This webinar discusses how law firms can use social media for client acquisition, knowledge management, and business development. It covers the history and statistics favoring social media use, provides scenario-based examples, and reviews how to set up an effective strategy and presence on LinkedIn, Facebook, blogs, and Twitter. Tips include defining goals and audiences, starting with one platform, listening to others, and engaging consistently without being salesy. Resources are provided for further information.
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
Learn how to develop your 2010 Marketing Plan using the PPT and accompanying materials from the webinar we conducted on 2-11-2010 for the Ohio State Bar Association.
Social media background checks policy developmentMike McCarty
Social Media has exploded in recent years and employers realize that social media background checks should be an important part of their hiring process. However, this can be a legal minefield. Join Safe Hiring Solutions CEO and attorney Steve Koers for a look at social media background checks policy development.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
You have picked up the lingo `Follow Us on Twitter, Like Us on Facebook` but what does that mean in practice? Social media is intended to be both holistic and strategic. Who you follow, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009.
Edited public version.
For those in the Cleared Recruiting Community who are looking for a few tips on getting started building and implementing a Social Media recruiting strategy.
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineRocket Matter, LLC
As famous New Yorker cartoon goes, “On the Internet, nobody knows you’re a dog.” But as a lawyer, “being a dog” may cost you your two most valuable assets, your reputation and your license.
Further, as the web continues to “go social”, web users will become better at identifying dogs. Let’s talk about how you can put your best foot forward online in an ethical, as well as, effective manner.
This slide deck is courtesy Gyi Tsakalakis, of AttorneySync.com. Gyi has been helping lawyers understand how to put the web to work for their practices since 2008. A former practicing attorney, Gyi is a law firm web strategist and owner at AttorneySync.
Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., spells out a simple approach to social media that generates new business by using them as listening channels.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
10 simple steps for creating a social media strategy v2Samantha Collier
Natalie Alesi and Samantha Collier presented “Developing a Social Media Strategy” on March 21, 2012.
About the Program
Social media can no longer be ignored; it has infiltrated our businesses on all levels. So, How do you create a strategy that will work for your practice? Natalie and Samantha will present real world examples of effective social media use by law firms, and will offer a ‘how-to’ for creating and implementing a social business strategy.
Social media background checks policy developmentMike McCarty
Social Media has exploded in recent years and employers realize that social media background checks should be an important part of their hiring process. However, this can be a legal minefield. Join Safe Hiring Solutions CEO and attorney Steve Koers for a look at social media background checks policy development.
Managing Social Media in the WorkplaceEric Swenson
The impact of social media in the workplace is growing. Time is being wasted, employees are 'friending' each other and liability for these issues is a litigation attorney's dream come true.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
You have picked up the lingo `Follow Us on Twitter, Like Us on Facebook` but what does that mean in practice? Social media is intended to be both holistic and strategic. Who you follow, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Presentation given by Intel Social Media Strategist Kelly Feller at 2nd meeting of Social Media Club of Portland (@socialmediapdx) on March 24, 2009.
Edited public version.
For those in the Cleared Recruiting Community who are looking for a few tips on getting started building and implementing a Social Media recruiting strategy.
You’re Not A Dog: How Lawyers Can Put Their Best Foot Forward OnlineRocket Matter, LLC
As famous New Yorker cartoon goes, “On the Internet, nobody knows you’re a dog.” But as a lawyer, “being a dog” may cost you your two most valuable assets, your reputation and your license.
Further, as the web continues to “go social”, web users will become better at identifying dogs. Let’s talk about how you can put your best foot forward online in an ethical, as well as, effective manner.
This slide deck is courtesy Gyi Tsakalakis, of AttorneySync.com. Gyi has been helping lawyers understand how to put the web to work for their practices since 2008. A former practicing attorney, Gyi is a law firm web strategist and owner at AttorneySync.
Lawyers know that clients are using online social media but they feel overwhelmed by the options offered by LinkedIn, Facebook, Twitter and Youtube. Business Development Trainer Larry Bodine, Esq., spells out a simple approach to social media that generates new business by using them as listening channels.
How Lawyers Can Harness the Power of Social MediaCarolyn Elefant
Based on the book, Social Media for Lawyers: the Next Frontier, this presentation shares some practical, goal-centric ways that lawyers can use social media to find jobs, network and seek out new opportunities.
10 simple steps for creating a social media strategy v2Samantha Collier
Natalie Alesi and Samantha Collier presented “Developing a Social Media Strategy” on March 21, 2012.
About the Program
Social media can no longer be ignored; it has infiltrated our businesses on all levels. So, How do you create a strategy that will work for your practice? Natalie and Samantha will present real world examples of effective social media use by law firms, and will offer a ‘how-to’ for creating and implementing a social business strategy.
Social Media Best Practices: Pacific New Media, April 2017Gwen Woltz
Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices of "need to have," "nice to have," and "great to have," you gain with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, past president of Social Media Club Hawaii, a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 8 years of digital media and marketing experience.
