Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx

Round 2 - 2020
Sim ID Z79546_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris
Average
Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223
$52,616
Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486 $3,930
Contribution
Margin
29.5% 27.6% 27.7% 29.8% 29.2% 28.4% 28.7%
Emergency Loan $19,811 $0 $0 $0 $0 $0 $0
Stock Price $1.00 $21.99 $18.40 $28.60 $17.08 $19.61 $17.78
Market Share 7.8% 21.0% 15.9% 25.0% 14.5% 15.9% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual
Map to help you design products for your
customers and analyze where your products are positioned
relative to your competition.
Customer Buying Criteria

Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Hours

13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List

Name Pfmn. Size Reliability Age Revision Date
Able 8 13.1 18500 1.8 9-Aug-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the
market. View how many units each product sold
and their projected sales, and compare your product's price,
promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers
think of each product.
Name Price Units Sold
Potential

Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 216 200 No $900 19% $900 57% 3
Baker $33.40 1,207 1,395 Yes $1,350 43% $1,350 77% 22
Bold $42.35 32 45 Yes $550 43% $550 33% 1
Cake $28.95 1,511 1,421 Yes $925 29% $925 56% 20
Daze $35.00 1,226 1,264 Yes $1,450 48% $1,450 83% 19
Eat $29.30 1,364 1,267 No $875 28% $875 54% 18
Fast $38.50 541 507 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance

Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (3.5%) Baldwin (20.3%)
Chester (24.8%) Digby (20.1%)
Erie (22.4%) Ferris (8.9%)
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility

Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $42.00 366 328 No $900 30% $900 57% 9
Baker $33.40 377 438 Yes $1,350 47% $1,350 77% 11
Bold $42.35 280 393 Yes $550 47% $550 33% 20
Cake $28.95 224 202 Yes $925 30% $925 56% 5
Daze $35.00 467 460 Yes $1,450 53% $1,450 83% 12
Dabble $45.00 437 427 No $750 53% $750 39% 21
Eat $29.30 195 175 No $875 28% $875 54% 4
Fast $38.50 763 687 No $1,275 38% $1,500 85% 30
High Tech Segment
Age 0 Years 29%
Price $25.00 - $45.00 25%

Demand Information
Market Size 3,110
Units Sold 3,110
Growth Rate 20%
Market Share
Chester (7.2%) Digby (29%)
Erie (6.3%) Ferris (24.5%)
Production
All information related to your Production department decisions
is below. View your product costs compared to
the competition, and assess the capacity, automation, and
utilization levels of each product.
Name
Primary
Segment
Price
Material
Cost
Labor Cost
Contribution
Margin

Units
Produced
Inventory
Automation
Next Round
Capacity
Next Round
Plant
Utilization
Able High Tech $42.00 $14.90 $8.69 29.5% 1,015 990 3.5 1,050
114%
Baker Low Tech $33.40 $12.64 $11.48 25.9% 1,584 0 3.1 1,200
200%
Bold High Tech $42.35 $16.60 $10.90 34.1% 313 0 3.5 400
200%
Cake Low Tech $28.95 $10.83 $9.11 27.7% 1,591 0 4.7 1,000
200%
Cent - - - - - - - 4.0 200 -
Daze Low Tech $35.00 $13.15 $11.62 27.5% 1,683 0 3.7 1,200
200%
Dabble High Tech $45.00 $16.61 $11.33 36.8% 446 9 3.2 500
143%
Eat Low Tech $29.30 $10.80 $8.98 29.2% 1,493 42 4.7 900
188%

East - - - - - - - 4.0 250 -
Fast High Tech $38.50 $17.96 $10.35 28.4% 1,337 130 3.5
1,000 159%
Feast - - - - - - - 3.0 350 -
Finance
View high-level financial overviews - income statement, cash
flow statement and balance sheet - for each
company in your industry. Below, you can see how each of your
products contributed to your profitability.
Income Statement
Andrews Baldwin Chester Digby Erie Ferris
Sales $24,467 $66,166 $50,225 $78,915 $45,702 $50,223
Variable Costs $17,242 $47,920 $36,290 $55,381 $32,373
$35,953
Fixed Costs $4,482 $7,403 $5,611 $8,614 $5,291 $6,800
Other $181 $245 $263 $267 $269 $220
Interest $4,331 $1,909 $1,868 $2,120 $1,834 $1,777
Taxes ($619) $3,041 $2,167 $4,386 $2,077 $1,916
Profit Sharing $0 $113 $81 $163 $77 $71
Net Profit ($1,150) $5,535 $3,945 $7,983 $3,781 $3,486

Cash Flow
Cash from Operating ($9,937) $7,213 $8,666 $9,622 $6,761
$3,833
Cash From Investing ($4,800) ($10,360) ($9,360) ($12,480)
($7,980) ($9,300)
Cash from Financing $14,756 $7,689 $7,544 $10,059 $7,205
$8,374
Net Change in Cash $19 $4,541 $6,850 $7,202 $5,986 $2,907
Starting Cash
Position
$0 $13,760 $8,846 $12,176 $8,945 $8,287
Closing Cash
Position
$0 $18,301 $15,696 $19,377 $14,931 $11,194
Balance Sheet
Current Assets $26,348 $23,740 $19,824 $26,128 $19,554
$18,854
Fixed Assets $16,840 $21,827 $21,424 $25,335 $20,209
$19,033

Total Assets $43,188 $45,566 $41,248 $51,463 $39,763 $37,887
Current Liabilities $23,581 $11,293 $9,056 $13,809 $8,282
$11,511
Long-Term Liabilities $7,733 $10,630 $10,812 $11,149 $10,793
$8,132
Total Liabilities $31,314 $21,923 $19,868 $24,958 $19,075
$19,643
Total Equity $11,874 $23,644 $21,381 $26,505 $20,689 $18,244
Total Liabilities &
Equity
$43,188 $45,566 $41,248 $51,463 $39,763 $37,887
Product Financials
Able Total
Sales $24,467 $24,467
Variable Cost $17,242 $17,242
Able Total
Fixed Cost $4,482 $4,482
Net Margin $2,743 $2,743
Other (Fees, Writeoffs) $181

Interest $4,331
Taxes ($619)
Profit Sharing $0
Net Profit ($1,150)
Round 2 - 2020High Level OverviewResearch and
DevelopmentCustomer Buying CriteriaLow TechHigh
TechPerceptual MapProduct ListMarketingLow Tech
SegmentMarket ShareHigh Tech SegmentMarket
ShareProductionFinanceIncome StatementCash FlowBalance
SheetProduct Financials
<html xmlns:v="urn:schemas-microsoft-com:vml"
xmlns:o="urn:schemas-microsoft-com:office:office"
xmlns:w="urn:schemas-microsoft-com:office:word"
xmlns:m="http://schemas.microsoft.com/office/2004/12/omml"
xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv=Content-Type content="text/html;
charset=unicode">
<meta name=ProgId content=Word.Document>
<meta name=Generator content="Microsoft Word 15">

<o:Paragraphs>17</o:Paragraphs>
<o:CharactersWithSpaces>8764</o:CharactersWithSpaces>
<o:Version>16.00</o:Version>
</o:DocumentProperties>
<o:OfficeDocumentSettings>
<o:AllowPNG/>
</o:OfficeDocumentSettings>
</xml><![endif]-->
<link rel=themeData
href="MT460%20Unit%207%20Assignment_files/themedata.th
mx">
<link rel=colorSchemeMapping
href="MT460%20Unit%207%20Assignment_files/colorschemem
apping.xml">
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Print</w:View>
<w:TrackMoves>false</w:TrackMoves>
<w:TrackFormatting/>
<w:ValidateAgainstSchemas/>

