Follow the Money - The Next Wave of International Buyers
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Foreign clients are an upscale group of buyers. During 2014/15 the average price paid by foreign clients for a house was $499,600 compared to the overall average house price of about $255,600. Although fluctuating from year to year, the average price paid by foreigners has increased. Today’s luxury international buyers are savvier and more confident than ever. They know what they want and have the resources and capabilities to get it, allowing them to transform living spaces into ultra-comfortable, high-tech homes. Gone are the days when overwhelming amounts of square footage equate to a dream home. The affluent consumer now seeks multiple homes to fit their lifestyle needs and extra amenities, with an affinity for high-tech features.
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Follow the Money - The Next Wave of International Buyers
- 1. Follow the Money 2 The Next Wave of International Buyers
- 3. Photo by WanderingtheWorld (www.ChrisFord.com) - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44028103@N07 Created with Haiku Deck
- 4. Source: 2015 NAR Profile of International Home Buying Activity
- 5. Source: 2015 NAR Profile of International Home Buying Activity
- 6. GLOBAL 1. China 2. Canada 3. India 4. Mexico 5. United Kingdom
- 8. Source: 2015 NAR Profile of International Home Buying Activity
- 9. Source: 2015 NAR Profile of International Home Buying Activity
- 10. Source: 2015 NAR Profile of International Home Buying Activity
- 11. Source: 2015 NAR Profile of International Home Buying Activity
- 12. Photo by Nick Kenrick., off to Rome/one week - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33363480@N05Created with Haiku Deck
- 13. Source: 2015 NAR Profile of International Home Buying Activity
- 14. Source: 2015 NAR Profile of International Home Buying Activity
- 15. Source: 2015 NAR Profile of International Home Buying Activity
- 16. Source: 2015 NAR Profile of International Home Buying Activity
- 17. Photo by Stuck in Customs - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/95572727@N00 Created with Haiku Deck
- 18. Source: 2015 NAR Profile of International Home Buying Activity
- 19. Source: 2015 NAR Profile of International Home Buying Activity
- 20. Source: 2015 NAR Profile of International Home Buying Activity
- 21. Source: 2015 NAR Profile of International Home Buying Activity
- 22. Photo by Armando Maynez - Creative Commons Attribution License https://www.flickr.com/photos/91148289@N00 Created with Haiku Deck
- 23. Source: 2015 NAR Profile of International Home Buying Activity
- 24. Source: 2015 NAR Profile of International Home Buying Activity
- 25. Source: 2015 NAR Profile of International Home Buying Activity
- 26. Source: 2015 NAR Profile of International Home Buying Activity
- 27. Photo by The Wolf - Creative Commons Attribution License https://www.flickr.com/photos/56658705@N00 Created with Haiku Deck
- 28. Source: 2015 NAR Profile of International Home Buying Activity
- 29. Source: 2015 NAR Profile of International Home Buying Activity
- 30. Source: 2015 NAR Profile of International Home Buying Activity
- 31. Source: 2015 NAR Profile of International Home Buying Activity
- 32. HOTTEST INT’L ZIPS 1. Los Angeles 2. Los Vegas 3. New York 4. San Diego 5. Miami
- 33. LOS ANGELES
- 34. Michele Chiu Boutique Real Estate Group Corona Del Mar, CA International Insight
- 35. LAS VEGAS
- 36. NEW YORK
- 37. Patrick Lilly Core NYC New York, NY International Insight
- 38. SAN DIEGO
- 39. Linda Lee KW San Diego Metro Group San Diego, CA International Insight
- 40. MIAMI
- 44. BIGGER ISN’T BETTER • 60% choose more upgrades over SF • 94% would give up 1,000 SF to get lifestyle amenities such as • 54% Better neighborhood • 51% House with “character” • 51% More land • 44% Access to dining and entertainment • 39% Shorter commute
- 48. NON-TECH ESSENTIALS • 53% - Outdoor oriented living space with garden oasis • 50% - outdoor fireplace or fire pit • 47% - separate guest house outside main house
- 49. Photo by MillenniumLuxuryCoaches - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/45460389@N07 Created with Haiku Deck
- 51. Photo by kruder396 - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/10427128@N00 Created with Haiku Deck
- 52. WIRED FOR LUXURY Affinity for high tech features • 66% - Smart home is more important than a Green home • 87% - desire a tech friendly home
- 56. Source: 2015 NAR Profile of International Home Buying Activity
- 57. Source: 2015 NAR Profile of International Home Buying Activity
- 58. THE AGENT EXPERIENCE Love Internet but need Agent • 96% depend on their RE Professional • 65% insight into neighborhood lifestyle • 64% advanced new listing notices • 55% advice on housing trends • 53% support on a personal level through buying process
- 60. THANK YOU! Robyn Erlenbush robyn@eralandmark.com Amy Chorew amy.chorew@bhgrealestate.com
Editor's Notes
