The document discusses how social media has become an important part of networking and the job search process. It provides an overview of common social media platforms like Facebook, LinkedIn, and blogs and how to use them professionally. The key points covered include how employers may check an applicant's social media presence, the importance of curating one's online image, and using sites like LinkedIn to maintain an up-to-date "living resume."

1. Social Media Networking
Napoleon Hardy
Office of Veterans Services

2. Overview
• The traditional standards of personal
contact, filling out applications, and
sending in resumes has dramatically
changed in the internet age.

3. Overview (con’t)
• Many employers will use social media presence as one
of the first interactions after receiving your resume.
• You can improve your marketability by improving your
professional image online.

4. The Internet can serve many
purposes.
• Networking
– Staying in touch
• Publishing
– Blogs, Articles, Cloud
• Information
– News, Current Events
• Entertainment
– Music, Videos, Games

5. The Basics
• Most common form of social media: email!
There are more than 3.1 Billion individual email addresses world wide!
Pingdom. http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers

6. The email address is the key to
accessing most social media!
• The email address has become the “social
security number” of the new millennium
It is important to remember your email address may be the first impression an
employer has of you… while Bigdaddy4U@gmail.com is a fun email address
It may not be the message you want prospective employers to have of you.

7. Which email service should I use?
• To determine this consider:
– Cost (There are many services that are free)
– Accessibility (many accounts are accessible
via a smart phone)
– Services (what extras are available
applications, cloud storage, etc)

8. Usernames & Passwords
• When making a password use a pass phrase instead of
admin, password, or your name.
• iwasborninohio2, mydogisalabrador1, itfeelsgood2beme,
myfirstcarwasacougar.
The longer the password the more secure your data!

9. FaceBook
• The most popular form of social media is
currently Facebook. While it was originally
designed for students it has achieved wide
spread usage off the college campus.

10. Facebook (con’t)
• There are multiple applications within
Facebook to include Games, Marketplace,
Photo Gallery, and Chat.

11. Facebook (con’t)
• Common wisdom is that most jobs come
from information between family and
friends

12. The Good & The Bad
• Facebook allows you to communicate and
network with family and friends.
• Many employers are doing internet
searches of prospective employees.
• Don’t post anything you would not want
your grandmother to see!

13. LinkedIn
• Designed for Business Networking
– Online Resume posting
– Business Contacts
– Industry and Company News
– Job postings
– Discussion groups

14. LinkedIn (con’t)
• “Living Resume”
– Updates to your resume data immediately
available to your connections.
– See who is interested in your resume.
– Discover who your contacts are connected to.

15. LinkedIn (con’t)
• LinkedIn is a great
application for
promoting your
abilities.
• Many employers will
review your
LinkedIn account.
• Control your image
by promoting your
skills.

16. Publishing
• Web logs “Blogs” are personal web pages
to publish information, creative works, or
topics that interest you.

17. Publishing Web Log (Blog)
• Blogs can be used to publish your thoughts!

18. Publishing articles, papers, and books!
• Term papers and
Position papers.
• Publish the next
Great American
Novel.
• Technical writings
in your area of
expertise

19. Cloud Storage… just in case!
• Cloud storage allows you to store files and
documents in an account you have access to via
the internet. If your computer crashes, your files
live on!

20. Cloud Storage… just in case! (con’t)
• Many cloud services allow automatic
back-up of your files from folders on your
computer, camera, or cell-phone.

21. Information Super Highway
• The “internet” has become the primary source of information for
many Americans.
• Major News Networks have a significant presence on the web.

22. That’s Entertainment
• 24 hour streaming music.
• Full length movies.
• Online games.

23. Summary
• The internet is here to stay!
• Learn the basics of establishing an online
presence.
• Many applications are free of charge.
• Control the image you portray to
employers.

24. Questions?
• Napoleon Hardy
• napoleon.hardy@wi.gov
• http://www.linkedin.com/pub/napoleon-hardy/5