Finding Signal in the Real-Time Noise

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With more data being created and shared online, more people being active in social media, with more updates and more following, there can be tremendous noise. Finding signal takes work and focus with targeted following and targeted tools.

Finding Signal in the Real-Time Noise

  1. 1. Finding Signal in The Real-Time Noise Louis Gray February 16, 2010
  2. 2. First, Some Signal <ul><li>Louis Gray creates lots of noise. </li></ul><ul><ul><li>Blog: LouisGray.com </li></ul></ul><ul><ul><li>Twitter: @louisgray </li></ul></ul><ul><ul><li>Everywhere: louisgray </li></ul></ul><ul><li>Silicon Valley early adopter tech blog. 2,500+ posts since 2006. </li></ul><ul><li>12 years in the Valley focused on Marketing, PR, advisory and social media for enterprise and startups. </li></ul>© 2010 | Louis Gray | blog.louisgray.com Hash Tag: #rtwmeetup
  3. 3. The Situation Finding Signal in The Real-Time Noise
  4. 4. More Info Than Ever <ul><li>“ In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.” </li></ul><ul><ul><li>Harvard Business Review The Social Data Revolutions http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html </li></ul></ul>© 2010 | Louis Gray | blog.louisgray.com
  5. 5. More Places Than Ever © 2010 | Louis Gray | blog.louisgray.com
  6. 6. More People Than Ever <ul><li>“ According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day .” </li></ul><ul><li>-- Royal Pingdom Twitter: Now more than 1 billion tweets per month http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/ </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  7. 7. More People Than Ever <ul><li>“ Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...” </li></ul><ul><li>-- Mark Zuckerberg, Facebook Six Years of Making Connections http://blog.facebook.com/blog.php?post=287542162130 </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  8. 8. More Connections <ul><li>“ Today the average Twitter account has 300 followers; in July, it had 70. </li></ul><ul><li>The average account now follows 173 accounts; in July it was only following 47. </li></ul><ul><li>The average account today has posted 420 updates; in July that number was 119.” </li></ul><ul><li>-- HubSpot Third State of the Twittersphere Report #SOTwitter http://www.hubspot.com/blog/bid/5503/HubSpot-Releases-Third-State-of-the-Twittersphere-Report-SOTwitter </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  9. 9. Faster and Faster… © 2010 | Louis Gray | blog.louisgray.com
  10. 10. Faster and Faster… © 2010 | Louis Gray | blog.louisgray.com
  11. 11. Faster and Faster… © 2010 | Louis Gray | blog.louisgray.com
  12. 12. This Can be a Problem… <ul><li>Too Many Places </li></ul><ul><li>Too Fast </li></ul><ul><li>Too Much Noise </li></ul><ul><li>Fear you might actually miss something important. </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  13. 13. One Solution… © 2010 | Louis Gray | blog.louisgray.com
  14. 14. The Solution for Many… © 2010 | Louis Gray | blog.louisgray.com
  15. 15. Untape Your Eyelids… <ul><li>You Need Filters </li></ul><ul><ul><li>Don’t see things that clutter your feed. </li></ul></ul><ul><ul><li>You can’t read every single story and update. </li></ul></ul><ul><ul><li>You can’t friend everyone in the world. </li></ul></ul><ul><li>You Need Relevance </li></ul><ul><ul><li>Relevant to your demographic </li></ul></ul><ul><ul><li>Relevant to your situation </li></ul></ul><ul><ul><li>Relevant to your social graph </li></ul></ul><ul><ul><li>Most important, relevant to you. </li></ul></ul>© 2010 | Louis Gray | blog.louisgray.com
  16. 16. Defining Noise. Defining Signal. Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  17. 17. Is This Noise? © 2010 | Louis Gray | blog.louisgray.com
  18. 18. What About This? © 2010 | Louis Gray | blog.louisgray.com
  19. 19. And This? © 2010 | Louis Gray | blog.louisgray.com
  20. 20. Really? © 2010 | Louis Gray | blog.louisgray.com
  21. 21. But It’s Not Just Twitter… © 2010 | Louis Gray | blog.louisgray.com
  22. 22. Noise Is Personal <ul><li>One person’s noise can be another person’s signal. Because we are all individuals, the way that we interpret information and updates is influenced by our own goals and interests. </li></ul><ul><li>Noise can be defined by the frequency of updates and the volume of response, but most accurately, it is a lack of relevancy . </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  23. 23. Some Quick Tips Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  24. 24. Tip to Reduce Noise <ul><li>Don’t Be Afraid to Unsubscribe or Unfollow </li></ul><ul><li>Constantly Review Data Sources and Sites </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  25. 25. Tip to Increase Signal <ul><li>Consider Following Shared Items or “Favorites” </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  26. 26. Tip to Increase Signal <ul><li>Teach the Tools You Use to Filter Better </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  27. 27. Teach the Tools Who You Like © 2010 | Louis Gray | blog.louisgray.com
  28. 28. Tip to Increase Signal <ul><li>Leverage lists and “Best of Day” options </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  29. 29. Tip to Increase Signal <ul><li>Save searches and have results by e-mail </li></ul><ul><li>Bookmark vanity searches, keywords </li></ul><ul><ul><li>Icerocket has the best in the world. </li></ul></ul><ul><ul><li>Google Blog Search, Technorati, Twitter, OK. </li></ul></ul>© 2010 | Louis Gray | blog.louisgray.com