- RE Join us for a fast paced look at what the next wave of international buyers demand from their agent, how they choose their perfect home and the latest trends and designs that influence their buying decision. Identify what buyers value most in a luxury/resort buyer’s agent. Uncover the latest trends in interior and exterior housing design that influence the buyer’s choice. Discover the most popular marketing channels high-end buyers use to find their perfect property. Foreign clients are an upscale group of buyers. During 2014/15 the average price paid by foreign clients for a house was $499,600 compared to the overall average house price of about $255,600. Although fluctuating from year to year, the average price paid by foreigners has increased. Today’s luxury international buyers are savvier and more confident than ever. They know what they want and have the resources and capabilities to get it, allowing them to transform living spaces into ultra-comfortable, high-tech homes. Gone are the days when overwhelming amounts of square footage equate to a dream home. The affluent consumer now seeks multiple homes to fit their lifestyle needs and extra amenities, with an affinity for high-tech features. Serving international clients may require specialized knowledge on the part of the REALTOR®-- relating to immigration, tax, property, financing, and other regulations. Cultural affinity and knowledge of client preferences may also play an important role in nurturing relationships with international clients. Personal contacts and referrals are the top sources for the majority of business opportunities obtained by REALTORS® in serving international clients. In addition, website/online listings continue to be an increasing source of clients, with the agent’s own website as a source of online leads.
- RE Join us for a fast paced look at what the next wave of international buyers demand from their agent, how they choose their perfect home and the latest trends and designs that influence their buying decision. Identify what buyers value most in a luxury/resort buyer’s agent. Uncover the latest trends in interior and exterior housing design that influence the buyer’s choice. Discover the most popular marketing channels high-end buyers use to find their perfect property. Foreign clients are an upscale group of buyers. During 2014/15 the average price paid by foreign clients for a house was $499,600 compared to the overall average house price of about $255,600. Although fluctuating from year to year, the average price paid by foreigners has increased. Today’s luxury international buyers are savvier and more confident than ever. They know what they want and have the resources and capabilities to get it, allowing them to transform living spaces into ultra-comfortable, high-tech homes. Gone are the days when overwhelming amounts of square footage equate to a dream home. The affluent consumer now seeks multiple homes to fit their lifestyle needs and extra amenities, with an affinity for high-tech features. Serving international clients may require specialized knowledge on the part of the REALTOR®-- relating to immigration, tax, property, financing, and other regulations. Cultural affinity and knowledge of client preferences may also play an important role in nurturing relationships with international clients. Personal contacts and referrals are the top sources for the majority of business opportunities obtained by REALTORS® in serving international clients. In addition, website/online listings continue to be an increasing source of clients, with the agent’s own website as a source of online leads.
- RE US is thought to be the safest RE investment in the world. The Americanization of International families…culture, education….preschoolers in New York Anything Brett/Amy? Canada, China, India, Mexico and the United Kingdom remain the major sources of foreign buyers. For the first time, China is the largest country of origin of international buyers, both in terms of units of sales and dollar volume of sales. Chinese buyers also purchased more expensive homes compared to buyers all other buyers. In terms of location, Florida, California, Arizona, Texas, and New York are the top preferred locations based on the number of reported purchases. The bulk of international purchases are predominantly all-cash sales for single-family homes intended to be used for residential purposes. The buyer’s employment, vacation preferences, family, educational, and investment objectives affect the choice of location and the type of property desired. EB-5 "Regional Center" Immigrant Investor Program Permanent Residence through a $500,000 Investment Under the EB-5 Visa Program, a $500,000 investment in a "Regional Center" enables foreign investors to qualify for the Green Card without the constraints of having to set-up and manage a U.S. business. This immigration option allows investors to live in any U.S. state and engage in a business, employment, or any activity of the investor's choice, or just retire. Anthony Olson, P.A. has successfully processed numerous EB-5 investor visa petitions on behalf of investors who qualified for the Green Card through a $500,000 investment in a "Regional Center" Project. Japan depreciation
- RE From the 2015 NAR Profile of International Home Buying Activity The dollar volume of residential purchases by resident and non-resident foreigners is estimated at $ 104 billion for the 12 months ended March 2015, based on a 26 percent increase in price. Sales to resident and non-resident foreigners accounted for approximately 8 percent of total Existing Home Sales of about $1.2 trillion over the period: $54.4 billion (non-resident); $49.4 billion (resident).
