RI 501 Tech Club Social Media Presentation - December 2009
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This PowerPoint accompanied the presentation given by Shana Masterson and Michael Ryan at the December meeting of Rhode Island's 501 Tech Club. Please email shanaraemasterson@gmail.com with questions.
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2) Listen to professional peers, grantees, and the community to understand their needs
3) Join online conversations to engage stakeholders and identify new influencers
4) Integrate the organization's website with social media platforms
5) Use multiple social media channels to allow self-organizing among stakeholders
6) Allocate staff time and develop expertise to properly implement a social media strategy
7) Assess the organizational culture to address issues like control, negativity, and personality
8) Experiment with social media activities and learn from successes and failures
Earning more online
Slides from training course about using social media for generating income and increasing online audiences.
Social Media And Your Organization
The document discusses social media and its potential uses for organizations. It defines social media as internet-based tools used to share information, learn, and connect with others. Examples include blogs, Facebook, LinkedIn, YouTube, and Twitter. The document notes that most internet users now participate in some form of social media. It advises organizations to assess their constituents, goals, and resources before developing a social media strategy to determine if it is an appropriate engagement tool for them. It provides tips for getting started with social media monitoring and profile creation.
SMPS Columbus Online Social Media Panel Presentation
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I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Got a goal? Get there.
This document provides guidance on using social media for nonprofits. It discusses establishing goals for social media use, finding your target audience, creating a social media plan and schedule, best practices for engagement and content, and tools for measuring results. The key recommendations are to research your audience and goals, develop a content calendar, engage authentically with your community, and analyze metrics to determine if your efforts are successful.
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2015 BBCON - P2P Geek Out
This document contains information from a P2P fundraising conference session. It includes profiles of three consultants with their specialties and facts. It also contains graphics and discussions about crowdfunding strategies like DIY fundraising, online fundraising conversion rates, customizing fundraising sites, gamification with badges, social media strategies, and rethinking fundraising events. The document provides information for nonprofit professionals about emerging peer-to-peer fundraising techniques.
Email Makeover
This document provides tips and examples for improving email marketing communications. It begins with a "don't" list of things to avoid like using all caps, excessive exclamation points, and long emails. The rest of the document highlights specific emails that are good examples with subjects that compel readers, creative formats like calendars, relevant and timely content, fun and conversational tones, and simple images. It emphasizes keeping emails short, recognizing achievements, being helpful and pragmatic, and sending thank you messages to engage recipients. The overall message is that effective emails should be targeted, concise, and provide value to the reader.
Using Data to Drive Your P2P Fundraising Strategies
This document summarizes a webinar about using data to drive fundraising strategies. The webinar discusses benchmarking fundraising performance against industry averages, reviewing past performance metrics, and identifying opportunities for growth. Specific tactics discussed include increasing the percentage of registrants who fundraise, helping good fundraisers raise more, and setting goals based on an organization's unique strengths. The webinar is part of a series providing tips on using data and engagement to improve peer-to-peer fundraising.
2014 P2P Benchmark Study - Team Data Reveal
This document summarizes key findings from a study of 169 organizations that used peer-to-peer fundraising platforms from 2012-2014. It finds that over $1.4 billion was raised online during this period through nearly 18,000 events recruiting over 14 million participants. Certain types of events like walks are more successful than others. The study also examines performance metrics like funds raised per participant and participation rates. It analyzes team fundraising levels and sizes, finding that a small number of large teams contribute disproportionately to total funds raised. High performing teams and team captains send more emails and raise more money on average. The document recommends focusing efforts on strengthening these top performing teams and participants.
2014 P2P Benchmark Study - Data Preview
The document summarizes key findings from a three-year study of 169 organizations that used Blackbaud's peer-to-peer fundraising platforms. It finds that between 2012-2014 the organizations recruited over 14 million participants and raised over $1.4 billion online. Specific event types like walks, cycles and endurance events are examined in terms of registration numbers, funds raised, and other key performance indicators. The document also provides tips and best practices for improving participant and team engagement and fundraising success based on the data.
Retention - It's All About The Base
This document discusses strategies for improving donor retention in peer-to-peer fundraising. It emphasizes building loyalty through consistency, reciprocity, and surprise. Specifically, it recommends: (1) having participants publicly pledge to return each year, (2) surprising donors with unexpected rewards to exceed expectations, and (3) providing excellent personalized service at every step to encourage consistency. Pairing targeted communications with retention efforts throughout the fundraising cycle can create "aha" moments that improve donor loyalty and participation over time.
Work Better Together
This document discusses strategies for improving collaboration on projects. It begins by stating the need to "bridge the gap" and "bring your event to the next level." It then introduces the project team members and their roles. The bulk of the document outlines a project lifecycle process, including initiation, planning, execution, and closure stages. It emphasizes relationship building, communication, defining roles and ownership. It concludes by having groups discuss top initiatives for upcoming events, focusing on goals within their control.