<w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid>
<w:IgnoreMixedContent>false</w:IgnoreMixedContent>
<w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceho
lderText>
<w:DoNotPromoteQF/>
<w:LidThemeOther>EN-US</w:LidThemeOther>
<w:LidThemeAsian>X-NONE</w:LidThemeAsian>
<w:LidThemeComplexScript>X-
NONE</w:LidThemeComplexScript>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SplitPgBreakAndParaMark/>
</w:Compatibility>
<m:mathPr>
<m:mathFont m:val="Cambria Math"/>
<m:brkBin m:val="before"/>
<m:brkBinSub m:val="--"/>
<m:smallFrac m:val="off"/>

<m:dispDef/>
<m:lMargin m:val="0"/>
<m:rMargin m:val="0"/>
<m:defJc m:val="centerGroup"/>
<m:wrapIndent m:val="1440"/>
<m:intLim m:val="subSup"/>
<m:naryLim m:val="undOvr"/>
</m:mathPr></w:WordDocument>
</xml><![endif]--><!--[if gte mso 9]><xml>
<w:LatentStyles DefLockedState="false"
DefUnhideWhenUsed="false"
DefSemiHidden="false" DefQFormat="false" DefPriority="99"
LatentStyleCount="375">
<w:LsdException Locked="false" Priority="0"
QFormat="true" Name="Normal"/>
QFormat="true" Name="heading 1"/>
SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="heading
2"/>

SemiHidden="true"
3"/>
SemiHidden="true"
4"/>
SemiHidden="true"
5"/>
SemiHidden="true"
6"/>
SemiHidden="true"
7"/>
SemiHidden="true"
8"/>

SemiHidden="true"
9"/>
<w:LsdException Locked="false" SemiHidden="true"
UnhideWhenUsed="true"
Name="index 1"/>
Name="index 2"/>
Name="index 3"/>
Name="index 4"/>
Name="index 5"/>
Name="index 6"/>

Name="index 7"/>
Name="index 8"/>
Name="index 9"/>
SemiHidden="true"
UnhideWhenUsed="true" Name="toc 1"/>
SemiHidden="true"
SemiHidden="true"
SemiHidden="true"

SemiHidden="true"
SemiHidden="true"
SemiHidden="true"
SemiHidden="true"
SemiHidden="true"
Name="Normal Indent"/>
Name="footnote text"/>

Name="annotation text"/>
Name="header"/>
Name="footer"/>
Name="index heading"/>
SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="caption"/>
Name="table of figures"/>
Name="envelope address"/>

Name="envelope return"/>
Name="footnote reference"/>
Name="annotation reference"/>
Name="line number"/>
Name="page number"/>
Name="endnote reference"/>
Name="endnote text"/>

Name="table of authorities"/>
Name="macro"/>
Name="toa heading"/>
Name="List"/>
Name="List Bullet"/>
Name="List Number"/>
Name="List 2"/>
Name="List 3"/>

Name="List 4"/>
Name="List 5"/>
Name="List Bullet 2"/>
Name="List Number 2"/>

QFormat="true" Name="Title"/>
Name="Closing"/>
Name="Signature"/>
SemiHidden="true"
UnhideWhenUsed="true" Name="Default Paragraph Font"/>

Name="Body Text"/>
Name="Body Text Indent"/>
Name="List Continue"/>
Name="List Continue 2"/>
Name="Message Header"/>

QFormat="true" Name="Subtitle"/>
Name="Salutation"/>
Name="Date"/>
Name="Body Text First Indent"/>
Name="Body Text First Indent 2"/>
Name="Note Heading"/>
Name="Body Text 2"/>

Name="Body Text 3"/>
Name="Body Text Indent 2"/>
Name="Body Text Indent 3"/>
Name="Block Text"/>
Name="Hyperlink"/>
Name="FollowedHyperlink"/>
QFormat="true" Name="Strong"/>
QFormat="true" Name="Emphasis"/>

Name="Document Map"/>
Name="Plain Text"/>
Name="E-mail Signature"/>
Name="HTML Top of Form"/>
Name="HTML Bottom of Form"/>
Name="Normal (Web)"/>
Name="HTML Acronym"/>

Name="HTML Address"/>
Name="HTML Cite"/>
Name="HTML Code"/>
Name="HTML Definition"/>
Name="HTML Keyboard"/>
Name="HTML Preformatted"/>
Name="HTML Sample"/>
Name="HTML Typewriter"/>

Name="HTML Variable"/>
Name="Normal Table"/>
Name="annotation subject"/>
Name="No List"/>
Name="Outline List 1"/>

Name="Table Simple 1"/>
Name="Table Classic 1"/>

Name="Table Colorful 1"/>
Name="Table Columns 1"/>

Name="Table Grid 1"/>

Name="Table List 1"/>

Name="Table 3D effects 1"/>
Name="Table Contemporary"/>
Name="Table Elegant"/>

Name="Table Professional"/>
Name="Table Subtle 1"/>
Name="Table Subtle 2"/>
Name="Table Web 1"/>
Name="Balloon Text"/>
<w:LsdException Locked="false" Priority="39" Name="Table

Grid"/>
Name="Table Theme"/>
Name="Placeholder Text"/>
QFormat="true" Name="No Spacing"/>
<w:LsdException Locked="false" Priority="60" Name="Light
Shading"/>
List"/>
Grid"/>
Name="Medium Shading 1"/>
Name="Medium Shading 2"/>
Name="Medium List 1"/>
Name="Medium List 2"/>
Name="Medium Grid 1"/>

<w:LsdException Locked="false" Priority="70" Name="Dark
List"/>
Name="Colorful Shading"/>
Name="Colorful List"/>
Name="Colorful Grid"/>
Shading Accent 1"/>
List Accent 1"/>
Grid Accent 1"/>
Name="Medium Shading 1 Accent 1"/>
Name="Medium List 1 Accent 1"/>

Name="Revision"/>
QFormat="true"
Name="List Paragraph"/>
QFormat="true" Name="Quote"/>
QFormat="true"
Name="Intense Quote"/>
Name="Medium Grid 1 Accent 1"/>
List Accent 1"/>
Name="Colorful Shading Accent 1"/>

Name="Colorful List Accent 1"/>
Name="Colorful Grid Accent 1"/>
Shading Accent 2"/>
List Accent 2"/>
Grid Accent 2"/>

List Accent 2"/>
Shading Accent 3"/>
List Accent 3"/>
Grid Accent 3"/>

List Accent 3"/>
Shading Accent 4"/>
List Accent 4"/>
Grid Accent 4"/>

List Accent 4"/>
Shading Accent 5"/>
List Accent 5"/>
Grid Accent 5"/>

List Accent 5"/>
Shading Accent 6"/>
List Accent 6"/>

Grid Accent 6"/>
List Accent 6"/>

QFormat="true"
Name="Subtle Emphasis"/>
QFormat="true"
Name="Intense Emphasis"/>
QFormat="true"
Name="Subtle Reference"/>
QFormat="true"
Name="Intense Reference"/>
QFormat="true" Name="Book Title"/>
SemiHidden="true"
UnhideWhenUsed="true" Name="Bibliography"/>
SemiHidden="true"
UnhideWhenUsed="true" QFormat="true" Name="TOC
Heading"/>
<w:LsdException Locked="false" Priority="41" Name="Plain
Table 1"/>