- RE In terms of units of sales, the number of sales decreased to 209,000, a 10 percent decrease from the previous period level of 232,600. The weakening of many currencies against the dollar and decreases in economic growth in Latin America and in Europe may have negatively impacted purchases by international clients. Among those who did purchase a property, the average purchase price rose to $499,600. In comparison, the average purchase price of all buyers of existing homes was $255,600.
- RE For the first time, international clients from China exceeded all other buyers in terms of unit purchases and dollar volume, purchasing $28.6 billion worth of property. Canadian buyers followed at $11.2 billion, Indian buyers at $7.9 billion, Mexican buyers at $4.9 billion, and buyers from the United Kingdom (U.K.) at $3.8 billion. The dollar volume of sales to clients from China, India, and Mexico increased, while the dollar volume of sales to clients from Canada and the U.K. decreased from the previous period’s levels. International purchasers have bought property in most states, but there is significant concentration of purchases. As in previous years, the top four states in terms of number of foreign buyers continued to be Florida, California, Texas, and Arizona. These states accounted for 50 percent of total reported international sales. New Jersey, New York, Illinois, Washington, Michigan, and Hawaii were also major destinations. Significant city locations include Los Angeles, Miami, Orlando, San Diego, Miami Beach, Houston, Honolulu, and Seattle
- RE Over the 12 months ended March 2015, buyers from China purchased U.S. properties estimated at $28.6 billion in total value, an increase from $22 billion a year ago. Chinese purchases accounted for approximately 28 percent of total international sales by dollar volume. About half of Chinese purchasers were resident buyers. About 35 percent of reported purchases by Chinese buyers were in California. Other major destinations included Washington, New York, Massachusetts, Illinois, and Texas. On average, Chinese buyers purchased a property valued at $831,800, the highest among the Top 5 buyers. Approximately 69% of purchases were reported as all cash purchases. Chinese buyers are strongly focused on the west coats, which provides geographical proximity, educational opportunities, and business and trade opportunities, LA, SAN Fran, Seattle. Also New York and Houston. Many of the purchases are for business, educational, and investment purposes, also interest in vacation homes.
- California is the #1 state for purchases, 69% cash, 15% vacation and rental, 85% prefer suburb and city 96 percent of the affluent Chinese have purchased a property within the last 3 years The top home feature they are willing to pay for is location When asked what they would consider purchasing next, the top choice was a waterfront property (54%) The top desired luxury amenity is space to display an art collection (51%)
- 39 % of purchases were for residential purposes 7 % of purchases were for residences for students while studying in the U.S. 86% of properties purchased were in the central city or suburban area. 62% of purchases were single family detached homes.
- California is the #1 state for purchases, 69% cash, 15% vacation and rental, 85% prefer suburb and city
- 85% prefer suburb and city
- RE/Brett Canadians purchased U.S. properties estimated at $11.2 billion in total value, a decrease from last year’s level of $13.8 billion. Canadian buyers accounted for approximately 11 percent of total international sales in dollar volume. Close to 80 percent were non-resident clients. There is almost an even split between single family-detached homes and condominiums and townhouses combined. On average, Canadian buyers purchased a property valued at $380,300. One revelation is that Canadians were searching in Las Vegas and Los Angeles. The magnitude of the impact from changing currencies varied among countries. The Canadian dollar depreciated by 13%, the eruo by 22%, British pound by 9% and the Mexican Peso by 13%. In contrast the Chinese Yuan only by 2% and India by 1%.
- About 41 percent of Canadian purchases were in Florida, and 16 percent were in Arizona, which are preferred destinations for their warm climates. About 47 percent of purchases were for vacation home purposes, and Canadians preferred to purchase in suburban (45%) and resort areas (23%). There is almost an even split between single family-detached homes and condominiums and townhouses combined. About 73 percent of buyers purchased on an all-cash basis.