Worcester County Bar Association Presents The LinkedIn LawyerDavid Barrett
The WCBA Law Office Technology Section presents "The LinkedIn Lawyer"
Thursday, April 8, 2010
4:00pm - 6:30pm
Worcester District Registry of Deeds Commonwealth Room
90 Front Street
Worcester, MA
David will demonstrate how the use of social media tools like Linkedin, Facebook, Twitter and legal blawging may enhance your legal practice. Topics will include: Generating legal referrals with social media, social media and legal ethics and social media for the busy professional.
$10.00 for WCBA Members
$40.00 for Non-Member
Seating is limited so please register in advance by contacting the WCBA office at 508-752-1311. Door registration will be accepted.
For questions please contact the Worcester County Bar Association, 19 Norwich Street, Worcester, MA 01608.
I gave this presentation to the Los Angeles Franchise Business Network and the SoCal Women\'s Franchise Network. Feel free to contact me with questions.
Social Media Strategy for Maximizing Your LinkedIn Experienceerikakirstenbeck
Emerging online collaboration platforms are fundamentally changing the way we work and engage with each other, clients and partners. LinkedIn is no exception. Maximize your online brand with a specific social media strategy to achieve your professional goals.
Powerpoint presentation defining what social media and networking is and why it is important to business. Examples, screen shots, best practices, overviews and analysis of Facebook, Twitter, LinkedIn, blogs, and other sites and services.
Social Media Marketing is very relevant today. It means gaining website traffic through social media sites. This presentation helps to know more about SMM - Its type ,Pros & Cons. Please Add your comments.
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
Social Media University: Ramping Up Your Social Media Community Part 1Natalie Alesi
We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Social media rocketmatter
1. Social Media for Law Firms
Rocket Matter Webinar
March 22, 2012 – 12:00 pm ET
Natalie Alesi
@legalerswelcome
Samantha Collier
@samtaracollier
2. Law firms and lawyers are using social media for client
acquisition, knowledge management and business
development. This webinar is designed to show you how to
get started. Today we’ll cover:
• A brief history on social media
• Statistics in favor of social media
• Scenario based work flows
• How to set up an effective Strategy, Facebook
Page, LinkedIn Profile, blog content and, of
course, Twitter
6. Martindale-
Hubbell
19%
LinkedIn
18%
Best Lawywers/US
News and World
Report
16%
Super Lawyers
16%
Chambers &
Partners
9%
Legal 500
8%
ACC
Value
Index
8%
AVVO
6%
Which online lawyer
profiles do in-house
legal professional look
at most?
Source: 2011 ABA Technology survey report
7. Individual Attorneys using social media for
professional purposes in 2011
62
22
6
37
19
7
0
10
20
30
40
50
60
70
LinkedIn Facebook Twitter
Lawyers Law Firms
Source: 2011 ABA Technology survey report
8. In-house attorneys exhibit widespread
trust (84%) in blogs
They read attorney-authored blogs
more than those of actual journalists
More than half think a prominent
blog will influence clients to hire one
firm over another
Decision makers are relying on blogs
for critical business info and in
deciding which firms to hire.
Recent analysis found that 68 of the
top 100 firms are publishing 272
blogs. That is up from 156 blogs in
2010 – a 74% increase.
9. Law Firms and Social Media
FACT: Washington Post
20 percent of law firms have a full-time social media specialist on staff, and about 40
percent said blogging and social networking initiatives have helped the firm land new
work.
Nixon Peabody is in the final stages of hiring it’s first social media manager who is
expected to start in late April.
Latham & Watkins hired Dimitra Kessenides in late August 2011, a former journalist
at The American Lawyer.
Dechert hired public relations specialist Peggy Heffner in the late summer of 2011 in a
newly created position that focuses on growing the firm’s presence across various
networks.
McKenna Long & Aldridge hired Sabrina McGown in 2011. She works with attorneys
to tweak LinkedIn profiles and blogs to increase search engine results.
11. Scenario 1: Bob decides to join LinkedIn and obtains a new matter through a
LinkedIn Group where he regularly joins discussions and answers questions. Bob
practices in IP and after answering a question in a related group, he was hired.
It’s really very simple…
12. Scenario 2: Jeff enjoys writing and would like to write a blog. He gets approval (if
needed), determines his platform and creates an editorial calendar. Jeff sticks to
his schedule and writes consistently. He shares his posts on Facebook, Twitter
and LinkedIn, and engages with his readers. He is then hired by a large corporation
due to his expert reputation.
It’s really very simple…
13. Scenario 3: Kim has heard a lot about Facebook and finally decides to jump on the
bus and start using it for business development. She sets her privacy settings
appropriately and creates lists so she can share information with relevant groups
(family, friends, co-workers, etc.). She posts about work every so often and when the
need arises for her services, one of her colleagues recommends her to a friend and she
is hired. Go Facebook!
It’s really very simple…
14. Scenario 4: Julie finally joins Twitter. She creates an effective biography and links to
her website profile. She tweets consistently, finds her target clients and joins
conversations when relevant. She posts valuable content and takes the conversation
offline when appropriate. She is hired for a smaller matter at first. She then lands her
firm a large litigation file through the same client.
