The document summarizes a presentation about how content marketing is changing the public relations industry. It discusses how content marketing provides growth opportunities for PR agencies and professionals. It also outlines different types of content that can be used, traits of emerging PR professionals, metrics on social media and content consumption, and steps to build an effective content strategy focused on buyer personas.
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
Twitter 101: How to Humanize Your Tweets in 2017 Marketing Nutz
Whether you are a beginning or advanced Twitter user, deciding how to use the social media channel effectively to grow your business can be challenging.
This presentation deck was used in a recent webinar with SCORE small business and delivered by social media expert Pam Moore who shows you how to humanize your tweets and make them more personal. In doing so, you will inspire people to connect with your small business, trust you and buy your products or services.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
Social Media for Artists - How to Get Started, Best Practices and ResourcesKaren Kefauver
I love to help artists and with this presentation I aim to inspire, educate and persuade artists to create a Facebook business page for themselves and/or use other social media networks to promote their work. For more tips on social media, please like my Facebook business page here: https://www.facebook.com/karen.kefauver.business
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Beyond Email Marketing: Adding Social to Your Marketing MixBlue Sky Factory
Learn how social marketing can enhance your current strategies and help drive new business for you in the real-time world of social networks. JitterJam & Blue Sky Factory will walk you through the basics and provide use cases on how email and social marketing together can enhance your bottom line.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Presentación realizada en el marco del Encuentro Internacional de Marketing Editorial en la Feria del Libro de Bogotá en Mayo'11 hablando del nuevo marketing para el sector del libro en la era de la Red.
Valeo Air Conditioning 2013 catalogue 955603Hugo Vallet
Valeo Air Conditioning 2013 catalogue 955603
Catalogue Valeo Systèmes de climatisation 2013 955603
Каталог Система кондиционирования 2013, артикул 955603
Valeo Air Conditioning 2013 catalogus 955603
Katalog Valeo Klimatyzacja 2013 - Ref. 955603
Catalogo Climatización 2013
Valeo 2013 Klima Katalogu 955603
Catalogo Valeo Climatizzazione 2013 - 955603
Valeo Klimatechnik 2013 Katalog 955603
As one of the world's leader in A/C system manufacturing, Valeo masters the O.E. technical expertise of its products and proposes a complete Air Conditioning loop offer.
It provides more than 2,500 part numbers divided into 16 product families. Regularly updated, the new range 2013 offer includes:
• 175 novelties
• a new cabin air filter range
Besides the product offer, Valeo proposes as well many services and garage equipment:
• diagnostic tools (ClimTest+)
• the ClimFill® stations range (5 refill stations: ClimFill® One, ClimFill® First, ClimFill® Auto, ClimFill® Expert and ClimFill® Truck & Bus)
• accessories (o'rings, oils, universal dye)
As an A/C expert, Valeo manufactures also its Cabin Air Filters. With the aim to preserve the cleanness of the air in addition Valeo implemented the Air Quality concept based on:
• Cabin Air Filters (ClimFilter™)
• A/C cleaner (ClimPur™)
• Cabin Purifier (ClimSpray™)
A premium range strictly controlled with various tests of performance, endurance and corrosion for an ensured quality and satisfaction
A new Valeo ClimFilter™ range with Polyphenol that complete the current range:
• ClimFilter™ Comfort
• ClimFilter™ Protect
• ClimFilter™ Supreme (the new one)
• Learn more about compressor functions in the A/C loop: http://youtu.be/mRC0dYZiRqg (english version), http://youtu.be/8Qojo0rn17Y (german version)
• Learn more about condenser functions in the A/C loop: http://youtu.be/q8b_vb_OTT0 (english version),http://youtu.be/4PE4bIE6bjI (german version)
• Learn more about receiver dryer functions in the A/C loop: http://youtu.be/cEdwzi4-ZrQ (english version), http://youtu.be/1edxy7PuypM (german version)
• Learn more about blower functions in the A/C loop: http://youtu.be/tmzA6EFMM4w (english version),http://youtu.be/M0FfSHyE5lg (german version),
Valeo, automotive technology, naturally
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Beyond Email Marketing: Adding Social to Your Marketing MixBlue Sky Factory
Learn how social marketing can enhance your current strategies and help drive new business for you in the real-time world of social networks. JitterJam & Blue Sky Factory will walk you through the basics and provide use cases on how email and social marketing together can enhance your bottom line.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Presentación realizada en el marco del Encuentro Internacional de Marketing Editorial en la Feria del Libro de Bogotá en Mayo'11 hablando del nuevo marketing para el sector del libro en la era de la Red.
Valeo Air Conditioning 2013 catalogue 955603Hugo Vallet
Valeo Air Conditioning 2013 catalogue 955603
Catalogue Valeo Systèmes de climatisation 2013 955603
Каталог Система кондиционирования 2013, артикул 955603
Valeo Air Conditioning 2013 catalogus 955603
Katalog Valeo Klimatyzacja 2013 - Ref. 955603
Catalogo Climatización 2013
Valeo 2013 Klima Katalogu 955603
Catalogo Valeo Climatizzazione 2013 - 955603
Valeo Klimatechnik 2013 Katalog 955603
As one of the world's leader in A/C system manufacturing, Valeo masters the O.E. technical expertise of its products and proposes a complete Air Conditioning loop offer.
It provides more than 2,500 part numbers divided into 16 product families. Regularly updated, the new range 2013 offer includes:
• 175 novelties
• a new cabin air filter range
Besides the product offer, Valeo proposes as well many services and garage equipment:
• diagnostic tools (ClimTest+)
• the ClimFill® stations range (5 refill stations: ClimFill® One, ClimFill® First, ClimFill® Auto, ClimFill® Expert and ClimFill® Truck & Bus)
• accessories (o'rings, oils, universal dye)
As an A/C expert, Valeo manufactures also its Cabin Air Filters. With the aim to preserve the cleanness of the air in addition Valeo implemented the Air Quality concept based on:
• Cabin Air Filters (ClimFilter™)
• A/C cleaner (ClimPur™)
• Cabin Purifier (ClimSpray™)
A premium range strictly controlled with various tests of performance, endurance and corrosion for an ensured quality and satisfaction
A new Valeo ClimFilter™ range with Polyphenol that complete the current range:
• ClimFilter™ Comfort
• ClimFilter™ Protect
• ClimFilter™ Supreme (the new one)
• Learn more about compressor functions in the A/C loop: http://youtu.be/mRC0dYZiRqg (english version), http://youtu.be/8Qojo0rn17Y (german version)
• Learn more about condenser functions in the A/C loop: http://youtu.be/q8b_vb_OTT0 (english version),http://youtu.be/4PE4bIE6bjI (german version)
• Learn more about receiver dryer functions in the A/C loop: http://youtu.be/cEdwzi4-ZrQ (english version), http://youtu.be/1edxy7PuypM (german version)
• Learn more about blower functions in the A/C loop: http://youtu.be/tmzA6EFMM4w (english version),http://youtu.be/M0FfSHyE5lg (german version),
Valeo, automotive technology, naturally
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Sales enablement requires marketing and sales to work together to best close leads into customers. Here’s how marketing can better empower sales with the most important contact information using HubSpot.
Cleveland HubSpot User Group (HUG): Working Video into MarketingPR 20/20
Our target audiences are demanding video; it’s the way they prefer to consume content. Check out four trends to help you add video into your marketing strategy and tactics.
In case you missed the Cleveland HubSpot User Group (HUG) event on June 28, check out Maggie Bomze's full presentation on the latest product updates. She provides an overview of what's new in marketing, sales and service.
Marketers must excel at bringing structure and meaning to numbers, and then be prepared to adapt strategies in real time based on the results (or lack thereof). In this HUG event, we’ll dive into the process of setting up a comprehensive tracking system, consolidating data into easy to understand visualizations, and generating concise, actionable reports that your team can use to quickly reallocate resources and drive results.
Hacking Inbound: 25+ Proven B2B Lead Generation Campaigns and Quick WinsPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, Paul Roetzer (@PaulRoetzer) will present a wealth of tools and tips designed to make an immediate impact on your business. Head into 2018 planning armed with unique use cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
Hacking Inbound: 25+ Proven B2B Lead Generation Quick Wins and Campaign IdeasPR 20/20
Inspired by the best ideas from dozens of B2B marketing strategy workshops and the actual results from hundreds of inbound marketing campaigns, this fast-paced session will deliver a wealth of tools and tips designed to make an immediate impact on your business. Looking beyond the standard inbound marketing playbook, we'll dive into unique uses cases for HubSpot software, artificial intelligence, social selling, interactive tools, data-driven storytelling, public relations and more.
Machine-Assisted Narrative: How to Transform and Scale Your B2B Content with ...PR 20/20
[Originally presented at Content Marketing World 2017]
Artificial intelligence is transforming content strategy, production and promotion, and opening up a world of possibilities for B2B marketers to drive efficiency and performance. Brands have the ability to tell data-driven stories at unparalleled scale using AI technology known as natural language generation, while machine learning, image recognition and natural language processing present the ability to personalize content and experiences like never before. This session gives you the tools and resources you need to create a competitive advantage through cognitive content marketing.
Marketing in the Machine Age: The Path to a More (Artificially) Intelligent F...PR 20/20
Presented at Emarsys Evolution, Aug. 3, 2017
Consider how much time your team spends reviewing marketing analytics, generating data-driven insights and recommendations, and devising intelligent strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Origins of the Marketing Intelligence Engine (INBOUND 2016)PR 20/20
The velocity of change in the marketing industry is accelerating, but what we see today is elementary when we consider the potential of what comes next. This session provides a glimpse into the future of marketing, and the opportunities that exist for those who can harness the power of artificial intelligence and cognitive technology like IBM's Watson. They will be able to do more with less, run personalized campaigns of unprecedented complexity, and analyze massive data sets to predict outcomes. The opportunities are endless for those with the will and vision to transform the industry. Attendees will:
- Learn what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
- Discover existing marketing technologies using artificial intelligence to make marketing more efficient and effective.
- Get inspired to explore what’s possible for the future of marketing, as well as their businesses and careers.
Content Marketing in the Machine Age: How to Make Your Content More Automated...PR 20/20
Content Marketing World 2016 Presentation:
This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.
KEY TAKEAWAYS
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Rise of the Hybrids: Evolution of the PR and Communications Professional Prot...PR 20/20
[Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference]
The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.
Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed.
This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn:
- How technology innovation and shifts in consumer behavior are impacting career paths.
- What traits define the hybrid professional.
- How to connect PR and communications campaigns to bottom-line results.
- How to advance yourself and your team.
The Indispensable Agency: How Marketing Talent, Technology and Strategy Gaps ...PR 20/20
The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.
In this session, Roetzer presents a high-level look at the industry trends driving transformation, and share insights into how your agency can evolve to meet demand and accelerate success.
The Marketing Growth Hackathon: 25+ Tips, Tools and Resources to Accelerate P...PR 20/20
Computer programmers hold hackathons to quickly build and improve software, so why can’t marketers do the same to unlock potential and drive performance? This fast-paced session delivers a unique planning framework to help you gain a new perspective on your strategies and campaigns. You’ll leave inspired by a collection of case studies and armed with a slew of resources you can use to accelerate your company’s success at all stages of the funnel. This session is for you if you want to learn how to build a performance-driven organization that exceeds ROI expectations and outpaces the competition. At the end of tis session you will be able to:
1. Prioritize and simplify your marketing goals.
2. Construct dynamic campaigns with the greatest probabilities of impacting business results.
3. Apply new technologies and processes to improve efficiencies and accelerate success.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing Model (#INBOU...PR 20/20
In his 2012 book, The Marketing Agency Blueprint, Roetzer advocated for the end to billable hours, and the need for agencies to move to value-based pricing that directly ties activities to outcomes. This session is an inside look at his efforts the last four years to discover PR 20/20's "value metric," and build an entirely new pricing system. Roetzer will share origins of the concept, challenges faced in constructing the model, lessons learned in rolling it out to clients, and tips for how agencies can reimagine their own pricing models to drive growth and unlock profits.
The Content Marketing Metrics That Matter (#CMWorld 2015)PR 20/20
Marketing technology advances have made it easier and more affordable to connect activities to outcomes, but content marketers have largely dropped the ball when it comes to monitoring, reporting and improving performance. The key is to align content marketing KPIs with overall business goals, have a logical and well-documented process for updating and reporting results, and develop systems for turning data into intelligence and intelligence into action.
Attendee takeaways:
* Prioritize content marketing goals.
* Identify Key Performance Indicators (KPIs).
* Select the right analytics technology and tools.
* Optimize your use of Google Analytics.
* Turn data into insights and actions.
Point Pricing: An Inside Look at PR 20/20's Value-Based Pricing ModelPR 20/20
In early 2014, PR 20/20 began rolling out a proprietary, value-based pricing model—Point Pricing.
Point Pricing ensures clients get the full value of every dollar spent, regardless of how much time it takes to deliver.
A point is a fixed unit of value, it is PR 20/20's value metric. Each project within a campaign is assigned a fixed-point total (e.g. blog post = 3 points) based on value creation rather than hourly estimates.
Points are allocated by campaigns and goal type (i.e. brand, leads, sales, loyalty), and therefore always tied to performance.
Points provide total transparency into pricing, progress, performance and resource allocation.
This deck was presented at HubSpot's 2015 Partner Day.
Origins of the Marketing Intelligence Engine (SXSW 2015)PR 20/20
Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes.
But, they do not provide insight into the billions of bits of data being created as consumers move from screen to screen and interact online and offline with brands, and they do not recommend actions to improve performance.