- About 41 percent of Canadian purchases were in Florida, and 16 percent were in Arizona, which are preferred destinations for their warm climates. About 47 percent of purchases were for vacation home purposes, and Canadians preferred to purchase in suburban (45%) and resort areas (23%). There is almost an even split between single family-detached homes and condominiums and townhouses combined. About 73 percent of buyers purchased on an all-cash basis.
- About 41 percent of Canadian purchases were in Florida, and 16 percent were in Arizona, which are preferred destinations for their warm climates. About 47 percent of purchases were for vacation home purposes, and Canadians preferred to purchase in suburban (45%) and resort areas (23%). There is almost an even split between single family-detached homes and condominiums and townhouses combined. About 73 percent of buyers purchased on an all-cash basis.
- Canadians preferred to purchase in suburban (45%) and resort areas (23%). There is almost an even split between single family-detached homes and condominiums and townhouses combined.
- BC/AC Over the 12 months ended March 2015, buyers from India purchased U.S. properties estimated at $7.9 billion in total value, an increase from the previous level of $5.8 billion. Purchases by Indian buyers accounted for approximately 8 percent of total international sales by dollar volume. Based on data from the survey, Indian purchasers were active throughout the country. Among the reported destination states for buyers from India, the top states were New Jersey, Texas, and California. Because most purchasers were resident foreigners, about 79 percent of reported purchases were for primary residence purposes, mostly single family detached homes located in suburban areas. The average price was $460,200.
- New Jersey and Texas are tied for the #1 state for purchases, 16% cash, 13% residential rental, 85% prefer suburb and city
- 79% primary residence
- Much higher leverage. Only 16% cash,
- 86% prefer suburb and city
- BC/AC Buyers from Mexico purchased U.S. properties estimated at $4.9 billion, slightly above the previous level of $4.5 billion. Purchases by buyers from Mexico accounted for approximately 5 percent of total international sales in the U.S. Approximately 62 percent of buyers from Mexico were resident foreigners. The average price was $274,800.
- 25% Texas Cities in San Antonio, Houston and El Paso, as well as San Diego and Miami. Investment, proximity, and lifestyle are of interest, as well as a desire in some cases for vacation homes.
- RE/AMY Over the 12 months ended March 2015, buyers from the United Kingdom purchased U.S. properties estimated at $3.8 billion, a decrease from the previous level of $5.8 billion. Purchases from the United Kingdom accounted for approximately 4 percent of total international sales. A little more than half of the buyers were non-resident clients. Buyers from the United Kingdom were attracted to the warm-climate states of Florida and Arizona and the New England states. The average purchase price was $455,600. Most Expensive in the world, we are a true value
- 29% Florida The top home feature affluent U.K. consumers (68%) are willing to pay more for is location. When asked what they would consider purchasing next, the top choice for those in the U.K. was a waterfront property (49%). The top desired luxury amenity was a multi-car collector’s garage (32%).
- 42% primary residence The top home feature affluent U.K. consumers (68%) are willing to pay more for is location. When asked what they would consider purchasing next, the top choice for those in the U.K. was a waterfront property (49%). The top desired luxury amenity was a multi-car collector’s garage (32%).
- 58% cash The top home feature affluent U.K. consumers (68%) are willing to pay more for is location. When asked what they would consider purchasing next, the top choice for those in the U.K. was a waterfront property (49%). The top desired luxury amenity was a multi-car collector’s garage (32%).
- New Jersey and Texas are tied for the #1 state for purchases, 16% cash, 13% residential rental, 85% prefer suburb and city The top home feature affluent U.K. consumers (68%) are willing to pay more for is location. When asked what they would consider purchasing next, the top choice for those in the U.K. was a waterfront property (49%). The top desired luxury amenity was a multi-car collector’s garage (32%).
- BC/AC U.S. cities for which potential foreign buyers have been most actively searching on-line
- RE Los Angeles ranked first in city searches with several international buyers, including the UK, China, Russia, Australia, Germany and France.
