate content all in one
place by pulling together relevant multimedia from
YouTube, Instagram, Flickr, RSS feeds, and more. Then,
you can schedule your posts and customize them to suit
the audience of each of your social platforms. That way,
you are able to maximize the effectiveness of each and
every post.
Bitly
Bitly allows you to shorten any URL so that it fits nicely
across your social media channels. These shortened
URLs work with any channel on any platform. You can
even track your results with individual link analytics, and
then optimize your marketing efforts based on the
insights you collect.
Tail Wind
Tailwind is a tool that helps you to succeed on
Pinterest and Instagram. On Pinterest, you can pin
to multiple boards at once, bulk upload, and
schedule posts with the drag-and-drop calendar. If
you want to give it a spin, you can try it out for
free.
Agora Pulse
Agora Pulse is a simple and affordable solution to social
media management. It has all the basic scheduling and
analytics features, and you can also run contests, quizzes
and promotions. It even allows you to see how your
social media marketing campaign stacks up against your
competitors. It you want to try it, they offer a free trial.
Crowd Booster
CrowdBooster is focused on delivering real-time
data that you can access quickly. You can create
reports measuring your key performance metrics,
export them via graphs and tables, and adapt to
your audience by giving you suggestions for who
you should engage with and how to improve your
content.
Visage
Every social media campaign needs optimized
images. Visage is a tool that helps companies to design
social media graphics that are perfectly optimized for
each platform. You can easily manage your brand’s style
and approved graphic templates to ensure consistency
across all of your designs, and the editable designs allow
you to collaborate with your team to update and remix
graphics, with restrictions set by role.
Audi Sense
Audisense is a social intelligence tool that allows
you to discover new target audiences, and segment
your own. Most importantly, it helps you to
understand you audience by telling you how they
tick. Then, Audisense helps you to optimize your
audience engagement at scale with tracking and
reports.
Tweepi
Tweepi is a tool specifically for Twitter which helps
you to get more followers. First, it finds relevant
users who are interested in your topic. Then, it
helps you to engage those users by @mentioning
them in tweets, adding them to a list, or following
them.
Social Bakers
Socialbakers is a suite of tools that help you to make
social media decisions based on analytics. You can
measure your performance versus your competitors, use
those insights to improve your content, and then
monetize your campaigns by budgeting more effectively
and boosting your customer acquisition, retention and
growth.
Contact Us
DigiLearnings
Address:-
Building No. S-5, First Floor
Shree Gopal Nagar, Gopalpura Bypass
Near Hotel Savi Regency, Jaipur, Rajasthan – 302018
Call: +91 9001 999 320
Reach Us At - https://www.digilearnings.com
THANK YOU

More Related Content

What's hot

SCOUT Social Bark - January 2016
SCOUT Social Bark - January 2016SCOUT Social Bark - January 2016
SCOUT Social Bark - January 2016
SCOUT
 
Hashtags & friends
Hashtags & friendsHashtags & friends
Hashtags & friends
Lindsay Nyquist
 
How To Use Hootsuite
How To Use HootsuiteHow To Use Hootsuite
How To Use Hootsuite
Standing Dog
 
How to manage your social media with Hootsuite
How to manage your social media with HootsuiteHow to manage your social media with Hootsuite
How to manage your social media with Hootsuite
Denise Mullinex
 
Picking Your Platform – Allison Staub
Picking Your Platform – Allison StaubPicking Your Platform – Allison Staub
Picking Your Platform – Allison Staub
Social Media Day Lafayette
 
The absolute beginner's guide to grow followers in twitter
The absolute beginner's guide to grow followers in twitterThe absolute beginner's guide to grow followers in twitter
The absolute beginner's guide to grow followers in twitter
SUVAANCE
 
How to create and Organize your social media.
How to create and Organize your social media.How to create and Organize your social media.
How to create and Organize your social media.
Sticky Posts MEA
 
Your 'traditional' social media toolkit
Your 'traditional' social media toolkitYour 'traditional' social media toolkit
Your 'traditional' social media toolkit
joniayn
 
Social Media Content Creation
Social Media Content CreationSocial Media Content Creation
Social Media Content Creation
Nicki Hicks
 
How to analyze twitter followers
How to analyze twitter followersHow to analyze twitter followers
How to analyze twitter followers
AmaraLaurent
 
Twitter
TwitterTwitter

What's hot (11)

SCOUT Social Bark - January 2016
SCOUT Social Bark - January 2016SCOUT Social Bark - January 2016
SCOUT Social Bark - January 2016
 
Hashtags & friends
Hashtags & friendsHashtags & friends
Hashtags & friends
 
How To Use Hootsuite
How To Use HootsuiteHow To Use Hootsuite
How To Use Hootsuite
 
How to manage your social media with Hootsuite
How to manage your social media with HootsuiteHow to manage your social media with Hootsuite
How to manage your social media with Hootsuite
 
Picking Your Platform – Allison Staub
Picking Your Platform – Allison StaubPicking Your Platform – Allison Staub
Picking Your Platform – Allison Staub
 
The absolute beginner's guide to grow followers in twitter
The absolute beginner's guide to grow followers in twitterThe absolute beginner's guide to grow followers in twitter
The absolute beginner's guide to grow followers in twitter
 
How to create and Organize your social media.
How to create and Organize your social media.How to create and Organize your social media.
How to create and Organize your social media.
 
