Update on current functionality of Facebook in regards to marketing opportunities, and case studies of Social media marketing efforts and STORY ADDICT a new long-firm new media narrative with embedded brand interaction
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
The topic will address online social networks in Asia (Mixi, Xiaonei and Cyworld), mainly on its trends and patterns across southeast Asia, and also discuss various strategies on technology platforms (for building one), growth and monetization.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
The power of consumers to control and distribute media content, shape future brands and adapt offerings into their spheres of influence. Consumers are the new face of media companies.
The topic will address online social networks in Asia (Mixi, Xiaonei and Cyworld), mainly on its trends and patterns across southeast Asia, and also discuss various strategies on technology platforms (for building one), growth and monetization.
Unleashing The Tribe: small passionate communitiesEwan McIntosh
25 minutes on the moves in the 'real world' and how they have an impact on learning.
Made at the Tipperary Institute's Education futures event.
May 2008
More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com
Heartbreakingly funny, moving and vibrantly drawn, Skim is an extraordinary book?a smart and sensitive graphic novel of the highest literary and artistic quality, by and about young women."Skim" is Kimberly Keiko Cameron, a not-slim, would-be Wiccan goth who goes to a private girls' school. When Skim's classmate Katie Matthews is dumped by her boyfriend, who then kills himself, the entire school goes into mourning overdrive. As concerned guidance counselors provide lectures on the "cycle of grief," and the popular clique starts a new club (Girls Celebrate Life!) to bolster school spirit, Skim sinks into an ever-deepening depression.And falling in love only makes things worse...Suicide, depression, love, being gay or not, crushes, cliques, and finding a way to be your own fully human self?are all explored in this brilliant collaboration by cousins Mariko and Jillian Tamaki. An edgy, keenly observed and poignant glimpse into the heartache of being young. .
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
Listening length: 14 hoursAn intimate, powerful, and inspiring memoir by the former First Lady of the United States. In a life filled with meaning and accomplishment, Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States of America?the first African-American to serve in that role?she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world, dramatically changing the ways that families pursue healthier and more active lives, and standing with her husband as he led America through some of its most harrowing moments. Along the way, she showed us a few dance moves, crushed Carpool Karaoke, and raised two down-to-earth daughters under an unforgiving media glare. In her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the .
While 2011 still looms large in our collective rearview mirror, we thought it would be interesting to take a hard look back at the ad campaigns, industry developments and technology advances that have made the past 12 months memorable. Join us for an evening of cheers, jeers and, yes, beers as we share our rapid-fire personal picks for what we're calling 2011's Cheers@Meers.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Приложения для Windows Phone: как мы это делаем #codefestActis Wunderman
Презентация руководителя отдела мобильных приложений Григория Никонова для конференции CodeFest 2013. Рассказ о нашем опыте в разработке мобильных приложений и, в частности, о том, как сэкономить время и усилия за счёт фреймворков.
Heartbreakingly funny, moving and vibrantly drawn, Skim is an extraordinary book?a smart and sensitive graphic novel of the highest literary and artistic quality, by and about young women."Skim" is Kimberly Keiko Cameron, a not-slim, would-be Wiccan goth who goes to a private girls' school. When Skim's classmate Katie Matthews is dumped by her boyfriend, who then kills himself, the entire school goes into mourning overdrive. As concerned guidance counselors provide lectures on the "cycle of grief," and the popular clique starts a new club (Girls Celebrate Life!) to bolster school spirit, Skim sinks into an ever-deepening depression.And falling in love only makes things worse...Suicide, depression, love, being gay or not, crushes, cliques, and finding a way to be your own fully human self?are all explored in this brilliant collaboration by cousins Mariko and Jillian Tamaki. An edgy, keenly observed and poignant glimpse into the heartache of being young. .
Facebook "Pages" represents an inexpensive way for organizations and brands to establish a social networking presence. Pages can be used to create brand awareness, generate leads, introduce a product/campaign, improve reputation, collect data/content, keep an ongoing dialogue with customers
Listening length: 14 hoursAn intimate, powerful, and inspiring memoir by the former First Lady of the United States. In a life filled with meaning and accomplishment, Michelle Obama has emerged as one of the most iconic and compelling women of our era. As First Lady of the United States of America?the first African-American to serve in that role?she helped create the most welcoming and inclusive White House in history, while also establishing herself as a powerful advocate for women and girls in the U.S. and around the world, dramatically changing the ways that families pursue healthier and more active lives, and standing with her husband as he led America through some of its most harrowing moments. Along the way, she showed us a few dance moves, crushed Carpool Karaoke, and raised two down-to-earth daughters under an unforgiving media glare. In her memoir, a work of deep reflection and mesmerizing storytelling, Michelle Obama invites readers into her world, chronicling the .
