Twitter networking with @smartwoman vicki flaugherVicki Flaugher
The document discusses how to effectively use Twitter for networking and building reputation and revenue. It recommends using relevant keywords in your profile, posts, and content to connect with influencers. It also provides tips for finding the right influencers using search tools, following them, and adding value through comments and links. Additionally, it emphasizes researching connections after exchanging business cards, asking permission before further engagement, and using a consistent contact strategy.
USG Professionals, a guide to social sellingKurt De Bondt
This document discusses social selling and how the buying process has changed as buyers have become more tech savvy and socially empowered. It defines social selling as leveraging your social brand to fill your sales pipeline with the right people, insights, and relationships. The social selling process involves monitoring social media to detect buying signals, creating professional profiles, and providing insights to engage as a trusted advisor. It provides tips for social prospecting such as building a prospect list, socially nurturing contacts, and forging connections.
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic sta...Startupfest
Herbert Simon observed that in a world full of information, attention is the scarcest resource. So how do you get your new venture noticed? In this session, serial entrepreneurs and social media savants Blake Robinson (Annalect, Rackspace, TechCrunch) and Margaret Francis (ExactTarget, Scout Labs, Razorfish) take you on a deep dive into promoting your business.
From getting your online presence and collection platforms ready, to introducing tracking and getting the most from analytics, to finding the right ways to engage with your audience, this is a can't-miss workshop for every startup that needs to reach, and scale, its market.
Influencer Marketing Talk For Digital OlympusBuzzSumo
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.
This document discusses using social media to market businesses. It defines social media as permission-based marketing where consumers choose to learn about businesses. The goals of social media for businesses are to create connections, establish expertise, manage brands online, and grow faster than competitors. Some key tools mentioned are search engines, blogs, forums, social networks, and content publishing platforms. The document provides strategies for determining target audiences, creating content, and measuring success through analytics. It emphasizes using social media to form relationships and build trust in a business over time.
Twitter networking with @smartwoman vicki flaugherVicki Flaugher
The document discusses how to effectively use Twitter for networking and building reputation and revenue. It recommends using relevant keywords in your profile, posts, and content to connect with influencers. It also provides tips for finding the right influencers using search tools, following them, and adding value through comments and links. Additionally, it emphasizes researching connections after exchanging business cards, asking permission before further engagement, and using a consistent contact strategy.
USG Professionals, a guide to social sellingKurt De Bondt
This document discusses social selling and how the buying process has changed as buyers have become more tech savvy and socially empowered. It defines social selling as leveraging your social brand to fill your sales pipeline with the right people, insights, and relationships. The social selling process involves monitoring social media to detect buying signals, creating professional profiles, and providing insights to engage as a trusted advisor. It provides tips for social prospecting such as building a prospect list, socially nurturing contacts, and forging connections.
Startupfest 2013 - Reach Hacking: Digital marketing tactics for strategic sta...Startupfest
Herbert Simon observed that in a world full of information, attention is the scarcest resource. So how do you get your new venture noticed? In this session, serial entrepreneurs and social media savants Blake Robinson (Annalect, Rackspace, TechCrunch) and Margaret Francis (ExactTarget, Scout Labs, Razorfish) take you on a deep dive into promoting your business.
From getting your online presence and collection platforms ready, to introducing tracking and getting the most from analytics, to finding the right ways to engage with your audience, this is a can't-miss workshop for every startup that needs to reach, and scale, its market.
Influencer Marketing Talk For Digital OlympusBuzzSumo
This document discusses influencer marketing and outreach. It defines an influencer as someone who has the ability to amplify content through sharing and linking. It recommends identifying influencers by finding heavily shared content and seeing who shared it, as well as finding authors of popular content. Influencers should have an engaged audience relevant to your product or service. The document provides tips on mapping your influencer landscape, creating an outreach list, and nurturing relationships with influencers over time by reviewing, sharing, and commenting on their content.
Presentation on the basics of building an effective Twitter network. Topics includes choosing a Twitter identity, finding connections, and how to engage in conversations.
This document discusses using social media to market businesses. It defines social media as permission-based marketing where consumers choose to learn about businesses. The goals of social media for businesses are to create connections, establish expertise, manage brands online, and grow faster than competitors. Some key tools mentioned are search engines, blogs, forums, social networks, and content publishing platforms. The document provides strategies for determining target audiences, creating content, and measuring success through analytics. It emphasizes using social media to form relationships and build trust in a business over time.
Social selling and Linkedin SSI - from an original blog by Safaraz The Pathway Group
The document discusses how social media, particularly LinkedIn, has become an important tool for B2B sales professionals. It outlines LinkedIn's "4 Pillars of Social Selling" approach - creating a professional brand, finding the right people, engaging with insights, and building strong relationships. The approach is meant to help salespeople improve win rates and grow existing accounts by finding additional decision makers through their LinkedIn network. The document encourages readers to check their "Social Selling Index" score on LinkedIn and use the 4 Pillars framework to guide their social selling efforts.
This document provides guidance for local authorities on using social media to manage their online reputation. It discusses the importance of social media and when it matters, such as for day-to-day profile improvement and crisis management. It also outlines tools that can help protect and promote a council online, including monitoring capability, developing their own website, keyword analysis, targeted content, incoming links, and using plain English. The document advises on where councils should have an online presence, such as search engines, YouTube, Twitter for some purposes, and Facebook and Myspace for specific issues. It also suggests ways to measure success of their social media efforts.
