This document compares Coca-Cola and Pepsi across their brands, social media presence, and engagement strategies. Coca-Cola has a larger social media following overall but Pepsi engages users more effectively through competitions and celebrity partnerships. Both companies utilize platforms like Twitter, Instagram and Facebook to market their beverage brands as well as related snacks. Their approaches differ, with Coca-Cola focusing more on aesthetics and Pepsi emphasizing consumer interaction. PepsiCo also stands out for showcasing its portfolio of brands beyond beverages alone.
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
Markitors aggregates the top social media audit tools to evaluate your social media marketing performance. Here is a social media audit example. For more information and to learn what tools we use in our audits, please visit: http://markitors.com/social-media-audit/
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
This presentation is an overview of the possibilities of what a business can accomplish with Instagram. The presentation is part of the Third Tech Tuesday training for the Castle Rock Chamber of Commerce, it was also presented to the Parker Chamber of Commerce. http://reachyourpotential.guru/
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
Marketing Plan for DRU BRU Taproom and BreweryThaoNgo60
Marketing Plan and Consulting for DRU BRU Taproom and Brewery
Mar 2018 – Jun 2018
- Conducted information gathering interviews with client to understand the needs of their business
- Evaluated business situation, competition, and SWOT.
- Analyzed financial position, CRM and clickstream data for segmentation, positioning and targeting.
- Set clear and specific objectives for the business
- Recommended marketing plan with specific strategies and tactics.
Some ideas to increase social reputation of Coca-Cola. Presentation made with the collaboration of Davide Pennati, social media analyst at Teleperformance Portugal
A project for my social media management class at the University of Florida. The objective was to design a social media strategy campaign for the company, and include possible results to go along with my campaign ideas.
A free and in-depth planner for your social media strategy in 2020
Establish Goals
Social Media Audit
Establish Your Target Audience
Competitive Analysis
Establish Brand Voice & Tone
Build Your Social Media Content Strategy
Social Media Marketing Measurement
Example of Client's Monthly Social Media ReportLarry J Galante
This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012.
This is a well-documented summary of the type of work completed by Larry J Galante Consulting.
Academics tell us that Marketing is in decline. At the same time, Social Media are having an enormous influence on not just Marketing but on the organisation itself. This academic document, a précis of a dissertation, explores the parlous state of Marketing and asks if Social Media can assist in revitalising Marketing. 8 managers in 7 top brands are interviewed in an attempt to explore the powerful conceptual framework developed. The conclusion finds some common ground between academia and practitioners but establishes a clear difference of view on the degree of Social Media’s impact on Marketing, Strategy and the Organisation.
Case study: Share a Coke Campaign Post-analysis
Campaign: Share a Coke
Client: Coca-Cola
Agencies: Naked, Ogilvy, Wunderman, Ikon, Fuel, Urban, Momentum, One Green Bean
This presentation is an overview of the possibilities of what a business can accomplish with Instagram. The presentation is part of the Third Tech Tuesday training for the Castle Rock Chamber of Commerce, it was also presented to the Parker Chamber of Commerce. http://reachyourpotential.guru/
Deliveroo Marketing Plan - Focused on Paid social media StrategyJK Baseer
I have done this yearly planning deck for deliveroo interview LONG Back ago. I put a significant effort, so let me share it here.
The context behind is (as of at that time):
- when deliveroo recently came to singapore, they looked for a paid social advertising expert and also marketing technology focused who can expand their business in australia, middle east.
So based on that, what i did is
- Define what's the objective for each market ( consistent growth, or acquisition focused or initial awareness)
- Define Marketing channels, what could be the target metrics
- Marketing Landscape (current cost, forecasted expenditure)
- Unit Economics based (LTV, frequency, breakeven analysis)
- Finally some tools recommendation to run the marketing
Marketing Plan for DRU BRU Taproom and BreweryThaoNgo60
Marketing Plan and Consulting for DRU BRU Taproom and Brewery
Mar 2018 – Jun 2018
- Conducted information gathering interviews with client to understand the needs of their business
- Evaluated business situation, competition, and SWOT.