Table 2"/>
Table 3"/>
Table 4"/>
Table 5"/>
<w:LsdException Locked="false" Priority="40" Name="Grid
Table Light"/>
Table 1 Light"/>
Table 2"/>
Table 3"/>
Table 4"/>
Table 5 Dark"/>
Table 6 Colorful"/>
Table 7 Colorful"/>

Name="Grid Table 1 Light Accent 1"/>
Table 2 Accent 1"/>
Table 3 Accent 1"/>
Table 4 Accent 1"/>
Table 5 Dark Accent 1"/>
Name="Grid Table 6 Colorful Accent 1"/>
Table 2 Accent 2"/>
Table 3 Accent 2"/>
Table 4 Accent 2"/>

Table 2 Accent 3"/>
Table 3 Accent 3"/>
Table 4 Accent 3"/>

Table 2 Accent 4"/>
Table 3 Accent 4"/>
Table 4 Accent 4"/>
Table 2 Accent 5"/>
Table 3 Accent 5"/>
Table 4 Accent 5"/>

Table 2 Accent 6"/>
Table 3 Accent 6"/>
Table 4 Accent 6"/>

<w:LsdException Locked="false" Priority="46" Name="List
Table 1 Light"/>
Table 2"/>
Table 3"/>
Table 4"/>
Table 5 Dark"/>
Table 6 Colorful"/>
Table 7 Colorful"/>
Name="List Table 1 Light Accent 1"/>
Table 2 Accent 1"/>
Table 3 Accent 1"/>
Table 4 Accent 1"/>

Name="List Table 6 Colorful Accent 1"/>
Table 2 Accent 2"/>
Table 3 Accent 2"/>
Table 4 Accent 2"/>

Table 2 Accent 3"/>
Table 3 Accent 3"/>
Table 4 Accent 3"/>
Table 2 Accent 4"/>
Table 3 Accent 4"/>
Table 4 Accent 4"/>

Table 2 Accent 5"/>
Table 3 Accent 5"/>
Table 4 Accent 5"/>

Table 2 Accent 6"/>
Table 3 Accent 6"/>
Table 4 Accent 6"/>
Name="Mention"/>
Name="Smart Hyperlink"/>
Name="Hashtag"/>

Name="Unresolved Mention"/>
</w:LatentStyles>
</xml><![endif]-->
<link rel=Stylesheet type="text/css" media=all
href="file:///C:/shared/HTML%20Templates/OrdinaryBlue/Tem
plateFiles/stylesheet.css">
<style>
<!--
/* Font Definitions */
@font-face
{font-family:Wingdings;
panose-1:5 0 0 0 0 0 0 0 0 0;
mso-font-charset:2;
mso-generic-font-family:auto;
mso-font-pitch:variable;
mso-font-signature:0 268435456 0 0 -2147483648 0;}
@font-face

{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:3 0 0 0 1 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0in;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman",serif;
mso-fareast-font-family:"Times New Roman";
mso-fareast-theme-font:minor-fareast;}

h1
{mso-style-priority:9;
mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-link:"Heading 1 Char";
mso-margin-top-alt:auto;
margin-right:0in;
mso-margin-bottom-alt:auto;
margin-left:0in;
mso-outline-level:1;
font-size:24.0pt;
mso-fareast-theme-font:minor-fareast;
font-weight:bold;}
a:link, span.MsoHyperlink
{mso-style-noshow:yes;

mso-style-priority:99;
color:blue;
text-decoration:underline;
text-underline:single;}
a:visited, span.MsoHyperlinkFollowed
color:purple;
text-decoration:underline;
text-underline:single;}
p
margin-right:0in;
margin-left:0in;

font-size:12.0pt;
p.msonormal0, li.msonormal0, div.msonormal0
{mso-style-name:msonormal;
margin-right:0in;
margin-left:0in;
font-size:12.0pt;
span.Heading1Char
{mso-style-name:"Heading 1 Char";

mso-style-locked:yes;
mso-style-link:"Heading 1";
mso-ansi-font-size:16.0pt;
mso-bidi-font-size:16.0pt;
font-family:"Calibri Light",sans-serif;
mso-ascii-font-family:"Calibri Light";
mso-ascii-theme-font:major-latin;
mso-fareast-theme-font:major-fareast;
mso-hansi-font-family:"Calibri Light";
mso-hansi-theme-font:major-latin;
mso-bidi-font-family:"Times New Roman";
mso-bidi-theme-font:major-bidi;
color:#2F5496;
mso-themecolor:accent1;
mso-themeshade:191;}

.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-size:10.0pt;
mso-bidi-font-size:10.0pt;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;
mso-header-margin:.5in;
mso-footer-margin:.5in;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
/* List Definitions */
@list l0
{mso-list-id:282268389;
mso-list-template-ids:290485420;}

@list l0:level1
{mso-level-number-format:bullet;
mso-level-
mso-level-tab-stop:.5in;
mso-level-number-position:left;
text-indent:-.25in;
font-family:Symbol;}
@list l0:level2
mso-level-text:o;
mso-level-tab-stop:1.0in;
text-indent:-.25in;
font-family:"Courier New";
mso-bidi-font-family:"Times New Roman";}
@list l0:level3

mso-level-
text-indent:-.25in;
font-family:Wingdings;}
@list l0:level4
mso-level-
text-indent:-.25in;
@list l0:level5
mso-level-

text-indent:-.25in;
@list l0:level6
mso-level-
text-indent:-.25in;
@list l0:level7
mso-level-

text-indent:-.25in;
@list l0:level8
mso-level-
text-indent:-.25in;
@list l0:level9
mso-level-
text-indent:-.25in;

@list l1
{mso-list-id:1035622060;
mso-list-template-ids:-1448593916;}
@list l1:level1
mso-level-
text-indent:-.25in;
@list l1:level2
mso-level-text:o;
text-indent:-.25in;

@list l1:level3
mso-level-
text-indent:-.25in;
@list l1:level4
mso-level-
text-indent:-.25in;

@list l1:level5
mso-level-
text-indent:-.25in;
@list l1:level6
mso-level-
text-indent:-.25in;
@list l1:level7

mso-level-
text-indent:-.25in;
@list l1:level8
mso-level-
text-indent:-.25in;
@list l1:level9
mso-level-

text-indent:-.25in;
@list l2
{mso-list-id:1087535899;
mso-list-template-ids:1050426742;}
@list l2:level1
mso-level-
text-indent:-.25in;
@list l2:level2

mso-level-text:o;
text-indent:-.25in;
@list l2:level3
mso-level-
text-indent:-.25in;
@list l2:level4
mso-level-

text-indent:-.25in;
@list l2:level5
mso-level-
text-indent:-.25in;
@list l2:level6
mso-level-

text-indent:-.25in;
@list l2:level7
mso-level-
text-indent:-.25in;
@list l2:level8
mso-level-
text-indent:-.25in;

@list l2:level9
mso-level-
text-indent:-.25in;
@list l3
{mso-list-id:1182891321;
mso-list-template-ids:-1757496012;}
@list l3:level1
mso-level-
text-indent:-.25in;

@list l3:level2
mso-level-text:o;
text-indent:-.25in;
@list l3:level3
mso-level-
text-indent:-.25in;

@list l3:level4
mso-level-
text-indent:-.25in;
@list l3:level5
mso-level-text:
text-indent:-.25in;
@list l3:level6

mso-level-
text-indent:-.25in;
@list l3:level7
mso-level-
text-indent:-.25in;
@list l3:level8
mso-level-

text-indent:-.25in;
@list l3:level9
mso-level-
text-indent:-.25in;
ol
{margin-bottom:0in;}
ul
{margin-bottom:0in;}
-->