The document provides tips for using social media marketing effectively, recommending that marketers generate original, relevant content tailored to their business, post blogs sparingly while maintaining consistency across networks, focus on quality over quantity, research the best keywords to target their audience, and develop relationships with followers by interacting and sharing thoughts to reach more people and create value.
How to curate content for better engagementBuzzSumo
This document provides tips on how to curate content for more engagement. It discusses how content curation can help establish credibility, give opportunities to interact with audiences more often at lower cost, and provide blog topic ideas. It provides suggestions for curating content such as sharing links from other sites, creating saved content lists for easier reporting and future sharing, and showcasing others' work. It also discusses the importance of being ethical in giving credit and considering user-generated content and customers as resources.
An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
Using Twitter and LinkedIn Business Pages for SMB market 2012. Social Media for Small Business. LinkedIn Company Pages. Presented Social Media Workshop Chamber of Commerce.
RI 501 Tech Club Social Media Presentation - December 2009Shana Masterson
This PowerPoint accompanied the presentation given by Shana Masterson and Michael Ryan at the December meeting of Rhode Island's 501 Tech Club.
Please email shanaraemasterson@gmail.com with questions.
The document provides guidance for authors on using social media effectively. It recommends taking a programmatic approach of listening, curating content, engaging, measuring results, and repeating. Specific advice includes maintaining an optimized blog, being active on key networks like Twitter, Facebook, LinkedIn, and using tools like Hootsuite to schedule posts. The goal is to generate traffic, subscribers, sales, and get others promoting the author's work through sharing content and hosting virtual events.
This document discusses the evolution of the internet and web technologies from static HTML websites to dynamic user-generated content through social media and Web 2.0 platforms. It provides a brief history of key technologies and trends from Web 1.0 to 2.0, including the rise of blogging, wikis, social networking, microblogging, and video sharing. The document also offers advice on using different Web 2.0 technologies like blogs, social bookmarking, and wikis to build authority, share knowledge, and connect with customers.
Social media is the new form of media and an important way to expand one's sphere of influence. To engage effectively on social media, one should present themselves as an expert by creating relevant and consistent content, connecting with users, participating in conversations, becoming a resource rather than salesperson, and listening and learning from communities. Popular social media platforms like Twitter, Facebook, LinkedIn, and blogging can help increase visibility when used strategically.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Tools for listening to online conversations include using Google Alerts and RSS feeds to follow relevant discussions in real-time and identify influencers. Other tools like Netvibes and iGoogle allow creating dashboards to monitor multiple RSS feeds and social media conversations in one place. Locating engaging content and building relationships with influencers who focus on your mission can help make connections through social media.
CPRS Vancouver Presentation on Identifying Online Influencers -
Social media has grown significantly over the past few years. The growing number of social media tools and networks comes with a growing number of people who express their opinions and have conversations via these new channels. Some voices will resonate more loudly than others, and whose opinions will be heard by a larger group of people. Identifying these key people, or influencers, can be crucial for your brand and/or cause.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
1. Connect with past affiliations by showing companies, education, and activities in your profile.
2. Complete your profile 100% including uploading a good photo, using your email as your last name, optimizing keywords, and linking external blogs.
3. Actively seek recommendations by asking connections and customizing invite text.
4. Engage with a few groups by participating in discussions, asking questions, and potentially creating your own group to meet people.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This document discusses the author's experiences using various social media platforms for professional development purposes. The author finds success using Pinterest and Glogster, finding Pinterest useful for sharing with colleagues and Glogster as an engaging way to create lessons. While Twitter provided access to educational articles, the author had challenges with the character limit and is unsure if she will continue using it regularly. Overall, the author enjoys taking classes through Moodle as it fits into her busy lifestyle as a teacher, mother, and part-time worker by allowing her to complete coursework at her own pace.
Creation or curation, which one is right for you?
Content creation is not for everybody. This is especially true if you are an individual with limited time and resources to create content. That leaves you with the option of content curation. Over a period, I have short-listed a number of online resources – blogs, magazines and websites – that are great for fresh content...
Social selling and Linkedin SSI - from an original blog by Safaraz The Pathway Group
The document discusses how social media, particularly LinkedIn, has become an important tool for B2B sales professionals. It outlines LinkedIn's "4 Pillars of Social Selling" approach - creating a professional brand, finding the right people, engaging with insights, and building strong relationships. The approach is meant to help salespeople improve win rates and grow existing accounts by finding additional decision makers through their LinkedIn network. The document encourages readers to check their "Social Selling Index" score on LinkedIn and use the 4 Pillars framework to guide their social selling efforts.
This document provides guidance for local authorities on using social media to manage their online reputation. It discusses the importance of social media and when it matters, such as for day-to-day profile improvement and crisis management. It also outlines tools that can help protect and promote a council online, including monitoring capability, developing their own website, keyword analysis, targeted content, incoming links, and using plain English. The document advises on where councils should have an online presence, such as search engines, YouTube, Twitter for some purposes, and Facebook and Myspace for specific issues. It also suggests ways to measure success of their social media efforts.
The document provides tips for using social media marketing effectively, recommending that marketers generate original, relevant content tailored to their business, post blogs sparingly while maintaining consistency across networks, focus on quality over quantity, research the best keywords to target their audience, and develop relationships with followers by interacting and sharing thoughts to reach more people and create value.
