The document presents a comprehensive guide on monetizing blogs through affiliate marketing, covering essential strategies and tools, such as joining affiliate networks, selecting programs, and utilizing dynamic tools for promotion. It outlines best practices for effective marketing and offers insights into tracking performance metrics like clicks and revenue. Additionally, it provides examples and case studies of successful affiliate marketing implementations and tips for understanding audience engagement.

1. Monetizing Blogs
through Affiliate Marketing
Presented by:

2. Introductions
Paul Schroader: President – PS Web Solutions

3. Format
Demonstration / Discussion

4. Affiliate Marketing: Approaches
Banners and Text Links
Advanced / Dynamic Tools

5. Affiliate Marketing: Getting Started
Networks
CJ
Avantlink
Shareasale
Others

6. Affiliate Marketing: Getting Started
Join Network(s)

7. Affiliate Marketing: Getting Started
Join Network(s)

8. Affiliate Marketing: Getting Started
Join Program(s)

9. Affiliate Marketing: Getting Started
Join Program(s) – Which to choose?

10. Affiliate Marketing: Getting Started
Join Program(s)

11. Affiliate Marketing: Getting Started
Get Link(s)

12. Affiliate Marketing: Getting Started
Get Link(s)

13. Affiliate Marketing: Getting Started
Get Link(s)

14. Affiliate Marketing: Getting Started
Dynamic Tool(s)
Image merchandising

15. Affiliate Marketing: Getting Started
Dynamic Tool(s)

16. Affiliate Marketing: Getting Started
Dynamic Tool(s)

17. Blog Marketing: Approaches
Avantlink Dynamic Tool List:
Tried and True Tools:
Product Ad Widget: http://chadwaite.com/avantlink/
Affiliate Link Encoder: http://chadwaite.com/avantlink/affiliate-link-encoder-ale
Newer Super Cutting Edge Tools:
SnapVisi: http://www.avantshare.com/blog/affiliate-tools/snapvisi/
SnapLinker: http://www.avantshare.com/blog/affiliate-tools/snaplinker-product-search/

18. Blog Marketing: Approaches
1) Product Sample / Review /
Giveaway
2) Ad Sense
3) Affiliate Marketing

19. Blog Marketing: Examples
Giveaway
AdSense

20. Affiliate Marketing: Examples
Banner

21. Affiliate Marketing: Examples
Text Link

22. Affiliate Marketing: Best Practices
http://unbounce.com/conversion-rate-optimization/
psychology-of-choice-conversion-rates/

23. Affiliate Marketing: Best Practices
Know your audience
Provide value…Sales will follow
Understand what you rank well for

24. Affiliate Marketing: Tracking/Reporting
Impressions
Clicks
CTR
AOV EPC
Sales
Revenue
ROAS

25. Affiliate Marketing: Tracking/Reporting
Network Merchant Name Impressions Clicks CTR # of Sales CR Sales AOV Commission Incentives Cancellations Reversal Rate EPC
Linkshare 1-800-FLOWERS.COM 6,532 135 2.07% 6 4.44% $423.54 $70.59 $50.82 $0.00 0 0.00% $37.65
Linkshare Appetizerstogo.com 8,542 452 5.29% 8 1.77% $691.24 $86.41 $82.95 $0.00 1 12.50% $18.35
Linkshare etoys.com (eToys Direct, Inc.) 8,452 324 3.83% 4 1.23% $394.12 $98.53 $47.29 $0.00 0 0.00% $14.60
Linkshare FineStationery.com 2,354 142 6.03% 6 4.23% $342.14 $57.02 $41.06 $0.00 0 0.00% $28.91
Linkshare igourmet.com 2,254 124 5.50% 5 4.03% $762.54 $152.51 $91.50 $0.00 0 0.00% $73.79
Total 28,134 1,177 4.18% 29 2.46% $2,613.58 $90.12 $313.63 $0.00 1 3.45% $26.65
AvantLink Beaucoup Wedding Favors 2,669 112 4.20% 5 4.46% $1,937.25 $387.45 $232.47 $0.00 0 0.00% $207.56
AvantLink Bella Regalo Favors & Gifts 6,584 345 5.24% 2 0.58% $312.01 $156.01 $37.44 $0.00 0 0.00% $10.85
AvantLink BlissWeddingsMarket.com 2,542 102 4.01% 21 20.59% $1,214.25 $57.82 $145.71 $0.00 2 9.52% $142.85
AvantLink Favors by Serendipity 2,358 99 4.20% 5 5.05% $632.54 $126.51 $75.90 $0.00 0 0.00% $76.67
AvantLink FavorStudio.com 8,542 431 5.05% 14 3.25% $1,142.52 $81.61 $137.10 $0.00 0 0.00% $31.81
AvantLink HansonEllis.com 2,654 69 2.60% 12 17.39% $1,542.25 $128.52 $185.07 $0.00 1 8.33% $268.22
AvantLink Moments of Elegance 2,666 78 2.93% 10 12.82% $1,525.25 $152.53 $183.03 $0.00 0 0.00% $234.65
Total 28,015 1,236 4.41% 69 $8,306.07 $120.38 $996.73 $0.00 3 4.35% $80.64
GAN Sur La Table 55,484 1,524 2.75% 12 0.79% $1,484.00 $123.67 $178.08 $0.00 1 8.33% $11.69
GAN RedEnvelope 69,854 1,874 2.68% 31 1.65% $1,785.00 $57.58 $214.20 $0.00 3 9.68% $11.43
Total 125,338 3,398 2.71% 43 1.27% $3,269.00 $76.02 $392.28 $0.00 4 9.30% $11.54
CJ DelightfulDeliveries.com 5,230 368 7.04% 2 0.54% $324.14 $162.07 $38.90 $0.00 0 0.00% $10.57
CJ BuyCostumes.com 54,520 1,457 2.67% 18 1.24% $874.25 $48.57 $104.91 $0.00 1 5.56% $7.20
CJ ShindigZ 5,421 354 6.53% 12 3.39% $645.24 $53.77 $77.43 $0.00 0 0.00% $21.87
CJ BabyCenter Store 6,548 248 3.79% 11 4.44% $658.25 $59.84 $78.99 $0.00 0 0.00% $31.85
CJ Discovery Channel Store 6,484 314 4.84% 5 1.59% $574.21 $114.84 $68.91 $0.00 0 0.00% $21.94
Total 78,203 2,741 3.50% 48 1.75% $3,076.09 $64.09 $369.13 $0.00 1 2.08% $13.47
Overall 259,690 8,552 3.29% 189 2.21% $17,264.74 $91.35 $2,071.77 $0.00 9 4.76% $24.23

26. Affiliate Marketing: Tracking/Reporting
Determine Winners and Losers

27. Learn from Seasoned Affiliates

28. Q & A

29. Contact Info
Paul Schroader: www.linkedin.com/in/paulschroader
pauls@pswebsolutions.com