There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:
- Repeat customers spend 33% more than new customers
- Referrals among repeat customers are 107% greater than non-customers
- It costs 6x more to sell something to a prospect than to sell that same thing to a customer
Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz share not only how to build lasting customer relationships that drive revenue for your business but how lifecycle marketing can fit into your overall marketing strategy.
Learn how to…
- Create excited prospects and customers through targeted and interesting content
- Develop relationships with contacts who are buzzing about what you do
- Use social media to build engagement and add value
- Rank prospects and customers with a “3D Scoring” approach
In this webinar, you'll discover a superior method to score, identify and pursue sales opportunities that will close quickly, driving revenue faster into your company.
During the presentation you will learn about Right On Interactive's Customer Lifecycle Marketing (CLM platform), its benefits, how CLM is integrated with marketing automation, and how to use CLM to align sales and marketing to drive higher quality leads into your sales team.
Presenters: Troy Burk, CEO and Founder, Right On Interactive, Lori Grass , VP of Sales & Alliances, Right On Interactive, and Mike Davis, Principal, marketingIO (a Right On Interactive Partner).
The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans.
More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms or philosophies are equal.
In this presentation, you will learn:
- How marketing automation has evolved
- How to apply the concept of marketing automation to the customer journey
- The difference between lifecycle marketing and marketing automation
- How to increase engagement by increasing activity (social, email, landing pages, etc.)
- Why lifecycle marketing is the key to sustainable success
In addition, gain a better understanding of the required fundamentals to ensuring your marketing automation program is focused on the right things and is on the path to success.
How to Automate B2B Lead Generation. Describes two types of lead generation - Inbound Lead Generation and Outbound Lead Generation. Identifies tools you can use to automate lead generation - from pay-per-click ads to marketing automation systems.
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
In 2017, a survey of more than 200 B2B sales leaders addressed key questions and opinions around marketing tactics, deliverables and alignment. While the results show that both groups are inching towards alignment, marketers will be interested in some of the responses. Join us for this session as this sales and marketing duo present the findings in a fun and interactive way!
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
In this webinar, you'll discover a superior method to score, identify and pursue sales opportunities that will close quickly, driving revenue faster into your company.
During the presentation you will learn about Right On Interactive's Customer Lifecycle Marketing (CLM platform), its benefits, how CLM is integrated with marketing automation, and how to use CLM to align sales and marketing to drive higher quality leads into your sales team.
Presenters: Troy Burk, CEO and Founder, Right On Interactive, Lori Grass , VP of Sales & Alliances, Right On Interactive, and Mike Davis, Principal, marketingIO (a Right On Interactive Partner).
The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans.
More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms or philosophies are equal.
In this presentation, you will learn:
- How marketing automation has evolved
- How to apply the concept of marketing automation to the customer journey
- The difference between lifecycle marketing and marketing automation
- How to increase engagement by increasing activity (social, email, landing pages, etc.)
- Why lifecycle marketing is the key to sustainable success
In addition, gain a better understanding of the required fundamentals to ensuring your marketing automation program is focused on the right things and is on the path to success.
How to Automate B2B Lead Generation. Describes two types of lead generation - Inbound Lead Generation and Outbound Lead Generation. Identifies tools you can use to automate lead generation - from pay-per-click ads to marketing automation systems.
How big data and psychographics are changing B2B marketing - Richard RobinsonB2B Marketing Forum
The impact of data-driven marketing has never been in sharper focus. But what does this really mean for B2B marketers?
Richard will share how the combination of data analytics, behavioural science and micro-targeting is transforming the way that organisations are engaging with customers and prospects. Enabling businesses to be more customer-centric and bringing the panacea of the ‘right message to the right person at the right time’ within reach.
In 2017, a survey of more than 200 B2B sales leaders addressed key questions and opinions around marketing tactics, deliverables and alignment. While the results show that both groups are inching towards alignment, marketers will be interested in some of the responses. Join us for this session as this sales and marketing duo present the findings in a fun and interactive way!
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving marketing technology landscape.
Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer B2B Marketing Forum
Er is van alles aan de hand in B2B. Er zijn veel nieuwe aanpakken voorhanden en soms lijkt het lastig om te kiezen voor die ene aanpak die jou het meest kan opleveren. Account-based marketing (ABM) is een geschikte benadering als je kunt afbakenen en kunt kiezen voor een segment of kleine groep ‘key’ prospects die een hoge klantwaarde vertegenwoordigen.
Account-based marketing is vooral interessant als je te maken hebt met een ingewikkeld koopproces, waarbij veel informele en formele beslissers betrokken zijn. En is vooral geschikt als je een goede relatie hebt met sales. In deze workshop gaan we aan de slag met het stappenplan voor account-based.
Rethink Thought Leadership: How to Hook and Engage the C-suiteLinkedIn
Many B2B brands aspire to ‘thought leadership’ – becoming the bastion of credibility and authority in their field.
81% of CEOs, CFOs and other top-level executives – the so-called C-suite – said that they had greater trust in partners that are perceived as thought leaders, according to research by LinkedIn and Edelman. Yet 80% of C-level executives also say they are becoming more selective in the content they consume. So what can marketers do to break through the noise and cement their brand in the minds of senior executives?
Join us to learn how the right content marketing can engage top-level executives.
Elevate the Sales Process: B2B sales intelligence with LinkedIn Social Sellin...John Chao
The use of big data intelligence for sales development is still in its infancy stages. At LinkedIn, we use big data to push the envelope in the sales development process. Traditional methods of sales development are less data driven and little has been done to quantitatively understand an accounts propensity to purchase. We develop a set of full funnel b2b sales models that incorporates both company and individuals information and synthesize such information to dynamically inform our sales team on how to best manage their sales development. We are able to produce an information machine that decides which firms to target, who to target within each firm, understand each individual's propensity change in real time during the sales process so that the sales team is better equipped to win business deals. - See more at: https://ieondemand.com/divisions/analytics/presentations/elevate-the-sales-process-b2b-sales-intelligence-with-linkedin-social-selling-data#sthash.yILVhWId.dpuf
Website personalization trends and techniques 2018Smart Insights
Learn the latest best practices with examples from the Smart Insights summit talk on personalization across web, email and media platforms using AI and machine learning.
How Lifecycle Marketing is Transforming Marketing AutomationRight On Interactive
The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans.
More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms are equal.
Learn how Lifecycle Marketing can…
• Integrate prospect and customer databases
• Provide advanced targeting and segmentation abilities
• Apply the concept of marketing automation to the customer journey
• Emphasize increasing engagement over increasing activity
In addition, learn the fundamentals to ensuring your marketing automation program is focused on the right things and is on the path to success.
During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldB2B Marketing Forum
Does your leadership team know that their clear business objectives serve as critical input to your marketing programmes? Does your sales team understand that when they speak to the buyer, the buyer’s journey started much earlier and the role of marketing in this journey is crucial?
Learn:
-The role of marketing in shaping the buyer journey, delivering value for the customer and revenue for the business, from awareness all the way to purchase, and beyond.
-How their marketing tech stack powers the end-to-end buyer journey experience.
-How all of the elements of their commercial ecosystem work together.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
Get more from your marketing automation - Act-On & spotONvisionB2B Marketing Forum
Learn how to take your marketing automation to the next level: from basics to an advanced user. You’ll take away practical tools and strategies suitable for any marketing automation platform. This will help you prioritise your activities in your current work and help build your marketing automation in the future.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Social Media is Changing the World! Will You Get Onboard on Have Regrets?Francine Allaire
Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.
If you are a content marketer, or you are responsible for your content marketing, then you need to know how to create compelling content that can generate leads. Here, our in-house content strategist, explores the different approaches you can take that will generate you leads.
Content strategy best practices we’ll explore:
- How to use content as a lead generation tool
- What you need to do with your content to ensure it generates leads
- Elements to avoid in your content strategy
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Presentation for MBA students at Southampton University about what is to do Digital Marketing for B2B today...it is mainly lead generation: Connect, Engage, Monitor and Convert
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving marketing technology landscape.
