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Social Media Breakfast Waterloo region - Presentation from Paul Nazareth on using LinkedIn for personal and business development.

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Social Media Breakfast: Paul Nazareth - LinkedIN

  1. 1. @UinvitedU
  2. 2. Not a digital resume A digital handshake hello
  3. 4. 1. Only have 1 profile 2. Complete profile 3. Professional photo 4. Summary section is key! 5. Three recommendations 6. Make sure your profile is 100% complete 7. Clear invitation requests 8. Grow your network, constantly 9. Virtual reality = Reality reality 10. Groups & Answers! 11. Keep in touch!!
  4. 8. 2011 Words identified by LinkedIn as clichés on profiles
  5. 9. DON’T DO THIS!!!
  6. 11. <ul><li>People you already know well. </li></ul><ul><li>People worked with in the past. </li></ul><ul><li>People you know professionally. </li></ul><ul><li>Sector leaders, professional heroes or teachers. </li></ul><ul><li>Follow your gut: Stranger danger ! </li></ul>
  7. 12. <ul><li>Employees </li></ul><ul><li>Volunteers </li></ul><ul><li>Board members </li></ul><ul><li>Fans! </li></ul><ul><li>OWN your sector </li></ul>
  8. 14. Leave the job information for resume
  9. 15. <ul><li>3 to 5 recommendations minimum </li></ul><ul><li>Best way to get is to give them! </li></ul><ul><li>Be authentic, focus on value </li></ul><ul><li>Recommend person not company </li></ul>
  10. 16. Close the deal Paperwork made easy! Testimonial /evidence Goal to buy services – long/short term Education: Purchase options Establish : credibility/connection
  11. 19. <ul><li>This is not Facebook </li></ul><ul><li>Limit your time on LI </li></ul><ul><li>Have a timer! </li></ul><ul><li>Start with 10 mins a week </li></ul><ul><li>Grow your network organically </li></ul>
  12. 21. Don’t forget! Meeting name badges Business cards Email signature Company website
  13. 22. Business @Work
  14. 23. $80,000+ avg income 2 million company pages 116, 000 nonprofit pages 72% of users 25 – 54 *Nov 2011 500 million 135 M 4 M Canada
  15. 37. < Out of Date Suggestions not strategy >
  16. 39. <ul><li>Paul C. Nazareth </li></ul><ul><li>Manager, Philanthropic Advisory Services </li></ul><ul><li>Scotia Private Client Group </li></ul><ul><li>Instructor, Planned Giving </li></ul><ul><li>Georgian College </li></ul>@UinvitedU Thank you for your time, contact me any time.

Social Media Breakfast Waterloo region - Presentation from Paul Nazareth on using LinkedIn for personal and business development.

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