Brands & Blogs:
What’s the story?
@stylesavageuk
@shewearsfashion
#4PsEDGE
INTRODUCTION
Lauren
Head of Digital
Communications
4Ps Marketing
Editor and Founder
Style Savage
Kavita
Editor and Founder...
Introduction
Why are we here today?
Common mistakes brands have made
Common mistakes bloggers have made
How should brands ...
Why are we here today?
The online environment changed
The new media = bloggers
…and they’re influential
…really influential
What you’ll leave with today:
Best practise guide for
working with bloggers
Common mistakes
brands have made
1. Black hat SEO tactics
2. Contacting the wrong bloggers
(Quantity vs. Quality)
…because this is the result
3. Being boring
4. Mass Partnerships
5. Sending without
communicating
6. Not socially engaging
"Your customers don't care about you, your products,
your services… they care about themselves, t...
But bloggers aren’t
perfect either…
Common mistakes
bloggers have made
1. Blogging for the wrong
reasons
2. Fake promises
So how should brands
work with bloggers?
1. Co-create content/be bespoke
…because you’ll get the results
7K TRAFFIC 
 22K TRAFFIC
29 ENTRIES
2. Be strategic with giveaways
3. Be friends/get to know them
4. Make it exclusive & integrated
5. Set terms
# of…
6. Do it for the consumer,
not Google
UK
TOPICS
KEYWORDS
Vs.
5 KEY TAKEAWAYS
1. Do your research
- Work with the right bloggers
2. Quality > Quantity
3. Make your offering unique and ...
Brands & Blogs: What's the Story?
Brands & Blogs: What's the Story?
Brands & Blogs: What's the Story?
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Brands & Blogs: What's the Story?

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Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.

Published in: Marketing
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Brands & Blogs: What's the Story?

  1. 1. Brands & Blogs: What’s the story? @stylesavageuk @shewearsfashion #4PsEDGE
  2. 2. INTRODUCTION Lauren Head of Digital Communications 4Ps Marketing Editor and Founder Style Savage Kavita Editor and Founder She Wears Fashion
  3. 3. Introduction Why are we here today? Common mistakes brands have made Common mistakes bloggers have made How should brands work with bloggers? Key takeaways Q&A AGENDA
  4. 4. Why are we here today?
  5. 5. The online environment changed
  6. 6. The new media = bloggers
  7. 7. …and they’re influential
  8. 8. …really influential
  9. 9. What you’ll leave with today: Best practise guide for working with bloggers
  10. 10. Common mistakes brands have made
  11. 11. 1. Black hat SEO tactics
  12. 12. 2. Contacting the wrong bloggers (Quantity vs. Quality)
  13. 13. …because this is the result
  14. 14. 3. Being boring
  15. 15. 4. Mass Partnerships
  16. 16. 5. Sending without communicating
  17. 17. 6. Not socially engaging "Your customers don't care about you, your products, your services… they care about themselves, their wants and their needs.” – Joe Pulizzi, Founder of Content Marketing Institute BRANDS  PUBLISHERS
  18. 18. But bloggers aren’t perfect either…
  19. 19. Common mistakes bloggers have made
  20. 20. 1. Blogging for the wrong reasons
  21. 21. 2. Fake promises
  22. 22. So how should brands work with bloggers?
  23. 23. 1. Co-create content/be bespoke
  24. 24. …because you’ll get the results 7K TRAFFIC   22K TRAFFIC 29 ENTRIES
  25. 25. 2. Be strategic with giveaways
  26. 26. 3. Be friends/get to know them
  27. 27. 4. Make it exclusive & integrated
  28. 28. 5. Set terms # of…
  29. 29. 6. Do it for the consumer, not Google UK TOPICS KEYWORDS Vs.
  30. 30. 5 KEY TAKEAWAYS 1. Do your research - Work with the right bloggers 2. Quality > Quantity 3. Make your offering unique and exclusive 4. Don’t be afraid to give exposure 5. Think about the consumers, not Google

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