How to curate content for better engagementBuzzSumo
This document provides tips on how to curate content for more engagement. It discusses how content curation can help establish credibility, give opportunities to interact with audiences more often at lower cost, and provide blog topic ideas. It provides suggestions for curating content such as sharing links from other sites, creating saved content lists for easier reporting and future sharing, and showcasing others' work. It also discusses the importance of being ethical in giving credit and considering user-generated content and customers as resources.
An introductory presentation for beginnners to Twitter reviewing how to get an account, where to find followers, anatomy of a tweet, best practices, third-party apps that are absolutely necessary and everything you need to get started on Twitter.
Using Twitter and LinkedIn Business Pages for SMB market 2012. Social Media for Small Business. LinkedIn Company Pages. Presented Social Media Workshop Chamber of Commerce.
RI 501 Tech Club Social Media Presentation - December 2009Shana Masterson
This PowerPoint accompanied the presentation given by Shana Masterson and Michael Ryan at the December meeting of Rhode Island's 501 Tech Club.
Please email shanaraemasterson@gmail.com with questions.
The document provides guidance for authors on using social media effectively. It recommends taking a programmatic approach of listening, curating content, engaging, measuring results, and repeating. Specific advice includes maintaining an optimized blog, being active on key networks like Twitter, Facebook, LinkedIn, and using tools like Hootsuite to schedule posts. The goal is to generate traffic, subscribers, sales, and get others promoting the author's work through sharing content and hosting virtual events.
This document discusses the evolution of the internet and web technologies from static HTML websites to dynamic user-generated content through social media and Web 2.0 platforms. It provides a brief history of key technologies and trends from Web 1.0 to 2.0, including the rise of blogging, wikis, social networking, microblogging, and video sharing. The document also offers advice on using different Web 2.0 technologies like blogs, social bookmarking, and wikis to build authority, share knowledge, and connect with customers.
Social media is the new form of media and an important way to expand one's sphere of influence. To engage effectively on social media, one should present themselves as an expert by creating relevant and consistent content, connecting with users, participating in conversations, becoming a resource rather than salesperson, and listening and learning from communities. Popular social media platforms like Twitter, Facebook, LinkedIn, and blogging can help increase visibility when used strategically.
Influencer Marketing and Outreach with BuzzSumoBuzzSumo
Overview of influencer marketing and oureach with BuzzSumo including 8 ways to find influencers, how to create outreach lists and build relationships with influencers.
Grant professionals can expand their services portfolio, competitive edge and value to clients by adding social media skills and strategic counsel to their repertoire.
Tools for listening to online conversations include using Google Alerts and RSS feeds to follow relevant discussions in real-time and identify influencers. Other tools like Netvibes and iGoogle allow creating dashboards to monitor multiple RSS feeds and social media conversations in one place. Locating engaging content and building relationships with influencers who focus on your mission can help make connections through social media.
CPRS Vancouver Presentation on Identifying Online Influencers -
Social media has grown significantly over the past few years. The growing number of social media tools and networks comes with a growing number of people who express their opinions and have conversations via these new channels. Some voices will resonate more loudly than others, and whose opinions will be heard by a larger group of people. Identifying these key people, or influencers, can be crucial for your brand and/or cause.
Social Media Essentials for Mortgage and Real Estate ProfessionalsKristin Messerli
The essentials guide to social media for mortgage and real estate professionals. Use this freely to inform your own strategy and share with your referral partners and colleagues. Sign up for social media content and coaching at betterloanofficer.com.
1. Connect with past affiliations by showing companies, education, and activities in your profile.
2. Complete your profile 100% including uploading a good photo, using your email as your last name, optimizing keywords, and linking external blogs.
3. Actively seek recommendations by asking connections and customizing invite text.
4. Engage with a few groups by participating in discussions, asking questions, and potentially creating your own group to meet people.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This document discusses the author's experiences using various social media platforms for professional development purposes. The author finds success using Pinterest and Glogster, finding Pinterest useful for sharing with colleagues and Glogster as an engaging way to create lessons. While Twitter provided access to educational articles, the author had challenges with the character limit and is unsure if she will continue using it regularly. Overall, the author enjoys taking classes through Moodle as it fits into her busy lifestyle as a teacher, mother, and part-time worker by allowing her to complete coursework at her own pace.
Creation or curation, which one is right for you?
Content creation is not for everybody. This is especially true if you are an individual with limited time and resources to create content. That leaves you with the option of content curation. Over a period, I have short-listed a number of online resources – blogs, magazines and websites – that are great for fresh content...
Social media has become an integral part of modern media and communication. It provides various uses and gratifications for users such as social interaction, information seeking, entertainment, and expressing opinions. However, excessive social media use can negatively impact teenagers' mental health and academic performance. Studies show that teens who use social media for more than two hours daily report higher rates of poor mental health, psychological distress, and lack of sleep. While social media is not inherently bad, moderation is important to reap benefits and avoid potential downsides.
Positive and negative aspects of Social MediaPrashant Charan
The document discusses the positive and negative aspects of social media. Some of the positives included how social media allows for discussion of current topics, participation in society, and skill development. However, negatives include privacy concerns, social media distracting from education, and risks to child safety like cyberbullying. The document concludes by recommending that people use social media securely and thoughtfully, maintain a balance between online and real world interactions, and avoid trolling or bullying behaviors.
