A handy reference tool for social media and marketing professionals regarding image requirements, copy guidelines and posting tips for various social networks. A Guide by Minneapolis web agency, Internet Exposure

1. Social Media Profile Guidelines and
Posting Tips
A Handy Sidekick for Social Media and Marketing Professionals
By: Internet Exposure

2. Facebook
Profile Guidelines
Copy Requirements:
 Short Description- 155 characters or less
 Long Description- No established limits
Image Requirements:
 Logo- 180x180px
 Cover- 815x315px
Primary Audience All
Good For… Sharing text, photos, links, videos, events
Best For… Engaging content, reaching large audiences
Frequency 3-10 posts per week
Ideas Events
Quotes
Fill in the blank
True or false questions
Feedback requests
Blog Posts
Announcements

3. Twitter
Profile Guidelines
Copy Requirements:
 Description- 160 characters or less
Image Requirements:
 Logo- 400x400px
 Cover- 1500x500px
Primary Audience Young Adults
Good For… Sharing news, text, links
Best For… Sharing original content
Frequency 10+ posts per week
Ideas Blog posts
Interesting articles
Quotes
Industry news
Announcements
Vine/YouTube/Periscope videos
Events

4. Linkedin
Profile Guidelines
Copy Requirements:
 Summary Description- 2000 characters or less
 Showcase Pages Description- 200 characters or less
Image Requirements:
 Logo (Option 1)- 100x60ox
 Logo (Option 2)- 50x50px
 Banner- 646x200px
Primary Audience Business Professionals
Good For… Sharing industry news, testimonials
Best For… Thought leadership posts, news
Frequency 2-5 posts per week
Ideas Products
Blog posts
Industry news
Recruitment videos
Job postings
Announcements

5. YouTube
Profile Guidelines
Copy Requirements:
 Description- No Limit (first few
sentences-most important)
Image Requirements:
 Logo- Pulled from Google+
 Channel Art- 2560x1224px
Primary Audience All
Good For… How to videos, music videos
Best For… Commercials, Humor, Tutorials
Frequency No limit
Ideas How to videos
Business promotion videos
Case studies
Interviews

6. Instagram
Profile Guidelines
Copy Requirements:
 Bio- 150 characters or less
Image Requirements:
 Profile Photo- 161x161px
 Photo Size in Lightbox- 612x612px
 Photo Size in Image Feed- 510x510px
Primary Audience Young Adults, Teens
Good For… Sharing photos, videos, graphics
Best For… Sharing products, images
Frequency 3-5 posts per week
Ideas Products
Videos
Infographics
Quotes

7. Google +
Profile Guidelines
Copy Requirements:
 Tagline- 40 characters or less
 Introduction- No established limit
Image Requirements:
 Logo- 250x250px
 Cover Image- 2120x1192px
Primary Audience Men, Students, Software Developers
Good For… Sharing text, links, photos, videos
Best For… Sharing news
Frequency 3-5 posts per week
Ideas Behind-the-scenes photos
Videos
Events
Blog posts
Industry news
Guides
Ebooks
Whitepapers

8. Pinterest
Profile Guidelines
Copy Requirements:
 Pins- 500 characters or less
 About You- 160 characters or less
Image Requirements:
 Profile Photo- 600x600px
 Board Thumbnails- 222x150px
Primary Audience Women, Crafters, DIYers
Good For… Photos, videos, graphics
Best For… Sharing products, how-to’s, articles
Frequency 5-10 post per day/ Twice per week
Ideas Image-rich articles
Products
Guides
Infographics
Videos
Quotes
DIY tips