Your 'traditional' social media toolkit
Your 'traditional' social media toolkitYour 'traditional' social media toolkit
Your 'traditional' social media toolkit
 
Social Media Content Creation
Social Media Content CreationSocial Media Content Creation
Social Media Content Creation
 
How to analyze twitter followers
How to analyze twitter followersHow to analyze twitter followers
How to analyze twitter followers
 
Twitter
TwitterTwitter
Twitter
 

Similar to Social Media Marketing Tools For Smart Automation

6 Best Social Media Management Tools for Businesses.pdf
6 Best Social Media Management Tools for Businesses.pdf6 Best Social Media Management Tools for Businesses.pdf
6 Best Social Media Management Tools for Businesses.pdf
FlatMate.in
 
flatmate.pdf
flatmate.pdfflatmate.pdf
flatmate.pdf
FlatMate.in
 
Best social media management tools
Best social media management tools Best social media management tools
Best social media management tools
Anshika Kotwalla
 
The Ultimate guide for Hootsuite!!!!.pdf
The Ultimate guide for Hootsuite!!!!.pdfThe Ultimate guide for Hootsuite!!!!.pdf
The Ultimate guide for Hootsuite!!!!.pdf
2023000114
 
10 Best Social Media Management Tools to Streamline Your Workflow.pdf
10 Best Social Media Management Tools to Streamline Your Workflow.pdf10 Best Social Media Management Tools to Streamline Your Workflow.pdf
10 Best Social Media Management Tools to Streamline Your Workflow.pdf
Socially Savvy
 
SMM Tools
SMM ToolsSMM Tools
SMM Tools
SeoEternia
 
What is best Social Media Management Tools and Techniques_.pdf
What is best Social Media Management Tools and Techniques_.pdfWhat is best Social Media Management Tools and Techniques_.pdf
What is best Social Media Management Tools and Techniques_.pdf
Self employee
 
What is the best free alternative to the paid social media management tool, T...
What is the best free alternative to the paid social media management tool, T...What is the best free alternative to the paid social media management tool, T...
What is the best free alternative to the paid social media management tool, T...
Self employee
 
What are the best tools for social media monitoring and why_.pdf
What are the best tools for social media monitoring and why_.pdfWhat are the best tools for social media monitoring and why_.pdf
What are the best tools for social media monitoring and why_.pdf
Self employee
 
61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business
Brad Tornberg
 
Social media 4 Squares
Social media 4 SquaresSocial media 4 Squares
Social media 4 Squares
VITEC, Inc.
 
Essential Tools for Social Media Marketing.pdf
Essential Tools for Social Media Marketing.pdfEssential Tools for Social Media Marketing.pdf
Essential Tools for Social Media Marketing.pdf
Ectesso
 
Latest social media marketing tools
Latest social media marketing toolsLatest social media marketing tools
Latest social media marketing tools
Nivi Kumar
 
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingThe Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
Shoutlet, a Spredfast Company
 
Instagram Marketing Tools
Instagram Marketing ToolsInstagram Marketing Tools
Instagram Marketing Tools
Nusrat876928
 
Best Social Media Management Tools 2022.docx
Best Social Media Management Tools 2022.docxBest Social Media Management Tools 2022.docx
Best Social Media Management Tools 2022.docx
Digoracle
 
10 Secret Social Media Tools
10 Secret Social Media Tools10 Secret Social Media Tools
10 Secret Social Media Tools
Hammad Siddiqui
 
Aggregate
AggregateAggregate
Aggregate
SolmazDastneshan
 
Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success
Hootsuite
 
How to create an effective social media workflow and save time
How to create an effective social media workflow and save timeHow to create an effective social media workflow and save time
How to create an effective social media workflow and save time
Real-Time OutSource
 

Similar to Social Media Marketing Tools For Smart Automation (20)

6 Best Social Media Management Tools for Businesses.pdf
6 Best Social Media Management Tools for Businesses.pdf6 Best Social Media Management Tools for Businesses.pdf
6 Best Social Media Management Tools for Businesses.pdf
 
flatmate.pdf
flatmate.pdfflatmate.pdf
flatmate.pdf
 
Best social media management tools
Best social media management tools Best social media management tools
Best social media management tools
 