Media sosial adalah media online dimana penggunanya dapat berpartisipasi, berbagi konten, dan menciptakan isi seperti blog, jejaring sosial, wiki, dan dunia virtual. Dokumen ini menjelaskan beberapa media sosial populer seperti Koprol, Friendster, dan MySpace serta memberikan informasi tentang Koprol seperti pendiri, kantor pusat, dan cara penggunaannya.
This document outlines how to sell energy efficiency services to customers. It discusses conducting an energy audit to identify savings opportunities, emphasizing the bottom line savings and increased comfort. It recommends following an efficiency process starting with air sealing and insulation, then high-efficiency HVAC and appliances, and finally renewable energy. The presentation also provides tips on educating customers, focusing on their needs, developing trust, and using relationship-building and closing techniques to make the sale.
This document discusses the history of the music industry from the 19th century to today. It covers key developments and changes over time, including the invention of the phonograph in 1877, the rise of radio in the 1920s, the dominance of major record labels in the 1980s-90s, the growth of digital music in the late 1990s and 2000s, and the impact of YouTube and social media on music distribution and discovery in the 21st century. Case studies are provided on early YouTube stars like Justin Bieber and Boyce Avenue, as well as how MySpace helped unknown artists get discovered. The last sections discuss strategies for musicians to stay relevant today through social media engagement and maintaining communication with fans.
1. The document outlines a 10 step marketing plan template for McDonald's SM Fairview store. It provides guidance on defining the target market, understanding customer needs and competition, analyzing the market size, and developing marketing strategies.
2. Key aspects of the plan include identifying the primary customer group, their needs and purchase criteria. It also evaluates competitors' products and positioning to identify opportunities.
3. The template covers the marketing mix - product, price, promotion, and place of distribution - and recommends determining an overall generic winning strategy of differentiation, low cost, niche or supply/distribution leverage.
This document discusses malpractices in social media marketing, specifically the rise of "fan factories" that generated fake social media profiles to sell as followers to businesses. While increasing follower counts initially seemed important, these fake profiles provided no real engagement and failed to achieve marketing goals. In response, social networks have increased verification processes and are removing fake profiles, helping businesses identify their actual engaged audiences.
This document provides instructions for using the DESTINY library catalog to find vetted teaching resources aligned to the Common Core Georgia Performance Standards (CCGPS). It outlines how to create a resource list, search for standards-aligned web resources, preview and add websites to your list, access digital resources and e-books, check out and place holds on e-books, and find copyright and online resource information. The document guides educators through searching the catalog and building customized instructional resource lists to support CCGPS instruction.
The document provides tips for structuring and delivering an effective presentation. It recommends that a presentation should have a clear beginning, middle, and end, with an introduction that outlines the structure and main message. Throughout the presentation, the speaker should provide "signposting" by previewing what will be discussed in each section. Effective delivery techniques include maintaining eye contact, modulating voice, and remaining polite during questions. The conclusion should summarize the key points and thank the audience.
The document discusses strategies for CEOs and other business leaders to build their personal and company brands on LinkedIn. It provides tips on optimizing a LinkedIn profile, engaging with influencers and groups, sharing content, and leveraging one's network to promote their brand and amplify their message. The key strategies highlighted include establishing a thought leadership presence, engaging with influencers and groups in targeted conversations, and leveraging connections to promote shared updates.
The document discusses how top CEOs are increasingly joining LinkedIn's Influencer program and provides tips for amplifying your personal and company brand on LinkedIn. It recommends building your personal profile, establishing your company page, connecting colleagues, finding and engaging with influencers and groups, and leveraging your existing networks to build your following over time. The goal is to showcase thought leadership and provide value to others in your industry or area of expertise.
The document discusses strategies for promoting the University's brand and research reputation on social media platforms like Twitter, LinkedIn, and Facebook for World Stroke Day. It provides tips for creating engaging content, identifying influencers, building an audience, and cross-promoting across channels. The key strategies highlighted include developing thought leadership on relevant topics, engaging with influencers and groups, leveraging employees' personal networks, and linking online brand properties together.
Personality 2.0 presented by Sarah Evans, Director of Communications at Elgin Community College and Heidi Sullivan, Director of Media Research at Cision US, Inc.
Explores how to insert personality in your brand in social media and manage multiple networks across platforms.
This document provides tips for CEOs on using social media, specifically LinkedIn and Twitter, to build their personal brand and profile. It recommends establishing a LinkedIn profile and company page to represent your institution. It suggests engaging with influencers and groups in your field, and contributing thoughtful content on topics relevant to your work. The document also offers best practices for using Twitter, such as following experts and influencers, engaging in conversations, and using hashtags and retweets to spread your message. The overall goal is to establish yourself and your institution as thought leaders in your industry through strategic social media engagement.
The document discusses personal branding using social media platforms. It notes that LinkedIn has over 75 million users and is widely used for recruiting. Other popular social media platforms like Facebook, YouTube, and Twitter are important for engaging audiences and building relationships. Effective personal branding involves listening to followers, providing value through contributions and comments, and letting go of control of the message to focus on conversations and community.
Simplifying Social Media. For Research, Connection & DifferentiationSimple Marketing Now LLC
This document provides an overview of social media and examples of how to use various social media platforms for research, connection, and differentiation. It discusses researching social media using tools like Google, blogs, Twitter, and LinkedIn. It also offers suggestions for connecting using sites like Facebook, Twitter, and LinkedIn. Finally, it provides ideas for differentiating oneself using blogs, profiles on sites like LinkedIn and Twitter, and collaboration tools.
