Are you a consultant, coach, expert, speaker or author who wants to have a website that is remarkably effective and truly helps you build your business? Have you been procrastinating with building your website for weeks or maybe months? If you answered yes to the questions above, this meetup is for you. You see, if you want the Internet to help you grow your business and brand, you need a website that converts visitors into customers on every page. Many business owners get stuck when it comes to launching their first website or converting their exiting website into a money making one. They know they need the Internet to build their business, but the technology is overwhelming and they don’t know where to start or what to do next. I can’t tell you how many business owners I have met over the last 6 years who have spent months, or even years not being able to launch the client-attracting website they so desperately needed. (1 or 2 even ended up closing their business before even having a website launched) This is why I have created the “7 Steps Formula to Launching Yourself Online FAST” Join me on May 11 and learn: • The best-performing home page structure you should use when you want to show off your expertise and build rapport with your potential clients • How to use colors and fonts to increase conversion rate • Conversion strategies you can use on your site to inspire maximum conversion of visitors into action-takers and buyers • The set of tools to use, which will allow you to quickly create a website with all these bells and whistles fast while allowing easy updates as your business grows and your marketing material evolves. • And more…

1. THE 7 STEPS FORMULA
TO LAUNCHING
YOURSELF ONLINE
FAST
Presented by: Michelle Castillo
WordPress Insider Meetup
May 11, 2017
Access presentation: http://bit.ly/wpi7steps

2. About Michelle
Tecnomatix Technologies
Now part of Siemens PLM (Product lifecycle
management)
Robotics and Automation Planning solution to
develop robotic and automated manufacturing
systems. The software addresses multiple levels
of robot simulation and workcell development,
from single robots and stations to complete lines
and zones.

3. An a bit more ...
 Japan 3.5 years – projects for
Toyota, Mazda, Nissan
 France/Europe 2 years – BMW, VW, Renault
 Detroit/USA 4 years – Ford , GM, Dell, Freightliner
 Vancouver – IT Project Manager in TELUS until Sept
2008

4. My Real Estate Investor Life
 Sending letters to
thousands of people
 Knocking on doors
 Hanging plastic ads on
phone poles
 Advertising on craigslist

5. This when I discovered
WordPress
 I was really excited
 I have decided to teach other people how to
build websites – this when I founded the
WordPressInsider meetup, which is 2011
 With time I discovered that building pretty
website is not enough

6. Today
 President & CEO - SpotOnDigitalMarketing
 We do Website development, SEO, Sales
funnels, membership websites,
eCommerce websites, AdWords.

7. My 2017 mission
To help 100 launch
themselves online

8. Launch yourself online
?
What does that mean ?

9. When your business is YOU
 Expert
 Coach
 Consultant
 Speaker
 Author

10. When you are your brand
Your website needs to:
 Show off YOUR expertise
 Be YOUR voice
 Help you build rapport with
your potential clients

11. Why FAST ?
“Procrastination is like
a credit card: it’s a lot of
fun until you get the
bill.”
~ Christopher Parker

12. Why FAST ?
Testing is the best way
to learn and advance

13. Let’s look at few
examples

19. What is common to all these home
pages?
 Have a picture or a video of the business
owner
 Marketing message
 Offer a Free Gift
 Have logos of clients, partners

20. The 7 steps
1. Prepare your content
2. Create a Lead Magnet
3. Visuals: Colors, fonts, images
4. Build your website
5. Add content
6. Integrate with email marketing
7. Launch

21. Step #1
Preparing your
Content

22. List of pages you will want on your
website
 Home page
 Testimonials/case studies
 Blog
 Services pages – Ideally a separate page
for each service
 About
 Frequently Asked Questions
 Contact Page

23. Here is a good
exercise that you
can go through to
start writing better
copy

24. AFTERBEFORE
“A great sales message simply articulates
the shift (a.k.a. transformation) from the
‘BEFORE’ state to the ‘AFTER’ state…”

