Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Digital Marketing Trends 2023- Shereen BadrShereen Badr
We’re nearing the End of 2022 – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. I’ve assembled the digital marketing trends for 2023 from a variety of trusted research sources
Here's the deck from my Performance Marketing Session at Upgrad Exchange in Bangalore. Please leave your queries /feedback below.
(Link to plan in deck seems expired, here is the link - https://docs.google.com/spreadsheets/d/10c3ITcbOEWOUbFOyTuHlK1M5wJlMQBdZ2QfP3Fss1RU/edit#gid=752459564)
Well, Performance Marketing is quite a buzz word today. But for many marketers or entrepreneurs, it's easy to get lost in jargons and not catch the real essence. My goal was to simplify the concepts in performance marketing with examples everyone can relate to.
The deck also covers a performance mindset, and a spend management strategy that can help brands optimize their spends towards metrics that matter.
To deck covers
- The Marketing funnel & How most marketing teams are structured today.
- Performance marketing with a case-study, where I have detailed a spend strategy with channels & metrics
- Wrapping up, the deck talks about growth engines & growth hacks - with some inspiring examples.
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
Performance Marketing in a digital worldForestView
This is the introductory presentation that Zhivko Kalotov, Country Manager of ForestView Bulgaria, delivered at the "Performance Marketing in a Digital World" Masterclass. The event was hosted on March 12, 2014 by ForestView, in collaboration with the Bulgarian Association of Advertisers.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
Objective: Getting more connected with the audience, be their top of mind and give them every reason to wear our watch.
Task: Create tactical campaign on our digital assets and maintenance our digital assets to increase awareness and engagement.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Mobile App Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
2023 is here and it's time to take your social media marketing strategy to new heights. From Tiktok's domination to the growing popularity of live videos, our article covers the top social media marketing trends you need to know to stand out in this crowded space. Keep your brand ahead of the curve by checking this presentation.
Full blog here - https://whitelabelseoagency.net/top-social-media-marketing-trends-to-follow-in-2023-infographic/
A lecture in digital analytics at Aalto University. The lecture is a part of a module in Information Technology Program (ITP).
Summer 2015, Helsinki
--
Dr. Joni Salminen is a lecturer in digital marketing. Besides online marketing, his interests include startups and web platforms. Contact: joolsa@utu.fi
Performance Marketing in a digital worldForestView
This is the introductory presentation that Zhivko Kalotov, Country Manager of ForestView Bulgaria, delivered at the "Performance Marketing in a Digital World" Masterclass. The event was hosted on March 12, 2014 by ForestView, in collaboration with the Bulgarian Association of Advertisers.
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
Pitching for Digital Marketing ProjectsVijay Sankar
A ready to use template with a sample case study. This can be used as a starting point for an external pitch or an internal audit of digital marketing tactics
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Digital Marketing Channels PowerPoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with sixty two slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Digital Marketing Channels Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Dave Chaffey's talk on Fuelling Digital Marketing Success in B2B organisations from Technology for Marketing & Advertising.
One of a set of 3 seminars - this download is for B2B organisations.
Objective: Getting more connected with the audience, be their top of mind and give them every reason to wear our watch.
Task: Create tactical campaign on our digital assets and maintenance our digital assets to increase awareness and engagement.
Discover in this presentation, the digital marketing trends for 2022, a quick review over 2021 trends as well as some of our resources to help you prepare for the next year.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
[Webinar] Best Practices for Driving Marketing & Sales Pipeline VelocityPGi
As a modern marketer, one of the most important metrics is the number of marketing qualified leads and opportunities generated for sales. Being able to effectively engage and accelerate leads through your pipeline is critical to your success. So how can you engage your audience and increase velocity of leads through your pipeline using web events?
Watch this webinar conducted by SiriusDecisions and PGi to learn:
• Best Practices for using web events that align to the stages of the buying cycle
• Best Practices to promote your webinars
• Best Practices to engage your prospects during webinars
• How to incorporate webinars in your content marketing and integrated marketing efforts
Strategies to close the loop between marketing and sales for measurement and effective planning. This presentation was delivered at the Inbound Marketing Summit, September 8, 2008.