Strategies for Registration Fees AND Participant Fundraising
The document discusses strategies for registration fees and participant fundraising for charity walk/run events. It presents research showing events with registration fees tend to have lower overall fundraising and fundraising per participant. However, registration fees are still used by some organizations. The document then offers suggestions organizations can take to mitigate the negative impacts of fees on fundraising, such as emphasizing fundraising over participation in event messaging and materials. Panel members from various charities share their experiences and lessons learned.
Responsive Website Design in TeamRaiser
This document summarizes a webinar on responsive web design presented by Shana Masterson of the American Diabetes Association. The webinar covered what responsive web design is, why non-profits should care about it, and how to think through implementing a responsive design for online fundraising events and pages using the TeamRaiser platform. Key topics included prioritizing content for different devices, emphasizing responsive functionality like APIs and social media, and revamping pages like event home pages, registration pages, donation pages, and personal fundraising pages to be fully responsive.
Mapping Mobile Technology to Strategy
The document discusses strategies for mapping mobile technologies to nonprofit organization goals. Representatives from the American Cancer Society, American Diabetes Association, and Charity Dynamics address three questions: who is your audience, what is your message, and what is your call to action. They describe their organizations' mobile websites and apps, metrics for evaluating mobile initiatives, and lessons learned. The overall presentation provides nonprofit leaders with considerations for developing an effective mobile strategy aligned with organizational priorities and digital channels.
Take Your Peer-to-Peer Fundraising Program from Good to Great!
The document discusses strategies for improving peer-to-peer fundraising programs. It begins with presentations from various organizations on overcoming "A.T.A.P Syndrome", which refers to lackluster fundraising results. Presenters then discuss specific strategies their organizations implemented to improve team captain recruitment, engagement, and fundraising. These include tailored communications, recognition programs, and focusing fundraising around specific events or challenges. Data is presented showing the successful results of these strategies.
Going Mobile - Responsive Design for the American Diabetes Association
The document outlines the American Diabetes Association's mobile strategy for special events from 2012-2015. It discusses building capacity for success, achieving over $1 billion in revenue, and accelerating growth of signature campaigns. It also details the development of mobile apps, responsive websites, and early results showing increased traffic, time on site, and revenue from mobile and tablet users, while identifying areas still needing improvement like email and donations.
Email Do's and Don'ts For Peer-to-Peer Fundraising
This document summarizes best practices for email fundraising. It discusses how to answer "who cares" by connecting your cause to the recipient's interests. It advises tailoring messages based on audience, timing, and relevance. Examples are given of what not to do, such as overly long emails with competing calls to action and irrelevant stock images. Checklists are provided to keep emails short, simple, conversational and relevant to the recipient. The importance of testing emails on both desktop and mobile is emphasized.
It's Working for Us - Could It Work For You? Creative Concepts in Peer-to-Pee...
This document discusses strategies for corporate team fundraising for Ronald McDonald House Charities. It provides examples of successful corporate fundraising campaigns that raised hundreds of thousands of dollars for RMHC chapters. The document recommends recruiting champion supporters within companies and providing clear goals and messaging to guarantee fundraising success. It also emphasizes the role of team captains in motivating team members to join and fundraise through personalized online fundraising pages and offline events.
Using Engagement Tactics to Drive Event Results
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Best practices in nonprofit email engagement
This document provides best practices for email engagement, including:
1. Consistency in sender name/email address helps build recognition and trust. The subject line should be specific and provide a sense of urgency while speaking to recipients' needs.
2. More than 70% of email users view the preview pane, so put important content in the first few lines to draw readers in.
3. Audience segmentation and personalized content are important to ensure emails are relevant to different recipient groups. The goal is to provide value to constituents, not just promote the organization.
Score More Money Online: Five Simple Ways to Change the Game
The document provides five tips for increasing online fundraising:
1. Use incentives like gas cards or merchandise to motivate donors to reach fundraising thresholds.
2. Promote the fundraising application's new feature of scheduled Facebook updates.
3. Host a participant workshop to train on online tools and answer questions.
4. Focus efforts on top fundraisers like those who updated profiles and sent emails.
5. Encourage the use of online tools by believing in their ability to raise more money.
Email Design Workshop - Don't Let Bad Email Code Ruin Your Day or Your Results
This document provides guidance on best practices for coding HTML emails. It emphasizes that email coding requires different approaches than web design due to a lack of standards support across email clients. Key recommendations include using inline CSS, tables for layout instead of divs, and testing emails in multiple clients. The document also provides code snippets and explanations for common issues like link styling and image alignment. Testing options and resources for email development are presented.
Writing Effective Emails
This document provides guidelines for writing effective emails to maximize impact and engagement. Key recommendations include using specific, urgent subject lines; placing the most important content above the email fold; keeping content brief and focused; including a clear call to action; and testing emails to optimize open and click-through rates. It also outlines best practices for sender names, links, and formatting according to the National Brain Tumor Society's style guide.
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Going Mobile - Responsive Design for the American Diabetes Association
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- 9. Social Networks - Example Shana Masterson Michael Ryan
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