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Lakme Fashion Week - Summer Resort 2016 - Social Media Coverage - AGENCY09

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Social Media Coverage of Lakme Fashion Week that made them the largest Fashion Week of the World - Cumulative Audience on Social Media.

One of the best efforts from AGENCY09

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Lakme Fashion Week - Summer Resort 2016 - Social Media Coverage - AGENCY09

  1. 1. Social Media Performance Analysis 18/03/2016 – 13/4/2016 (25 Days) 18-03-2016 to 13-4-2016
  2. 2. Biggest Fashion Week of India 50+ Stylists / Hair & Make Up / Choreographers 300+ Celebrities/Artists/ Fashionistas/Bloggers 250+ Models 10 Days of Fashion 100+ Designers 1 Event #LakmeFashionWeek 18-03-2016 to 13-4-2016 50+ Shows 5K Daily On Ground Audience at the Event 25+ Advertisers / Sponsors
  3. 3. Our Role - Cover them on Social Media • Facebook • Twitter • Instagram • Snapchat • Periscope • Youtube • Roposo Engage 7mn+ Cumulative Global Audience on Social Media
  4. 4. Cover - On Ground Activities on Social Media • Fittings • Backstage • Ramp • Parking Lot • Pool • Terrace Garden • Red Carpet • Apartment • Main Stage Area 18-03-2016 to 13-4-2016
  5. 5. Only Challenge We were on boarded 12 days before the event to cover the complete event
  6. 6. Objective To establish Lakme Fashion Week as “India’s No. 1 Fashion Week” while setting global benchmarks in marketing of fashion 18-03-2016 to 13-4-2016
  7. 7. Our Approach Plan Inform the audience Engage & Educate Cover all the hype using latest tools Go International
  8. 8. Activities Involved Lakme Fashion Week- Summer Resort ‘16 Campaigns Countdown Posts Contests Exclusive Activities Celebrity Coverage Tech Innovation Event Coverage - Live Live Coverage • Live Tweets • SnapChat • Instagram Backstage • Fittings • Live Interviews 18-03-2016 to 13-4-2016
  9. 9. Campaigns 18-03-2016 to 13-4-2016
  10. 10. Campaigns for Brand Buzz 18-03-2016 to 13-4-2016
  11. 11. Campaigns for Elektrocouture Show Buzz 18-03-2016 to 13-4-2016
  12. 12. Campaigns for Textile Day Buzz 18-03-2016 to 13-4-2016
  13. 13. Facebook Live 18-03-2016 to 13-4-2016
  14. 14. Apple Music 18-03-2016 to 13-4-2016
  15. 15. Go Pro 18-03-2016 to 13-4-2016
  16. 16. More Campaigns • Renzo Rosso • Pallavi Style Dairies Tie-up for Textile Day 18-03-2016 to 13-4-2016
  17. 17. Contest done for #LakmeFashionWeek 18-03-2016 to 13-4-2016
  18. 18. Contests 18-03-2016 to 13-4-2016
  19. 19. More Contests • Renzo Rosso: Decoded • Diesel Party • Neeta Lulla Twitter Contest • Ka Sah Designer give away contest • What is Fashion to you? • Elektrocouture passes give away 18-03-2016 to 13-4-2016
  20. 20. Countdown Posts 18-03-2016 to 13-4-2016
  21. 21. #LakmeFashionWeek Build Up 18-03-2016 to 13-4-2016
  22. 22. Designer Count Down Posts 18-03-2016 to 13-4-2016
  23. 23. Manish Malhotra & Elektrocouture 18-03-2016 to 13-4-2016
  24. 24. Monisha Jaising & Anita Dongre 18-03-2016 to 13-4-2016
  25. 25. Wendell Rodricks & Rohit Bal 18-03-2016 to 13-4-2016
  26. 26. Celebrities Covered 18-03-2016 to 13-4-2016
  27. 27. Celebrities at Lakme Fashion Week 18-03-2016 to 13-4-2016
  28. 28. Celebrities at Lakme Fashion Week 18-03-2016 to 13-4-2016
  29. 29. Celebrities at Lakme Fashion Week 18-03-2016 to 13-4-2016
  30. 30. Time Lapse videos 18-03-2016 to 13-4-2016
  31. 31. Fittings 18-03-2016 to 13-4-2016
