1. The document provides an overview of how attorneys and law firms can use social media for reputation management, visibility, marketing and research. It discusses best practices for setting up social media policies and profiles. 2. Various social media platforms that are commonly used are described, including LinkedIn, blogs, and wikis. Benefits for attorneys include gathering industry news and researching potential clients or hiring outside counsel. 3. The importance of managing one's online reputation is emphasized. Attorneys should monitor how they are presented online and optimize profiles on platforms like LinkedIn and Google.

1. Susan Burton Lowry Vice President Strategic Services square one | consulting social media a primer-for attorneys

2. Outline Introductions Overview of social media platforms What Are Other Attorneys/Law Firms Doing with Social Media? Best Practices for Attorneys: Reputation Management Visibility/Marketing Research Incorporation into Legal Services Portfolio Privacy Policy incorporation Social Media Policy development Tips & Ideas along the way social media For attorneys

3. Strategy Development Education & Training Policy Development Implementation and Guidelines social media experience

4. social media Should you consider it? 3 out of 4 Americans use social technology People want to hire other people, not businesses Attorneys who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who don’t Social Media affects your clients, their employees and their customers: Reputation management Visibility & Marketing Other areas such as customer service Security

5. social media Should you consider it? LISTENING & LEARNING NOT MARKETING

7. Social media tools and online communities are how and where your clients are talking , researching and reviewing. It's a conversation that you need to be aware of, understand, and, in some cases, participate in. social media definition

8. Consumers Producers social media definition

9. Slide courtesy of Brain Solis

10. Personal Branding Strategy

11. a little more detail …

12. 350 MM 100 MM 50 MM 7-20 MM 13 MM Blogs 84 MM Readers 6 MM members in 45,000 cities

15. Newer Developments

16. LinkedIn has over 60 million members in over 200 countries and territories around the world. A new member joins LinkedIn approximately every second. Half of LinkedIn members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members .

17. 30% users are savvy networkers who earn nearly $93,500 per year 28% are senior executives earning a mean of just over $104,000 per year 20% use LinkedIn because friends convinced them to sign up, earnings are nearly $88,000 per year 22% are the hard-core job searchers -(most are employed full time, looking for another position- mostly young and female) Recruiters

21. >150 MM Bookmarked URLS

22. the power of communities

23. How is the Legal Industry Using Social Media?

24. Adoption Curve

25. In–House Counsel Gather News and Information Greentarget Survey: Legal Industry Finally Warming To Social Media

26. In-House Counsel Gather News and Information Greentarget Survey: Legal Industry Finally Warming To Social Media 69 percent of counsel aged 30-39 expect that their new media consumption of business, industry, and legal news and information will increase over the next six months. The social networking and new media tools that in-house counsel most frequently use for professional reasons (Research, Networking) are: LinkedIn Blogs Wikipedia • The social networking and new media tools that in-house counsel most frequently use for personal reasons are Facebook, Wikipedia, and YouTube.

27. In-House Counsel Research Outside Counsel for potential hire

29. LinkedIn

34. Blogging

35. Visibility/Personal Branding

36. Visibility

37. Top “Blogs”

38. Top “Blogs”

39. Blogging Should be and is typically done by the firm Relates to recent events Used for better visibility (trackbacks and commenting) Is usually more easily edited and maintained than a web site Most Blogging platforms are free- don’t buy into the $24/month model that Avvo uses. (the templates are also free) You can build a blog in an hour- it’s the policies, editorial calendar and resources that are the hard part For Individual Attorneys Use for information gathering and research Know what blogs are and how they work (commenting, trackbacks)

40. Wikis

41. What is a Wiki? As a Research Tool: Wikis can be seen as constantly updated collections of useful information arranged in an encyclopedic or similarly organized way, with hyperlinks to related internal and external information. Most lawyers will get the most value from using wikis created by others most notably, Wikipedia. As a Collaborative tool: information or knowledge platform, Ability to gather and manage "unstructured" information easily and quickly Multiple authors and editors are able to work together Collection of information Collaborative documents

