The document summarizes a workshop on using LinkedIn that included an overview of the benefits of LinkedIn, etiquette tips, success stories, a tutorial, and a networking reception. The workshop was facilitated by Kiné Camara and Teila Evans and featured a special guest from Moss Adams LLP. Participants introduced themselves, discussed experiences of employers prejudging based on social media, learned about establishing a professional identity and networking on LinkedIn, and provided feedback after the tutorial and networking activities.

1. Social Media + Online
Presence Workshop:
LinkedIn
Wednesday, May 9, 2012
Facilitated by
Kiné Camara and Teila Evans
Special Guest: Hollie Hilde, Marketing
Manager, Moss Adams LLP

2. #SMOP2 @Kine_Camara
#WWU @TeilaEvans

3. ICEBREAKER
• Introduce yourself to your neighbor.
• How is your day?
• What do you hope to gain from this workshop?

4. PREVIEW
1. Overview: Benefits of LinkedIn
2. Etiquette
3. Success Stories
4. Tutorial
5. Open workshop
6. Networking reception

5. VIDEO: Facebook Ruins Job
Interview
• Do you think employers should prejudge you
based on your social media accounts?
• Has anyone had any experiences like these?

9. • 161 million professionals around the world in 2012
• 4,743 students and alumni found WWU

10. BENEFITS OF LINKEDIN
• Network with professionals
• Direct communication
• Establish a professional identity
• Positive personal branding
• Find possible paths to your desired career

11. LINKEDIN ETIQUETTE
• Be reflective on your experience using LinkedIn
• Be direct, open, honest
• Formal or informal not sloppy

12. PEOPLE WANT TO HELP!

13. DEFINE YOUR STRATEGY

14. TUTORIAL
• Sign in to your linkedIn accounts!

15. Thank you for participating!
• Please fill out feedback forms
• Connect in room 203 for refreshments & networking
opportunities!