The Ultimate guide for Hootsuite!!!!.pdf
The Ultimate guide for Hootsuite!!!!.pdfThe Ultimate guide for Hootsuite!!!!.pdf
The Ultimate guide for Hootsuite!!!!.pdf
 
10 Best Social Media Management Tools to Streamline Your Workflow.pdf
10 Best Social Media Management Tools to Streamline Your Workflow.pdf10 Best Social Media Management Tools to Streamline Your Workflow.pdf
10 Best Social Media Management Tools to Streamline Your Workflow.pdf
 
SMM Tools
SMM ToolsSMM Tools
SMM Tools
 
What is best Social Media Management Tools and Techniques_.pdf
What is best Social Media Management Tools and Techniques_.pdfWhat is best Social Media Management Tools and Techniques_.pdf
What is best Social Media Management Tools and Techniques_.pdf
 
What is the best free alternative to the paid social media management tool, T...
What is the best free alternative to the paid social media management tool, T...What is the best free alternative to the paid social media management tool, T...
What is the best free alternative to the paid social media management tool, T...
 
What are the best tools for social media monitoring and why_.pdf
What are the best tools for social media monitoring and why_.pdfWhat are the best tools for social media monitoring and why_.pdf
What are the best tools for social media monitoring and why_.pdf
 
61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business61 Best Social Media Tools for Small Business
61 Best Social Media Tools for Small Business
 
Social media 4 Squares
Social media 4 SquaresSocial media 4 Squares
Social media 4 Squares
 
Essential Tools for Social Media Marketing.pdf
Essential Tools for Social Media Marketing.pdfEssential Tools for Social Media Marketing.pdf
Essential Tools for Social Media Marketing.pdf
 
Latest social media marketing tools
Latest social media marketing toolsLatest social media marketing tools
Latest social media marketing tools
 
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content PostingThe Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
The Publishing Sweet Spot: Balancing Scheduled and Real-Time Content Posting
 
Instagram Marketing Tools
Instagram Marketing ToolsInstagram Marketing Tools
Instagram Marketing Tools
 
Best Social Media Management Tools 2022.docx
Best Social Media Management Tools 2022.docxBest Social Media Management Tools 2022.docx
Best Social Media Management Tools 2022.docx
 
10 Secret Social Media Tools
10 Secret Social Media Tools10 Secret Social Media Tools
10 Secret Social Media Tools
 
Aggregate
AggregateAggregate
Aggregate
 
Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success Social Analytics and Hootsuite: Measure your Social Media Success
Social Analytics and Hootsuite: Measure your Social Media Success
 
How to create an effective social media workflow and save time
How to create an effective social media workflow and save timeHow to create an effective social media workflow and save time
How to create an effective social media workflow and save time
 

Recently uploaded

Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
zeqirielmedina8
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
mediavestfzllc
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Digital Marketing Lab
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Febless Hernane
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
SocioCosmos
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
ClarissaAlanoCredito
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 

Recently uploaded (14)

Project Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docxProject Serenity — 33% Life-time Commissions.docx
Project Serenity — 33% Life-time Commissions.docx
 
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond HandsLifecycle of a GME Trader: From Newbie to Diamond Hands
Lifecycle of a GME Trader: From Newbie to Diamond Hands
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyThe Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
 
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
Transform Your Presence Now!..............
Transform Your Presence Now!..............Transform Your Presence Now!..............
Transform Your Presence Now!..............
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa CreditoHOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 