</style>
<!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0in 5.4pt 0in 5.4pt;
mso-para-margin:0in;
mso-para-margin-bottom:.0001pt;
font-size:10.0pt;
font-family:"Times New Roman",serif;}
</style>

<![endif]-->
</head>
<body lang=EN-US link=blue vlink=purple style='tab-
interval:.5in'>
<div class=WordSection1>
<h1>Assignment Details<o:p></o:p></h1>

<div id=body>
In this
Assignment, you will
culminate two Course Outcomes related to the past, present and
future
performance of your Capsim Core simulation
company:<o:p></o:p>
MT460-
4: Develop a strategic
framework to increase
the competitive advantage of a
business.<o:p></o:p>
PC-2.2:
Formulate innovative
solutions for
identified initiatives.<o:p></o:p>

At this stage
in the strategic
management process, you must develop and present a future-
oriented strategic
plan for your Capsim Core simulation company using historical
and current
performance data derived from the Proforma Report and Capsim
Core Reports. You
will create two deliverables consisting of a Microsoft Word
document and a
narrated PowerPoint presentation. Your audience is the
Management Team of your
company. The aim of your strategic plan and presentation is to
provide guidance
and to give directives to your management team on
strengthening the company
financially over a seven-year period, while maintaining
customer satisfaction,
reducing overall costs, improving business process, entering
new markets,
innovating and creating new products. You will use strategic
management and
leadership knowledge, skills, abilities, and behaviors you have
acquired to

help develop the framework for your strategic plan, and to
deliver an
informative and persuasive presentation to your team. To
complete the two
deliverables, use the following
guidelines:<o:p></o:p>
Deliverable 1: Strategic Framework Document
<o:p></o:p>
As the leader
of your Capsim Core
simulation company, you will develop an Enterprise and
Corporate level
future-oriented strategic plan. In this strategic plan, you should
communicate
your strategic management and leadership decisions that will
provide direction
to your Management team, including financial expectations,
customer

satisfaction expectations, cost cutting measures, market
information, customer
segments, product information, etc. Your aim is to create a
growth strategy to
include 1, 3, 5, and 7 year goals and objectives to establish a
cost and/or a
differentiation based competitive advantage for your company.
Your strategic
plan should include the following
information:<o:p></o:p>
Background Information: Conduct a series of
deep analyses to help
develop and substantiate your strategic directives in the
strategic plan
(Choose three, at a minimum, to help inform your strategic
plan).<o:p></o:p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-
margin-bottom-alt:auto;

mso-list:l3 level1 lfo1;tab-stops:list .5in'>Conduct
an industry analysis on your Capsim Core simulation
company using Porter’s
Five Forces.<o:p></o:p></li>
a SWOT analysis to understand the competitive situation of
your Capsim
Core simulation company, from the perspective of consumer
markets and
supply chain management. Identify new markets to exploit
international
business opportunities including foreign entry strategies and
international location of production to enhance the
company’s competitive
situation. Create and explain infographics to efficiently
disseminate
information.<o:p></o:p></li>

a PESTLE analysis and provide an explanation of the
external environment
and how it impacts your company, brand, and product.
Create and explain
infographics to efficiently disseminate
information.<o:p></o:p></li>
a SOAR analysis to understand the core competencies and
your company's
competitive advantages. Create and explain infographics to
efficiently
disseminate information.<o:p></o:p></li>

a Pareto analysis on the internal environment of your
Capsim Core
simulation company to identify and categorize current and/or
future
problems and challenges. Create and explain infographics to
efficiently
disseminate information.<o:p></o:p></li>
a GAP analysis to determine the desired future state of your
organization
using information from the Proforma Report and Capsim
Core Reports for
each department of your business. Determine the changes
necessary for each
department.<o:p></o:p></li>

a Decision Tree Analysis for strategic decision-
making. <o:p></o:p></li>
</ul>
Strategic
Framework Topics: Using all of the
information from your
analyses, develop a growth strategy to include 1, 3, 5, and 7
year plans to
establish a cost and/or a differentiation based competitive
advantage for your
Capsim Core simulation company.<o:p></o:p>
<ul type=disc>

ansi-language:EN'>Develop
an Enterprise Level Strategic Framework, consisting of the
following
elements: <o:p></o:p></li>
</ul>
<ul type=disc>
<ul type=circle>
margin-bottom-alt:
auto;mso-list:l0 level2 lfo2;tab-stops:list 1.0in'>Vision
Statement: Create a future-oriented vision
statement that is
realistic and effectively conveys the value proposition for
the Capsim Core

simulation company.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Mission
mso-ansi-language:EN'>: Create a brief, functional mission
statement that
effectively inspires support and commitment by expressing
exactly how and
why the company creates value.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Purpose
mso-ansi-language:EN'>: Create a brief purpose statement
that explains

why your Capsim Core simulation company exists and what
it does.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Philosophy: Define the ethical principles of your Capsim Core
simulation
company, including the morals, beliefs, and values systems
that establish
the organizational culture.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Organizational
Long-Term Goals and Objectives<span
lang=EN style='mso-fareast-font-family:

"Times New Roman";mso-ansi-language:EN'>: Use smart
goals to define the
long-term goals and objectives of your Capsim Core
simulation company.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Consumer
Segments: Describe the target markets of
your company.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Competitive
Advantages: Explain the type of competitive
advantages your

company has over its competitors in the
marketplace.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
Design: Illustrate and explain the
organizational design
of your company.<o:p></o:p></li>
</ul>
</ul>
<ul type=disc>
ansi-language:EN'>Choose

a department of your Capsim Core simulation company as a
focus of your
Corporate Level Strategic Framework (Research and
Development, Marketing,
Production, or Finance). Develop a Corporate Level
Strategic Framework
consisting of the following elements:
<o:p></o:p></li>
</ul>
<![if !supportLists]>o   
<![endif]><o:p> </o:p>

<ul type=disc>
<ul type=circle>
<ul type=square>
margin-bottom-alt:
auto;mso-list:l0 level3 lfo2;tab-stops:list 1.5in'></o:p></li>
margin-bottom-alt:
lang=EN
1, 3, 5 and 7 year objectives aimed at accomplishing your
long-term

goals.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
and explain strategic initiatives that will be implemented to
accomplish
your goals and objectives.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Identify
and explain key Policies and Procedures to control
outcomes of your
strategic initiatives.<o:p></o:p></li>
</ul>
</ul>
</ul>

<ul type=disc>
ansi-language:EN'>Evaluate
the goals and objectives of your corporate level strategic
framework to
ensure they are aligned with your enterprise level goals and
objectives.<o:p></o:p></li>
ansi-language:EN'>Write
a conclusion explaining the guiding principles of the
strategic planning
process for your management team. Each member of your
Management team will
be responsible to implement your strategic directives.
Provide the
guidance you believe they will need using leadership and

management
abilities.<o:p></o:p></li>
ansi-language:EN'>Illustrate
your long-term goals and objectives infographic
format.<o:p></o:p></li>
ansi-language:EN'>Apply
expository writing style and APA style referencing
format.<o:p></o:p></li>
ansi-language:EN'>Use
a minimum of five peer-reviewed resources to help
substantiate your

strategic directives throughout the strategic
plan.<o:p></o:p></li>
ansi-language:EN'>Use
desktop publishing abilities to develop and present a
professional
strategic plan in a Microsoft Word
document. <o:p></o:p></li>
</ul>
Deliverable 2: Narrated PowerPoint
Presentation <o:p></o:p>
Present a
brief synopsis of your
strategic plan to your Management team in a narrated