Much of today’s marketing focus is on the digital environment. This online landscape provides many businesses with direct, instant access to their target audience for “free” or for only a fraction of traditional marketing costs. However, while many of these channels involve little to no upfront monetary expenditure, a great deal of resource is still required to develop, maintain and evaluate the distributed content. With an aim to help SMEs understand the true costs of digital campaigns, PMM Strategies have focused on the following key topics:
- Creating a digital strategy
- Determining digital channels
- Monetising resource costs
- Allocating responsibility
- Measuring for ROI
The lack of a dedicated solution for Oracle Siebel application testing has led to poor quality, effort intensive engagements and delayed implementations. However Infosys and HP's Business Process Testing solutions addresses these concerns confidently.
Evolve Your Business to Succeed in an App-Centric WorldAutotask
The IT service delivery landscape is changing. To keep up, you need a game plan that exceeds the expectations of your customers and empowers the end-users you serve. The future success of IT service providers will rely on the combination of aggregated cloud offerings, cloud-based productivity tools and cloud management capabilities. It’s survival of the fittest and your business needs to evolve.
The LogMeIn Elevate Channel Program Gives You the Power. In this session, participants will:
Understand the transformation occurring in IT service delivery
Identify strategies for increasing profitability and customer satisfaction by leveraging the cloud
Discover a new channel program designed to help you succeed in the BYOD/BYOA era that is upon us
[Presenter: Ted Roller, LogMeIn]
Increase AUM with Marketing Automation Part 3: Marketing Analytics to Prove ROIMarketo
For too long, financial services marketing departments have been seen as a cost center. It's time to prove—and improve—marketing's contribution to the bottom line using marketing automation and metrics that matter. Watch "Increase Assets Under Management with Marketing Automation: Marketing Analytics to Prove ROI" to learn how leveraging marketing automation can help you prove ROI on marketing programs and grow AUM.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
DMANF Digital Day Chicago - Data and AnalyticsHeather Marsh
A practical guide of how to analyze the success of your fundraising program, key metrics to consider and overall excellent advice from Kevin Moran of Integral
Is data driving your budget planning & decisions? It should be. This interactive session comes with a two-fold perspective led by Montreat College’s former Vice President of Marketing & Enrollment and Plattform’s data-driven experts in education marketing. This session will explore critical areas including: how deep does your data allow you to analyze, and how to manage performance along with expectations based on data. This presentation will involve key discussions such as setting realistic enrollment expectations based on budget and having those difficult conversations with institutional leadership.
Presenter:
Lyle Kraft
Executive Vice-President of Enrollment Marketing
PlattForm
Presentation from CIMCIG Digital Marketing Workshop in March 2011. This presentation focuses on measuring what matters for your website.....outcomes or leads and understanding conversion rates.
What is *Pacing* in Marketing Performance Measurement? (And why you’d be fool...Joe Pych
This is the presentation given by Joe Pych, CEO of Bionic Advertising Systems at the Argyle Executive Forum - 2015 Leadership in Digital Marketing Forum held on December 3, 2015 at the Harvard Club in Boston, Massachusetts.
Abstract:
Running a marketing campaign is like running the Boston Marathon. If you ignore your pace, you’ll fail to achieve your performance goals.
Unlike marathon runners, most marketers don’t monitor their pace while their campaigns are running. Sure, they monitor performance metrics. But they don’t take the next step and calculate the pace of these metrics relative to goals. As a result, they’re oblivious to their true marketing performance until it’s too late. It’s not until they reach the “finish line” of the campaign when they discover they failed to achieve their marketing objectives.
But it doesn’t have to be this way. In this session, you’ll learn how to calculate and monitor your pacing in real-time and how to avoid blind spots in your marketing performance measurement.
