Managing your Career: How to sell yourself and attain your career goals


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Teresa Snelgrove, Managing Director, Boyden, Global Executive Search

Prepared for Post-Doctoral Fellowship Program
Ontario Ministry of Research and Innovation

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Managing your Career: How to sell yourself and attain your career goals

  1. 1. The material contained in this document is strictly confidential and the sole property of SHI Capital Inc and Snelgrove Associates. Beyond distribution to internal recipients for appraisal, this document may not be reproduced in whole or in part for any purpose without the express written permission of SHI Capital Inc. or Snelgrove Associates Managing your Career How to sell yourself and attain your career goals Prepared for Post-Doctoral Fellowship Program Ontario Ministry of Research and Innovation October 7, 2008 Teresa Snelgrove , Managing Director Boyden, Global Executive Search
  2. 2. CONTENTS <ul><li>How to Sell Yourself </li></ul><ul><li>Science and Business: The Challenges </li></ul><ul><li>The Importance of Networking </li></ul><ul><li>Voices from the Trenches </li></ul><ul><li>Questions </li></ul>
  3. 3. Private and Confidential | 9 How to manage your career efficiently Efficient career management requires constant attention CONSULTING FIRMS INVESTMENT BANKS DUE DILIGENCE MANGEMENT STRATEGY FINANCIAL NETWORK POWER TRANS - ACTIONAL INFORMED INFORMED APPROACH APPROACH STAY PUT JOB SEARCH STABILITY INTERNAL PROMOTION FEAR ? FINANCIAL INTELLECTUAL CONFLICT ? COMFORT ZONE AMBITIONS AND DREAMS INFORMED INFORMED APPROACH APPROACH Managing Your Career: A Four Step Process <ul><li>Define your product (i.e.: YOU!) </li></ul><ul><li>Determine your market </li></ul><ul><li>Make a plan </li></ul><ul><li>Use effective marketing channels * </li></ul>* Borrowed unabashedly from William Bridges’ “You & Co.”
  4. 4. Private and Confidential | 10 STEP 1: Define Yourself Being self-aware of your true abilities is paramount in identifying key employment opportunities Define your product, define yourself Part I : What value can I add to my future employer or company ? <ul><li>Things I do well </li></ul><ul><li>Things I like to do </li></ul><ul><li>Things I can do all day and it doesn’t feel like “work” </li></ul><ul><li>Things I don’t mind going the “extra mile for” </li></ul>
  5. 5. Private and Confidential | 11 A great job is also a job that allows you to learn, grow and one who opens doors to bigger/greater opportunities STEP 1: Define Yourself Define your product, define yourself Why do I want this now? <ul><li>A “foot-in-the-door” </li></ul><ul><li>A stepping stone for something greater </li></ul><ul><li>A great learning experience to broaden my skill set </li></ul><ul><li>4. A comfortable place to earn a living </li></ul>
  6. 6. Private and Confidential | 12 STEP 2: Identify your target jobs Your qualifications will help you identify the potential employment opportunities, but DO NOT limit yourself, think outside the box! Determine your market, your target jobs Take a long, HARD look at yourself and be realistic <ul><li>The first job is rarely the ideal job </li></ul><ul><li>Your qualification might not be a perfect fit </li></ul><ul><li>Break the “lack of experience” vicious circle </li></ul><ul><li>Do your due diligence </li></ul>
  7. 7. Private and Confidential | 13 Cliché ALERT : You only have one chance to make a good impression! STEP 3: THE PLAN Make a Plan Create your own “marketing plan” <ul><li>Define your goals </li></ul><ul><li>Define your target audience </li></ul><ul><li>Efficiently communicate the value of your product (e.g.: The Elevator Pitch) </li></ul><ul><li>4. Become visible to your audience (Networking) </li></ul>
  8. 8. Private and Confidential | 14 STEP 4: GET OUT THERE !!! Maximize your exposure by using different and original ways of communicating your interests and goals Use Effective Marketing Channels GET OUT THERE AND NETWORK <ul><li>Industry organizations and contacts </li></ul><ul><li>Business acquaintances </li></ul><ul><li>Recruiters </li></ul><ul><li>4. Volunteering </li></ul>
  9. 9. Private and Confidential | 16 Take home message <ul><li>Take home message: </li></ul><ul><li>Clarify career objectives </li></ul><ul><li>Keep your CV tweaked </li></ul><ul><li>Maintain industry knowledge </li></ul><ul><li>Network, network, network </li></ul><ul><li>Feel good about your accomplishments </li></ul>In Summary
  10. 10. Private and Confidential | 22 Networking: Breaking the stigma “ Networking” often has a negative connotation &quot;More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.&quot; -Peter Drucker, Business Management Guru &quot;You can use your business card to get the other person's business card. As far as I'm concerned, this is the one truly legitimate benefit of business cards.&quot; -Bob Burg, Author/Motivational Speaker “ The currency of real networking is not greed but generosity.” -Keith Ferrazzi, Author Never Eat Alone
  11. 11. Private and Confidential | 18 Challenges in finding your first job Making the jump from a purely academic training to the practical world of business can be very challenging How to bridge the gap between Science and Business ? Learn on your own In Grad. School, you learn how to learn Get a mentor Learn from experienced individuals Volunteer Gain invaluable experience
  12. 12. Private and Confidential | 20 Timeline 1996 First Science Mentor 2002 Grad School 2005 MaRS Ent101 2006-2007 Networking Volunteering Seminar Extracurricular course 2007 First Job 2004 First Bus. Mentor 2008 Headhunters Maximize your chance of success by leveraging the kind of activities you pursue in order to gain experience
  13. 13. Sample Career Path Timeline
  14. 14. Conclusion <ul><li>Questions? </li></ul>
  15. 15. Teresa Snelgrove’s Journey Phase 1 Post - Grad Acceptance at Law School and Masters which to do? Professors Birth of first Child – Stay at home? Family Husband Is time right to do something outside the home? Is the time right to go back to school? Professional Colleagues Professional Colleagues Another Retail Venture – Is it Viable (VC) Students Clients Clients Do I have the Skills to do well? Phase 3 Retail Phase 4 PHD Phase 5 Academic Track Phase 6 Retail M.Ed Phase 7 Executive Search Phase 2 Family Family PHD Supervisor Hospital Clinicians Hospital Clinicians Family Husband Competitors Competitors VCs VCs Teaching at University – natural progression, but is it right?