While 2011 still looms large in our collective rearview mirror, we thought it would be interesting to take a hard look back at the ad campaigns, industry developments and technology advances that have made the past 12 months memorable. Join us for an evening of cheers, jeers and, yes, beers as we share our rapid-fire personal picks for what we're calling 2011's Cheers@Meers.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Приложения для Windows Phone: как мы это делаем #codefestActis Wunderman
Презентация руководителя отдела мобильных приложений Григория Никонова для конференции CodeFest 2013. Рассказ о нашем опыте в разработке мобильных приложений и, в частности, о том, как сэкономить время и усилия за счёт фреймворков.
"Реклама в Google: Обзор новых инструментов для работы по формированию и удовлетворению спроса", выступление на XIII конференции "Интернет-маркетинг" (СПб)
11 правил популярного сообщества в социальной сети. О чем бы оно ни было.Articul Media
Правила ведения популярных сообществ в социальных сетях, направленные на решения определенных бизнес-задач; интересные кейсы и частые ошибки smm-щиков.
Brief overview of social media, some companies whose initial forays were not a success and a suggested remedy/course of action for those companies who want to suceed.
Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
http://edu.blogs.com/edublogs/2008/03/social-media-an.html
When you're designing a new piece of kit, a platform for the web or a nifty widget for Bebo, it's vital that you have an audience in mind, an understanding of what might be possible, and the ability to change your plans frequently without sacrificing the integrity of your project. That was the main message at my lecture to the BScs and BEngs at Napier University, Edinburgh, today.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
How to use social media to develop your brand and your business?SWiTCH
The goal of this presentation is to show how social media work and how to tap into it potential without necessarily spending a lot of money to build your brand e-reputation, to engage with your customers and to develop your business. We'd like to show you the best practices to adopt and the mistakes to avoid and the most useful tools to manage your community online.
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
Take an in depth look on what it really means to listen, care and respond to your community while building your social media presence.
http://SocialBuzzUniversity.com
http://SocialBuzzTV.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3. ...the world’s default social network
techcrunch.com
November 2008 Facebook drew 200 million unique
worldwide visitors; more than 1 in 5 people who
accessed the Internet that month visited the site (22%).
JFRobinsonConsult.com
4. Home Page
Facebook is at heart, a
voyeuristic experience
HOME pages offers
numerous ways to access
information
Key functionalities include
firends,photos, videos,
group, pages, conversations
and suggested new friends
JFRobinsonConsult.com
5. Friends
FRIENDS page allows
sorting of friends, and
customizable privacy/
access settings
JFRobinsonConsult.com
6. Conversations
CONVERSATIONS
are saved or can be
deleted, it is getting
traction as an email
replacement.
JFRobinsonConsult.com
7. Photographs
PHOTO SHARING is a core
value of Facebook. Facebook
is the largest photo sharing
site in the world.
Photos are sorted by albums,
and access can be customized.
JFRobinsonConsult.com
8. Groups
GROUPS are can be created for
brands, businesses, clubs, schools,
affinity groups, fan sites, and micro-
niche topics and passions
EXAMPLES:
- I burst into spontaneous dance parties in the car
- I hit slow-walking people in the back of the Head
- Fatal mistakes men make during sex
- Kevin Cui is the Worst thing that Ever happened to me
- Slutty Shoes Club
- Why does anybody eat tripe?
- Sweet Sweet Monkey Love
- Oklahoma is beter than Texas
- Don't you just hate girls who are snobby,catty,gossipers?
- My Other Car is a Zamboni
JFRobinsonConsult.com
9. Pages have FANS, the functionality is more
one-way. are saved or can be deleted, it is Pages
getting traction as an email replacement.
10. CASE STUDIES
HOW COMPANIES ARE
MARKETING VIA SOCIAL - SKITTLES
NETWORKS - BEST BUY
- FORD
- HYUNDAI
- SCION (TOYOTA)
- BMW
JFRobinsonConsult.com
11. SKITTLES
A MultiPlatform Social
Media Campaign.
They tossed their flash
website and linked
directly to social
networks where
customers talk about
the product/brand.
JFRobinsonConsult.com
14. BEST BUY
“Best Buy Connect” showcases the
people, behavior and unedited
perspectives/ideas of those who power
Best Buy. It humanizes the brand, increases
accessibility and fuels transparency.
15. FORD
Launching the new sub-compact model,
the Fiesta, Ford is handing a set of keys for
the Fiesta to one hundred web savvy
drivers. Consumers send in videos for the
right to get the cars. The drivers will be
given a Fiesta for six months, along with
auto insurance and gas, during which time
they can post their impressions about the
car to such social media services as
YouTube, Flickr and Twitter.
16. FORD
Webpage ties to and incorporates the
functionality of YouTube and Flickr
17. HYUNDAI
- HYUNDAI ASSURANCE
Viral web and social network coverage of car
payment guarantee, announced on Oscar telecast
- HYUNDAI THINK TANK
1000 customers invited to participate in creation of
new products and marketing efforts
18. SCION
SCION SPEAK - design your own
SCION “CREST” to post on social
networking sites.
