My name is Hailey Chambers and I am a graduate of Troy University in Troy, Alabama with a Bachelor in Science in Anthropology and a minor in Journalism. I am looking to apply myself to the best of my ability, to my profession, in order to gain experience that will allow me to promote locally owned businesses. I understand the cultural dynamics involved in the area of advertising and marketing. This allows me to properly gauge any target audience that a client wishes to focus upon and by doing so promote that client's business to the best of my ability.

1. Hailey Leigh Chambers
2752 CR 3328 Brundidge, AL 36010
(270) 839-9407 • chambers.hailey8580@yahoo.com
Objective
Dedicatedgraduate interested inobtaininganinternshiporjobopportunity,offeringcreativity,a
positive attitude,andgreatworkethicinorderto become a contributingmember of the national public
relationsworkforce.
Education
Bachelor of Science Spring 2014 – Summer 2016
Troy University Major:Anthropology Minor:Journalism
 Graduateddate, July22, 2016
 ConcentrationinAnthropologyandaminorin Journalism
Key Qualifications
 Great attentiontodetail
 Able toworkquicklyandaccurately
 Able tolistenandfollowdirections
thoroughly
 Strongorganizational skills
 Sharp problemsolver
 Courteousdemeanor
 Energeticwork attitude
 Adaptive teamplayerandgood-natured
 Creative problemsolver.
 Critical thinking
 Prioritization
 Social MediaManagement
 Understandthe basicconceptsof
advertising
 Outstandingphotographyskills
 Experience usingAdobe Photoshop,
Premiere,andIllustrator
 MicrosoftWord: Word, PowerPoint,
Excel

2. 2
Work Experience
MilkyMoo’s Homemade Ice Cream May 2015 - present
ShiftLeader
 Manage all social mediamarketingplatforms:Facebook,Twitter,Instagram, andSnapchat
o Beloware the resultsof a two to three monthinternshipwhere these dutieswere
performed
 Prepare foodforcustomer
 Attendtothe customerseveryneed
 Oversee propermaintenance of the shop
 Restockall itemsinfoodtablesandice cream counter
 Take orders forparty trays,ice cream cakes,and candyitems
 Consultorganizationsonplanningfundraisingevents
Baker Family June 2009 – February 2011
Nanny
 Made healthymealsforall hoursof the day.
 Transportedchildrentoandfromactivities.
 Playedwithchildrenindoorsandoutdoors.
 Taught propermannerisms.
 Performedhouse cleaningdutieswhenneeded.
 Made sure childrendidall homework.
 Made time foreducational activities.
Calloway CountyHigh School Fall 2013
Colorguard Instructor
 Taught propertechnique.
 Taught discipline androutine.
 Coordinatedwithotherstaff.
 Oversawthe designforentire show.
 Contributedopiniononfinancialbudget.

3. 3
Other Activities
 Memberof the Troy UniversitySoundof the SouthColorguard
 Headof PublicRelationsforTroyStudentsforSocial Justice.
o AdvertisedeventsthroughflyersandFacebook.
 Editorfor the DeltaZeta chapterof Sigma AlphaIota.
o AdvertisedeventsandinterestmeetingsthroughFacebook,Instagram, andWeebly
Website.
References
Patti Davis AvaTabb
MilkyMoo’s Manager JournalismProfessor
334-770-1094 334-670-3047
milkymoosintroy@yahoo.com amtabb@troy.edu
72 Elm St. Troy University
Troy, AL 36082 Troy, AL 36082
Dr. Bill Grantham
Associate Dean,Professor
of Anthropologyand
Social Sciences
334-670-3637
bgranth@troy.edu
Troy University
Troy, AL 36082
Relevant Courses
 Technologiesin Journalism JRN-1100 TOAB
 WritingforMass Media JRN-1102 THAB
 Reporting JRN-2201 TGAA
 Editing JRN-2211 TUAA
 PrintNewsandPhotography JRN-3300 TCAA
 OpinionWriting JRN-4421 TAAA
 AdvancedTechnologiesinJournalism JRN-4440 TAAA
 ComputerConcepts IS-2241 TOAE
 Culture inMedia ANT-4440 TUAH

4. 4
Introduction
MilkyMoo’s Homemade Ice Creamisa Franchise local tothe Wiregrass. There are two other
locationsinOzarkand Enterprise. MilkyMoo’sinTroy isownedandmanagedby Patti Davis. Theywere
not establishedatthe currentlocationuntil April 2014. Before thenthere locationwasonHWY 231.
Overall the shophasbeeninTroy for5 yearstotal.
I came to Ms. Patti on February23, 2016 and offeredtohelpmanage the social media. She
gladlyaccepteddue tobusinessbeingpoor. Fromthat date to now I have gone intoMilkyMoo’s at 10
am everyMonday,Wednesday,andFriday. Ipostedtwotothree timestoFacebookand Instagram. For
TwitterI focusedontwoto five posts,whilewithSnapchatIwantedtohave a story that wasone to two
minuteslong. Ihave beenworkingthroughthese fourplatformstoincrease businessforMilkyMoo’sin
Troy since February23rd
to present.
I have enjoyedworkingwithMs.Patti and the
staff of MilkyMoo’s immensely. Ihave learneda
lotabout the importance of Social Media
Engagementandthisexperience hasopenedmy
heartto a passionthatseesthe growthand
developmentof local businessesthroughsocial
media.

5. 5
Facebook
The Facebook page for Milky Moo’s in Troy was the only social media tool that I had
access to for analytic and demographic reports. I found them to be very useful and informative
on what kind of audience interacts with the Facebook page.
When I would post on the Twitter or Instagram it was set up to go directly to Facebook.
Anything posted on Facebook would create a link post on Twitter, so everything tied in with the
other.
From February 23, 2015 to February 22, 2016 the page gained 348 followers or likes, a
90% increase. From February 23, 2016 to May 12, 2016 the page gained 252 followers, a 93%
increase.
The Facebook audience consisted majority of females in the age groups 18-24 and 25-34.
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13-17 18-24 25-34 35-44 44-54 55-64 65+
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photo view

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Daily Organic Reach Daily

10. 10
Snapchat
When I introduced Snapchat in my advertising technique I knew that it was still a
developing tool for businesses. As a college student using Snapchat every day I concluded that
Milky Moo’s could use it as a platform for reaching out to the students at Troy University.
During these three months the Milky Moo’s Snapchat has gained 100+ followers.
I advertised for followers on Snapchat through Facebook, Instagram, and Twitter because
there was already an established follower count. My goal for Snapchat was to have a story that
was interesting and unique:
 A typical story would be a minute to two minutes long.
 Include unique pictures, video, and video with music.
 Photos of the staff or special events.
 Show the Milky Moo’s day-to-day process.
 Include customers
 Fun, happy-go-lucky feel
Usually within the first 30 minutes of the first post to the Story there have already been
10 to 20 views. The average number of followers who complete the Story is 67.
Instagram
For Instagram I wanted to include the customers, employees, and special events
happening in Downtown Troy or at Milky Moo’s. I used Instagram to focus on the family
friendly atmosphere and keep that human interaction aspect that a computer system lacks.
When I posted a photograph of an accomplishment or people we had more activity on
those posts. I used Instagram as a way of including the audience. The Instagram currently has
462 followers.
I used Instagram as a platform to not only advertise the atmosphere of Milky Moo’s, but I
advertised the Snapchat as well.
Twitter
The Milky Moo’s Twitter is mainly for the busy customer who only wants the bare
minimum details on what we offer. Majority of the time I would post the Daily Special and new
Ice Cream flavors to keep that specific part of our audience informed.
The Twitter account has 180 followers