Are You LinkedIn?

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How to use LinkedIn for lead generation, networking, and recruiting. Presented by Nova Creative and Bare Knuckle Marketing. Find us at http://www.bareknucklestrategy.com

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Are You LinkedIn?

  1. 1. Are you…<br />Presented by Nova Creative and Bare Knuckle Marketing<br />
  2. 2. What Is LinkedIn?<br />Online Resume<br />Online Networking Opportunity<br />Lead Generation Tool<br />Recruiting Tool<br />“Facebook For Grown-ups”<br />
  3. 3. Why LinkedIn?<br />Over 90 million members, ½ of those in US<br />A new member joins every second<br />Executives from all Fortune 500 companies are members<br />
  4. 4. Setup: Personal Page<br />Online resume<br />Goal is to be 100% complete<br />Use keywords<br />Position<br />Industry<br />Updates<br />Websites<br />Twitter Account<br />
  5. 5. Personal Page<br />
  6. 6. Personal Page<br />
  7. 7. Personal Page: Tips<br />Ask for advice<br />Reply to status updates<br />View profile stats<br />Privacy settings<br />
  8. 8. Setup: Company Page<br />www.linkedin.com/company/add/show(Companies > Add a Company)<br />Use keywords <br />Add video/images<br />Add job postings<br />Add services info<br />Be creative<br />
  9. 9. Grow Network<br />Contacts > Add Connections<br />Add Connections:<br />Import email list<br />Invite people you know to join<br />Colleagues<br />Classmates<br />People you may know<br />
  10. 10. Grow Network: Tips<br />Get as many connections as possible<br />Search companies and connect to employees<br />Find industry leaders<br />Get business card = request connection<br />Make it personal<br />Reply when accepting a connection<br />Include your LinkedIn URL:<br />Email signature<br />Business card<br />Web site<br />Facebook profile<br />Print materials<br />
  11. 11. Recommendations<br />Credibility<br />Make recommendationsProfile > Recommendations > Sent Recommendations<br />Request recommendationsProfile > Recommendations > Request Recommendations<br />
  12. 12. How to Engage / Be Active<br />Groups<br />Answers<br />Events<br />Advanced Search<br />Applications<br />
  13. 13. Groups<br />My Groups<br />Following<br />Groups You May Like<br />Groups Directory<br />Create a Group<br />
  14. 14. Groups: Tips<br />Get information<br />Network<br />Learn about market and their needs<br />Avoid constant self promotion<br />Offer solutions to fix problems<br />
  15. 15. Groups<br />Discussions<br />Reply<br />Ask<br />Send detailed email privately<br />Members<br />Promotions<br />Jobs<br />Search<br />
  16. 16. Create A Group<br />Meet a need<br />Share articles<br />Share links to your site content<br />Notify of upcoming events<br />
  17. 17. Create A Group: Tips<br />Use keywords in group name/description<br />Add your company website to the group<br />Add your blog<br />Send a weekly message<br />
  18. 18. Answers<br />More > Answers or Linkedin.com/answers<br />Similar to the Q&A in groups, but not limited to the group<br />Search answers<br />Ask questions (ask 10 per month)<br />Answer questions<br />
  19. 19. Answers: Tips<br />Personal response<br />Be helpful and resourceful<br />Leave an open invitation<br />
  20. 20. Events<br />More > Events<br />RSVP shows up on home profile<br />Send invitation to relevant contacts<br />
  21. 21. Advanced Search<br />Generate leads<br />Search keywords, groups, industries, etc.<br />
  22. 22. Applications<br />More > Get More Applications…<br />Share presentations<br />Share reading list<br />Manage content, share, collaborate<br />Post blog<br />Events<br />Company buzz<br />
  23. 23. Recruiting Tool<br />Use Advanced Search<br />Search Outside Your Network (search Google): site:www.linkedin.com intitle:linkedin -intitle:answers -intitle:blog -intitle:directory keywords here (i.e. machinist looking for job, manufacturing sales)<br />Employee Involvement:<br />Makes company more attractive to prospective employees<br />Current employees become source for job leads<br />Jobs Board $200/mo<br />
  24. 24. Resources<br />LinkedIn Learning Center:<br />http://learn.linkedin.com/<br />LinkedIn for Dummies Cheat Sheet:<br />http://bit.ly/linkedin4dummies <br />
  25. 25. Thank you!<br />Allison Kulage PresidentBare Knuckle Marketingallison@bareknucklestrategy.com<br />www.bareknucklestrategy.com<br />www.linkedin.com/in/allisonkulage<br />Bill RiegerNova Creativebill@novacreative.com<br />www.novacreative.com<br />

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