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
Below are the five things attendees will come away learning:
1. What you should expect from a Database.
2. How to get the most out of your system.
3. The importance and value of s system that is easy to use.
4. Understanding what data needs to be collected.
5. The difference between Process Data versus Analyzing Data.
Monetize your digital channel to prioritize potential opportunitiesFLUZO
Presentation by Aurélie Pols at Superweek 2014 (Hungary). The objectives of the session are to provide a simple and practical approach to classic and reverse monetization and learn how to prioritize your opportunities within your company.
- What are the biggest obstacles companies face to be successful in Digital Analytics?
- Do you want to continue being a reporting monkey?
- How to monetize?
- What if my website doesn´t sell?
- What´s the value of a lead and a visit?
- Monetizing different types of sites behaviors
- Common roadblocks to monetizing behaviors
- and much more ;)
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
Similar to Marketing Analytics to Prove Your ROI (20)
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
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During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
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Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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The session will also cover data analysis techniques and criteria for graduating landing pages.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. • This webinar is being recorded – keep an eye out for the
slides and recording sent to your email later today
• Questions? Type them in the chat box and we will
answer!
• Posting to social? Use #mktgnation
Housekeeping
3. • Why marketing analytics is important
• What metrics should you be measuring
• Tips on how to track your programs
• How to identify your top performers
Agenda
5. If you don’t do it…
The results can be unfavorable and cost you…
Ouch
6. Only 32% of marketers pursue a data-first strategy, and less
than half of marketers feel prepared for a data-driven
marketing future.
B2B Marketing and Marketscan April 2015
7. Source: Experian 2014 Digital Marketer report
44% of marketing leaders cite tracking and measuring campaigns
is a top challenge.
8. Only 1 in 4 marketers can prove their impact on the business.
11. The Right Metrics:
• New Names
• New Qualified New Names
• Cost per new name
Early
TOFU
• MQLs
• SQLs
Mid
MOFU
• Opportunities
• Pipeline
• Revenue Won
Late
BOFU
TOFU
Attract
MOFU
Engage
BOFU
Close
12. Tracking for the win!
1 • Lead Source
2 • Acquisition Program
3 • Successes
4 • Cost
5 • Revenue
Set yourself up for
success!
17. Targets vs. New Names
Channel Cost Members Successes
New
Names
Targets
Cost per
new
name
Cost per
target
% New
Names
%
Targets
Content
Syndication
$210,000 8923 7023 6671 6597 $31 $32 75% 99%
Email - Sponsored $140,000 10061 10061 4859 4733 $29 $30 48% 97%
Events $165,000 15087 2154 3651 2641 $45 $62 24% 72%
Virtual Events $9,000 4055 699 1642 360 $5 $25 40% 22%
Webinars $20,020 21873 3761 2087 2001 $10 $10 10% 96%
PPC $104,720 1387 1387 965 872 $109 $120 70% 90%
Social $49,000 1021 1001 712 602 $69 $81 70% 85%
Website $0 761 749 695 690 $0 $0 91% 99%
New Name