42. Surprise usage! Law firms using an ad-hoc file systems now using Wiki platforms Results: Ability to organize its materials far better (a huge success). Makes knowledge management and information in general aking it more useful and easier to locate and share information in true Enterprise 2.0 fashion Other Law Wikis: Wex (Cornell University Law School) http://topics.law.cornell.edu/wex WikiLaw/JurisPedia http://www.wikilaw.org Web 2.0 for Laywers Wiki http://weblaw20.wikispaces.com/

43. Attorney Information Online

49. Best Practices Manage your online information- both personal and professional (they all show up together!) This includes your Firm’s website Lock down your Facebook page Be curious and cautious Work hard to get a good reputation

50. Visibility/Personal Branding

51. Visibility/Personal Branding

52. Visibility/Personal Branding

53. Other information about you online

55. TIP: Managing Your Online Reputation Google yourself Set up a Google Profile Set up a Google alert On yourself You can also set one up for your clients/competitors industry/legal research Results: Better awareness, time-saving research

56. TIP: Managing Your Online Reputation Optimize your LinkedIn profile Include a vanity URL Include keywords and good descriptions Link back to your firm’s web site See who’s looked at your profile Results: Better visibility

57. Join an Online Legal Community

58. Join Twitter Join Twitter but DON’T TWEET Follow trusted legal publications, your clients and your competition Good alternative to email alerts

59. Social Media in the Courtroom In May of 2008, a jury foreman in a criminal case in West Palm Beach, Florida, used his iPhone during a recess in deliberations to look up the definition of the word "prudent," which he then relayed to other jurors. The defense attorneys requested a new trial due to juror misconduct. The judge in the case denied the request, concluding that any juror misconduct did not affect the verdict. In March of 2009, the defense team for a building materials company requested a new trial after discovering that a juror had sent out posts on Twitter about the case in February, including one post that stated, " I just gave away TWELVE MILLION DOLLARS of somebody else's money ." It is unclear from news reports whether the posts were made before or after the verdict was handed down. Regardless of timing, the defense team is claiming that the Twitter posts display that the juror was " was predisposed toward giving a verdict that would impress his audience ." In another case in March of 2009, a juror in a federal drug trial admitted to performing research on details of the case on the Internet. The judge asked the other jurors if they had done the same, and eight others replied affirmatively, prompting the judge to declare a mistrial. According to defense lawyer Peter Raben, who had been told by the jury that he had been close to winning the case for his client, “ It’s the first time modern technology struck us in that fashion, and it hit us right over the head .” In a third case in March of 2009, defense lawyers in a federal corruption trial requested the declaration of a mistrial after discovering that a juror had posted updates on the trial to Twitter and Facebook. The judge denied the request. Additionally, since at least 2005, controversies have been caused by jurors posting about trials on blogs . In once case a juror wrote blog posts before and after jury selection which the defense claimed demonstrated the juror's bias against criminal defendants. In another case, a juror used a laptop and the WiFi connection in a jury waiting room to live-blog about being on jury duty . With all of this potential for mistrials and other trial interference, ihabit of posting to Twitter, Facebook, blogs, etc--and for judges to repeatedly remind jurors of the restrictions on discussing and researching trial details during jury trials. t may be increasingly important for lawyers to ask jurors about their use of social media and online research.

60. General examples of use of Social Media by Organizations

61. Navigation of Social Media Landscape for your Clients

63. cisco survey social media policy 100 companies surveyed 75 percent admitted to using Facebook and other consumer-facing social networks 50 percent of respondents admitted to using Twitter extensively in the workplace. Only one in seven of the companies that participated in the research admitted to having a formal process associated with using consumer-facing social networking tools for business purposes .

64. social media trends Social Media Begins to Look Less Social Brands/Companies Scaling Up Social Business becomes Serious Security, Corporate Risk leads to Policy Making, Greater Transparency Mobile Sharing with Networks (not eMail )

65. social media a primer