25. AFTERBEFORE
Have
Feel
Average
day
Status

26. AFTERBEFORE
Have Ugly tall grass with weeds Beautiful lush green, weed free,
lawn
Feel Frustrated, tired Great. Get to enjoy your Saturday
Average
day
Go to garage , no gas Need to
fill the machine gas, need to
go buy …..
Wake up whenever you want, sitting
in the yard looking at your beautiful
lawn
Status Ordinary person King of the castle, admired by
neighbors
Example: Landscaping/Lawn service company

27. Once you have
identified your market
“ideal after” you can
craft your marketing
message

28. Marketing message - example
Tim Ferris: “If you could 10x your per-hour
output...how would your life and business
change?
Frank Kern: The Most Dependable And
Consistent Way To Generate Wealth IS TO
TURN ADVERTISING
INTO PROFIT.

30. An important part of
your website
The Blog

31. Coming up with ideas for you blog
posts
 Industry discussion forums
 LinkedIn groups
 quora.com
 AnswerThePublic.com
 BuzzSummo.com

32. AnswerThePublic.com
(used together with Keyword Everywhere Chrome Extension)

33. BuzzSummo

34. Want to do more?
$1 Trial >> Content Marketing Mastery

35. Step #2
Develop Your Lead
Magnet ( Free gift )

36. FACT: Most sales won’t
occur on the first visit, so
you must convert the
visitor into a Subscriber so
you have the ability to
followup.…

37. Just because you have a
great product or service
that matches exactly what
people need doesn’t mean
they want from you

38. This is what most websites do

39. You customers want to
date first.
You need to develop
relationships in small steps
…

40. What is a lead magnet
A Lead Magnet is an
irresistible bribe that
gives a specific chunk
of value to a prospect in
exchange for their
contact information

41. What is a lead magnet
Offers some Value
in Advance

42. About Lead Magnets
 A lead magnet doesn’t have to be long or
complicated

43. Lead Magnet does not have to be a “Free
Report”

44. Lead Magnet Examples

45. Lead Magnet Types
 Report/Guide
 Toolkit/Resource List
 Software Download/Trial
 Quiz/Survey
 Cheat Sheet/Handout
 Video Training
 Discount/Free Shipping
 Assessment/Test

46. Want to do more?
$1 Trial >> Customer Value Optimization Specialis

47. Step #3
Get the visual
aspect ready

48. COLORS
 Colors make a big difference……
 The color theory …
 Tools:
 Paletton.com
 Adobe Color
 Contrast Ratio is a tool that lets you test the
readability of text in different color schemes.

49. Color Inspiration
 http://design-seeds.com/
 https://designschool.canva.com/blog/100-color-
combinations/
 Pictaculous - an app that generates a color
scheme for you based on five primary colors from
a photo that you upload to the program.

50. Other websites
 Color Picker – ColorZila extension for Chrome
& FireFox

51. Thrive University

52. Free Photo Resources
 Unsplash – Free high quality photography, our personal favorite.
 Flickr Creative Commons — You can find great images here. The
usage conditions vary, but you generally need to give credit to the
photographer.
 FreeImages.com — An excellent free resource. You may have to do
some digging on the site for quality images.
 Wikipedia Commons — You’re free to use any images or media on
Wikipedia.
 Ask permission — It doesn’t hurt to ask your favorite photographers.
You’ll have more luck with this if you provide credit and have site
traffic.

53. Image Editing
 Make sure to resize images so that they load
fast.
 Cut/Resize images to have same size when
used in similar or proximate locations on the
website.
 Image editing
 https://www.sumopaint.com/
 Gimp

54. Getting Help
Clean background of 111 product pictures
I have 111 products pictures with various
backgrounds. ( Mostly shades of grey). I need the
background of these images to be cleaned and
made white so that only the product shows.
I will send few samples to qualified applicants
$20

55. Getting Help
Image touch ups needed

56. Getting Help
Image touch ups needed
I have an image of stone and grass which is the entrance
of a client business. Need to be made cleaner and nicer
looking.

57. About Fonts
2013, acclaimed filmmaker
and author Errol Morris ran
a bold experiment.
More users found the
passage believable when it
was printed in.
Which on do you think it
is?

