This document proposes a social media strategy to promote the small businesses of Putney, Vermont through Discover Putney's online and social media presence. It aims to increase traffic to DiscoverPutney.com and encourage visitors to the town. The strategy involves creating social media profiles, blogging about member businesses, promoting posts through email and social networks, and tracking results. The goal is to build awareness of Discover Putney and create returning customers by connecting people online to Putney's local businesses.