Social Media Marketing Tools For Smart Automation

  • 1.
  • 2. What Is Social Media Marketing ? • Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions.
  • 3. An Introduction To Social Media Marketing Tools 1 Buffer 14 Tail wind 2 Sprout Social 15 Agora Pulse 3 Meet Edgar 16 Crowd Booster 4 Hoot Suite 17 Visage 5 IFTTT 18 Audisense 6 Social Oomph 19 Tweepi 7 Buzz Sumo 20 Social bakers 8 Feedly 9 Okto post 10 Tag Board 11 Follower Wonk 12 Every post 13 Bitly
  • 4. Buffer Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.” You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.
  • 5. Sprout Social Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks. It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.
  • 6. Meet Edgar Meet Edgar is a social media scheduling tool that allows you to recycle old posts. All you have to do is organize your posts by category, schedule your content by category, and then Edgar will automatically go through and post your content from each category. Once it’s gone through all of your scheduled posts, it will start recycling the older updates.
  • 7. Hoot Suite Hoot suite is a simple but powerful tool for the average social media marketer. With a free version and relatively inexpensive paid options, you can use Hoot suite to schedule posts in advance on a number of different social platforms and measure analytics to understand how your content is performing.
  • 8. IFTTT IFTTT is an acronym that stands for “if this, then that”. With it, you can combine different tools together to create individual “recipes,” or sets of instructions. For example, you can set it up to send a tweet every time you make a new Instagram post. It’s a bit tricky to get used to at first, but you can use other recipes to simply plug and play. Best of all, it’s completely free to use.
  • 9. Social Oomph When you first look at Social Oomph, it may seem simpler than some of the other apps on this list, but its functionality makes it a keeper. With Social Oomph, you can bulk upload a mass of different updates all at once. For example, you can list a number of blog posts in a text file and upload them to be randomly distributed at certain time-based intervals on the platforms of your choice. Here, you’ll also have access to intuitive follower analysis features and tools to help you improve your audience engagement.
  • 10. Buzz sumo Buzz Sumo is one of the best tools we’ve found for discovering new, fresh, or popular content on the web. With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content. This is an excellent way to learn new ideas for your content marketing and social media campaigns as well as to identify influencers in your industry who can help you grow your following, visibility, and reputation.
  • 11. Feedly Feedlyis best known as a content discovery tool, like BuzzSumo, but it works a bit differently. Feedly is a content aggregator, and you can use it to collect content from any number of different areas, combining your ideal reading material into a single feed that you can peruse at your leisure. It won’t offer the same in-depth metrics that BuzzSumo does, but it will give you ample reading material, so you never run out of things to post about on your social profiles.
  • 12. Oktopost Oktopost is a social media management tool specifically designed for B2B companies. It allows you to schedule your content, measure its effectiveness, curate content to share and listen to the social conversations that are important for your business. It even helps you to manage large social media teams.
  • 13. Tag Board Tagboard is a social listening tool. All you have to do is plug in a term, topic, or hashtag, and you’ll see how that topic has been discussed in the social sphere. It’s an advanced way to monitor things like brand and product mentions, but it’s also a useful tool to generate new ideas on what to post and how to engage your audience (especially as trends develop).
  • 14. Follower Wonk Followerwonk is a tool exclusively for use with Twitter. It’s also one of the most in-depth and useful tools on this list. Followerwonk will help you analyze and optimize your Twitter audience, suggesting people for you to follow and ultimately helping you grow your audience. So if Twitter is part of your social media marketing campaign, this tool is a must-have.
  • 15. Every post Everypost makes it easy to curate content all in one place by pulling together relevant multimedia from YouTube, Instagram, Flickr, RSS feeds, and more. Then, you can schedule your posts and customize them to suit the audience of each of your social platforms. That way, you are able to maximize the effectiveness of each and every post.
  • 16. Bitly Bitly allows you to shorten any URL so that it fits nicely across your social media channels. These shortened URLs work with any channel on any platform. You can even track your results with individual link analytics, and then optimize your marketing efforts based on the insights you collect.
  • 17. Tail Wind Tailwind is a tool that helps you to succeed on Pinterest and Instagram. On Pinterest, you can pin to multiple boards at once, bulk upload, and schedule posts with the drag-and-drop calendar. If you want to give it a spin, you can try it out for free.
  • 18. Agora Pulse Agora Pulse is a simple and affordable solution to social media management. It has all the basic scheduling and analytics features, and you can also run contests, quizzes and promotions. It even allows you to see how your social media marketing campaign stacks up against your competitors. It you want to try it, they offer a free trial.
  • 19. Crowd Booster CrowdBooster is focused on delivering real-time data that you can access quickly. You can create reports measuring your key performance metrics, export them via graphs and tables, and adapt to your audience by giving you suggestions for who you should engage with and how to improve your content.
  • 20. Visage Every social media campaign needs optimized images. Visage is a tool that helps companies to design social media graphics that are perfectly optimized for each platform. You can easily manage your brand’s style and approved graphic templates to ensure consistency across all of your designs, and the editable designs allow you to collaborate with your team to update and remix graphics, with restrictions set by role.
  • 21. Audi Sense Audisense is a social intelligence tool that allows you to discover new target audiences, and segment your own. Most importantly, it helps you to understand you audience by telling you how they tick. Then, Audisense helps you to optimize your audience engagement at scale with tracking and reports.
  • 22. Tweepi Tweepi is a tool specifically for Twitter which helps you to get more followers. First, it finds relevant users who are interested in your topic. Then, it helps you to engage those users by @mentioning them in tweets, adding them to a list, or following them.
  • 23. Social Bakers Socialbakers is a suite of tools that help you to make social media decisions based on analytics. You can measure your performance versus your competitors, use those insights to improve your content, and then monetize your campaigns by budgeting more effectively and boosting your customer acquisition, retention and growth.
  • 24. Contact Us DigiLearnings Address:- Building No. S-5, First Floor Shree Gopal Nagar, Gopalpura Bypass Near Hotel Savi Regency, Jaipur, Rajasthan – 302018 Call: +91 9001 999 320 Reach Us At - https://www.digilearnings.com