Aan de slag met account-based marketing - Laura Haasnoot & Ingrid Archer B2B Marketing Forum
Er is van alles aan de hand in B2B. Er zijn veel nieuwe aanpakken voorhanden en soms lijkt het lastig om te kiezen voor die ene aanpak die jou het meest kan opleveren. Account-based marketing (ABM) is een geschikte benadering als je kunt afbakenen en kunt kiezen voor een segment of kleine groep ‘key’ prospects die een hoge klantwaarde vertegenwoordigen.
Account-based marketing is vooral interessant als je te maken hebt met een ingewikkeld koopproces, waarbij veel informele en formele beslissers betrokken zijn. En is vooral geschikt als je een goede relatie hebt met sales. In deze workshop gaan we aan de slag met het stappenplan voor account-based.
Rethink Thought Leadership: How to Hook and Engage the C-suiteLinkedIn
Many B2B brands aspire to ‘thought leadership’ – becoming the bastion of credibility and authority in their field.
81% of CEOs, CFOs and other top-level executives – the so-called C-suite – said that they had greater trust in partners that are perceived as thought leaders, according to research by LinkedIn and Edelman. Yet 80% of C-level executives also say they are becoming more selective in the content they consume. So what can marketers do to break through the noise and cement their brand in the minds of senior executives?
Join us to learn how the right content marketing can engage top-level executives.
Elevate the Sales Process: B2B sales intelligence with LinkedIn Social Sellin...John Chao
The use of big data intelligence for sales development is still in its infancy stages. At LinkedIn, we use big data to push the envelope in the sales development process. Traditional methods of sales development are less data driven and little has been done to quantitatively understand an accounts propensity to purchase. We develop a set of full funnel b2b sales models that incorporates both company and individuals information and synthesize such information to dynamically inform our sales team on how to best manage their sales development. We are able to produce an information machine that decides which firms to target, who to target within each firm, understand each individual's propensity change in real time during the sales process so that the sales team is better equipped to win business deals. - See more at: https://ieondemand.com/divisions/analytics/presentations/elevate-the-sales-process-b2b-sales-intelligence-with-linkedin-social-selling-data#sthash.yILVhWId.dpuf
Website personalization trends and techniques 2018Smart Insights
Learn the latest best practices with examples from the Smart Insights summit talk on personalization across web, email and media platforms using AI and machine learning.
How Lifecycle Marketing is Transforming Marketing AutomationRight On Interactive
The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans.
More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms are equal.
Learn how Lifecycle Marketing can…
• Integrate prospect and customer databases
• Provide advanced targeting and segmentation abilities
• Apply the concept of marketing automation to the customer journey
• Emphasize increasing engagement over increasing activity
In addition, learn the fundamentals to ensuring your marketing automation program is focused on the right things and is on the path to success.
During his time at FinTech giant (FIS), Colin Day was responsible for the GDPR readiness programme across the firm’s demand generation and marketing activities. This presentation looks at that journey. We will review the State of the law, providing a brief synopsis of what we all know. We will consider the power of the GDPR and how it has the potential to drive the next wave of the Martech evolution. We will examine the route to compliance and the impacts on engagement.
How to create the best marketing ecosystem - Cathelijne Quarré-BijleveldB2B Marketing Forum
Does your leadership team know that their clear business objectives serve as critical input to your marketing programmes? Does your sales team understand that when they speak to the buyer, the buyer’s journey started much earlier and the role of marketing in this journey is crucial?
Learn:
-The role of marketing in shaping the buyer journey, delivering value for the customer and revenue for the business, from awareness all the way to purchase, and beyond.
-How their marketing tech stack powers the end-to-end buyer journey experience.
-How all of the elements of their commercial ecosystem work together.
Improve Lead Quality with AI powered call trackingSmart Insights
Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads.
Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation.
5 Key Takeaways:
- For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence
- Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer?
- Trying to match data from multiple systems won't always be accurate - create your own data with AI
- Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads.
- Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
Get more from your marketing automation - Act-On & spotONvisionB2B Marketing Forum
Learn how to take your marketing automation to the next level: from basics to an advanced user. You’ll take away practical tools and strategies suitable for any marketing automation platform. This will help you prioritise your activities in your current work and help build your marketing automation in the future.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Do you want to create product demand and pass on leads to sales? Of course you do, but you’ll need a demand generation strategy to do it right. Learn what sets demand generation apart, how to build and optimize your strategy, and the importance of paid marketing. Download the full Demand Generation Strategy Playbook on our website: https://hubs.ly/H0bvjyy0
Social Media is Changing the World! Will You Get Onboard on Have Regrets?Francine Allaire
Fundamentally social media is changing the way your company will do business now and in the future with its customers, its partners and even its employees. As a business leader it’s important that you understand and keep abreast of the business innovations and the trends that are shaping the marketplace, specifically those that are affecting your company so that you can provide thought leadership and innovation, whenever appropriate, in your respective role and function in light of those changes.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
Content Marketing for Lawyers and law firms. A brief overview for lawyers and law firms to kick start their content marketing. Digital marketing strategy tips that are quick and easy to setup and run.
Is Word Of Mouth Marketing Really Worth It?Rustin Banks
Marketers believe word-of-mouth has an impact on business from increasing brand awareness to driving sales. But proving the return on investment might be a mystery to some marketers.
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Content marketing for search and staffing webcastLinkedIn Europe
Slides from the webcast that took place on the 11th October 2017. Content:
1. Importance of Content Marketing
2. 3 Core Audiences (Client, Candidates, Consultant)
3. Anatomy of a Great Post
4. Curate vs. Create
Hitting the Content Bullseye: How Targeting Drives ResultsInfluence and Co.
Getting your content in front of the right audience is the linchpin of an effective content marketing strategy. Whether it's content you're publishing on your own site or articles you're getting published in external publications, developing and maintaining a sound audience-centric strategy is necessary for ensuring successful reach and results.
On December 15, Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) discussed how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Getting your content in front of the right audience is the linchpin of an effective content marketing strategy. Whether it's content you're publishing on your own site or articles you're getting published in external publications, developing and maintaining a sound audience-centric strategy is necessary for ensuring successful reach and results.
On December 15, Yoav Ilovich (head of Advertising Product, Taboola) and Joshua Johnson (VP, Influence &Co.) discussed how to connect your content to the best audience possible through a combination of paid promotion tactics and contributed articles to targeted media outlets.
Content Marketing Tactics & Strategies for Business 2 Business IndustriesPieter S Verasdonck
Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone. SalesCycle Agency (http://salescycle.agency/) helps SME companies with digital transformation and modernising their marketing efforts to get better ROI and Sales-Marketing team alignment.
2013 Marketing Blueprint: 3 Must-Haves for Success Cole Information
Struggling with completing your 2013 marketing plan all the while successfully running your small business? We know you wear several hats, so in this Small Business Marketing 101 webinar, we’ll break it all down for you in bite-sized pieces. You’ll come away with the three essential components you need to have in your marketing plan and a template for incorporating it all together. Plus, you’ll get tips on increasing your online presence and which social media networks you should be hanging out at.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Similar to Building Relationships & Revenue with Lifecycle Marketing (20)
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
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Building Relationships & Revenue with Lifecycle Marketing
1. Building
Rela,onships
&
Revenue
with
Lifecycle
Marke,ng
Presented
by
Ma>
Heinz
of
Heinz
Marke,ng
and
Troy
Burk
of
Right
On
Interac,ve
#ROIx
2. Troy
is
the
CEO
and
founder
of
Right
On
Interac,ve.
He
is
a
recognized
thought
leader
and
speaker
on
the
topics
of
lifecycle
marke,ng,
marke,ng
automa,on,
lead
scoring
and
nurturing,
and
email
marke,ng.
Ma>
began
Heinz
Marke,ng
in
2007.
He
has
over
15
years
of
marke,ng,
business
development
and
sales
experience
from
a
variety
of
organiza,ons,
ver,cal
industries
and
company
sizes.
#ROIx
3. Agenda
• Value
of
customer
rela,onships
• Defining
the
“Ideal
Customer”
• Segmenta,on,
Quadrants,
Personas
• Developing
Rela,onships
through
Content
• The
Power
of
Social
Media
• Key
Takeaways
#ROIx
4. Good
Customer
Rela,onships
• Repeat
customers
spend
33%
more
than
new
customers
• Referrals
among
repeat
customers
are
107%
greater
than
non-‐customers
• It
costs
6x
more
to
sell
something
to
a
prospect
than
to
a
current
customer
-‐
Dr.
