Word press in 60 minutes

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Word press in 60 minutes

  1. 1. WordPress in 60 Minutes<br />This presentation can be found here: http://tinyurl.com/wpi60<br />
  2. 2. A little bit about Michelle<br />TecnomatixTecnologies<br />Now part of Siemens PLM (Product lifecycle management)<br />Robotics and Automation Planning solution to develop robotic and automated manufacturing systems. The software addresses multiple levels of robot simulation and workcell development, from single robots and stations to complete lines and zones. <br />
  3. 3. An a bit more ...<br />Japan 3.5 years – projects for <br /> Toyota, Mazda, Nissan <br />France/Europe 2 years – BMW, VW, Renault<br />Detroit/USA 4 years – Ford , GM, Dell, Freightliner<br />Vancouver – Project Manager in TELUS <br />Real Estate Investor<br />And now : <br />
  4. 4. What is WordPress<br /> WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. <br /> It has many features including a plug-in architecture and a template system. <br />Powering 12% of the top 1 Million websites<br />13 Million downloads<br />25 Million installations<br />56% CMS Market Share<br />
  5. 5. Why Wordpress<br />WordPress is very popular. This means you can find everything you need quickly<br />Wordpeess functionality can be expanded or customized using plugins, which are add-on software modules. There are thousand of FREE plugin that can do anything you need.<br />Search Engine Friendly<br />You are in control<br />Does not vendor-lock you<br />
  6. 6. What can you do with WordPress<br />Blogs: http://www.themarthablog.com/<br />Video Blogs: tv.winelibrary.com/<br />Business websites: http://pilieventplanning.com/<br />Online Magazines: www.vancouverlatino.com/<br />Membership Sites: www.paleoplan.com/<br />Online store: www.australian-bodycare.net<br />Community Websites: http://vizthink.com<br />Squeeze Pages: bcdiscountrealestate.com/<br />Mashable<br />
  7. 7. SettingUp your First WordPress website<br />
  8. 8. Plan first !!!<br />What is the purpose of your website? <br />What is the action you would like the site visitors to take?<br />Who is your audience? How are they going to find the site?<br />What pages would you like to have?<br />Would you like to include a blog in your site?<br />What are you going to write about?<br />What categories are you going to write about?<br />What other elements would you like you site to have<br />Common website requirements and a suggested solutions -  wordpress-solutions<br />
  9. 9. WordPress Hosting<br />Minimum requirements to run a WordPress website are:<br />PHP version 4.3 or greater<br />MySQL version 4.1.2 or greater<br />Our additional recommendations:-<br />PHP version 5 or greater ( Will be required for WP ver 3.2 )<br />MySQL version 5 or greater ( Will be required for WP ver 3.2 )<br />Apachemod_rwerite ( Linux hosting recommended )<br />cPanel support – cPanel is a web hosting control panel that provides a graphical interface and automation tools designed to simplify the process of hosting a web site. <br />Server Location – If your business serves a community in a specific geographic location, it is recommended that you use a hosting service that has servers in your target location. This will help improve your SEO ranking in your area. <br />Disk space and bandwidth limitation – We recommend you choose a hosting plan that is unlimited. These plans are so common and affordable, there is no reason you will pick any other option.<br />
  10. 10. Hosting Cont.<br />HostGator- A US based company that provides Shared, Reseller and Dedicated web hosting solutions, designed for both beginners and professionals. ( You can use coupon code WORDPRESSINSIDER to get a little bit of a discount )<br />WestHost - Recommended by WordPress guru Joost de Valk<br />WebServe- A Canada based company you may want to use in case you have a business that serves clients in Canada. Make sure to take one of their UNIX hosting options.<br />
  11. 11. Server impact on load time<br />
  12. 12. Configuring Your Website<br />Set up name servers - This information is typically provided by the hosting company<br />The information should be entered into the domain registrant database. <br />
  13. 13. Configure Domain In cPanel<br />Define domain or AddOn domain<br />Install WordPress using Fantastico or other interface<br />
  14. 14. WordPress dashboard<br />Login through <site-url>/wp-admin<br />