Humans are limited by their biases, beliefs, education, experiences, knowledge and brainpower. All of these things contribute to our finite ability to process information, build strategies and achieve performance potential.
Algorithms, in contrast, have an almost infinite ability to process information. They possess the power to understand natural language queries, identify patterns and anomalies, and parse massive data sets to deliver recommendations better, faster and cheaper than people can.
What inevitably comes next are marketing intelligence engines that process data and recommend actions to improve performance based on probabilities of success.
7 Steps to Becoming a Performance-Driven Content MarketerPR 20/20
(#CMWorld 14 presentation) We have entered the age of content, context, and the customer experience. Audiences crave knowledge, answers, and entertainment, while marketers strive to provide remarkable brand experiences that capture the hearts and minds of their prospects and customers. Leading brands have become storytellers, but content creation and distribution is not enough. Marketers must go beyond brand storytelling to deliver personalized, highly relevant communications across all channels, and connect their actions to marketing goals including subscribers, reach, website visitors, leads, sales and customer retention.
TAKE-AWAYS:
* Learn how gaps in talent, technology and strategy are impacting content marketers’ ability to maximize ROI.
* Build integrated content marketing campaigns that take a scientific approach to success.
* Discover tools and techniques to connect content marketing activities to bottom-line business results.
The State of Marketing—Talent, Tech and StrategyPR 20/20
Paul Roetzer’s newest book, The Marketing Performance Blueprint, draws on key findings and insights from dozens of industry reports, articles, books and interviews to demonstrate the gaps that exist in today’s marketing programs. This infographic highlights some of our favorite findings.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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1. Content Marketing for PR Pros
YouToo Social Media Conference 2011 – April 15
Presented by Paul Roetzer, PR 20/20
Twitter: @PaulRoetzer
#YouToo2011
2. Content Marketing:
Changing the PR Industry Forever
“Content marketing, which requires expert copywriting
and strategic planning, is the single largest growth
opportunity for PR agencies (and professionals).”
10 Public Relations Trends That Will Change the Industry Forever
Dec. 7, 2008
Twitter: @PaulRoetzer
4. Hybrid Professionals – 10 Traits
• Social-web savvy
• Inbound marketer
• Publisher
• Analyst
• Relationship builder
• Lifelong student
• Thought leader
• Risk taker
• Tech savvy
• Game changer
Source: 10 Traits of an Emerging PR Pro
Twitter: @PaulRoetzer
5.
6.
7. The Numbers
• More than 16 billion core searches each month
• 1.9 billion videos streamed each month
• Americans watch 3.5 hrs/week of online video
• 5 billion photos hosted by Flickr
• 85 million LinkedIn members
• 152 million blogs on the Internet
• 145 million Twitter users
• 600 million Facebook members
• More than 30 billion pieces of content shared each
month on Facebook
Sources: Facebook, comScore, Arbitron, Flickr, Royal Pingdom
8. “We all have a story to tell.”
Twitter: @PaulRoetzer
9. Stand Out From the Crowd . . .
Win Their Hearts and Minds . . .
Twitter: @PaulRoetzer
11. Win with a Persona-Based Content Strategy
1. Define & differentiate your brand.
2. Build your content creation team.
3. Profile your buyer personas.
4. Connect content to your goals (and theirs).
5. Choose your publishing tools.
6. Develop your editorial calendar.
7. Integrate your search, social & PR strategies.
8. Establish your budgets (time & money).
9. Launch, measure & evolve.
Twitter: @PaulRoetzer
12. 1) Define & differentiate your brand.
Twitter: @PaulRoetzer
13. What is a brand?
Brand = experiences + perceptions
Twitter: @PaulRoetzer
14. How to define your brand?
• Who are we (in 160 characters or less, and without
meaningless jargon)?
• What are the three greatest strengths/weaknesses of our
brand?
• What are our greatest opportunities for growth?
• What makes us different, remarkable?
• What value (i.e. expertise, resources, guidance, tools) can
we bring to our audiences?
• What makes customers buy from us the first time
(acquisition)? What keeps them coming back (retention)?
Twitter: @PaulRoetzer
15. 2) Build your content creation team.
Source: Driven By Content video series
Twitter: @PaulRoetzer
17. Importance of an editor
• Maintain the editorial
calendar
• Keep the team on track
• Proof all content prior to
publishing
• Ensure consistency of
style, format, tone &
messaging
• Can be internal or
outsourced Source: What Your Blog May Be Missing
Twitter: @PaulRoetzer
18. What makes for great content?
• Strategic
• Brand centric
• Buyer persona focused
• Optimized for search engines
• Technically sound
• Creative
• Results driven
Source: 7 Key Elements of Great Business Content
Twitter: @PaulRoetzer
19. Buyer persona focused content
• Make personal connections
• Address pain points and bring value
• Demonstrate a clear understanding of your
audiences, and know how to engage them
• Promote and deliver in their preferred format
Twitter: @PaulRoetzer
22. Defining your buyer personas
• What are their goals and aspirations?
