SearchLove London 2018 - Laura Hogan - Controlling branded SERPs and preventing negative press
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We all know branded search is vital to all our strategies - from direct traffic, to PPC, social and organic. Yet it often feels like we forget about our branded real estate in SERPs, where if there's negative press on page one this can be the difference between our potential customer converting or not. This session will give actionable advice, case studies and examples of what you can do to help remove those negative pieces and how you can make sure you control your branded SERPs.
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SearchLove London 2018 - Laura Hogan - Controlling branded SERPs and preventing negative press
- 1. Controlling branded serps and preventing negative press Laura Hogan @lauralouise90
- 8. #SearchLove | @lauralouise90Source: Rayernomics
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- 15. it’s ace on mobile takes up a ton of real estate
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- 27. #SearchLove | @lauralouise90 second serp listing
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