- Analyzed financial position, CRM and clickstream data for segmentation, positioning and targeting.
- Set clear and specific objectives for the business
- Recommended marketing plan with specific strategies and tactics.
Some ideas to increase social reputation of Coca-Cola. Presentation made with the collaboration of Davide Pennati, social media analyst at Teleperformance Portugal
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
Halo Top Creamery is a low-calorie ice cream company and brand sold in the United States, Australia, Mexico, Canada, Ireland, Singapore, and the United Kingdom.
Sales of the company have been growing by about 2,500% each year with only digital marketing and no traditional marketing efforts. We analysed what they're doing right, how they can do better at what they're doing wrong and what their competitors are up to.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Monetising your social channels is and remains a challenge for brands and marketers. Does the effort involved actually outweigh the results? The Wonderland’s case study of Lily O’Brien’s shows a success story in developing social for the benefit of both the chocolatier’s customers and the company’s ecommerce growth.
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
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KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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2. COCA-COLA
• The Coca-ColaCompany is a multinational corporation that produces
nonalcoholic beverage concentrates and syrups.There namesakes comes
from the product invented by pharmacist John Stith
Pemberton in Atlanta, Georgia, in 1886.
• The company owns many popular brands such as Sprite, Fanta, Dasani,
SmartWater, Minuteman, Powerade to name a few.They also are known to
sell the alternate versions of Coke for example Diet Coke and Coke Zero.
3. PEPSICO
• PepsiCo, Inc. is an American multinational food, snack, and beverage
corporation.The merging of Pepsi-Cola Company and Frito-Lay, Inc. formed
PepsiCo in 1965.
• The company owns many popular brands such as Mountain
Dew, Lay's, Gatorade,Tropicana, 7 Up, Doritos, Brisk, Quaker Foods, to
name a few.
4. STATS FOR COCA-COLAVS. PEPSI
• PepsiCo, Inc. was beating the Coca-ColaCompany onWall Street as well as Google
Searches in July, 2019
• PepsiCo's shares gained 19.45% in July 2018 to July 2019 (12 months) and 49.20% from
2015 (the last five years)
• Whereas Coca-Cola company gained 15.75% and 22.13% respectively.
• PepsiCo. had approximately 164M google searches and Coca-Cola had 142M.
• This possible because PepsiCo not only focuses on beverage but diversified there brand to
include snacks like Quaker Oats, Frito-Lay and other brands that are similar.
• However in the 2019 Forbes World’s MostValuable brands Coca-Cola came in 6th place and
Pepsi came in 29th which is also seen in there social media following.
6. COCA-COLA
• The Coca-Cola brand has 3.3M followers on
twitter and on Instagram 2.7M followers
• Average Interaction per post
• Twitter
• Likes- 462 likes
• Retweets- 98.6 retweets
• Comments- 27.8 comments
• Instagram
• Likes- 8,592.2 likes
• Comments- 416.6 comments
• Average engagement rate
• Twitter
• Likes- 0.014%
• Retweets- 0.0030%
• Comments- 0.00084%
• Instagram
• Likes- 0.32%
• Comments- .015%
7. BRAND
ENGAGEMENT
• Coca-Cola knows how to work the social media audience by doingThe Happiness
Machine campaign they were able to use social media to their advantage.
• Coca-Cola has a tailor-made strategy for each social network.
• For example, Instagram is a picture sharing website, so they have made their feed
aesthetically pleasing.
• However twitter is much more of a casual platform and so they have more relatable
and retweetable content.
• From the most recent tweets they have consistently posted in the early mornings
when special events are happening, for example superbowl Sunday andValentine’s
Day.
