Creating Immortal Content

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We were told "Content is King" then came the "Viral Content" craze followed "Link Baiting" and we're now in the age of "Content Marketing." But how do you go about creating the type of content that your target audience will want to share? That's precisely what we cover in our illustrated guide to Creating Immortal Content!

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Creating Immortal Content

  1. 1. Creating Immoral Content Twitter: @skitzzo #BWCBend
  2. 2. rtal mmo I Creating Immoral Content Twitter: @skitzzo #BWCBend
  3. 3. Create with an Audience in Mind Don’t  try  to  “go  viral”   Twitter: @skitzzo #BWCBend
  4. 4. Create with an Audience in Mind Don’t  try  to  “go  viral”   Target  your  customers   Twitter: @skitzzo #BWCBend
  5. 5. Create with an Audience in Mind Don’t  try  to  “go  viral”   Target  your  customers   Showcase  your  skill   Twitter: @skitzzo #BWCBend
  6. 6. Never Waste Content Create  with  an  eye  on  Repurposing     Twitter: @skitzzo #BWCBend
  7. 7. Never Waste Content Create  with  an  eye  on  Repurposing     Use  graphics  from  video  for  an  infographic   Twitter: @skitzzo #BWCBend
  8. 8. Never Waste Content Create  with  an  eye  on  Repurposing     Use  graphics  from  video  for  an  infographic   Top  10  List  >  10  Post  Series  >  10  Videos   Twitter: @skitzzo #BWCBend
  9. 9. Crafting the Content Twitter: @skitzzo #BWCBend
  10. 10. Pull the Triggers Useful   Twitter: @skitzzo #BWCBend
  11. 11. Pull the Triggers Useful   Remarkable   Twitter: @skitzzo #BWCBend
  12. 12. Pull the Triggers Useful   Remarkable   Funny   This Twitter: @skitzzo is hard! #BWCBend
  13. 13. Pull the Triggers Useful   Remarkable   Funny   Social  Currency   Twitter: @skitzzo #BWCBend
  14. 14. Pull the Triggers Useful   Remarkable   Funny   Social  Currency   Reciprocity   Twitter: @skitzzo #BWCBend
  15. 15. Pull the Triggers Useful   Remarkable   Funny   Social  Currency   Reciprocity   These  are  oHen  subjecJve  –  narrowing  focus  on  target  audience   makes  it  easier   Read:   –  Influence,  The  Psychology  of  Persuasion   –  Predictably  Irra8onal   –  Contagious:  Why  things  Catch  On   Twitter: @skitzzo #BWCBend
  16. 16. Choose a Medium   Infographics   Twitter: @skitzzo #BWCBend
  17. 17. Choose a Medium   Infographics   News-­‐jacking   Avoid Tragedy Twitter: @skitzzo #BWCBend
  18. 18. Choose a Medium Infographics   News-­‐jacking   LEGO   Twitter: @skitzzo #BWCBend
  19. 19. Choose a Medium   Infographics   News-­‐jacking   LEGO   Controversial  Interviews   Twitter: @skitzzo #BWCBend
  20. 20. Choose a Medium   Infographics   News-­‐jacking   LEGO   Controversial  Interviews   World  Records   Twitter: @skitzzo #BWCBend
  21. 21. Choose a Medium   Infographics   News-­‐jacking   LEGO   Controversial  Interviews   World  Records   Rube  Goldberg  Machines   Twitter: @skitzzo #BWCBend
  22. 22. Choose a Medium   Infographics   News-­‐jacking   LEGO   Controversial  Interviews   World  Records   Rube  Goldberg  Machines   Contests   Twitter: @skitzzo #BWCBend
  23. 23. Choose a Medium   Infographics   News-­‐jacking   LEGO   Controversial  Interviews   World  Records   Rube  Goldberg  Machines   Contests   Keep  Brand  Image  in  Mind!   Twitter: @skitzzo #BWCBend
  24. 24. Make it Shareable Ask   e! eas Pl Twitter: @skitzzo #BWCBend
  25. 25. Make it Shareable Ask   Make  sharing  the  call  to  acJon   Twitter: @skitzzo #BWCBend
  26. 26. Make it Shareable Ask   Make  sharing  the  call  to  acJon   Provide  quotes  to  Tweet   Twitter: @skitzzo #BWCBend
  27. 27. Make it Shareable Ask   Make  sharing  the  call  to  acJon   Provide  quotes  to  Tweet   Provide  thumbnails  for  Facebook   <meta property="og:image" ! content="http://seocoaches.com/facebook.png"/>! Twitter: @skitzzo #BWCBend
  28. 28. Make it Shareable Ask   Make  sharing  the  call  to  acJon   Provide  quotes  to  Tweet   Provide  thumbnails  for  Facebook   Provide  embed  codes  for  Images   <a href="http://www.mydomain.com"><img ! src="http://www.mydomain.com/infographic.png" ! alt=“Great Infographic” /></a>! Twitter: @skitzzo #BWCBend