It’s really very simple…
16. Before you get involved with social
media, you must:
Get approval from upper management
Get buy in from lawyers in the firm
Define your top ten dream clients and be very specific.
Look for them online. You’ll be surprised!
17. Define your goal(s):
Increase number of sales and/or leads
Improve customer engagement
Network with peers and colleagues
Keep up-to-date
Monitor the competition
21. LinkedIn Applications for Lawyers
JD Supra’s Legal Updates
Events
SlideShare
Publications
Wordpress
Answers
TripIt
Reading List by Amazon
Polls
22. LinkedIn Groups
9 out of 10 in-house legal professionals turn to online lawyer profiles or
legal directories at least once a year!
Did you know?
Join relevant groups relating to your practice area
or university alumni groups
Monitor the discussions and get a feel for the
group’s conversation style
Join discussions when appropriate and add
something of value. Ask and answer questions
Mention your practice area when relevant
Add connections you interact with in groups and
take the conversation offline when appropriate.
29. Determine the type of work and clients you want.
Choose your platform and blogging system.
Identify your target audience. Consider influencers and amplifiers to get
to have your name and message brought in front of a larger audience.
Get an RSS reader for inspiration on what to blog about. Consider writing
about practice updates, rule changes, anything in the news you can relate
to your business, how you solved a clients problem (without naming
names of course), checklists, top 5 posts, etc.
Comment on other blogs only when you can leave valuable information
(not – “good post”.)
Consider using tools such as Google Analytics to monitor what’s popular.
33. Did you know there is Tweetchat for legal?
#legalchat Fridays 11 am ET
legalchatinfo.wordpress.com
34. Checklist
Define WHY?
Define Your Audience
Start with ONE Channel (LinkedIn)
Understand privacy settings
Listen, listen, listen & watch others
Start a blog or expand the one you have, create engagement
Understand your state ethics rules with regard to advertising
Understand firms social media policy, be on the committee
Manage your content and create a content schedule
Get mobile, download social apps
Engage others, RT them, thank them, talk to them, build a
relationship, network, have conversations
35. DON’T
Be spammy
Be salesy
Critique others for their opinions
Not be consistent with content
Confuse channel audiences
Be scared
Post the same content across all networks
at the same time.
Jump on the next thing every time a new
social network comes out.
Which social media account did you open first for personal use?Which social media account did you first open for business use?
According to BTI Consulting Group, legal decision makers find Martindale-Hubbell, LinkedIn, Super Lawyers and ACC Value Index very helpful. How frequently do legal decision makers use legal directories and online lawyer profiles? Daily: 5.2%, Weekly 22.4%, Monthly 28.5%, Few times a year 35.5%, Yearly 4.9% and Do not use: 3.5%
Notice how individual lawyers are using LinkedIn and Facebook more than law firms. Law firms are slightly higher in Twitter.
What does this mean to you and your firm? Do you want to hire an outside consultant or train in house. Explain benefits of each.
Define – social media – as defined by wikipedia - Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicateYou need a social media strategy to translate your firm’s values and goals and integrate those into your marketing strategy. You need to define why you’re using social media, where you want to go, and how you want to get there. Social media is starting to take hold with brands, companies and organizations everywhere, including law firms. Most are done “testing the waters” and are now approaching social media with certain goals in mind. Social media exists for one purpose only: to provide trusted, third party information to consumers looking for something other than a sales pitch.
You need a social media strategy to translate your firm’s values and goals and integrate those into your marketing strategy. You need to define why you’re using social media, where you want to go, and how you want to get there. Social media is starting to take hold with brands, companies and organizations everywhere, including law firms. Most are done “testing the waters” and are now approaching social media with certain goals in mind. Social media exists for one purpose only: to provide trusted, third party information to consumers looking for something other than a sales pitch.
Ensure you have a complete LinkedIn Profile. Go over status updates and not posting the same content to every network. List your current and past employment, education, personalize your websites, Twitter, and public URL.
What makes a complete Twitter profile? A professional picture, a good Twitter User ID, a well written description that makes use of all 160 characters, a link back to your LinkedIn profile or your Website biography. Follow people in your practice area, colleagues, clients and news. Retweet others, learn the lingo.
An example of a twitter profile. Notice how Sam personalized the background, posts useful information, pictures, retweets others, posts regularly and engages in conversation.
Facebook Page. All pages are moving over to Timeline profiles on March 30, 2012. Make use of photo albums, add historical data, status updates, and more. Add your Facebook info to your website, email signature, blog, etc. Note privacy issues. Sharing issues, etc.
Community pages were launched in April, 2010. 6.5 million pages were automatically created from user’s likes, interests, work and the work and education sections from the sections of the personal profile info tab. They were meant to be “the best collection of shared knowledge on a topic” on the web.Many companies were surprised and angered by their brands showing up without their control. Why were they angry? Because they have spent time and money investing in Facebook Business pages only to find appear pages that seem to compete with their pages. Community pages are built around topics, causes or experiences. Many community pages display Wikipedia articles about the topics they represent, as well as related posts from other people on Facebook in real time. Official pages are maintained by authorized representatives of a business, brand, celebrity, or organization, and they can create and share content about the entities that they represent.