PowerPoint presentation.<o:p></o:p>
<ul type=disc>
ansi-language:EN'>Briefly
present the results of each analyses you conducted to inform
your
strategic plan.<o:p></o:p></li>
ansi-language:EN'>Present
the enterprise level strategic framework to your management
team with
enthusiasm. Explain the importance of each component of
the Enterprise
level strategy that will enable growth over the seven-year
time period: <o:p></o:p></li>

</ul>
<ul type=disc>
<ul type=circle>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Vision
Statement<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Mission
Statement<o:p></o:p></li>
margin-bottom-alt:
lang=EN

ansi-language:EN'>Purpose<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Philosophy<o:p></o:p></li>
margin-bottom-alt:
lang=EN
Long-term Goals and Objectives<o:p></o:p></li>
margin-bottom-alt:
lang=EN
ansi-language:EN'>Consumer
Segments<o:p></o:p></li>
margin-bottom-alt:

lang=EN
ansi-language:EN'>Competitive
Advantages<o:p></o:p></li>
margin-bottom-alt:
lang=EN
Design<o:p></o:p></li>
margin-bottom-alt:
lang=EN
Culture<o:p></o:p></li>
</ul>
</ul>

<ul type=disc>
the corporate level strategic framework for your chosen
department to your
management team. <o:p></o:p></li>
</ul>
<ul type=disc>
<ul type=circle>
margin-bottom-alt:
lang=EN
a minimum of three long-term SMART goals for your
chosen department of

the Capsim Core simulation
company.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
1, 3, 5 and 7 year objectives aimed at accomplishing your
long-term
goals.<o:p></o:p></li>
margin-bottom-alt:
lang=EN
and explain strategic initiatives that will be implemented to
accomplish your
goals and objectives.<o:p></o:p></li>
margin-bottom-alt:
lang=EN

ansi-language:EN'>Identify
and explain key Policies and Procedures to control
outcomes of your
strategic initiatives.<o:p></o:p></li>
</ul>
</ul>
<ul type=disc>
a conclusion explaining the guiding principles of the
strategic planning
process for your management team. Each member of your
Management team will
be responsible to implement your strategic directives.
Provide the
guidance you believe they will need using leadership and
management

abilities.<o:p></o:p></li>
ansi-language:EN'>Illustrate
and explain your long-term goals and objectives infographic
format. <o:p></o:p></li>
</ul>
Here is the
<a
href="https://kapextmediassl-
a.akamaihd.net/business/MT460/MT460_1801C/MT460_Unit7_
Assignment_Grading_Rubric.pdf">Unit
7 Assignment grading rubric. </a><o:p></o:p>
Directions for Submitting Your
Assignment<o:p></o:p>

<ul type=disc>
ansi-language:EN'>Before
you submit your Assignment, you should save your work on
your computer in
a location and with a name that you will
remember.<o:p></o:p></li>
ansi-language:EN'>Make
sure your Assignment files are saved in the correct format
(Microsoft Word
.doc or .docx and PowerPoint ppt or
pptx).<o:p></o:p></li>

ansi-language:EN'>Submit
your completed document to the Unit 7 Assignment
Dropbox.<o:p></o:p></li>
</ul>
</div>
</div>
</body>
</html>
Round 3 - 2021
Sim ID Z79546_8
High Level Overview
Average

Sales $16,611 $95,883 $56,651 $89,714 $52,721 $49,490
$60,178
Profit ($7,537) $10,006 $1,607 $10,500 $3,143 $3,779 $3,583
Contribution
Margin
11.8% 29.8% 24.6% 32.9% 28.7% 35.5% 27.2%
Emergency Loan $42,700 $0 $0 $0 $0 $0 $0
Stock Price $1.00 $34.87 $16.88 $40.58 $19.07 $19.68 $22.01
Market Share 4.6% 26.6% 15.7% 24.8% 14.6% 13.7% 16.7%
Low Tech
Price $15.00 - $35.00 41%
Age 3 Years 29%
Hours

21%
Size 13.7
9%
High Tech
Customer Buying
Criteria Importance
Size 10.5
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20

0
2
4
6
8
10
12
14
16
18
20
Product List
Able 7.9 13.1 20000 1.8 18-Mar-2021
Baker 6.5 14.1 19800 3.1 8-Mar-2020
Bold 8.1 10.9 22400 1 6-Sep-2021
Cake 5.8 13.4 17000 2.4 20-June-2021
Cent 6.8 12.3 20000 0.7 7-May-2021

Daze 6.6 13.6 19000 3.1 8-Jan-2021
Dabble 9 11.3 22000 0.9 17-Oct-2021
Eat 6.4 13.7 16500 2.4 20-June-2021
East 6.2 12.8 17000 0.8 16-Mar-2021
Fast 9.3 10.4 22000 1.5 11-Oct-2021
Feast 8.9 10.9 22000 0.6 23-May-2021
Marketing
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget

Customer
Awareness
Customer
Satisfaction
Able $43.00 122 120 No $1,200 13% $1,200 66% 2
Baker $33.40 1,757 1,726 No $1,350 47% $1,350 84% 28
Bold $42.35 113 116 No $1,350 47% $1,350 54% 1
Cake $26.20 1,577 1,559 No $1,025 42% $1,025 60% 25
Cent $39.20 113 165 Yes $1,025 42% $1,025 47% 5
Daze $34.00 1,568 1,540 No $1,450 46% $1,450 90% 26
Eat $28.60 1,223 1,202 No $875 37% $875 53% 20
East $34.00 208 253 Yes $875 37% $875 42% 6
Fast $44.00 26 26 No $1,275 19% $1,500 93% 0
Feast $44.00 1 1 No $1,275 19% $1,000 46% 0
Low Tech Segment
Price $15.00 - $35.00 41%
Age 3 Years 29%

Demand Information
Market Size 6,708
Units Sold 6,708
Growth Rate 10%
Market Share
Erie (21.3%) Ferris (0.4%)
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness

Customer
Satisfaction
Able $43.00 264 247 No $1,200 31% $1,200 66% 7
Baker $33.40 246 230 No $1,350 61% $1,350 84% 6
Bold $42.35 572 570 No $1,350 61% $1,350 54% 26
Cake $26.20 197 186 No $1,025 40% $1,025 60% 7
Cent $39.20 147 216 Yes $1,025 40% $1,025 47% 13
Daze $34.00 260 243 No $1,450 66% $1,450 90% 7
Dabble $45.00 613 582 No $1,450 66% $1,450 60% 30
Eat $28.60 149 139 No $875 34% $875 53% 6
East $34.00 188 230 Yes $875 34% $875 42% 10
Fast $44.00 676 635 No $1,275 54% $1,500 93% 33
Feast $44.00 421 455 No $1,275 54% $1,000 46% 29
High Tech Segment
Age 0 Years 29%
Price $25.00 - $45.00 25%

Demand Information
Market Size 3,732
Units Sold 3,732
Growth Rate 20%
Market Share
Erie (9%) Ferris (29.4%)
Production
Name
Primary
Segment
Price
Material
Cost
Labor Cost
Contribution
Margin