  29. 29. Make it Shareable Ask   Make  sharing  the  call  to  acJon   Provide  quotes  to  Tweet   Provide  thumbnails  for  Facebook   Provide  embed  codes  for  Images   Only  include  buVons  your  audience  will  use   Twitter: @skitzzo #BWCBend
  30. 30. Launching the Content Twitter: @skitzzo #BWCBend
  31. 31. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams   Twitter: @skitzzo #BWCBend
  32. 32. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   Twitter: @skitzzo #BWCBend
  33. 33. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   TwiVer  Sponsoring   Twitter: @skitzzo #BWCBend
  34. 34. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   TwiVer  Sponsoring   Promoted  Pins   Twitter: @skitzzo #BWCBend
  35. 35. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   TwiVer  Sponsoring   Promoted  Pins   Stumble  Upon  Paid  Discovery   Twitter: @skitzzo #BWCBend
  36. 36. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   TwiVer  Sponsoring   Promoted  Pins   Stumble  Upon  Paid  Discovery   Reach  out  to  influencers   Twitter: @skitzzo #BWCBend
  37. 37. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   TwiVer  Sponsoring   Promoted  Pins   Stumble  Upon  Paid  Discovery   Reach  out  to  influencers   Provide  incenJves  for  sharing   Twitter: @skitzzo #BWCBend
  38. 38. Infect Lots of Patient Zeros You’re  not  building  the  Field  of  Dreams     Facebook  BoosJng   TwiVer  Sponsoring   Promoted  Pins   Stumble  Upon  Paid  Discovery   Reach  out  to  influencers   Provide  incenJves  for  sharing   Consider  Hiring  a  PR  Pro   Courtesy  of  AMC   Twitter: @skitzzo #BWCBend
  39. 39. Coordinate Your Attack Create  a  Launch  Sequence   10, 9, 8, 7, Twitter: @skitzzo 6, 5, 4, 3, 2 , 1… #BWCBend
  40. 40. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  AVack  MulJple  Fronts   Twitter: @skitzzo #BWCBend
  41. 41. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  AVack  MulJple  Fronts   … Time  the  Campaign   Set y, ead R Twitter: @skitzzo #BWCBend
  42. 42. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  AVack  MulJple  Fronts   Time  the  Campaign   Have  Resources  Available   Twitter: @skitzzo #BWCBend
  43. 43. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  AVack  MulJple  Fronts   Time  the  Campaign   Have  Resources  Available   Prepare  for  Press   Twitter: @skitzzo #BWCBend
  44. 44. Coordinate Your Attack Create  a  Launch  Sequence   Simultaneously  AVack  MulJple  Fronts   Time  the  Campaign   Have  Resources  Available   Prepare  for  Press   Keep  Notes  for  Next  Time   Twitter: @skitzzo #BWCBend
  45. 45. When You Fail Twitter: @skitzzo #BWCBend
  46. 46. Try Again Try  a  Different  Medium   Twitter: @skitzzo #BWCBend
  47. 47. Try Again Try  a  Different  Medium   Try  a  Different  LocaJon   –  Different  Blog   –  Different  Social  Network   Twitter: @skitzzo #BWCBend
  48. 48. Try Again Try  a  Different  Medium   Try  a  Different  LocaJon   –  Different  Blog   –  Different  Social  Network   Add  Value   –  Make  it  InteracJve   –  Provide  More  InformaJon   –  Go  “Bigger”   Twitter: @skitzzo #BWCBend
  49. 49. Try Again Try  a  Different  Medium   Try  a  Different  LocaJon   –  Different  Blog   –  Different  Social  Network   Add  Value   –  Make  it  InteracJve   –  Provide  More  InformaJon   –  Go  “Bigger”   Alert  Fans  from  Previous  AVempts   Twitter: @skitzzo They’re Back… #BWCBend
  50. 50. Try Again Try  a  Different  Medium   Try  a  Different  LocaJon   –  Different  Blog   –  Different  Social  Network   Add  Value   –  Make  it  InteracJve   –  Provide  More  InformaJon   –  Go  “Bigger”   Alert  Fans  from  Previous  AVempts   Try  a  Different  Idea   Twitter: @skitzzo #BWCBend
  51. 51. Want to brainstorm Ben@seocoaches.com @skitzzo webcam / graphics by Jim Cook

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