• What motivates and inspires them?
• What are their problems/pains/obstacles?
• How do they consume information (online and offline)?
• What/who influences their buying decisions?
• What's important to them?
Twitter: @PaulRoetzer
23. Other buyer persona criteria
• Geography
• Demographics
• Title/responsibilities
• Industry
• Preferred communications
• Technographics (social media activity)
• Buying cycle
• Alternatives/competition
• Success factors
• MAD-R (Money, Authority, Desire, Response)
Twitter: @PaulRoetzer
24. How do you research personas?
• Analyze customer database
• Talk to sales reps
• Read industry publications, blogs & analyst reports
• Check magazine editorial calendars
• Monitor/participate in social networks
• Run a keyword analysis
• Review organic traffic reports
• Assess competitor websites & content
• Ask them
Twitter: @PaulRoetzer
25. “ROI Ivan”
• Type: Old school/laggard
• Title: CEO, president
• Industry: Finance, insurance,
accounting, legal
• Pains: Business flat or declining
• Causes: Economy, lack of innovation/
vision
• Sources: WSJ, trade magazines
• Influencers: Peers, media
• Technographics: Inactive
• Success: Bottom line
• Content: Case studies, press releases,
original reports
Twitter: @PaulRoetzer
26. “Engagement Erin”
• Type: New school/early adopter
• Title: Marketing director, community manager, owner
• Industry: Technology, retail, arts & entertainment
• Pains: Information & inbox overload, multitasking,
platform confusion, too tactical
• Causes: Lack of training, following the “experts/
gurus,” reporting to “Ivans”
• Sources: Social, blogs, webinars
• Influencers: Peers, bloggers
• Technographics: Creator
• Success: Leads, inbound links, engagement,
speaking opportunities, website traffic
• Content: Blog, videos, mobile apps, webinars, eBooks
Twitter: @PaulRoetzer
32. Content-driven link building
• Participate in the community • Get a blog
• Publish original research • Provide how tos, tutorials
• Distribute email newsletters • Make a few videos
Source: Google Webmaster Central Channel
Twitter: @PaulRoetzer
40. The value of abstracts
• Topic: How to handle negative comments about your brand online.
• Categories: Social Media, Brand
• Audience/Buyer Persona: Execs (Executive Eddie) and brand
managers (Brandy Brand Manager) who are nervous about social
networking because of the loss of brand control.
• Goal: Education
• Abstract: This blog post will provide actionable tips for brand
managers on how to react to negative comments online — whether
on review sites, personal blogs, social networks or in response to
company postings.
• Date: TBD
Twitter: @PaulRoetzer
41. 7) Integrate your search, social & PR strategies.
Source: How to Build Your Inbound Marketing GamePlan
Twitter: @PaulRoetzer
48. The Case of Matt Cutts
Sources: Is Matt Cutts the Most Powerful Man in PR?
49. The Platform
• 106,000+ Twitter Followers
• Gadgets, Google & SEO blog with Alexa Rank of 3,219
• Google Webmaster YouTube Channel with 24,000+
subscribers and more than 2.3 million channel views
• Frequent speaker, and media source
Twitter: @PaulRoetzer
50. The New Model PR Pro
• Strong personal brand
• Value creation through multi-media content
• Use of social media to reach, influence and engage
• Thought leader and industry expert
• Trusted resource
Twitter: @PaulRoetzer
51. Beware of the Content Flood
Some estimates indicate that in just a few years content on
the Internet will double every 72 hours.
Twitter: @PaulRoetzer
52. Closing Thoughts
• Understand what makes
audiences unique.
• Have a plan and build a strong
content team.
• Be remarkable and memorable.
• Take chances.
• Put their needs and goals ahead
of yours.
• Bring value to their lives and help
them find success.
Twitter: @PaulRoetzer
53. Resources
• Driven By Content video series
• What Your Blog May Be Missing
• 7 Key Elements of Great Business Content
• Google Webmaster Central YouTube Channel
• How to Build Your Inbound Marketing GamePlan
• 2010 B2B Content Marketing: Benchmarks, Budgets and Trends
• Content Curation: Bringing Order to Information Overload
• 10 Public Relations Trends That Will Change The Industry Forever
Twitter: @PaulRoetzer