New lead to our
database
Target
New lead with specific
demographic and
behavioral qualities
18. Channel Cost Members
Successe
s
New
Names
Targets
Cost per
new
name
Cost per
target
% New
Names
%
Targets
Content
Syndication
$210,000 8923 7023 6671 6597 $31 $32 75% 99%
Email - Sponsored $140,000 10061 10061 4859 4733 $29 $30 48% 97%
Events $165,000 15087 2154 3651 2641 $45 $62 24% 72%
Virtual Events $9,000 4055 699 1642 360 $5 $25 40% 22%
Webinars $20,020 21873 3761 2087 2001 $10 $10 10% 96%
PPC $104,720 1387 1387 965 872 $109 $120 70% 90%
Social $49,000 1021 1001 712 602 $69 $81 70% 85%
Website $0 761 749 695 690 $0 $0 91% 99%
Cost per new name vs. cost per target
Cost per new name
Total cost / total new
names (ideal < $30) Cost per
target
Total cost /
total targets
(ideal < $30)
19. % New Names vs. % Targets
Channel Cost Members Successes
New
Names
Targets
Cost per
new
name
Cost per
target
% New
Names
%
Targets
Content
Syndication
$210,000 8923 7023 6671 6597 $31 $32 75% 99%
Email - Sponsored $140,000 10061 10061 4859 4733 $29 $30 48% 97%
Events $165,000 15087 2154 3651 2641 $45 $62 24% 72%
Virtual Events $9,000 4055 699 1642 360 $5 $25 40% 22%
Webinars $20,020 21873 3761 2087 2001 $10 $10 10% 96%
PPC $104,720 1387 1387 965 872 $109 $120 70% 90%
Social $49,000 1021 1001 712 602 $69 $81 70% 85%
Website $0 761 749 695 690 $0 $0 91% 99%
% New Names
% of members are new names –
high percentage are good
programs for filling the top of the
funnel
% Targets
% of new names are targets – high
percentage means we are receiving
the right quality names and they are
engaging with us
20. TOFU Analysis
Channel Cost Members Successes
New
Names
Targets
Cost per
new name
Cost per
target
% New
Names
%
Targets
Content
Syndication
$210,000 8923 8923 7421 7398 $28 $28 83% 99%
Email -
Sponsored
$140,000 10061 10061 4859 4733 $29 $30 48% 97%
Events $165,000 15087 2154 3651 2641 $45 $62 24% 72%
Virtual Events $9,000 4055 699 1642 360 $5 $25 40% 22%
Webinars $20,020 21873 3761 2087 2001 $10 $10 10% 96%
PPC $104,720 1387 1387 965 872 $109 $120 70% 90%
Social $49,000 1021 1001 712 602 $69 $81 70% 85%
Website $0 761 749 695 690 $0 $0 91% 99%
Which channels are the best for TOFU
objectives?
Which channels are bringing in the most
new names?
Which channels are bringing in the most
targets (the right names)?
Which channels are bringing in the
cheapest new names and targets
24. • FT = First Touch
• Acquisition Program = 100% of the credit
• MT = Multi Touch
• Programs in between acquisition and opportunity = divided
credit
FT vs. MT
Content
Syndication
Clicked on
email
Attended
Webinar
Attended
Demo
Downloaded
Definitive
Guide
Opportunity
Opened
($43K)
FT
Program that generated
name (acquisition program) =
100% of credit
MT
All programs that touched
the lead and contributed to
an opp = divided credit
Example customer journey: Acquisition Program Opportunity
25. Opportunities Created
Channel Cost
FT
Opps
Cost/FT
Opp
FT Pipeline
FT
Pipeline/Cost
MT Opps
Cost/MT
Opp
MT Pipeline
MT
Pipeline/Cost
Days to
Opp
Content Syndication $2,759,296 285 $9,682 $15,681,555 6 216 $12,775 $13,321,197 5 115
Email - Sponsored $1,976,644 210 $9,413 $14,769,720 7 196 $10,085 $18,637,134 9 98
Live Events $1,652,304 116 $14,216 $6,268,524 4 118 $14,003 $5,304,563 3 107
Virtual Events $294,910 97 $3,040 $3,693,372 13 35 $8,426 $4,990,658 17 124