Units
Produced
Inventory
Automation
Next Round
Capacity
Next Round
Plant
Utilization
Able High Tech $43.00 $13.91 $10.17 11.8% 1,139 1,742 4.1
900 128%
Baker Low Tech $33.40 $11.41 $11.81 28.1% 2,178 176 4.5
1,250 183%
Bold High Tech $42.35 $17.03 $11.27 33.9% 743 58 4.0 450
188%
Cake Low Tech $26.20 $10.59 $9.55 21.4% 1,989 215 5.8 1,150
200%
Cent High Tech $39.20 $13.60 $9.86 39.2% 260 0 4.5 350 200%
Daze Low Tech $34.00 $11.74 $10.76 31.0% 2,088 260 4.2
1,250 175%
Dabble High Tech $45.00 $17.37 $11.06 37.3% 746 142 3.2 500
150%
Eat Low Tech $28.60 $10.69 $9.43 27.1% 1,692 362 5.5 1,050
189%

East Low Tech $34.00 $11.62 $10.60 33.3% 396 0 4.0 400
200%
Fast High Tech $44.00 $18.58 $9.22 35.9% 842 269 4.0 1,000
85%
Feast High Tech $44.00 $17.67 $10.65 34.7% 422 0 4.0 600
143%
Finance
Income Statement
Sales $16,611 $95,883 $56,651 $89,714 $52,721 $49,490
Variable Costs $14,647 $67,268 $42,691 $60,164 $37,603
$31,932
Fixed Costs $4,463 $10,392 $8,673 $10,569 $7,639 $9,325
Other $536 $154 $253 $4 $194 $139
Interest $8,560 $2,360 $2,512 $2,494 $2,352 $2,161
Taxes ($4,058) $5,498 $883 $5,769 $1,727 $2,076
Profit Sharing $0 $204 $33 $214 $64 $77

Net Profit ($7,537) $10,006 $1,607 $10,500 $3,143 $3,779
Cash Flow
Cash from Operating ($23,116) $6,416 $436 $2,577 ($529)
$2,238
Cash From Investing ($210) ($9,820) ($12,380) ($3,540)
($10,380) ($7,500)
Cash from Financing $23,326 $868 $6,611 ($2,541) $5,819
$4,182
Net Change in Cash $0 ($2,536) ($5,333) ($3,505) ($5,090)
($1,080)
Starting Cash
Position
$0 $18,301 $15,696 $19,377 $14,931 $11,194
Closing Cash
Position
$0 $15,766 $10,363 $15,873 $9,841 $10,114
Balance Sheet
Current Assets $44,228 $29,429 $19,385 $33,160 $21,486
$21,431

Fixed Assets $15,045 $29,020 $31,032 $26,413 $28,043
$24,280
Total Assets $59,273 $58,449 $50,417 $59,573 $49,529 $45,711
Current Liabilities $46,504 $14,285 $11,559 $17,582 $11,029
$12,767
$9,873
$22,640
Total Equity $3,536 $30,456 $23,780 $30,969 $24,746 $23,070
Total Liabilities &
Equity
$59,273 $58,449 $50,417 $59,573 $49,529 $45,711
Product Financials
Able Total
Sales $16,611 $16,611
Able Total
Fixed Cost $4,463 $4,463
Net Margin ($2,499) ($2,499)

Interest $8,560
Taxes ($4,058)
Profit Sharing $0
Net Profit ($7,537)
Round 1 - 2019
Sim ID Z79546_8
High Level Overview
Average
Sales $20,222 $55,827 $48,391 $58,159 $46,595 $50,086
$46,547
Profit ($85) $3,331 $2,862 $4,443 $2,200 $4,072 $2,804
Contribution
Margin

32.3% 22.0% 21.4% 24.7% 19.7% 25.8% 24.3%
Emergency Loan $5,925 $0 $0 $0 $0 $0 $0
Stock Price $6.17 $16.01 $15.11 $18.22 $13.82 $17.56 $14.48
Market Share 7.2% 20.0% 17.3% 20.8% 16.7% 17.9% 16.7%
Low Tech
Price $15.00 - $35.00 41%
Age 3 Years 29%
Hours
21%
Size 14.7
9%
High Tech

Customer Buying
Criteria Importance
Size 11.9
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8

10
12
14
16
18
20
Product List
Able 7.1 12.5 19000 2.2 4-Oct-2019
Baker 6.4 13.8 19800 2.5 13-Mar-2019
Bold - - - - 15-May-2020
Cake 5.7 14.2 18250 2.3 25-July-2019
Daze 6.1 13.4 20600 2.4 18-Mar-2019
Dabble - - - - 11-May-2020
Eat 6 14.4 17500 2.3 31-July-2019
Fast 7.6 12.7 21500 2.1 25-Oct-2019
Marketing

Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $43.00 173 172 No $1,000 27% $1,000 58% 2
Baker $33.40 1,164 1,181 Yes $1,300 39% $1,300 67% 20
Cake $32.60 1,116 1,111 No $925 34% $925 56% 17
Daze $35.00 1,124 1,119 No $1,450 41% $1,450 72% 19

Eat $31.65 1,102 1,098 No $850 33% $875 54% 16
Fast $36.40 865 863 No $1,275 36% $1,500 73% 8
Low Tech Segment
Price $15.00 - $35.00 41%
Age 3 Years 29%
Demand Information
Market Size 5,544
Units Sold 5,544
Growth Rate 10%
Market Share
Andrews (3.1%) Baldwin (21%)
Erie (19.9%) Ferris (15.6%)
Potential
Sold

Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $43.00 297 296 No $1,000 35% $1,000 58% 12
Baker $33.40 508 513 Yes $1,300 40% $1,300 67% 12
Cake $32.60 369 368 No $925 34% $925 56% 8
Daze $35.00 537 536 No $1,450 42% $1,450 72% 12
Eat $31.65 370 369 No $850 33% $875 54% 8
Fast $36.40 511 509 No $1,275 39% $1,500 73% 24
High Tech Segment
Age 0 Years 29%

Price $25.00 - $45.00 25%
Demand Information
Market Size 2,592
Units Sold 2,592
Growth Rate 20%
Market Share
Erie (14.3%) Ferris (19.7%)
Production
Name
Primary
Segment
Price
Material
Cost
Labor Cost

Contribution
Margin
Units
Produced
Inventory
Automation
Next Round
Capacity
Next Round
Plant
Utilization
Able High Tech $43.00 $16.08 $9.65 32.3% 941 558 4.0 900
119%
Baker Low Tech $33.40 $14.16 $11.10 22.0% 1,584 0 3.1 800
200%
Bold - - - - - - - 3.0 250 -
Cake Low Tech $32.60 $12.50 $10.98 21.4% 1,541 144 4.7 800
194%
Daze Low Tech $35.00 $14.52 $11.10 24.7% 1,584 10 3.0 850
200%
Dabble - - - - - - - 2.5 350 -
Eat Low Tech $31.65 $12.40 $10.89 19.7% 1,493 108 4.7 800
188%

Fast Low Tech $36.40 $17.15 $10.79 25.8% 1,386 97 3.5 850
175%
Finance
Income Statement
Sales $20,222 $55,827 $48,391 $58,159 $46,595 $50,086
Variable Costs $13,697 $43,520 $38,017 $43,773 $37,408
$37,153
Fixed Costs $4,734 $5,704 $4,541 $6,089 $4,393 $5,521
Other $70 $167 $147 $135 $147 $21
Interest $1,853 $1,207 $1,194 $1,186 $1,194 $1,000
Taxes ($46) $1,830 $1,573 $2,441 $1,209 $2,237
Profit Sharing $0 $68 $58 $91 $45 $83
Net Profit ($85) $3,331 $2,862 $4,443 $2,200 $4,072
Cash Flow