Multichannel SEO - Social Media Optimization and Marketing PlanSEARZILLA
This document provides an action plan for social media optimization and marketing. It begins by defining social media and distinguishing social media marketing from optimization. It then outlines the most dominant social media platforms used by marketers and various strategies and techniques for each platform, including Facebook, Twitter, LinkedIn, Google+, and Pinterest. The document concludes by recommending focus activities for LinkedIn to help optimize social media marketing efforts.
This document discusses why businesses should build communities on social media and provides tips for doing so effectively. It emphasizes listening to customers, engaging in conversations, and sharing consistent branding across platforms. The key steps are to understand audience conversations, analyze social media insights, and develop an active response program. Objectives should include metrics like website traffic, social mentions, shares and followers. Platforms like Facebook, Google+, YouTube, Twitter and LinkedIn are covered with platform-specific tips provided.
Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business.
Here are 11 easy daily steps to boost your business.
Social media is effective for B2B marketing by allowing direct interaction with clients and facilitating faster sales cycles. B2B buyers rely on third party feedback found on social media and are looking to build online networks. Social media engagement affects the entire decision making process. Key social media platforms for B2B include Twitter, Facebook, LinkedIn, and YouTube. Metrics and goals should be set to measure the success of social media marketing strategies.
The document discusses social media thought leadership and provides steps to establish oneself as a thought leader. It defines thought leaders as trusted experts who share innovative ideas to inspire others. It recommends using social media to amplify one's outreach and influence by sharing valuable insights through engaging conversations. It then outlines six steps to develop an effective social media thought leadership strategy, which includes defining one's personal brand and goals, establishing an online presence, building networks, curating and sharing relevant content, engaging with others, and measuring and refining one's approach.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
This document discusses the evolution of social media and its use as a marketing tool. It provides an overview of key concepts like the shift from Web 1.0 to 2.0, the 1-9-90 rule for social media engagement, and benefits of using social media like deeper customer relationships and improved search engine visibility. It also offers specific recommendations for how to use social media for business purposes, including listening, participating in conversations, tracking analytics, and developing an effective social media strategy and content.
The document provides an overview of inbound marketing concepts and strategies. It discusses the differences between traditional outbound marketing approaches like TV ads versus inbound marketing, which focuses on attracting and delighting customers by creating and sharing useful content. The four parts of an inbound marketing strategy are outlined as attract, convert, close, and delight. Various inbound marketing tactics are described such as blogging, social media engagement, search engine optimization, and optimizing websites and pages. Metrics for measuring the success of these tactics are also mentioned.
Linked In For Business The What, Why And How To Get Started Jonnie Jensen...tobesocial
The document discusses how to use LinkedIn effectively for business purposes. It explains that LinkedIn allows users to connect with colleagues, customers, and prospects to help grow their business through networking, recommendations, sharing content, and participating in groups. The document provides tips for setting up an optimized LinkedIn profile, building connections, engaging with others, and promoting events and one's expertise to raise their professional profile and find new opportunities for their business.
Social Media Marketing & PR Tips Gift from Pam PerryPam Perry
1. The document provides an overview of how to build your brand and get publicity through social media and public relations tactics. It discusses setting up profiles on sites like Facebook, Twitter, LinkedIn and engaging with influencers and your target audience through sharing content, commenting on blogs, and participating in online conversations.
2. Specific tactics covered include creating social media profiles for your business, engaging with your contacts and followers by sharing relevant content and information, using sites like Twitter to have conversations and build relationships, and commenting on blogs related to your industry to become an expert source.
3. The document emphasizes the importance of engaging authentically with others online, sharing valuable information, and building relationships over time in order to attract clients
The document provides guidance on developing an effective Twitter marketing strategy in 14 steps: 1) develop a plan by specifying your audience and content strategy; 2) learn from other successful companies; 3) build your Twitter profile with a description linking to your website; 4) seek followers by following others and engaging with them; 5) make quality content the focus of tweets; 6) tweet regularly, at least twice daily; 7) participate in online conversations; 8) use hashtags for campaigns; 9) consider hosting tweet-chats; 10) promote accounts, tweets, and trends; 11) measure performance; 12) strategically plan content; 13) gain insights from social listening; 14) differentiate your brand and target the right audiences
Similar to Social Media - The effect, plus tips and tricks (20)
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
High-Quality IPTV Monthly Subscription for $15advik4387
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
46. Learn how to listen, share and connect with
customers & prospects
Editor's Notes
You have all heard about social media and some of you are already using social media tools. In fact, you mentioned 17 different social media platforms from around the world including Weibo, Hyves, Vkontakte , Facebook, Twitter and more. It was very clear that social media activity is not something which the majority of you use in business. However, you all suggested that you would like to learn about it and how you can use it to find new customers, to communicate more quickly with customers and to promote our business and products to the right people. So, the next 45 minutes is designed to give you some practical insights in how social media works, why it is important and how you can use it to your benefit in business.
So, let's get down to the background of social media and some perceptions about this relatively new phenomenon. The point behind social media started with friends sharing information with each other and letting them know what they are doing. they share photos,videos, websites, jokes, products they are buying or places they have visited. But, so what? We are in business and we want and need to grow the business. Our aims are to keep finding new customers and to keep our existing customers happy.