- 1. How do your international buyers choose to work with you. International buyers are weary of those who may try to take advantage of them, especially in a foreign country. Like how all clients should be treated, It is crucial for agents to listen to the specific needs of each individual client and make the right recommendation. With international buyers, being able to successfully communicate (being bilingual helps!) and understand what comes first for that specific family or investor usually determines whether or not they will work with you. More than ever, these clients want you to hold their hand the whole way through, and educate them about the whole process, including information many American citizens might assume is common sense. For example, when property taxes are due, how they are determined, how HOA dues work, etc. There is nothing that will make them run the opposite direction like an agent that's just trying to make a quick buck. Foreign buyers need agents who are knowledgeable in the areas the client is already considering as well as areas they have not yet explored but may fit their criteria. 2. Have you seen a change in international buying patterns? Absolutely. Just like how buyer and seller markets change depending on the overall economy, international buying patterns vary on how the market is doing in the client's home country (or where their main asset lie). The recent stock market crash in China for example, drove buyers/investors in two directions; some may decide to cut their losses and halt their investments/spending, while others may learn their lesson and take what they have left and reinvest it in a less risky investment vehicle such as real estate in the US. As real estate agents, we must understand macroeconomics on a global scale and keep up with global news as it could open new avenues of business for us. 3. Which country have you worked with the most? China, Hong Kong & Taiwan, mainly due to my ability to communicate in Chinese- and my location being in the surrounding cities of Irvine (Chinese friendly areas). 4. What type of properties and price ranges are they buying? Investor types will look into purchasing condos and single family residences ranging from $400,000-$900,000. For their own family use, they most likely will purchase a property that is single family, 3+bedrooms, $900,000-$2million+ 5. Any specific “must have” features? There are so many, and they vary too! Almost all of them are highly concerned with school district (location), and great lighting. Other musts are large lots, as well as properties with good fengshui- which opens a whole new discussion!
- BC/AC Las Vegas ranked first on searches by Canadian buyers.
- BC/Amy Chinese buyer for pre-school children New York ranked high on city searches with international buyers from India, and ranked second with Russia, Australia and Germany
- BC/Amy Chinese buyer for pre-school children New York ranked high on city searches with international buyers from India, and ranked second with Russia, Australia and Germany How do your international buyers choose to work with you They have either been referred by past client, other broker or third party like a luxury concierge, or they have responded to a listing online Have you seen a change in international buying patterns? Yes – the cycle depending on which economies are doing well versus the dollar and or when they want to get money out of their country Which country have you worked with the most? UK, France Canada, China What type of properties and price ranges are they buying? From $500 to $25m condo primarily bur some single famiy townhomes. Very few coops Any spceific must have features? Location and services/amenities are the primary features
- RE International buyers from Mexico are particularly interested in Texas cities, as well as San Diego and Miami. Linda Lee
- Linda Lee 3:45pm Nov 12 1. How do your international buyers choose to work with you. Refer to me thru past clients. My volunteer involvement at realtor associations and my FB activities. 2. Have you seen a change in international buying patterns? Not really. More desire to purchase in the US. Not as much as investment buys as prices have come up. More appetite for commercials. 3. Which country have you worked with the most? China. 4. What type of properties and price ranges are they buying? Single detached or condos nearby University. $400k-$2.5M 5. Any specific “must have” features? -respect different culture -know the market conditions and be humble -don't just think US is most advanced...if you have not visited China in the past year...their cities are lot more modern and wealthy population are very young.
- BC/AC Miami ranked first in searches by Brazilians, with Orlando coming in a close second. It came in second with France and third with Germany and Italy.
- RE Downsizing Main Residence, in Exchange for 2nd, 3rd, 4th homes Many luxury homeowners who fall into higher age ranges/travel often on business, will downsize their primary residence and take second, third, even fourth homes. While major US cities like Chicago, SF and NY act as locations for second residences (think Ritz Carlton or Trump Residences), this reinvigoration of the outdoors has also led luxury homeowners to take homes off the beaten path for leisure purposes. Luxury communities such as Gozzer Ranch in Idaho. Yellowstone Club in Montana cater to the super affluent, while there are luxury projects being built in Lake Martin, Alabama and Palmetto Bluff, SC. Nashville is viewed as an up and coming city for quality materials and also properties and there is money to be spent beyond the super rich country stars that hail from the city. Yellowstone Park visits over 4 million in 2015. Primarily India and Asia. Japanese investor in Bozeman.