Ad-Speak for SCION Speak:
“With Scion, we ensured that we
developed Scion Speak in
collaboration with the Scion
enthusiast audience. In fact, we
used some of the leaders of the
existing online Scion communities
to help us to develop the Scion
design language. We also ensured
that this brand site was designed
for purely social and expressive
purposes and did not feel like a
corporate or money-generating
venture.”
19. BMW
-THE RAMP Fake Documentary
supported by Facebook, YouTube, Blog,
Flicker about a giant ramp in a small
Bavarian village that will launch the
BMW 1 series to America.
“What is Rampenfest? Only the most
amazing event in the history of Bavaria.
To celebrate the launch of the new
BMW 1-Series in America, we have
constructed a gigantish Ramp to launch
a BMW 1-Series into America. Our
ramp stands an impressive 454 meters
— tall enough to launch a 300-
horsepower 1-Series over the Atlantic
and into America!"
20. BMW
-THE RAMP Fake Documentary
supported by Facebook, YouTube, Blog,
Flicker about a giant ramp in a small
Bavarian village that will launch the
BMW 1 series to America.
“What is Rampenfest? Only the most
amazing event in the history of Bavaria.
To celebrate the launch of the new
BMW 1-Series in America, we have
constructed a gigantish Ramp to launch
a BMW 1-Series into America. Our
ramp stands an impressive 454 meters
— tall enough to launch a 300-
horsepower 1-Series over the Atlantic
and into America!"
21. BMW
-THE RAMP Fake Documentary
supported by Facebook, YouTube, Blog,
Flicker about a giant ramp in a small
Bavarian village that will launch the
BMW 1 series to America.
“What is Rampenfest? Only the most
amazing event in the history of Bavaria.
To celebrate the launch of the new
BMW 1-Series in America, we have
constructed a gigantish Ramp to launch
a BMW 1-Series into America. Our
ramp stands an impressive 454 meters
— tall enough to launch a 300-
horsepower 1-Series over the Atlantic
and into America!"
22. BMW
-THE RAMP Fake Documentary
supported by Facebook, YouTube, Blog,
Flicker about a giant ramp in a small
Bavarian village that will launch the
BMW 1 series to America.
“What is Rampenfest? Only the most
amazing event in the history of Bavaria.
To celebrate the launch of the new
BMW 1-Series in America, we have
constructed a gigantish Ramp to launch
a BMW 1-Series into America. Our
ramp stands an impressive 454 meters
— tall enough to launch a 300-
horsepower 1-Series over the Atlantic
and into America!"
23. BMW
-THE RAMP Fake Documentary
supported by Facebook, YouTube, Blog,
Flicker about a giant ramp in a small
Bavarian village that will launch the
BMW 1 series to America.
“What is Rampenfest? Only the most
amazing event in the history of Bavaria.
To celebrate the launch of the new
BMW 1-Series in America, we have
constructed a gigantish Ramp to launch
a BMW 1-Series into America. Our
ramp stands an impressive 454 meters
— tall enough to launch a 300-
horsepower 1-Series over the Atlantic
and into America!"
24. BMW
-THE RAMP Fake Documentary
supported by Facebook, YouTube, Blog,
Flicker about a giant ramp in a small
Bavarian village that will launch the
BMW 1 series to America.
“What is Rampenfest? Only the most
amazing event in the history of Bavaria.
To celebrate the launch of the new
BMW 1-Series in America, we have
constructed a gigantish Ramp to launch
a BMW 1-Series into America. Our
ramp stands an impressive 454 meters
— tall enough to launch a 300-
horsepower 1-Series over the Atlantic
and into America!"
25. a social media “novel”
with embedded
brand marketing
JFRobinsonConsult.com
26. A 23 day narrative
experience, telling a
story in the language of
todays generation:
Email, Text, Facebook,
YouTube, Flicker, Twitter,
etc. Produced by
ZapPictures, LA
27. Eric -
Something’s
weird w bf
Justin. Seen
him? Saw him
talking to
The bulk of STORY Stacy. He
won’t answr
my txts. Frk’d
ADDICT’s story is delivered out! –
Mandy :<
via text and email
Voyeurism is the driving
energy, primed my the
audiences activity level in
Social Media
(Story Addict is currently in public beta)
28. STORY ADDICT
characters are played
by professional actors
for video, audio and
photographic narrative
elements.
29. BRANDS are
embedded into the
story, as the
characters use &
discuss their
products and visit
their stores
30. Text story is ANNOTATED and
ILLUSTRATED via multimedia
and social networking
conversations.
31. “Nicole” gets
her boyfriend
to buy her
expensive
shoes, and
shares it on
multiple
platforms, as
well as in
“private” emails.
35. Characters maintain
Twitter feeds, to allow
interaction with existing
audience and
recruitment of new
audience members.
Tweets are not
NARRATIVE, but
EXPAND on the
character’s personality
and motives.
36. Characters have a full
“life” on social networks.
Interact with the
audience, other
characters
37. Try it FREE at www.StoryAddict.com, or text “ADDICT” to 77982*
* Text sign-up only
available in USA