So, with all of the hype that you hear about social media, which has been recently highlighted by the floatation of Facebook on the stock market which is now worth $100 Billion, you have to question whether social media can answer the question:How can social media help me to find new customers?
On the face of it, social media can appear to be confusing for anyone in business. How on earth can sharing information about what you are doing, watching, reading or writing be of any use to use to our business?We are so conditioned by how we have done business in the past which has been focused on interrupting people with our calls, emails and advertisements that we don't imagine that their is a different approach to sales and marketing that we can learn from social media. The perception of social media is that it is often of low value because all people are sharing information which is of low value to others. I mean, who cares what your neighbour had for breakfast? I know I don't unless I was marketing breakfast cereal. And that's the point. Good use of social media for business is all about finding the ideal customers for your products or services and helping them.
From your feedback, the majority of you want to be able to find qualified leads or prospective customers. You want to learn how to do this with social media. You don't want to waste your time with useless updates on Twitter or Facebook which won't help you to find customers for you. I aim to show you practical ways to find prospects and turn them into customers using some simple principles and practices.
The rest of this presentation is going to focus on three principles to help you successfully use social media to help find you new customers. The principles our firstly about learning how to listen on social media platforms. Most people worry about what they have to tweet or share to begin with. I regularly hear people saying they don't know what to say or write on Twitter, for example. That's why you get a lot of people saying things like "I'm sitting here staring out of the window and don't know what to say". That's a quote. That was my brother's first quote. People worry about the fact that they don't have any followers, so who will listen to them anyway? Don't worry about that either. Just listen. I will show you how to listen in a minute. And, remember, the most effective business people are those who learn to listen first. The next thing you need to learn to do regularly is to share. Sharing is one thing that we can all do. Not everyone likes sharing, thinking that by sharing what they know they will lose a competitive edge. They believe that they will lose out on opportunities by sharing what they know. Well this is simply untrue. Learn to share and you will find more people interested in you and what you do. Once you have mastered listening and sharing, you can then start to connect with people who are relevant and interested in your products and services.
So, how do you listen to your prospective customers online?Initially, you need to define something very important which, without it, makes your life very difficult to be successful. You have to define who is your ideal customer for the product or service you have. For example, who is the ideal customer or who are the ideal customers for translated IP data? If you don't have that defined then before you start using social media then stop and describe the ideal customer so you know who to look for online. Define them by where they are, their job title, their likely age range, the subjects they are likely to talk about, what they had to learn to get to do the job they do, which conferences they attend and so on.When you have done that, your time on social media will be more productive.
OK, now we have defined the customers, let's look at some practical ways in which you can find them.
I talked about what your customers are likely to be talking about and that is important to understand their world. If you know something about them, you are likely to know the words, phrases and terminology they use. And, if you know a little about how search engines work, you will know these words and phrases as keywords and key phrases. You need to search for these keywords online through the social media platforms. I will go into how you find these in more details later. But, for the time being start thinking about the keywords your prospects will be using and list them.
Another phenomenon on Twitter is the hash tag. This is the hash (#) symbol which sits in front of a word. That word might be one of your keywords or phrases. You use hash tags to help people find your tweets. So, when someone writes a tweet about their subject (let's say they are talking about patents) they will use the hash tag #patent. Or, if they are talking about intellectual property rights, they might use the hash tag #ipr. Hash tags and keywords allow you to narrow down your listening more easily to those people that you want to find more easily.
In addition, there are many online 'Groups' that focus on the areas of need or interest that your customers. For instance, LinkedIn has several groups focusing on Intellectual Property. And some groups specialise on, say, Chinese Intellectual Property matters. Their members of these groups are asking questions and opinions about the subject and you can read and monitor what they are saying and what interests them. I recommend that you go to LinkedIn, search for relevant groups using your keywords and join two or three groups to get a feel for what they are saying. Once you have done this, you will realise something very important. When you join a group on LinkedIn, it allows you to see more of their details than you can see about them if you are not in the same group. Furthermore, you can invite other members to connect with you. When others connect with you, you get more contact details which you can use to add to your CRM. However, I don't recommend connecting to people just yet. You don't want to start connecting with people before you have offered something of value to them. I will come onto this later.
If you're not careful, you can become quickly overwhelmed with the status updates from people you follow or connect with in your social media accounts. If you follow 200 people, for example, who all send out one update per day, that's quite a lot of updates to look through. So, you need to manage your accounts carefully with tools or applications which control the flow of information according to how you want to see it. Fortunately, there are some really good tools available which are free to use. They are often available online and some of them can be downloaded onto your PC. I will talk about some of them now to give you some ideas.
Twitter Lists are a simple but very powerful way to manage the information that you are receiving from the people you follow. You create a list, give it a name which describes the list and then add relevant people to the list. Then you can see information by using this simple categorisation.