- RE Yellowstone Club is a 13,600 acre private residential community set amidst the grandeur of the Rocky Mountains. The Club's superior amenities, easy Montana charm and overwhelming natural beauty present an incomparable venue for mountain living, year-round recreation, and cherished family traditions. Explore the spectacular beauty of the World's only private ski and golf community and the benefits of membership in this exclusive one-of-a-kind club. In addition to the 2,200 acres of powder drenched trails of world-class skiing in the winter and an 18-hole Tom Weiskopf-designed mountain golf course for the summer months,
- AC/BC – I recently a great interview with some of the top luxury editors from the Meredith corporation let me share with you what they said on Quality and Purpose vs. Grandeur While this trend seems to transcend various income brackets, in the luxury market there has been a shift from square footage to quality, craftsmanship and personalization in the home. The luxury market is still spending significantly, but putting their money into high-end materials that can separate their home from the rest and are much more thoughtful about how the space will be used. Many luxury homeowners in the markets that Meredith serves want their homes to look traditional on the outside, but modern in the inside – this relates to everything from kitchen islands, cabinetry, appliances (multiple appliances are not uncommon), wifi-enabled technologies, automation, etc Architecturally, detailing in the home is an expectation. They want crown moldings, coppered ceilings, plank wood, fire places, etc. Hard wood floor continue to prevail Often couples will have separate offices for the husband and wife, who both want to be connected to work in the home There are still mansions that feature dedicated rooms: home theater rooms (though they are going away from rows and rows of lazy boys, to be a more cohesively designed room), dog grooming rooms, wrapping/crafting rooms. What will differentiate the luxury homeowner from the mass spec’d kitchen/home will be the details. For example, while granite is still by and large a major countertop stone, people are mixing stones, such as Quartzite, which is very expensive, can act as a talking point and is more “elegant” Downsizing Main Residence, in Exchange for 2nd, 3rd, 4th homes Many luxury homeowners who fall into higher age ranges/travel often on business, will downsize their primary residence and take second, third, even fourth homes.
- AC
- RE - In vacation homes, there is a trend towards individualizing rooms based on guests. For example, one Hamptons home they profiled featured bunk bed rooms for grandchildren – this is very common. Every bedroom has a bath, living area, play area, private-like hotel suites
- RE Each room will have a purpose and living areas are becoming more integrated and fluid for all members of the family (including children): while dining rooms are still alive in the luxury home there is a trend away from formal entertaining to incorporating the dining room into the home in a different way. Entertaining at home is hot. Cocooning is the term. Stay in to watch a movie in the ultimate home-theater. Most expensive listing in the US $139 Le Palais Royal in Florida. 11 BR 17 baths, and home to first-ever IMAX Theater contracted for private use. 50X27 ft screen, seating for 18 and a bar. 492 ft dock, parking in garage for 30 cars.
- AC Reinvigoration of the Outdoors Many homes are now focused on both outdoors and indoor entertaining, the idea of separate spaces is fading and you see this particularly with the prevalence of windows and light in creating a connection to the outdoors. There is a trend to have master bedrooms open directly to the outdoors – use of French Doors to do so. More than ever there are outdoor televisions and sound systems; they’ve even found indoor/outdoor kitchens that will open up into the yard. Traditional Home just shot a total outdoor kitchen in Napa.
- AC Top 3 non tech essentials 53% - outdoor oriented including a garden oasis 50% - outdoor fireplace or fire pit 47% - separate guest house outside of the main home
- RE
- RE ask Amy question Kitchen as the Center of the Home The kitchen is still the center of the home, both physically and metaphorically and there has never been a greater interest in appliances, cabinetry, islands that look like furniture as spaces are becoming more open and multipurpose
- Pop on the wall thermostats Surveillance cameras, fire, water, heat, C02 sensors, Smart Panels, One touch lights, sound systems on ipads, security systems with video feeds to laptop
- AC/BC
- RE I might want it I google it I order it It ships in 48 hours with Amazon+ …or I want to touch and feel in a store near me FRICTIONLESS COMMERCE
- RE Think Real Estate…I might want it I goggle it I research every aspect, photos, video, neighborhood amenities …I want to touch, feel and see it
- AC/BC Contacts and referrals were the most important source of leads, accounting for about 56 percent of responses. Website/online listings accounted for 20 percent. Among those who found their client through online sources, approximately 37 percent of the respondents reported that the agent/firm/franchise’s website was client’s source of information. Most transactions generally have two sides. On the buyer’s side, REALTORS® frequently have a common language and cultural heritage with the client; on the seller’s side a match-up between the client and the REALTOR® tends to be more random.
- AC Now for the Agent Experience 96% still leaning on their real estate professional 65% - insight into neighborhood lifestyle 64% advanced new listing notices 55% advice on housing trends 53% support on a personal level throughout buying process
- Mention on line Search data from NAR New High-end international portals on List Hub Amy talk about networking Aria Luxury Conference FIABSCI International designation Cips designation. Realtor.com data