How To Beat Your Competitors - Digital Horizons
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Do you want to beat your SEO competitors? To do so, simply learn from them! Analyse their strategy and understand their success and failures.
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How To Beat Your Competitors - Digital Horizons
- 1. want to beat your competitors? learn from them! @lauralouise90
- 3. why should you care about your competitors? @lauralouise90
- 4. you’d be naive to think that your competitors don’t have a strategy and that they aren’t watching you…. @lauralouise90
- 6. www.yourwebsitename.com6 1.17B 40K searches every second unique users Brandwatch on google alone there’s @lauralouise90
- 7. so even the most niche of searches have a lot of competition @lauralouise90
- 8. how do you get ahead? @lauralouise90
- 11. @lauralouise90 buzzsumo alerts will tell you if the coverage is missing a link
- 12. @lauralouise90 what? is the coverage about where? is it featured when? was it posted why? was it featured how? did they get the coverage
- 13. @lauralouise90 what? comment where? telegraph & bbc when? may 2016, eu why? opinion on political event how? press conference held
- 14. @lauralouise90 we can now predict that dyson will get coverage with any eu news/updates. question: could our client have an input on this topic too?
- 15. understanding where and why your competitors are featured, can create opportunities for you @lauralouise90
- 17. www.yourwebsitename.com17 @lauralouise90 pick a few terms monitor who’s on page one you’ll notice changes find out why
- 19. www.yourwebsitename.com19 @lauralouise90 check for new pages indexed site: change time to week or month
- 20. www.yourwebsitename.com20 @lauralouise90 have the meta titles or descriptions changed? GIA added to title
- 22. www.yourwebsitename.com22 @lauralouise90 it’s not always a complete science though….
- 23. www.yourwebsitename.com23 @lauralouise90 tiffany has always ranked page one for engagement rings terms, despite many having too long, too short and often missing metas
- 24. if a tactic has helped the competition, try it yourself @lauralouise90
- 29. @lauralouise90 monitor posts and competitions…. but don’t copy
- 30. @lauralouise90 last four posts are about the hair dryer... cordless vac is not the priority at the moment. we should make ours the priority
- 31. @lauralouise90 bissell are doing a lot of work around animals and welfare. we should avoid this topic for a while
- 32. knowing what your competitors are posting on social, highlights their strategy and focus @lauralouise90
- 34. @lauralouise90 one: where is the content featured?
- 36. @lauralouise90
- 37. @lauralouise90 two: why was the content featured?
- 39. @lauralouise90 three: how can you get a feature?
- 40. @lauralouise90
- 41. @lauralouise90 focus on the reasons why the content was featured and use this as your hook actionable cleaning tips, to protect your family from the germs that lurk in your home relates | resonates | take action
- 42. learn from the success (and failure) of your competitors. apply it to your strategy @lauralouise90
- 44. www.yourwebsitename.com44 @lauralouise90 historic links are great for an overall view new links are the key
- 46. www.yourwebsitename.com46 @lauralouise90 spotting opportunities they featured stephen, so they could include me too!
- 47. www.yourwebsitename.com47 @lauralouise90 find your competitor’s blogger list
- 48. www.yourwebsitename.com48 @lauralouise90 a simple search for dyson’s newest links led to #dysonchallenge
- 49. www.yourwebsitename.com49 @lauralouise90 so i googled #dysonchallenge i now have a list of potential bloggers to target
- 50. if you know the newest links your competitors have, you know what they’re targeting @lauralouise90
- 52. monitor brand & product mentions be aware of new content created and where it’s featured understand their social strategy new links, highlight seo focus know who’s on page one and understand movement @lauralouise90