  32. 32. Designer Insider 18-03-2016 to 13-4-2016
  33. 33. Designer Insider 18-03-2016 to 13-4-2016
  34. 34. Designer Insider 18-03-2016 to 13-4-2016
  35. 35. Guess the Designer 18-03-2016 to 13-4-2016
  36. 36. Guess the Designer 18-03-2016 to 13-4-2016
  37. 37. Boomerang 18-03-2016 to 13-4-2016
  38. 38. What’s on your mind? 18-03-2016 to 13-4-2016
  39. 39. Twitter Mirror 18-03-2016 to 13-4-2016
  40. 40. Snapchat Take Over 18-03-2016 to 13-4-2016
  41. 41. In 10 Days and a 14 member team, we delivered…
  42. 42. A Massive Social Media Coverage 9 Build Up Campaigns 5 Count Down Campaigns 18 Contests Activated 33 Live Videos 2 GoPro Coverages 5 Periscope Videos 9 Apple Music Posts 150+ Creatives Designed 7 Brand Campaigns #LakmeFashionWeek 18-03-2016 to 13-4-2016 1000+ Pictures & Video Uploads
  43. 43. Parameters Details Facebook Twitter Instagram Cumulative Total Total Average Daily Total Average Daily Total Average Daily Total Average Daily A B C A+B+C Current Fan Base Page Likes, Followers, 922792 NA 72543 NA 16178 NA 995335 NA Amplifications Retweets, Reposts, Shares 3544 142 4318 173 NA NA 7862 314 Conversations Comments, Replies, Mentions 2830 113 9668 387 2254 90 14752 590% Applause Likes, Hearts, Reactions 506351 20254 10309 412 259096 10364 775756 31030 No of Posts Total Posts Per Medium 364 15 659 26 404 16 1427 57 New Fans Total Likes, Followers, 82596 3304 5691 228 16178 647 104465 4179 Reach (Impressions / Reach - Inclusive of Video Views) 8337258 333490 2204447 88178 NA NA 10541705 421668 25 Day Report Card 18th March to 13th April, 2016 1 - Snapchat and Roposo not Included 2 - Facebook Insights and Twitter Analytics used Paid tool was used for Instagram Request for a Detailed Report www.agency09.in
  44. 44. Last Season Comparison Medium Particulars Winter Festive - 2015 Summer Resort - 2016 %Increase 40 Days Daily Average 25 Days Daily Average Facebook Likes (From 831,050 to 838239) (850,568 – 922,792) Likes gained 7200 180 82596 3304 1735 Reach 1883155 47079 3920990 156840 233 Impression 9148734 228718 10529662 421186 84 Twitter Followers gained (47045 – 51302) (66,852 – 72543) Followers Gained 4257 106 5691 228 114 Impression 1500000 37500 2204447 88178 135 Link Clicks 5000 125 2700 108 -14 Retweets 2900 73 4500 180 148 Favorites 6000 150 11000 440 193 Replies 1500 38 2400 96 156 Instagram Likes Gained 15184 380 16178 647 70 Engagement 365156 9129 261350 10454 15 Posts 522 13 404 16 24 Request for a Detailed Report www.agency09.in
  45. 45. Achievements • 1735% increase in gain of likes on Facebook • 233% increase in Facebook Reach • Average 130%+ increase in Twitter performance numbers
  46. 46. For the First Time • 1st Fashion week to do a Facebook live in India • 1st Fashion week to go live on social media (Periscope) with a Go Pro in India • Biggest Fashion Week on Social as of Date in terms of cumulative number of fans from all social media platforms
  47. 47. What kept us going on… 14 Members 1 Hellava Team #AGENCY09 18-03-2016 to 13-4-2016 Coffee Consumptions OMG Moments
  48. 48. What More AGENCY09 was awarded to handle the social media for Lakme Fashion Week - Winter Festive 2016 and Lakme Fashion Week - Summer Resort 2017
  49. 49. Jugal Thakkar Brand Catalyst A -201/202, Rizvi Palace, Hill Road, Off Marks & Spencer, Bandra (w), Mumbai 400050 jugal@agency09.in | +91 97735 84703 +91 9819227444 AGENCY09 – Intro Facebook | www.agency09.in | You Tube

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