Social Media Quick Wins - Generate Business Through Social

using social
media to grow
your business
Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk

BRAUMGroup 2Laura Hogan | @lauralouise90 | laura@ricemedia.co.uk

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Laura Hogan | @lauralouise90 | laura@ricemedia.co.ukLaura Hogan | @lauralouise90 | laura@ricemedia.co.uk

why should you
care about
social media?

8 out of 10
adults in the
uk use the
internet daily
how are they
accessing it?

there are 2.549
billion active
mobile social
media users
globally

in the uk alone there are:
+ 32,000,000 facebook users
+ 15,000,000 twitter users
+ 14,000,000 instagram users
+ 10,000,000 pinterest, linkedin and
snapchat users

your audience is out there, you just need
to engage with them

do you need a
big budget to
succeed with
social?

no.

having access to a
small budget for
advertising can
help, but you don’t
need thousands of
pounds

plus there’s plenty you can
do which doesn’t require a
budget at all

so let’s talk
about using
social for
growth

engage
with your
audience

73.4% of users follow a brand because
they’re interested in the product or service.

instagram drives the most engagement per
post compared to any social network
84 times more than twitter
54 times more than pinterest
10 times more than facebook

the easiest way to engage with your
audience is via #

tweetdeck is a fantastic (and
free) way to monitor these

look for weekly
chats relevant to
your industry and
get involved
#woofwoofwednesday
is a personal favourite
of mine

learn what
your audience
responds to

tweets with images
are 150% more
likely to get
retweets than text
only tweets, on
linkedin this is
200%

you can never
predict which post
will perform well…
sometimes it takes
you by surprise

+1.7k likes
+ 20k comments
+ 3.5k shares
creating
conversation

+280k reach
+10k likes
+2.5k comments
+6.5k shares
nostalgia and history

replicate your success
but keep testing

i saw this and think it
could work for a client,
so we’re going to test
something similar

let your
followers
know how
good you are

71% of consumers
who have had a
good social media
service experience
with a brand are
likely to
recommend it to
others.

57% of consumers say they’d be
somewhat or very influenced to think
more highly of a business after seeing
positive comments or praise online,
and 16% say they only share positive
reviews on social media

reviews on
facebook show
at the top of
your page, so
it’s important to
keep on top of
these

you can plug in reviews
from other sites to your
facebook page too

competitions

find a prize that your
audience will love
it doesn’t have to be
something you sell

i’ve found that
physical prizes
work better
than vouchers

you will need some
advertising budget
for this…..

but i’ve ran
successful
competitions
with a £20
advertising
budget

+1.9k likes
+697 shares
+1.3k comments
£20 spend

these campaigns
spent a little more,
but the results
speak for
themselves

+650k reach
+7k likes
+4k comments
+5k shares
+£150 spend

from this competition we
gained over 100 user
generated images that
we can use across other
marketing channels

big campaigns can generate big wins

+14k emails in 12 days
local business support
increase in social likes

facebook
live

100 million hours of
video is viewed daily
on facebook

your followers will get
a notification when
you go live
for now…

it’s fantastic for
engagement
and answering
user questions

+6k views on
newsweek
+11k views on
mumsnet
+1k followers
in one day

are you hosting an
event or celebration?
facebook live is perfect
for this too

over 5,000 views
no advertising
spend
audience were
able to join in the
celebration

why not go live
today and show
your followers that
you’re here?

facebook
shop

it’s still new,
so get ahead

list your
products for free
send traffic to
your site
advertise products
with organic posts

clients have seen direct
revenue since setting
facebook shop live

Takeaways

● you don’t need a big budget to succeed with
social
● understand and engage with your audience
● competitions can quickly increase followers
● don’t underestimate reviews
● explore new features
● test, test and test more; the landscape is
constantly changing

Laura Hogan | @lauralouise90 | laura@ricemedia.co.ukLaura Hogan | @lauralouise90 | laura@ricemedia.co.uk

Social Media Quick Wins - Generate Business Through Social

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