Using LinkedIn &
Social Media
Sigmund Fidyke III
September 2013
To Find a Job
Sigmund Fidyke III
Chief Technology Officer with
a passion for innovation
• Innovation in products
• Innovation in develop...
Finding a Job Using Social Media
• It’s easy and quick
• Set it up once and you’re done
• Just be online & people will fin...
The Basics
•Stop playing
•What is your brand?
•Engage!
Not For Fun Anymore
A Tool, Not a Toy
• Purposeful activity
• Every post fits your brand
• Never stop promoting you
Your Personal Brand
• Who you are
• What you are known for
• What you promise
• What you deliver
Engage!
• A plan without action is a dream
• Set goals and metrics
• Follow up
• Reward yourself
7 Steps to Success
1. LinkedIn: Profile
2. LinkedIn: Interests
3. LinkedIn: Network
4. LinkedIn: Skills
5. Facebook
6. Cre...
P I N S
LinkedIn
LinkedIn: Profile
• Keyword Optimization
• Heading
• Summary
• Recommendations
LinkedIn: Keywords
• People you want to find you:
What keywords are they using?
• Do those searches yourself (highlighted)...
LinkedIn: Heading
• This shows up everywhere!
• Be careful
• Job title + Skill + Passion
LinkedIn: Summary
• NOT a resume summary!
• Marketing brochure / elevator speech
• Make it easy to contact you
• Add links...
LinkedIn: Recommendations
• Hard to get while you are a student
• Replaces references in job app
• Make it easy (write it ...
LinkedIn: Interests
• Groups
• Companies
• Education
LinkedIn: Network
• Contacts
• L I O N
LinkedIn: Skills
• Important for recruiters
• Be specific
• Get endorsements
• Manage your list
Facebook
• Your pages will be searched!
• Follow target companies
• Engage with target companies
Create Content
• Blog
• YouTube
• Website
The Online World Changes Fast
• Don’t keep up – stay ahead
• Vine, KickStarter
• Mobile
Steps to Success
• Basics: Serious, Brand, Engage
• LinkedIn: P I N S
• Facebook
• Create content
• Keep up with changes
S...
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
7 Steps Using LinkedIn and Social Media to Find a Job (College Students)
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7 Steps Using LinkedIn and Social Media to Find a Job (College Students)

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Presented at Chapman University in September 2013. First prepare for social media (not play, personal brand) and then 7 things to do: 4 in LinkedIn, 1 Facebook, 1 create content, 1 keep up with changes.

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7 Steps Using LinkedIn and Social Media to Find a Job (College Students)

  1. 1. Using LinkedIn & Social Media Sigmund Fidyke III September 2013 To Find a Job
  2. 2. Sigmund Fidyke III Chief Technology Officer with a passion for innovation • Innovation in products • Innovation in development • Innovation in marketing
  3. 3. Finding a Job Using Social Media • It’s easy and quick • Set it up once and you’re done • Just be online & people will find you • Companies care about your opinion • There is no bad publicity
  4. 4. The Basics •Stop playing •What is your brand? •Engage!
  5. 5. Not For Fun Anymore
  6. 6. A Tool, Not a Toy • Purposeful activity • Every post fits your brand • Never stop promoting you
  7. 7. Your Personal Brand • Who you are • What you are known for • What you promise • What you deliver
  8. 8. Engage! • A plan without action is a dream • Set goals and metrics • Follow up • Reward yourself
  9. 9. 7 Steps to Success 1. LinkedIn: Profile 2. LinkedIn: Interests 3. LinkedIn: Network 4. LinkedIn: Skills 5. Facebook 6. Create content 7. Keep up with changes
  10. 10. P I N S LinkedIn
  11. 11. LinkedIn: Profile • Keyword Optimization • Heading • Summary • Recommendations
  12. 12. LinkedIn: Keywords • People you want to find you: What keywords are they using? • Do those searches yourself (highlighted) • Copy the experts! • Areas to focus on: Headline, Job Titles, Summary, Interests
  13. 13. LinkedIn: Heading • This shows up everywhere! • Be careful • Job title + Skill + Passion
  14. 14. LinkedIn: Summary • NOT a resume summary! • Marketing brochure / elevator speech • Make it easy to contact you • Add links & update often
  15. 15. LinkedIn: Recommendations • Hard to get while you are a student • Replaces references in job app • Make it easy (write it for them!) • Give as many as you get
  16. 16. LinkedIn: Interests • Groups • Companies • Education
  17. 17. LinkedIn: Network • Contacts • L I O N
  18. 18. LinkedIn: Skills • Important for recruiters • Be specific • Get endorsements • Manage your list
  19. 19. Facebook • Your pages will be searched! • Follow target companies • Engage with target companies
  20. 20. Create Content • Blog • YouTube • Website
  21. 21. The Online World Changes Fast • Don’t keep up – stay ahead • Vine, KickStarter • Mobile
  22. 22. Steps to Success • Basics: Serious, Brand, Engage • LinkedIn: P I N S • Facebook • Create content • Keep up with changes Sigmund Fidyke sigmund@octechexec.com

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