SlideShare a Scribd company logo
Monique Abrahamsen
Social Media Specialist
Copywriter
monique.abrahamsen@gmail.com
Social Media Strategy
Mooshka Brand Launch
Relevant brands within company participate in Mooshka Monday.
Early ship product to social media influencers to begin building buzz
around brand. Sent Fact Sheet with hash tags, talking points and links.
Instagram
YouTube
Twitter
Social Media Postings
facebook.com/jettlynnwinery
Social Media Postings
twitter.com/bellamihair
Lala-Oopsies Segment Launch
Facebook tease – A story book image
reveals part of the brand story each day
Leading up to character introductions.
Website Copy
Bratz.com
Product Descriptions
Website Copy
NoviStars.com
Product Descriptions
Website Copy: fadhabit.com
Product Descriptions
Website Copy: bellamihair.com
Product Descriptions
Website Copy: bellamihair.com
Product Descriptions
Branded Blogging: Bratz.com
Branded Blogging: NoviStars.com
Branded Blogging: BELLAMI Hair
www. style.bellamihair.com
Game Copy | Bratzillaz
Augmented Reality
Tutorial, story line and character dialogue
Game Copy | Novi Stars
Alien Acres
Random name
generator
Tutorial
Game Copy | Bratzillaz
Spell Charmer Facebook App
Wrote Game Tutorial
Wrote “Magic Spells”
Game Copy |Lalaloopsy
Postcard Creator Facebook App
Activity Copy
Bratzillaz Magic Wand
Marketing Emails
Copywriting, Copy Editing and Conceptualizing
MGA Entertainment Brands
Responsible for writing copy,
editing copy, and teaming up
with graphic designers to
finalize design concept.
BELLAMI Hair and NailHur Marketing Emails
Responsible for conception of email topics and
marketing promotions.
Assigned copywriting duties to team, edited final copy.
Gathered assets and worked with graphic designers to
produce final email design.

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Social Media | Copywriting Portfolio: Monique Abrahamsen