Cash from Operating ($9,831) $5,960 $2,076 $6,700 $2,175
$4,380
Cash From Investing ($5,400) ($4,820) ($5,440) ($6,500)
($5,440) ($2,600)
Cash from Financing $9,643 $7,023 $6,612 $6,378 $6,612 $909
Net Change in Cash ($5,588) $8,163 $3,248 $6,578 $3,348
$2,690
Starting Cash
Position
$5,598 $5,598 $5,598 $5,598 $5,598 $5,598
Closing Cash
Position
$0 $13,760 $8,846 $12,176 $8,945 $8,287
Balance Sheet
Current Assets $15,879 $18,349 $16,469 $17,213 $15,504
$15,013
Fixed Assets $13,680 $13,439 $13,717 $15,080 $13,717
$11,067
Total Assets $29,559 $31,787 $30,186 $32,293 $29,222 $26,080
Current Liabilities $10,885 $7,073 $6,338 $7,098 $6,036 $6,724

$5,622
$12,346
Total Equity $12,573 $17,034 $16,285 $17,706 $15,623 $13,733
Total Liabilities &
Equity
$29,559 $31,787 $30,186 $32,293 $29,222 $26,080
Product Financials
Able Total
Sales $20,222 $20,222
Able Total
Fixed Cost $4,734 $4,734
Net Margin $1,791 $1,791
Interest $1,853
Taxes ($46)
Profit Sharing $0

Net Profit ($85)
Round 0 - 2018
Sim ID Z79546_8
High Level Overview
Average
Sales $40,800 $40,800 $40,800 $40,800 $40,800 $40,800
$40,800
Profit $2,490 $2,490 $2,490 $2,490 $2,490 $2,490 $2,490
Contribution
Margin
20.0% 20.0% 20.0% 20.0% 20.0% 20.0% 20.0%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Stock Price $11.16 $11.16 $11.16 $11.16 $11.16 $11.16 $11.16
Market Share 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%

Low Tech
Price $15.00 - $35.00 41%
Age 3 Years 29%
Hours
21%
Size 15.2
9%
High Tech
Customer Buying
Criteria Importance
Size 12.6
33%
Age 0 Years 29%

Price $25.00 - $45.00 25%
Hours
13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16

18
20
Product List
Able 6.4 13.6 21000 3.1 25-Nov-2015
Baker 6.4 13.6 21000 3.1 25-Nov-2015
Cake 6.4 13.6 21000 3.1 25-Nov-2015
Daze 6.4 13.6 21000 3.1 25-Nov-2015
Eat 6.4 13.6 21000 3.1 25-Nov-2015
Fast 6.4 13.6 21000 3.1 25-Nov-2015
Marketing
Potential
Sold
Stock Out

Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 840 840 No $1,000 40% $1,000 55% 17
Baker $34.00 840 840 No $1,000 40% $1,000 55% 17
Cake $34.00 840 840 No $1,000 40% $1,000 55% 17
Daze $34.00 840 840 No $1,000 40% $1,000 55% 17
Eat $34.00 840 840 No $1,000 40% $1,000 55% 17
Fast $34.00 840 840 No $1,000 40% $1,000 55% 17
Low Tech Segment
Price $15.00 - $35.00 41%
Age 3 Years 29%

Demand Information
Market Size 5,040
Units Sold 5,040
Growth Rate 10%
Market Share
Erie (16.7%) Ferris (16.7%)
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness

Customer
Satisfaction
Able $34.00 360 360 No $1,000 41% $1,000 55% 16
Baker $34.00 360 360 No $1,000 41% $1,000 55% 16
Cake $34.00 360 360 No $1,000 41% $1,000 55% 16
Daze $34.00 360 360 No $1,000 41% $1,000 55% 16
Eat $34.00 360 360 No $1,000 41% $1,000 55% 16
Fast $34.00 360 360 No $1,000 41% $1,000 55% 16
High Tech Segment
Age 0 Years 29%
Price $25.00 - $45.00 25%
Demand Information
Market Size 2,160
Units Sold 2,160
Growth Rate 20%

Market Share
Erie (16.7%) Ferris (16.7%)
Production
Name
Primary
Segment
Price
Material
Cost
Labor Cost
Contribution
Margin
Units
Produced
Inventory
Automation
Next Round
Capacity
Next Round

Plant
Utilization
Able Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800
163%
Baker Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800
163%
Cake Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800
163%
Daze Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800
163%
Eat Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800
163%
Fast Low Tech $34.00 $16.17 $10.12 20.0% 1,287 87 3.0 800
163%
Finance
Income Statement
Sales $40,800 $40,800 $40,800 $40,800 $40,800 $40,800

Variable Costs $32,651 $32,651 $32,651 $32,651 $32,651
$32,651
Fixed Costs $3,599 $3,599 $3,599 $3,599 $3,599 $3,599
Other $0 $0 $0 $0 $0 $0
Interest $641 $641 $641 $641 $641 $641
Taxes $1,368 $1,368 $1,368 $1,368 $1,368 $1,368
Profit Sharing $51 $51 $51 $51 $51 $51
Net Profit $2,490 $2,490 $2,490 $2,490 $2,490 $2,490
Cash Flow
Cash from Operating $5,598 $5,598 $5,598 $5,598 $5,598
$5,598
Cash From Investing $0 $0 $0 $0 $0 $0
Cash from Financing ($1,000) ($1,000) ($1,000) ($1,000)
($1,000) ($1,000)
Net Change in Cash $4,598 $4,598 $4,598 $4,598 $4,598 $4,598
Starting Cash
Position
$1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Closing Cash
Position

$5,598 $5,598 $5,598 $5,598 $5,598 $5,598
Balance Sheet
Current Assets $11,303 $11,303 $11,303 $11,303 $11,303
$11,303
Fixed Assets $9,600 $9,600 $9,600 $9,600 $9,600 $9,600
Total Assets $20,903 $20,903 $20,903 $20,903 $20,903 $20,903
Current Liabilities $2,854 $2,854 $2,854 $2,854 $2,854 $2,854
$5,200
Total Liabilities $8,054 $8,054 $8,054 $8,054 $8,054 $8,054
Total Equity $12,850 $12,850 $12,850 $12,850 $12,850 $12,850
Total Liabilities &
Equity
$20,903 $20,903 $20,903 $20,903 $20,903 $20,903
Product Financials
Able Total
Sales $40,800 $40,800

Able Total
Fixed Cost $3,599 $3,599
Net Margin $4,550 $4,550
Interest $641
Taxes $1,368
Profit Sharing $51
Net Profit $2,490
Unit 3 Learning Activity Grading Rubric
Assignment Criteria
Points
Possible

Possible
Earned
Comments
Identification and explanation of 1st strategic analysis
tool used by managers and leaders to evaluate problems,
opportunities, challenges internal and external to an
organization. 5
Identification and explanation of 2nd strategic analysis
tool used by managers and leaders to evaluate problems,
opportunities, challenges internal and external to an
organization. 5
Explained the pro’s and con’s of 1st strategic analysis
tool. 5
Explained the pro’s and con’s of 2nd strategic analysis
tool. 5
As a result of business strategy, explained the pro’s and
con’s of cost and differentiation types of competitive
advantage. 5
Provided examples demonstrating how you can use both
strategic analysis tools to problem solve, address
challenges, make improvements, or to capitalize on
opportunities from a Research and Development,
Marketing, Finance, and Production perspective in

Competitive Round 1 of the Capsim Core simulation in
the future. 7
Provided unique perspective using no more than one
direct quote from research resources. Effectively
synthesized research by paraphrasing. 9
Used a minimum of three scholarly research resources to
help substantiate your position. 9
Clarity / Organization (50%)
You are expected to meet the following requirements with
ease in a 400 level course. Penalties will be calculated as a
percentage up to 50% of the grade and will apply if the
following criteria are not met.
Wrote a 2-3 page essay. -
Applied expository writing style. -
MT460: Unit 3 Learning Activity
https://kucampus.kaplan.edu/DocumentStore/Docs10/pdf/WC/Se
ction6_Essay_Forms.pdf
Applied proper APA style referencing format. -
No spelling and grammatical mistakes. -