When you have several social media accounts, it's a pain to have to flick between their various sites so you can be much more efficient by working with special applications which help you to manage the accounts. Hootsuite is a good online application which enables you to manage different accounts and allows you to manage the lists you set up in Twitter, as well as managing Facebook and LinkedIn accounts. You can manage up to five social media accounts. In addtion, you can use Hootsuite to work as a team managing an account. This is handy if you are using monitoring customer feedback around the world in different time zones. A further benefit of Hootsuite, which the marketers among you will like, is that you can track how many people click the links in any updates you send out. Another application to help you manage your social media accounts is Tweetdeck. It's owned by Twitter and you can either use the online version or install the desktop application. it's slick and easy to use. Both of these applications arrange the flow of tweets and updates into columns. You add columns by either using a specific account, a keyword you are looking for, or by a specific search query so you can really narrow down your viewing to what it relevant to you and the customers you are looking for. This is why it is so important to start with identifying your ideal customer and to understand the language they use to use in your searches in the columns.
Another way for you to focus on specific types of people you are interested in communicating with is through Groups. Specifically, I am talking about LinkedIn here. Many of you indicated that you have joined LinkedIn which is a very good social networking site for business. Within LinkedIn, there are numerous special interest groups where people congregate and share problems and solutions in the world they work in. For instance, there are groups in LinkedIn which focus on Chinese Intellectual Property. You can join these groups and get updates on questions people ask or news they share. You can pick up a lot of information in these groups and find people who are interesting to you as prospective customers. I will come back to how to connect with these people later in the presentation.
If you are not comfortable with responding to people, then imagine you are at a party and standing with someone listening to them. It would be a bit strange if you just stood there without saying a word, particularly if you are interested in them. So, the next important step for you to take with the people you follow on your social media accounts is to start responding to what they are saying or sharing. Here are the steps you can take to start responding to your target customers on social media platforms.
Firstly, you need to start following them or putting them into your Circles on Google+, if you have not done this already in the earlier steps I have mentioned. You find these people by creating searches for the keywords, phrases and hash tags that I mentioned earlier on. The beauty about following people on Twitter and the other social networking platforms is that, quite often, they follow you back. When they follow you back, they start to see your updates which will be important later on when you start to send out your own updates, which I will come onto in a minute.
When you have begun following people on Twitter, LinkedIn, Google+ or Weibo, you will see that people often send updates out with links to the latest blog posts on their websites. Follow these links to their posts and read about what they are saying. If you find it interesting, then leave a comment to perhaps add to what they are saying. When you leave a comment on their blog post, then make sure you will in the details about yourself and include your name, email address and a link to the Lighthouse IP website, and try to link to a web page on our site which is specifically relevant to the post you are commenting on. This is a really important action to take. When you start to comment on people's blogs or updates, you start to get noticed by the writers. You are starting to build a relationship through your comments. The person who posted the blog often replies to your comment. If they are someone you would like to do business with, then make sure your comment is positive and constructive.
When the people you are interested in send out tweets or updates, reply to their tweets with comments. You start to build relationships with people by having conversations with them. Start replying to interesting updates to the people that interest you. Again, make sure your replies are positive and constructive.
Now that you might started getting used to interacting with your prospect online through their social media accounts, you can now take a step in the world of social media which will begin to increase your influence online with your target market. You need to start sharing. Sharing is a cornerstone of social media. Get used to sharing but don't just share anything. Share anything which is going to be useful, interesting and relevant to your intended audience, namely your target market. Let's talk a bit more about content.
The pinnacle of information you should share is the content which you create. Your content could be updates in Weibo or Twitter. It could be blog posts on your blog. It could be videos of something interesting you have seen at an event. What you must remember is that your content needs to be original, relevant, interesting or helpful. The more interesting you make, the more people will share your information and your influence will grow. Creating great content is one of the most important activities we can all do to help promote our business, products and services to prospective customers. Creating great content takes time but it is very effective at helping to get you noticed.
Blogs are an important and effective way to share your content. You can write about issues you come across with customers or prospects you meet. Make sure you write post of 200 words or more and use the keywords and phrases you identified that your customers and prospects are using in their updates, blogs or websites. Blog posts are quite easy to share and search engines like new content. If people like your content, they share it with their contacts. There are some great blogging applications like Wordpress, Typepad and Blogger on the market which are free to use and which help your content get found by search engines and people alike.
More recently, Google has launched its new social media platform which is very business orientated with the tools which you can use to share your content, comment upon other people's content and find your target market. In addition, you can add tools which allow you to create once and post to other social networks from it. Furthermore, one of the big benefits of Google is the fact that they now index Google+ posts in real time so that they show in search results on their search engine.
Going back to LinkedIn again, there is a great way to be helpful and to develop your influence amongst prospetive customers by helping directly with their questions. Log into LinkedIn and you will see a menu item called 'Answers' which categorises people's questions into groups to do different subjects. Find a category that you know well and start anwering questions. People who like your answers rate them which helps you gain recognition.
If the sound of creating your own content is sounding too onerous, then don't despair. You're right. Creating orginal content is time consuming. However, if time is not on your side, the next best thing you can do is share other people's content. Share their blog posts, share their tweets and updates, share their videos and presentations. Just make sure that what you share is relevent to the audience you want to attract.
You might be thinking that finding relevant content for your audience is too much like hard work. Where do you begin to look for the interesting and relevant information?It's a lot easier than you think thanks to a great tool from Google called Google Alerts. Google Alerts is a tool which helps you to find content for you automatically based upon a search term you use such as 'China Intellectual Property'. Google Alerts will track down blog posts, news items, videos and documents for you while you sit back and wait. It will deliver the news to you in the form of an email or an RSS feed.