  15. 15. Themes<br />There are hundreds of free themes you can choose from<br />Also , many other cost anywhere between $39~$300<br />Examples:<br />Elegant themes – $39 per 1 year access for 50+ themes<br />WooThemes – From $70/3 themes and up<br />DirectoryPress- $79 <br />FlexSqueeze- $127<br />
  16. 16. Publishing content<br />Main content types are posts or pages.<br />Posts are typically regular blog entries, you write a post. Posts automatically appear in reverse chronological order on your blog's home page. <br />Pages, on the other hand, are for content such as "About Me," "Contact Me," etc. <br />
  17. 17. About Categories & Tags<br />Each post must have at least one category <br />Tags are similar to categories, but they are generally used to describe your post in more detail. Using tags is optional<br />
  18. 18. Embedding Images<br />Should be optimized before images are even loaded into the server. <br />Pixel size should be same as the target screen pixel siz<br />JPEG images quality can be reduced the medium and reduce the image file size significantly. <br />If you do not have image editing software, use online free tools instead. (sumopaint.com )<br />Use wp-smush.it plugin to further optimize your images. ( Typically reduces size by 10% )<br />
  19. 19. Plugins Overview<br /><ul><li>Plugins are software add-ons that can enhance and modify the default behaviour of Wordpress.
  20. 20. Plugin are installed from with the WordPress Dashboard </li></li></ul><li>What can you do with Plugins<br />Automatic Backups<br />Ad Management<br />Shopping Carts<br />Easily ad tables (WP-Table Reloaded)<br />Membership managements<br />Event calendar<br />Integrate with Google Analytics<br />SEO<br />Comment spam protection<br />Automatically create mobile version (Wp Touch Pro)<br />
  21. 21. Recommended Plugins<br />WordPress SEO<br />Ultimate Google Analytics<br />XML Sitemap Generator ( Not needed if using WordPress SEO mentioned above)<br />Contact Form 7 or Gravity Forms<br />
  22. 22. Essential Settings<br />Setting/General - <br />Set time zone correctly<br />Setting/Permalinks –<br />the permanent URL to your <br />Individual posts<br />It is recommended to use custom <br />structure :<br />/%category%/%postname%<br />
  23. 23. Widgets<br />WordPress Widget is like a plugin, but designed to provide a simple way to arrange the various elements of your sidebar content without having to change any code.<br />Can use external widget tools <br />
  24. 24. Want to learn more?<br />Join us for a hands-on weekend seminarwhere we take you step by step through the process of setting your website or blog. We have created this workshop to give you an affordable and fast option for getting a good-looking website up and running in one weekend – no programming, coding, or heavily technical stuff required.<br />
  25. 25. WordPress website in a weekend<br />Guide you through buying a domain and setting up your web space<br />Show you how to install WordPress on your site<br />Help you pick the best theme for your site, market and goals.<br />Teach you how to customize your chosen theme’s color scheme and header graphic.<br />Take you through a complete tour of WordPress dashboard<br />Show you how to add content to your website<br />Teach you how to add YouTube videos<br />Explain what is SEO (Search Engine Optimization) and why you should care<br />Teach how to monitor your website performance by using Google Analytics and other tools<br />
  26. 26. At the end of the workshop you will have:<br />A brand new website you can update yourself<br />Understanding of how to manage and update your new site<br />Dozens of tips and tricks about using WordPress<br />Better understanding of what websites need to be successful<br />
  27. 27. When<br />Weekend Workshop: <br /> July 30 & 31 10Am – 5 PM<br />Evening Workshop<br /> September 8, 15, 22, 29 8-9PM<br />
  28. 28. How Much?<br />Regular Price : $450<br />Pay Before Jul 15: $405<br />First 5 to register : 1 year FREE hosting with HostGator<br />
  29. 29. Summery<br />Any questions ?<br />All resources can be found in WordpressInsider.org<br />
  30. 30. Thank You<br />Connect With Me:<br />Email: Michelle@CastilloMediaGroup.com<br />LinkedIn<br />Twitter<br />Facebook ( Feel Free to Like us  )<br />WordPress Insider Meetup<br />Website: WordPressInsider.org<br />CastilloMediaGroup.com<br />This presentation can be found here: http://tinyurl.com/wpi60<br />

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