Used appropriate language related to the strategy
theories, concepts and principles learned.
-
Professional use of abbreviations and acronyms. -
Late Penalty (-20%)
Total
50
1/7/2019 Unit 4 and 5 (Module 3) Learning Activity
Instructions - Google Docs
https://docs.google.com/document/d/1TFvVAfVFR5-
fUOx7D6kyUERNKjZAfy-HlFDeoq4fho8/edit 1/3
Unit 5 Learning Activity Instructions
Capsim Core “Competition” Round 1 and 2

In this Learning Activity, you will complete Round 1 and 2 of
“Competition” in the Capsim
Core simulation. Follow these steps in the Unit 5 Learning
Activity Instructions to
complete the “Competition” rounds. Complete the tasks and
submit to the Unit 5
Learning Activity dropbox:
Step 1: Log into the Capsim Core simulation by clicking on the
“Capsim.com” link on
the “Course Resources” page. Click on the “ MT460MCO
Management Policy and
Strategy- COMP” link .”. Complete Round 1 and Round 2 in the
“Competition” version of
the Capsim Core simulation.
Step 2: Create a new PowerPoint presentation file with 14
slides, including a title slide.
Step 3: Execute Round 1 of “Competition” in the Capsim Core
simulation. Upon
completion, take a screenshot of the Proforma page of Round 1.
Insert the screenshot
onto slide 2 of the PowerPoint presentation. Click on the
“Reports” link on the horizontal
navigation bar at the top of the simulation page. Click on the
“Report” link, and the
“Capsim Core Round 1 report” will open in a new screen. On
the upper right hand side
of the screen, click on the “PDF Version” link. It will generate
a .PDF file in your browser.
Save the .PDF file to your computer.
Step 4. Execute Round 2 of “Competition” in the Capsim Core
simulation. Take a

screenshot of the Proforma page of Round 2. Insert the
screenshot onto slide 3 of the
PowerPoint presentation. Click on the “Reports” link on the
horizontal navigation bar at
the top of the simulation page. Click on the “Report” link, and
the “Capsim Core Round
2” report will open in a new screen. On the upper right hand
side of the screen, click on
the “PDF Version” link. It will generate a .PDF file in your
browser. Save the .PDF file to
your computer.
Step 5. Now that you executed the “Competition” exercises in
the Capsim Core
simulation, you must set your company up for success by
further developing the
Enterprise level strategy and policy and to develop aspects of
the Corporate level of
strategy and policy for your Capsim Core simulation company.
In no more than 10 slides
in your PowerPoint presentation, continue to develop and
verbally present the following
information for your Capsim Core simulation from the
perspective of your leadership
and management role in the company:
Enterprise Level of Strategy

● Refine and enhance your Capsim Core simulation company
vision, mission,
purpose, philosophy, and goals statements based on Agency
Theory and/or
Stakeholder Theory principles.
○ Detail your strategic decisions at the Enterprise level of
strategy to
improve the company's competitive advantage from an Agency
Theory
and/or Stakeholder theory perspective. Explain why and how the
Agency
Theory and/or Stakeholder Theory principles were used to
enhance your
company’s vision, mission, purpose, philosophy, and goals
statements.
● Develop and explain an organizational design chart detailing
the chain of
command and span of control for your Capsim Core simulation
company.
○ Explain strategic decisions in the development of the
corporate level
organizational design chart from a management and leadership
perspective. Explain what policies need to be developed to hold
managers
and employees accountable to the principles of the Enterprise
Level
strategy (vision, mission, purpose, philosophy, and goals
statements).
● Choose one of the four Departments (Research &
Production, or Finance) within your Capsim Core simulation

company and detail
how your Enterprise level strategy (vision, mission, purpose,
philosophy, and
goals statements) can be used to enhance the performance and
culture of the
department by setting expectations from a leadership versus a
management
perspective.
Corporate Level of Strategy
● Choose one of the four Departments (Research &
Production, or Finance) in your Capsim Core simulation
company and analyze
the Proforma and Capsim Core Report for Competition Rounds
1 and 2. From a
management perspective, design short-term directives and
expectations for
management to improve competitive advantage for the company.
○ Based on your analysis, explain how you made the decisions
to develop
the directives and expectations for management team from an
Agency
Theory and/or Stakeholder Theory perspective.
○ Demonstrate leadership abilities by explaining how to
reconcile conflicts in
the application between Agency Theory and Stakeholder Theory

principles.
● Develop and explain a policy that supports the Enterprise
level vision, mission,
purpose, philosophy, and goals of your company within one of
the four
Departments (Research & Development, Marketing, Production,
or Finance).
○ Explain the premise of the policy from a management and
leadership
perspective.
Be sure to speak clearly and persuasively. Your target audience
is the management
team of your Capsim Core simulation company.
Step 6. You will have 14 slides in your PowerPoint
presentation in total. Your
presentation will include the following slides:
● 1- Title slide
● 2- Proforma Screenshots
● 10- Narrated Leadership & Management Slides
● 1 Reference Slide
Submit your PowerPoint Presentation, the “Competition” Round
1 Capsim Core Report
.PDF file, and the “Competition” Round 2 Capsim Core Report
.PDF file to the Unit 5
Assignment 2 Dropbox.

*** NOTE: If you are completing an
EXCEL Track module, no dropbox is
available for this assignment.
Unit 3 Learning Activity Instructions
Strategic Analysis Tools
Managers have many strategic analysis tools at their disposal.
The most common
strategic analysis tool used by managers and leaders to evaluate
the internal and
external environment of a company is the SWOT analysis. This
form of analysis is
widely applicable and is a highly effective tool used by
managers and leaders to
evaluate problems, challenges, and opportunities. However, the
SWOT analysis is only
one type of strategic analysis tool to consider. Review the
different types of analyses
provided in the Policy and Strategy Knowledge Base . To
familiarize yourself with various
strategic analysis tools, conduct additional research as needed
and write a brief
expository essay based on the following criteria:
● Conduct research to identify 2 strategic analysis tools used by
managers and
leaders to evaluate problems, opportunities, and challenges
internal and external
to an organization. You may choose to discuss qualitative or
quantitative types of
analysis tools.

● Explain the pro’s and con’s of each strategic analysis tool you
identified.
● Explain how each strategic analysis tool is used by managers
and leaders to
solve problems, address challenges, or to capitalize on
opportunities internal or
external to an organization.
● Provide examples demonstrating how you can use both
strategic analysis tools
to problem solve, address challenges, make improvements, or to
capitalize on
opportunities from a Research & Development, Marketing,
Finance, and
Production perspective when you begin “Competition” Round 1
of the Capsim
Core simulation in the future.
● Use a minimum of three peer-reviewed, scholarly research
resources to
substantiate your critical thinking, and to provide viable
reasoning for your
perspectives.
● Provide unique perspective using no more than one direct
quote from research
resources. Effectively synthesize research by paraphrasing.
https://drive.google.com/open?id=0B8SvP9q2Lt6tMjU3OWREU
G1NTUU

*** NOTE: If you are completing an
EXCEL Track module, no dropbox is
available for this assignment.

Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx

More Related Content

Similar to Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx

More from daniely50

Recently uploaded

Round 2 - 2020Sim ID Z79546_8High Level OverviewTe.docx