Webinars $495,695 110 $4,506 $1,707,090 3 196 $2,529 $10,444,562 21 99
PPC $1,829,315 267 $6,854 $14,902,411 8 238 $7,686 $12,204,289 7 87
Social $991,915 104 $9,538 $2,877,160 3 104 $9,538 $3,612,412 4 127
Website $0 320 $0 $22,737,280 N/A 450 $0 $32,176,800 N/A 74
FT Opps
Number of First
Touch Opportunities
Created by the sales
team
MT Opps
Number of Multi Touch
Opportunities Created
by the sales team
26. Pipeline Created
Channel Cost FT Opps
Cost/FT
Opp
FT Pipeline
FT
Pipeline/Cost
MT Opps
Cost/MT
Opp
MT Pipeline
MT
Pipeline/Cost
Days to
Opp
Content
Syndication
$2,759,296 285 $9,682 $15,681,555 6 216 $12,775 $13,321,197 5 115
Email -
Sponsored
$1,976,644 210 $9,413 $14,769,720 7 196 $10,085 $18,637,134 9 98
Live Events $1,652,304 116 $14,216 $6,268,524 4 118 $14,003 $5,304,563 3 107
Virtual Events $294,910 97 $3,040 $3,693,372 13 35 $8,426 $4,990,658 17 124
Webinars $495,695 110 $4,506 $1,707,090 3 196 $2,529 $10,444,562 21 99
PPC $1,829,315 267 $6,854 $14,902,411 8 238 $7,686 $12,204,289 7 87
Social $991,915 104 $9,538 $2,877,160 3 104 $9,538 $3,612,412 4 127
Website $0 320 $0 $22,737,280 N/A 450 $0 $32,176,800 N/A 74
FT Pipeline
Amount of FT
Opportunity
Pipeline
Generated
MT Pipeline
Amount of MT
Opportunity
Pipeline Generated
27. FT vs. MT Pipeline
Channel FT Pipeline MT Pipeline
PPC $410,000 $525,000
Webinars $220,000 $903,000
Content Syndication $325,000 $117,000
More efficient at
pushing leads
through funnel
More efficient at
acquiring the right
leads
28. FT Ratio & MT Ratio
Channel Cost
FT
Opps
Cost/FT
Opp
FT Pipeline
FT
Pipeline/Cost
MT Opps
Cost/MT
Opp
MT Pipeline
MT
Pipeline/Cost
Days to
Opp
Content Syndication $2,759,296 285 $9,682 $15,681,555 6 216 $12,775 $13,321,197 5 115
Email - Sponsored $1,976,644 210 $9,413 $14,769,720 7 196 $10,085 $18,637,134 9 98
Live Events $1,652,304 116 $14,216 $6,268,524 4 118 $14,003 $5,304,563 3 107
Virtual Events $294,910 97 $3,040 $3,693,372 13 35 $8,426 $4,990,658 17 124
Webinars $495,695 110 $4,506 $1,707,090 3 196 $2,529 $10,444,562 21 99
PPC $1,829,315 267 $6,854 $14,902,411 8 238 $7,686 $12,204,289 7 87
Social $991,915 104 $9,538 $2,877,160 3 104 $9,538 $3,612,412 4 127
Website $0 320 $0 $22,737,280 N/A 450 $0 $32,176,800 N/A 74
FT Ratio
ROI Ratio of FT Pipeline
>5 = good performer
MT Ratio
ROI Ratio of MT
Pipeline
>5 = good
performer
29. Days to Opportunity
Channel Cost
FT
Opps
Cost/FT
Opp
FT Pipeline
FT
Pipeline/Cost
MT Opps
Cost/MT
Opp
MT Pipeline
MT
Pipeline/Cost
Days to
Opp
Content Syndication $2,759,296 285 $9,682 $15,681,555 6 216 $12,775 $13,321,197 5 115
Email - Sponsored $1,976,644 210 $9,413 $14,769,720 7 196 $10,085 $18,637,134 9 98
Live Events $1,652,304 116 $14,216 $6,268,524 4 118 $14,003 $5,304,563 3 107
Virtual Events $294,910 97 $3,040 $3,693,372 13 35 $8,426 $4,990,658 17 124
Webinars $495,695 110 $4,506 $1,707,090 3 196 $2,529 $10,444,562 21 99
PPC $1,829,315 267 $6,854 $14,902,411 8 238 $7,686 $12,204,289 7 87
Social $991,915 104 $9,538 $2,877,160 3 104 $9,538 $3,612,412 4 127
Website $0 320 $0 $22,737,280 N/A 450 $0 $32,176,800 N/A 74
Days to Opportunity
Average time from lead entering
database to opening opportunity
30. MOFU Analysis
Channel Cost FT Opps
Cost/FT
Opp
FT Pipeline
FT
Pipeline/Cost
MT Opps
Cost/MT
Opp
MT Pipeline
MT
Pipeline/Cost
Days to
Opp
Content
Syndication
$2,759,296 285 $9,682 $15,681,555 6 216 $12,775 $13,321,197 5 115
