How Law Firms Build Trust for Your Business Online (Social Media Policy)
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This presentation gives the legal and business framework for corporations looking to build trust online with their customers. Through partnering with a law firm to craft a custom social media policy, deploy it to staff, and maintain continuous monitoring and litigation support, businesses can more effectively enter the social media space with confidence.
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How Law Firms Build Trust for Your Business Online (Social Media Policy)
- 4. These tools connect us across the globe 24 hours a day 7 days a week
- 8. Legal & Business Framework Opportunities and Risks
- 15. Employer Liability Related Issues Issue Triggering Scenarios Potential Solutions Discrimination – treating an employee differently based on a protected characteristic Employee posts objectionable content to the employer on a personal blog (see Delta Airlines “Queen of the Sky” case ) Create blogging guidelines and maintain an open communication channel with employees about content they post Invasion of Privacy – an unjustifiable intrusion into the personal information of your employees Employers force employees to turn over passwords to social networking sites so they can view content (see Houston restaurant case ) Make it a condition of at-will employment that employees register social media accounts , and provide clear guidelines of how this information will be used.
- 18. Crafting a Custom Social Media Policy
- 21. How to Craft an Effective Social Media Policy = Based on these answers your lawyer can craft a policy that protects the legal interests associated your business goals, concerns, and potential outcomes.
- 24. How to Contact Mike Mintz Direct Contact Online Networks Email: fragmintz@gmail.com Linkedin: http://il.linkedin.com/in/mikemintz Phone (Israel): 052-591-6816 Twitter: http://twitter.com/fragmintz Phone (US): 973-883-1064 Martindale-Hubbell Connected
Editor's Notes
- Trade secret audits include the following elements: (i) determination of which information ought to be protected; (ii) review of the procedures already in place to protect that information; and (iii) analysis of the sufficiency of those protections, including identification of gaps in the existing protections, both generally and as applied to the specific information to which the gaps pertain. People will often say on status or Twitter updates what they are working on. Depending on the industry/company this may be proprietary information that could reveal trade secrets.
- Harassment - An employer, for example, may have responsibility, and, hence, liability for the messages posted on its message boards or intranet
- Personal note about NY Times story
- Put in diagram – photos: of measuring tape BIG, b&w family watching tv 1950’s , oops, word balloons?
- Robert Scoble built Channel 9 for Microsoft in 2005 to change their image from the Borg to a human company. Lawyer: by knowing business goals, concerns, and potential outcomes they can craft a policy that protects the legal interests associated with these factors
- Communication: putting the policy on the open web is a great way of creating transparency about you company Training: it is empowering and effective to have employees who have received training and are using social media to train other employees
- Create logo of cartoon beakers with twists and turns. At the top there is a TV going in and at the bottom digital code? Can I just use the same logo as Mintz’s Wordz?