Forward@Four: Promoting Your Business Through Social Media
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This document discusses using social media to promote businesses. It defines social media as websites for user-generated content. It provides tips for social media engagement including listening to your target community, setting goals, adding valuable content, and being real. Challenges of social media include time, technical skills, and measuring success, but benefits are awareness, managing relationships, referrals, and increased web traffic. The key takeaways are to target communities based on passions, keep efforts simple, be authentic, have fun, and ask questions when unsure.
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Forward@Four: Promoting Your Business Through Social Media
- 1. Forward@Four Promoting business through social media #fwdat4
- 2. What is social media? Any website designed to offer user-generated content. Looking for a place to Back from the take my wife to dinner for beach- check out Fundraiser her birthday. Any our pics! tonight at Legends! recommendations? #citizengulf Soooo looking forward to a It’s relaxing weekend in RVA. hot...again.
- 3. Target a community through their passions, not your perceived views of their demographics. #fwdat4
- 5. A Facebook Page is no more the end goal of a social media plan than a phone is the end goal of telemarketing. #fwdat4
- 7. Rules of Engagement • Listen, listen and listen some more. • Set goals. • Define your target community. • Create a social media strategy and policy. • Add valuable content. • Be real! #fwdat4
- 9. Facebook Stats • FB tops Google for weekly traffic in US • Fastest growing population is 55-65 year old woman • At least 200 million people log in to FB each day #fwdat4
- 12. Connecting
- 13. Challenges • Time. • What do you say?! • Measuring success. • Technical skills. • Time. #fwdat4
- 14. Pros Awareness Manage & Loyalty Relationships Referrals Web Traffic #fwdat4
- 18. Challenges • Time. • Technical skills. • What do you say?! #fwdat4
- 19. Pros Awareness Create New & Loyalty Relationships Referrals Web Traffic Knowledge & Research Abilities
- 24. #fwdat4
- 25. Challenges • Time. • Completing the profile. • Building connections. #fwdat4
- 26. Pros Awareness Create New & Loyalty Relationships Referrals Web Traffic Knowledge & Research Abilities
- 27. Take Aways • Target a community based on passions. • Start simple. • Be yourself. • Have fun. • If you don’t know, ask. #fwdat4
- 28. Alicia Farrell Elizabeth Howard @alicia_writes @cordialcricket facebook.com/ facebook.com/ writingmorethanwords thecordialcricket Brad Hale Patrick Kane facebook.com/ @progressindex themosaicmarketplace @kane804 #fwdat4