• Three of there most popular posts on Instagram have to do a StrangerThings inspired
Ad. By utilizing a hype/trend that is going to be present Coca-Cola is able to market
9. THE COCA-COLA
COMPANY
• The Coca-Cola company has 1.2M followers
on twitter and on Instagram 86.6K followers
• Average Interaction per post
• Twitter
• Likes- 203.6 likes
• Retweets- 41 retweets
• Comments- 18 comments
• Instagram
• Likes- 4,138.2 likes
• Comments- 6.2 comments
• Average engagement rate
• Twitter
• Likes- 0.017%
• Retweets- 0.0034%
• Comments- 0.0015%
• Instagram
• Likes- 4.78%
• Comments- .0072%
10. BRAND
ENGAGEMENT
• The Coca-Cola company social media is more about the company
and its workers than products themselves.
• Coca-Cola is known is known to be the single largest plastic polluter
in the world. So to counteract that reputation they have posted
multiple videos on twitter to show how they are trying to help.
• The company has presented itself to be more inclusive on there
Instagram by taking part in Pride Marches and showing appreciation
for there employees that are of color.This is a good way of getting
more positive exposure.
12. PEPSI
• The Pepsi brand has 3M followers on twitter
and on Instagram 1.6M followers
• Average Interaction per post
• Twitter
• Likes- 1175.4 likes
• Retweets- 198 retweets
• Comments- 296 comments
• Instagram
• Likes- 34,783.6 likes
• Comments- 308.4 comments
• Average engagement rate
• Twitter
• Likes- 0.040%
• Retweets- 0.0066%
• Comments- 0.0099%
• Instagram
• Likes- 2.17%
• Comments- .020%
13. BRAND ENGAGEMENT
• Evaluate brand engagement:
• Include a brief overview of posts that seem to
perform well for them (e.g. look at the type of
content and sentiment of posts, look at what time
of day and day of the week they are posting - you
can find research to see the most
common/successful times to post on certain social
channels and see if that aligns with what they are
doing, etc.
• (d) Include some screen shots of successful and
unsuccessful posts as examples
14. BRAND
ENGAGEMENT
• Pepsi is good at keeping in touch with its consumers. On twitter they do
#pepsimentionoftheweek which helps them have loyal customers
because they are appreciated.
• They also do competitions like the #pepsimoji campaign that took
place or the “contest” that is taking place now called #Pepsi Proposal.
It’s a way to in the Pepsi engagement ring.The tweet now has
approximately 6.8M views.
• They also sponsor and showcase multiple celebrities on Instagram like
Lizzo, Harry Styles, Cardi B, Missy Elliot etc. allowing them to market to
their audiences.
16. PEPSICO
• PepsiCo has 342.4K followers on twitter and
on Instagram 52.9K followers
• Average Interaction per post
• Twitter
• Likes- 34 likes
• Retweets- 6.2 retweets
• Comments- 2.2 comments
• Instagram
• Likes- 1051.6 likes
• Comments- 21.8 comments
• Average engagement rate
• Twitter
• Likes- 0.0010%
• Retweets- 0.0018%
• Comments- 0.00064%
• Instagram
• Likes- 1.99%
• Comments- .041%
17. BRAND
ENGAGEMENT
• PepsiCo is a much more diverse brand that Coca-Cola.They have
shares in multiple companies and that is perfectly seen in there
Instagram which showcases all the brands they have.
• They do not get many likes since it is a food blog about there
products however it is still a smart way to showcase all the brands,
they have stakes in.
• There twitter is more of a business twitter, showing revenues and
growth, what changes they are making and how it will impact the
stocks.This does not get as many like or retweets as their other
pages but this seems like a more business page than an ad page.
19. CONCLUSION
• Competition forces both the companies to continuously engage
in defensive and offensive marketing strategies.
• Coca-Cola and PepsiCo, both are utilizing social media
channels effectively. Facebook, Instagram and twitter are the
three active platforms which both the companies are using.
• Coca-Cola brand has al together higher number of followers
than Peps.
20. POEM
• Paid Media: TV ads , Out of Home, banners that a brand pays to
be seen by audiences.
• Owned Media: Media that a brand completely controls , i.e.
Coca-Cola YouTube channel, Instagram account etc.
• Earned Media: Type of social media exposure achieved through
word of mouth, conversations and recommendations etc.