I mentioned RSS feeds in the previous slide. If you use the RSS feed, just use Google Reader or another RSS feeder to collect the updates for you. Whenever you visit an interesting blog which Google Alerts has not picked up, then look for the RSS symbol which you can click. You will then be asked which tool you want to use to collect the updates. You can even use Microsoft Outlook to collect RSS feeds for you by using the link which is presented to you on a blog through the RSS symbol.You will be able to build yourself a small content factory and sharing system with very little.
You can share the interesting posts from Google Reader quite easily to your social media accounts. There are links and icons for you to click to share. Also, you will see the social media icons on many websites. Just click them and share anything interesting to your audience.
So, why is this content so important? Why should you take creating content so seriously?
The main point is this - Good content creates confidence in your abilities to help people.You might think that telling people how to solve their problems is giving away your opportunity to sell to them. Well, the truth is that not everyone will be able to buy your products or services because of budget constraints, for example.
However, you will be seen as someone who knows what they are talking about and someone who is trustworthy. Your role is to build prospective customers confidence and trust in you. You want to build the opportunity for them to know, like and trust you to help them. People will share good content and your ability to reach more people through helping them will spread further because they are sharing it with their networks.
Equally as important, search engines like fresh, high quality content which is relevant to the website it sits on. Search engines index websites and particularly like blogs. The more content you can get on your website which is relevant and good quality, the better chances you have of getting your pages indexed. People who share your content will place links on their websites or social media accounts which will create inbound links to the relevant web pages on your site. Search engines like inbound links. It helps to grow your rankings and position in the search results.
I hope you are getting the feel for making connections now, sharing and creating content and how important it is for finding your ideal customers. You need to start developing new habits.
Get into the habit of connecting with people
When you meet someone at a conference, a seminar or networking event you, of course, want to exchange business cards with them. Make sure that you connect with them online too through the business social networking sites which they are on. I use LinkedIn for this, although there are services like Plaxo which do the same thing. Also, make sure you all connect with your colleagues here. You never know who your colleagues are connected to.
I talked about LinkedIn Groups earlier in the presentation. One of the great advantages of joining Groups on LinkedIn is that you have the opportunity to see other people's details in the group. You can search through the group for people who look like your ideal customer. LinkedIn Groups give you a much better chance of connecting with your ideal customer than if you are not part of a group.
When you connect with people on LinkedIn after having met them, you can see who they are connected to. Your network widens dramatically when you connect to them.
When you are at conferences or seminars, get your laptop or smartphone out and open up Twitter or Weibo. Tweet about things you are learning and hearing.
Usually, the conference organiser publicises a hash tag at the beginning of it the event so that everyone there can send out tweets containing that hash tag so you can set up a list which searches for the tweets containing it. You will be able to follow what's going on and who is saying what at the event.
I recently went to the EPO Search Matters course in the Netherlands. There were about 200 people there listening to seminars given by lots of interesting speakers. However, hardly anyone was tweeting in one seminar I attended about the relevance of social media in prior art searches. So, I tweeted about what I was hearing about and learning and used a hash tag I made up called #searchmatters. A couple of tweets got picked up and were shared by followers. After the seminar, one of the speakers, who was a patent examiner came up to me to say thank you for tweeting about her presentation. She followed me on Twitter and I have also connected to her on LinkedIn. She's still sharing some of my tweets. It was a useful connection to make. I have also got business from tweeting at conferences where people have seen my tweets and asked me to come and see them on their stand.Promote yourself by providing value, sharing, helping and informing.
If you want to get more followers who could be customers, then there's one thing you should realise
When you follow people on Twitter, they often follow you back. They often have tools which automatically follow you back. When you follow people on Google+, for example, they often follow you back. Following helps get you more influence. Sharing content gets you more followers too.
Share some of the love and use the Follow Friday hash tag. On Friday, on Twitter send out a tweet to your followers containing the usernames of a few interesting people you have followed that week and add #followfriday or #ff. Getting other people more followers encourages them to do the same back to you.
If you really want to get more followers quickly, you can use tools like Twollo and SocialOomph to follow people for you automatically according to the keywords they use in their tweets. You can really get followers quickly like this, but beware of overdoing it and always aim for good people to follow rather than lots of junk. You should go for quality and quantity.
From your feedback, the majority of you want to be able to find qualifed leads or prospective customers. You want to learn how to do this with social media. You don't want to waste your time with useless updates on Twitter or Facebook which won't help you to find customers for you. I aim to show you practical ways to find prospects and turn them into customers using some simple principles and practices.
The rest of this presentation is going to focus on three principles to help you successfully use social media to help find you new customers. The principles our firstly about learning how to listen on social media platforms. Most people worry about what they have to tweet or share to begin with. I regularly hear people saying they don't know what to say or write on Twitter, for example. That's why you get a lot of people saying things like "I'm sitting here staring out of the window and don't what to say". That's a quote. That was my brother's first quote. People worry about the fact that they don't have any followers, so who will listen to them anyway? Don't worry about that either. Just listen. I will show you how to listen in a minute. And, remember, the most effective business people are those who learn to listen first. The next thing you need to learn to do regularly is to share. Sharing is one thing that we can all do. Not everyone likes sharing, thinking that by sharing what they know they will lose a competitive edge. They believe that they will lose out on opportunities by sharing what they know. Well this is simply untrue. Learn to share and you will find more people interested in you and what you do. Once you have mastered listening and sharing, you can then start to connect with people who are relevant and interested in your products and services.