2. Remember:
“The end
result is
always for a
meeting face
to face.” “The end result is
always for a
meeting face to
face.”
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13. Participation online is one of the best
ways to manage your reputation
amyCHOREW
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14. Realtor.org
Of the home
buyers starting
their search
online, 87 percent
bought through
an agent.
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15. From Web 2.0 to Social Media
Social media can be defined as
primarily Internet and mobile-based
tools for sharing and discussing
information among humans
amyCHOREW
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17. Where to get started
• Sphere of
Influence
• Referrals
• Cold Calls
• Geographic
Farm
• Listings
amyCHOREW
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18. Building Your Social Community
– Look for people already in your community
– Become a valued member of the community
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19. Go where your community is:
• Photographer? Flickr Group
• Women’s Council? Facebook Group
• Animal Lover? Animal Blog
• Gardener? Facebook
• School Board? Linkedin Group
• Volunteer – Connect to the group
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20. Create a Great Profile
• Long Version Bio
• Short Version Bio
• Great Photo
• Consistent
Username
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21. Where can you review Profiles?
• LinkedIn
• ActiveRain
• Trulia
• Zillow
• Twitter
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22. You need a Great Photo!
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23. Creating an Online Handle
Try - firstnamelastname Try- your brand
(Amy Chorew) InSouthington
AmyChorew TheTechbyte
Try -first initial last name
(Derek Overby)
Doverby Try Something Clever work
related
Melissa Delgaudio (PR
Try - first name last initial consultant)
(Ginger Wilcox) Startabuzz
Gingerw
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29. Personal
• A picture of you at a sporting
event
• Your latest exercise efforts
• Plans to golf for the weekend
Community
• Produce stands
• Food, wine, dining places
• School calendars/events
Real Estate for your niche only!
• Houses that sold in your target
group
• Market stats & what’s for sale
• Your take on national & local media amyCHOREW
reports inspire train implement
30. Put a Plan in Place
• Enewsletter First Week Every Month
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43. Social Media Byte
• (3-one hour live coaching and training sessions) Set up
and Training for LinkedIn, Facebook and Twitter. Profile
overview and the how to use for business of each.
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45. "Life is too short to wake
up with regrets. So love
the people who treat you
right. Forget about those
who don't. Believe
everything happens for a
reason. If you get a
chance, take it. If it
changes your life, let it.
Nobody said life would be
easy, they just said it
would be worth it." –
Unknown
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Editor's Notes
Social Media IS MarketingSearch is SocialMobile has landedRoad Warrior Tools in the CloudOnline leads to Offline
Which services will you use?Which will you ignore?
On most sites you can look for people that are already part of your community in other networks. By linking all of your identities, you can allow for the important effect of “Ripple Marketing” Your reputation in this space will determine the readership you attract. Comments can generate interest and traffic for the writer and create a sense of ownership for the readers. Look for people already in your communityLink all your identitiesFocus on your reputationFind opportunities to involve your readers
SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 42LESSON 4: Using social media tools for effective online marketing
SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 43LESSON 4: Using social media tools for effective online marketing
One way to drive people to your Page is to buy advertising on Facebook, using its self-serve system. You can very specifically target ads to various demographics, including, country, state and city, gender, age, workplace, and much more. Clicking on the above ad for Greenberg and Rudman, LLP takes you directly to their primary web site, even though they don’t have any fans on their Facebook page. Make sure to experiment with different targeting campaigns, and different styles of ads, in order to see what advertising works the best