58. Fonts – what needs to be
considered
 Font type
 Size
 Line spacing
Source: http://marketingland.com/everything-need-know-
fonts-conversion-optimization-100113

59. Each font type evokes different
emotions

60. Getting Fonts Inspirations
 Beautiful Web Type -http://hellohappy.org/beautiful-web-
type/
 Google Type - http://femmebot.github.io/google-type
 Font Pair - http://fontpair.co

61. Step #4
Build your website

62. What is WordPress?
 It is a web publishing tool that takes
care of the behind-the-scenes
technical stuff you need to run a
website.
 It is a Content Management System

63. WordPress powers more
then 25% of the web

64. Why use WordPress
 It is (almost) free
 You don’t have to be a coding expert
to use it
 You can put up a website in a matter
of hours

65. Why WordPress - More
 Because it is very popular you can find
everything you need quickly.
 Easy to outsource
 Does not vendor-lock you
 Offer affordable of-the-shelf solutions
to sophisticated functionality.

66. Setting Up your First WordPress
website
Acquire
Domain
Name
Sign up for
Hosting
Point
Domain to
Server
Install
WordPress
Install
Theme
Basic
settings
Add
Content:
Pages,
Pics,
Videos
Add
Plugins
Refine

68. My top 6 plugin
 Yoast SEO – Free
 Local SEO for WordPress by Yoast– Premium
 Gravity Forms – Premium
 WP-SpamShield Anti-Spam – Free
 W3 Total Cache (Speeding Up WordPress) –
Free
 BackupBuddy - Premium

69. Step #5
Add content

70. WordPress Themes
As of today there are
2461 FREE themes in
the WordPress.org!!!

71. Page Builders
 Beaver Builder ( $99USD ~ $399USD/year)
https://vimeo.com/122546221
 Divi ( $89USD/year or $249USD/lifetime )
 Thrive Themes & Thrive Page Builder
 $49USD+$67USD/year for a single site ( No need to
keep on paying if you are OK with what you have.)
 $228USD/year for the entire suite single site
 $588USD/year – Agency license for the entire suite

72. Introducing ThriveThemes

73. Thrive Content Builder & Landing
Pages
“The Ultimate Click-to-
Edit Front End Builder
for Your Website”

74. Thrive Leads

75. Thrive Ovation - All-In-One Testimonial
Plugin

76. Thrive Quiz Builder-Create Stunning Quizzes in Seconds

77. Home page example

78. Home page example

79. Home page example

80. Step#6
Integrate with an
email marketing
service

81. Large Selection of Services to choose
from
Active Campaign, AWeber,
Constant Contact, ConvertKit,
Campaign Monitor, Drip,
GetResponse, InfusionSoft,
Mailchimp, Mad Mimi, Mail Poet,
and Sendy

82. I LOVE ActiveCamapign

83. 2 Step opt-in form
Create a 2-step signup process by adding
buttons or links that open a
lightbox on click.

84. Popup Lightbox

85. Connecting your website
with the email marketing
service
Step #6

86. Optin Widget

87. Slide in
Less intrusive than a popup, but almost equally
attention grabbing, this form slides into view from
the corner.

88. "Sticky" Ribbon
Shows at the top of the screen and remains
"sticky" as the visitor scrolls down the page.

89. Step #7
Launching Your
Website

90. Do you need help?

91. The Digital Client
Attraction Project

92. “Done with you” program
never seen before

93. The details
 Starting June 1st – 4 weeks
 2 Live webinar a week, all recorded
 Checklists, resources, email access to
Michelle
 Members portal with access to all webinars
 Everything to ensure your success
 Thrive theme installation ( $288USD )

94. Cost
$997
Only today $597
Or 3 x $210

95. Bonuses
1. Full installation of all Thrive Themes
tools : $390CAD
2. Premium plugins – BackupBuddy and
Gravity Forms Value : $160CAD
3. First 3 get 3 month access to Digital
Marketer HQ - $390 CAD

96. Questions ?

97. Signup
http://bit.ly/2017dca