Email -
Sponsored
$1,976,644 210 $9,413 $14,769,720 7 196 $10,085 $18,637,134 9 98
Live Events $1,652,304 116 $14,216 $6,268,524 4 118 $14,003 $5,304,563 3 107
Virtual Events $294,910 97 $3,040 $3,693,372 13 35 $8,426 $4,990,658 17 124
Webinars $495,695 110 $4,506 $1,707,090 3 196 $2,529 $10,444,562 21 99
PPC $1,829,315 267 $6,854 $14,902,411 8 238 $7,686 $12,204,289 7 87
Social $991,915 104 $9,538 $2,877,160 3 104 $9,538 $3,612,412 4 127
Website $0 320 $0 $22,737,280 N/A 450 $0 $32,176,800 N/A 74
MOFU Analysis
Determine which channels are
responsible for generating the
most opportunities and pipeline
to determine ROI
31. TOFU + MOFU Analysis
Channel
FT
Opps
FT
Pipeline/Cost
MT
Opps
MT
Pipeline/Cost
Content
Syndication
285 6 216 5
Email -
Sponsored
210 7 196 9
Live Events 116 4 118 3
Virtual Events 97 13 35 17
Webinars 110 3 196 21
PPC 267 8 238 7
Social 104 3 104 4
Website 320 N/A 450 N/A
Channel
Cost per new
name
Cost per
target
% New
Names
% Targets
Content
Syndication
$28 $28 83% 99%
Email -
Sponsored
$29 $30 48% 97%
Events $45 $62 24% 72%
Virtual Events $5 $25 40% 22%
Webinars $10 $10 10% 96%
PPC $109 $120 70% 90%
Social $69 $81 70% 85%
Website $0 $0 91% 99%
TOFU +
MOFU
Analysis
Some
programs are
good at
acquiring
new names
and other a
better at
pushing
leads
through the
funnel
33. • Evaluate programs against
metrics that matter
• Cost per new name and target
• Lead Source – track which sources
marketing is responsible for
• Amount of pipeline generated
compared to program spend (ROI)
• Number of opportunities created
Overall channel & program analysis
34. • Look at programs at different time points
• Immediately – did it have the response I
expected? (# of new names)
• If not, what went wrong? How to optimize?
• 2-4 months later – did it generate
opportunities? Pipeline?
• Continuous reassessment – how does the
program do over time?
• Is the program still performing as it did in the
beginning?
Overall channel & program analysis
35. • Identify the most important metrics to
track ahead of time
• Set yourself up for success – make your
programs trackable
• Know what success looks like
• Track your programs at different time
points – early, mid and late
Key Takeaways
@lizzymfunk
36. Qualified leads Improved tracking,
reporting and analytic
capabilities
Decreased lead
generation costs
Leadspace and Marketo Partner to Drive a 337%
Increase in Qualified Leads
“Marketo is like the Swiss army knife of marketing, it does
so many things…the ROI is baked into the product.”
-Damon Waldron, Director of Demand Generation
337%
Hi Everyone,
Thanks for joining me today for the final webinar in the Digital Marketing Bootcamp on Marketing Analytics to Prove Your ROI. My name is Lizzy Funk and I am a marketing programs manager here at Marketo. I am going to spend the next 30 minutes or so going over how to prove your ROI. A lot of times, in many companies, marketing is looked at as a cost-center. Though most the time it isn’t true – a lot of marketers have trouble proving that their programs are actually working and contributing to sales.
Before we get started – a few houskeeping items.
Here is what we are going to cover today.
First I will go over why marketing analytics is important – and why all of you should make sure you are tracking the success of each of your programs.