Philip
Kotler
#ROIx
5. Poor
Customer
Rela,onships
• Consumers
are
two
,mes
more
likely
to
share
their
bad
customer
service
experiences
than
they
are
to
talk
about
posi,ve
experiences.
(2012
Global
Customer
Service
Barometer)
• It
takes
12
posi,ve
customer
experiences
to
make
up
for
one
nega,ve
experience.
(Parature)
• A
10%
increase
in
customer
reten,on
levels
result
in
a
30%
increase
in
the
value
of
the
company.
(Bain
&
Co)
#ROIx
6. Finding
the
Ideal
Customer
According
to
Seth
Godin,
an
ideal
customer
is
someone
or
another
organiza,on
who…
• Wants
your
products
and/or
services;
• Has
the
ability
to
pay
for
the
product
and/or
services;
and
• Has
the
authority
to
purchase
your
product
and/
or
services.
#ROIx
7. Finding
the
Ideal
Customer
Marketers
today
are
collec,ng
a
TON
of
data!
Brands
&
organiza,ons
on
Facebook
receive
34,722
“Likes.”
Foursquare
users
perform
2,083
check-‐ins.
Email
users
send
204,166,667
messages.
Consumers
spend
$272,070
on
web
shopping
Google
receives
over
2,000,000
search
queries.
#ROIx
8. Segmenta,on
and
3D
Scoring
Within
each
lifecycle
stage,
customers
and
prospects
will
fall
into
one
of
four
quadrants
based
on
profile
fit
and
level
of
engagement.
Ideal Fit &
More Engaged
Ideal Fit &
Less Engaged
Not Ideal Fit &
Less Engaged
Not Ideal Fit &
More Engaged
Engagement
Profile
#ROIx
10. Developing
Rela,onships
through
Content
1. Find
&
engage
prospects
“upstream”
before
they
are
ac,ve
buyers
2. Par,cipate
in
their
communi,es
as
a
peer
to
build
trust
&
credibility
3. Use
research
tools
to
customize
approach
with
new
targets
4. Publish
your
own
source(s)
of
value-‐added
content
to
a>ract
new
prospects
to
you
#ROIx
11. Engagement
Through
the
Lifecycle
Journey
Thought
Leadership
Solu,on
Knowledge
Solu,on
Valida,on
On
Boarding
Value
Proposi,on
Solu,on
Referral
White
paper
Market
report
E-‐books
Tradeshows
Blogs
Social
media
Events
White
paper
Business
case
Webinar
Drip
mktg
CRM
Use
case
Demo
videos
Buyer’s
guide
One-‐to-‐one
How
to
video
Tips
&
tricks
Best
pracIces
IncenIves
One-‐to-‐one
Exclusive
access
Value
add
Customer
event
TesImonials
Network
Surveys
Reviews
Referral
offers
InnovaIon
Success
stories
Goals
Content
SoluIons
Lifecycle
Journey
Discover
Explore
Buy
Use
Ask
Engage
#ROIx
14. Three
Content
Ques,ons
• What
do
I
want
people
to
see,
hear
and/
or
learn?
• What
do
I
want
people
to
think?
• What
do
I
want
people
to
do?
#ROIx
15. Jill
Rowley,
top
sales
rep,
7
of
8
years:
• Cold
Calling
vs.
Social
Prospec,ng
₋ 50%
increase
in
opportunity
crea,on
• Lead
to
Engaged
Opportunity
Accelera,on
₋ 25%
higher
conversion
rates
• Social
Proximity
Lead
Distribu,on
₋ 35%
be>er
response
rates
The
Power
of
Social
Media
#ROIx
16. Key
Takeaways
• Everyone
has
a
lifecycle
• Segment
first
based
on
lifecycle
stage
• Determine
ideal
customer
and
track
all
engagement
• Deliver
a
be>er
customer
experience
with
relevant
content,
and
communica,ons
(Stage,
Quadrant,
Personas)
• Process,
People,
Plaporms,
Content
• Strategies,
Tac,cs
and
Tools
#ROIx
17. Ques,ons???
Troy Burk
Right On Interactive
@troyburk
@roi_marketing
Matt Heinz
Heinz Marketing
@HeinzMarketing
#ROIx