  30. 30. Finally! Some Tools. Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  31. 31. Finding the Right Filters <ul><li>Editorial Filters and Curators </li></ul><ul><ul><li>One or more people find the best content and I trust them to find it. </li></ul></ul><ul><li>Popularity Filters </li></ul><ul><ul><li>The more shares and Diggs, the better. </li></ul></ul><ul><li>Social Filters </li></ul><ul><ul><li>What my friends like, I will like. </li></ul></ul><ul><li>Personal Filters </li></ul><ul><ul><li>Content that is just for me, based on my interests. </li></ul></ul>© 2010 | Louis Gray | blog.louisgray.com
  32. 32. Editorial Filters <ul><li>Politics: Matt Drudge </li></ul><ul><li>Technology: Techmeme </li></ul><ul><li>Geek Tech: Slashdot </li></ul><ul><li>Sports: SBNation.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  33. 33. Popularity Filters <ul><li>Twitter: TweetMeme </li></ul><ul><li>Web News: Digg </li></ul><ul><li>RSS shares: RSSmeme </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  34. 34. Social and Personal Signal Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  35. 35. Google Buzz Does Relevancy © 2010 | Louis Gray | blog.louisgray.com
  36. 36. Google Buzz’ Relevancy <ul><li>Auto-connect *** suggest *** to people you e-mail and chat most often. </li></ul><ul><li>Bump items to the top that have the most activity, such as comments, while those without activity are pushed to the bottom. </li></ul><ul><li>Activity on Buzz shares are echoed in Reader. </li></ul><ul><li>buzz.google.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  37. 37. Introducing Cadmus © 2010 | Louis Gray | blog.louisgray.com
  38. 38. Cadmus <ul><li>Cadmus groups similar tweets and social updates to filter out clutter. </li></ul><ul><li>Cadmus provides you personal trending topics, not just local or global, as Twitter does. </li></ul><ul><li>Cadmus groups popular conversations by day or week, which are expandable. </li></ul><ul><li>www.thecadmus.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  39. 39. Introducing Cascaad © 2010 | Louis Gray | blog.louisgray.com
  40. 40. Cascaad <ul><li>iPhone app and Web site that recommends content to you based on your social circles. </li></ul><ul><li>Divides content by subject, and provides the ability to create custom channels by keywords. </li></ul><ul><li>Links contain nested replies and show other social engagements. </li></ul><ul><li>www.cascaad.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  41. 41. Introducing Lazyfeed © 2010 | Louis Gray | blog.louisgray.com
  42. 42. Lazyfeed <ul><li>Lazyfeed scours thousands of RSS feeds and organizes them, by topic. </li></ul><ul><li>Newly discovered posts that match your watched topics flow in real time to your browser. </li></ul><ul><li>Lazyfeed follows topics you choose, not sources or individual people. </li></ul><ul><li>www.lazyfeed.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  43. 43. Introducing Mozzler © 2010 | Louis Gray | blog.louisgray.com
  44. 44. Mozzler <ul><li>Enhanced UI for Twitter and Facebook </li></ul><ul><li>Designed for Twitter lists </li></ul><ul><li>Display of rich media, in line </li></ul><ul><li>You can show links only, or all updates </li></ul><ul><li>beta.mozzler.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  45. 45. Introducing my6sense © 2010 | Louis Gray | blog.louisgray.com
  46. 46. my6sense <ul><li>My6sense is an iPhone app tailored for mobile data consumption, of RSS and social streams </li></ul><ul><li>My6sense watches your activity and improves its recommendations over time, tailored specifically to you. </li></ul><ul><li>Its digital intuition improves the more you use the product. </li></ul><ul><li>www.my6sense.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  47. 47. Introducing Twazzup © 2010 | Louis Gray | blog.louisgray.com
  48. 48. Twazzup <ul><li>Highlights of contacts you interact with most often on Twitter. </li></ul><ul><li>Expanded link previews </li></ul><ul><li>Included rich media </li></ul><ul><li>Sentiment analysis </li></ul><ul><li>Personalized, clickable, trending topics </li></ul><ul><li>beta.twazzup.com </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  49. 49. Is There a Summary? Finding Signal in The Real-Time Noise © 2010 | Louis Gray | blog.louisgray.com
  50. 50. Signal from Noise <ul><li>Noise and signal differ by individual </li></ul><ul><li>You can reduce noise by filtering & unfollowing </li></ul><ul><li>Constantly review data sources </li></ul><ul><li>Follow curated lists from crazy people like me </li></ul><ul><li>Find “Best of” lists where applicable </li></ul><ul><li>Try new tools aimed to bring relevant value </li></ul><ul><li>Optimize for you, not for the crowd </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  51. 51. Tools Rolodex <ul><li>Facebook http://www.facebook.com </li></ul><ul><li>Twitter http://www.twitter.com </li></ul><ul><li>Lazyfeed http://www.lazyfeed.com </li></ul><ul><li>Mozzler http://beta.mozzler.com </li></ul><ul><li>My6sense http://www.my6sense.com </li></ul><ul><li>Twazzup http://beta.twazzup.com </li></ul><ul><li>Cascaad http://www.cascaad.com </li></ul><ul><li>Cadmus http://www.thecadmus.com </li></ul><ul><li>TweetDeck http://www.tweetdeck.com </li></ul><ul><li>Buzz http://buzz.google.com </li></ul><ul><li>FriendFeed http://www.friendfeed.com </li></ul><ul><li>Google Reader http://www.google.com/reader </li></ul>© 2010 | Louis Gray | blog.louisgray.com
  52. 52. To Find Out More <ul><li>Louis Gray </li></ul><ul><li>http://blog.louisgray.com </li></ul><ul><li>@louisgray </li></ul><ul><li>408 646 2759 </li></ul><ul><li>[email_address] </li></ul><ul><li>Paladin Advisors Group </li></ul><ul><li>http://www.paladinag.com </li></ul><ul><li>@paladinag </li></ul>© 2010 | Louis Gray | blog.louisgray.com

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