Which metrics your should be measuing to track that success
How to actually track your programs
And finally – identify what does success look like and how to find your top performing programs that you will want to do more of.
Here is a nice way to think about the right metrics. It can serve as a helpful taxonomy when you are developing your benchmarks or even if you want to improve on your current set.
1. Performance metrics – answering HOW DID YOU DO?
2. Diagnostics metrics – what is working, how can we improve
3. Lastly, there are leading indicators – these should help you forecast how you will be doing
You can measure each program as they relate to the funnel
At the top of the funnel, you can look at your early stage programs and track the number of new names, the number of new, qualified names and how much you are paying for each one of those names.
In the middle, you can track how those new leads are converting – how many MQLs (stands for marketing qualified leads and is a lead that marketing deems qualified for sales to follow up on) are your marketing programs generating and of those MQLs how many are being accepted by sales to become a SQL (stands for sales qualified lead and is an MQL that was accepted as qualified by the sales team after a phone call or an email).
So you know you need to measure all of these program, but how do you actually track these metrics from your programs.
Marketing automation can help you keep track of some important metrics that will help you track each program with the right metrics.
The first step is to make sure you are tracking and measuring the right metrics. This will set you up for success.
If you are tracking the right metrics, the analysis part will be 10x easier.
Here are some of the important things we track at Marketo:
Lead Source – tracks the channel in which a lead enters our database – this could be PPC, Social, Sponsored Email or even the website
Acquisition Program – tracks the specific program that brough the lead into our database, for example if a new lead was brought in via PPC, the lead source would be PPC and the acquisition program would be the specific program that brought it in whether that is a keyword or geography
Successes – measure engagement within each channel. We classify successes differently for each channel. For example, if someone registers for a webinar – they are not a success, but if they attend, they are a success. Successes track how much our leads are engaging with us directly.
Cost – you want to constantly track cost so you can keep track of how much each channel and program is costing you
Revenue – by tracking revenue, you can track which programs and channels are contributing the most revenue to your business
By tracking the right metrics you will be able to track the success of each program at each stage of the funnel.
By a top of the funnel analysis, we are analyzing programs that fill the top of the funnel. This means we are tracking new names and targets that enter our database. You have to fill the top of the funnel at a good price and with the right programs and channels to end up generating more and more customers.
Here is an example of SOME of the channels we leverage and what our TOFU analysis looks like.
We track how much we are spending on each channel, total number of members in each program, the number of sucesses for each program which is different for each channel and tracks engagement, new names and new targets, cost per new name and target and percentage new names and targets.
I will go through this in more detail next.
It is important to track both new names and targets.
New names are just new leads to our database – this could be anyone
But targets will track qualified new names to your database – in our case a target has the right demographic and behavioral qualities that would be likely to buy our product
Now, which of these is BEST for tofu objectives??
Now, this channel MAY not be the best for accelerating folks through the funnel
Now , we’ll look at mofu
Highlights
Use of Marketo has increased qualified leads by 337%
Improved tracking, reporting and analytic capabilities
Greater understanding of return on investment from campaigns and marketing activities
Ability to support growth and expansion across multiple countries and markets
Better engagement with sales teams – speaking the same language, improving alignment
Decreased lead generation costs
More strategic approach to marketing
Solution
After an in-depth market evaluation, Leadspace implemented Marketo as its marketing automation platform of choice.
“We were running our first campaign by the end of week one, and by the end of the first month we were reporting metrics that we just never had visibility into before,” added Waldron.
Benefits
Marketo has enabled Leadspace to identify areas where the company is generating increased awareness and how and when to educate the buyer, to determine and improve the engagement level of prospects.
Since using Marketo, we have seen our automation qualified leads increase by 337 percent alone. We not only have more opportunities in the pipeline now, but better opportunities, as Marketo helps us to nurture them, influencing the buying decision, so we’re doing more and better.”
Create a more personalized experience for prospects and ensure they have the information needed to make a better and more informed buying decision.