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Introduction to WordPress


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Introduction to WordPress

  1. 1. A little bit about Michelle Tecnomatix Tecnologies Now part of Siemens PLM (Product lifecycle management) Robotics and Automation Planning solution to develop robotic and automated manufacturing systems. The software addresses multiple levels of robot simulation and workcell development, from single robots and stations to complete lines and zones.
  2. 2. An a bit more ... Japan 3.5 years – projects for Toyota, Mazda, Nissan France/Europe 2 years – BMW, VW, Renault Detroit/USA 4 years – Ford , GM, Dell, Freightliner Vancouver – IT Project Manager in TELUS Real Estate Investor - Built more then 10 websites for my own businesses Since the beginning of 2011: Castillo Media Group
  3. 3. About Castillo Media Group Mission: To educate business owners about today’s online marketing technology so that they can make smart and educated decisions when going online. We allow business owners to have as much control on their website as they want:  Build you own website training  We build the website and the business owner maintains it  Maintenance and support for WordPress websites
  4. 4. What is WordPress (Wikipedia) WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internets "top 1 million" websites and as of August 2011 powers 22% of all new websites WordPress is currently the most popular CMS in use on the Internet. 13 Million downloads 25 Million installations
  5. 5. Why Wordpress WordPress is very popular. This means you can find everything you need quickly Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need. Search Engine Friendly You are in control Does not vendor-lock you Easy to outsource required changes
  6. 6. What can you do with WordPress Blogs: Video Blogs: Business websites: Online Magazines: Membership Sites: Online store: Community Websites: Squeeze Pages: Mashable
  7. 7. Setting Up your First WordPress website Sign up for Add Acquire Hosting Content: Install Install Basic Post, Add Add Domain Point Theme settings Pages, Plugins Widgets WordPress Name Domain to Pics, Server Videos
  8. 8. Domain Names The dumbest domain ever What wrong with this name? Everything!!!
  9. 9. How to pick a good domain name The importance of keywords  Does anybody use the keyword “to move one”?  How many? Is it easy to say? Is it easy to remember? Whose slogan is it?
  10. 10. Domain name – Very quick search, shows domains that are available for sale - Gives ideas for domain names using - Canadian Domain Name Registration. Their domain name search gives domain name suggestions – A variety of tools including a very good name suggestion tool
  11. 11. HostingMinimum requirements to run a wordpress website are: PHP version 5.2.4 or greater MySQL version 5.0 or greaterOur additional recommendations:- Apache mod_rwerite ( Linux hosting recommended ) cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area. Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.
  12. 12. Hosting Cont. BlueHost A US Based hosting provider that offers an excellent web hosting service. Simple signup process. $5.95/month HostGator - A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WPIWINTER25 to get 25% discount ) WestHost - Recommended by WordPress guru Joost de Valk
  13. 13. Configuring Your Website Set up name servers - This information is typically provided by the hosting company The information should be entered into the domain registrant database.
  14. 14. cPanel Manage email accounts Configure domains Install and uninstall WordPress Manage files in a user friendly environment
  15. 15. Configure Domain In cPanel Your main domain is automatically defines If you add more domain to yoour hosting account, use AddOn domain Sub domains allow you to define domains such as
  16. 16. Installing WordPress Different cPanels may use different software but the idea is the same Use a unique administrator user name NOT admin
  17. 17. WordPress dashboard Login through <site-url>/wp-admin
  18. 18. Essential Settings Setting/General -Set time zone correctly Setting/Permalinks –the permanent URL to yourIndividual postsIt is recommended to use customstructure :/%category%/%postname%
  19. 19. Publishing content In WordPress, you can write either posts or pages. Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blogs home page. Pages, on the other hand, are for content such as "About Me," "Contact Me," etc.
  20. 20. About Categories & Tags Each post must have at least one category Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional
  21. 21. Plugins Overview Plugins are software add-ons that can enhance and modify the default behaviour of Wordpress. Plugin are installed from with the WordPress Dashboard Example - AddThis
  22. 22. Recommended Plugins WordPress SEO – On page SEO Google Analytics for WordPress – Easy integration with Google Analytics Contact Form 7 – Simple forms creation Defensio – Spam Control
  23. 23. Widgets WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code. Can use external widget tools
  24. 24. Themes There are hundreds of free themes you can choose from Also , many other cost anywhere between $39~$300Examples:  Elegant themes – $39 per 1 year access for 50+ themes  WooThemes – From $70/3 themes and up  DirectoryPress - $79  FlexSqueeze - $127
  25. 25. Want to learn more?Join us for a Build your own website where we take you step by step through the process of setting your website. Cost: $347+HST ( or 3 instalments of $127+HST each )Included: One year Free Hosting with HostGator - value: $95 3 Beautiful WordPress Premium themes – value: $40 Premium WordPress Plugins – value: $105 One year WordPressInsiderClub membership Value: $59
  26. 26. Special Offer for WebinarParticipants 10% discount: $312.3 + HST Valid until Friday Jan 13 at 5PM PST
  27. 27. Questions ????
  28. 28. Connect With Me:Email: Michelle@CastilloMediaGroup.comLinkedInTwitter: @MichelleCastiFacebook/WordPressInsiderWebsite: