Find out the origins of Personal Branding from Wikipedia, as presented by Sandra Long - Post Road Consulting. Sandra is the author of "LinkedIn for Personal Branding: The Ultimate Guide."
Sandra Long is a highly regarded LinkedIn Speaker. Sandra's topics include: LinkedIn for Personal Branding, Social Selling, and LinkedIn Networking. Sandra Long is President of Post Road Consulting LLC in Westport CT, USA. Review this presentation for more information about Sandra Long.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Often, when people think about "customer experience", they think about the experience of servicing a customer once they've signed on the dotted line. That may have once been true, but these days, due to heightened buyer expectations, your sales success hinges on creating experiences that knock buyer’s socks off, at every touch point in the buying and customer lifecycle.
Check out my on-demand webinar on the Sales Experts channel about this topic. bit.ly/salesexperience
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
This presentation is from a webinar I delivered back in June. You can view the on-demand recorded session using this link:
http://bit.ly/2ggxYCj
Sandra Long is a highly regarded LinkedIn Speaker. Sandra's topics include: LinkedIn for Personal Branding, Social Selling, and LinkedIn Networking. Sandra Long is President of Post Road Consulting LLC in Westport CT, USA. Review this presentation for more information about Sandra Long.
Creating and sharing content is at the heart of a sound social selling and social media marketing strategy. Here are 17 ideas for becoming a content master.
Often, when people think about "customer experience", they think about the experience of servicing a customer once they've signed on the dotted line. That may have once been true, but these days, due to heightened buyer expectations, your sales success hinges on creating experiences that knock buyer’s socks off, at every touch point in the buying and customer lifecycle.
Check out my on-demand webinar on the Sales Experts channel about this topic. bit.ly/salesexperience
Forrester Research has said that we are living in the age of the customer, which means the balance of power has shifted to buyers. Buyers can gather a lot of data before talking to a salesperson but salespeople can still capitalize on opportunities to demonstrate credibility and value early in the decision-making process.
This presentation is from a webinar I delivered back in June. You can view the on-demand recorded session using this link:
http://bit.ly/2ggxYCj
LinkedIn Training from Sandra Long of Post Road Consulting LLCSandra Long
Quick overview of the LinkedIn training available from Sandra Long of Post Road Consulting LLC. LinkedIn training includes: LinkedIn Profile; Social Selling; LinkedIn Networking.
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
Presented at ASAE's Membership and Marketing Conference 2017 this focuses on how and why it is important to create in-person communities in almost any organization.
Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
How to Increase Your Influence at Work - An HBR Article Feb 2018Satoshi Takano
Ever wonder why you can't influence people, or get them on your side, or feel alone despite having a grandiose title? Ever wonder what it takes to be considered an influencer at work, so you can convey your vision and strategy? This presentation is for you.
Resume writing is part art and part science. Not too little information, and not too much. But more importantly, it is the most important first step to making a positive impression to hopefully help you land an interview and create a discussion about your background.
The presentation was delivered March 21, 2018, at Humber College School of Applied Technology.
It's that time of year you put your interview skills into high gear. Here's a keynote presentation I delivered in 2018. "How to Master Your Interviews".
Cowboys were well known for their ability to navigate the unfamiliar territory of the American Old West. Today's marketers need to approach social media with the mindset of a cowboy in order to effectively navigate the new "digital frontier."
Applying to Doctoral Programs: The Academic Writing SampleLaurie Prange
In this presentation, the main elements of the writing sample, included in the application package to a doctoral program (PhD, EdD, DBA, etc.), are covered.
Chris Spurvey, Vice President - KPMG shares his LinkedIn success story Black Marketing
Yesterday’s big announcement that LinkedIn is being acquired by Microsoft caused me to reflect on my embrace of LinkedIn and how integrated LinkedIn is with my achievements during the past decade.
My Life on LinkedIn Since 2006: A Case Study for Sales and Personal BrandingChris Spurvey
Yesterday’s big announcement that LinkedIn is being acquired by Microsoft caused me to reflect on my embrace of LinkedIn and how integrated LinkedIn is with my achievements during the past decade.
LinkedIn Training from Sandra Long of Post Road Consulting LLCSandra Long
Quick overview of the LinkedIn training available from Sandra Long of Post Road Consulting LLC. LinkedIn training includes: LinkedIn Profile; Social Selling; LinkedIn Networking.
How to achieve mind-blowing Content Marketing ROIJeremy Cabral
Presentation at Search Marketing Summit Sydney 2016. Here's the synopsis:
"Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue; that's the one-two punch of social media and content marketing. If you are not pairing these two together then you are simply missing opportunities for your business.
This session will show you how to create a world-class strategy for combining these social and content marketing to deliver real results. From real world examples to real-time results, get ready for a cornucopia of actionable takeaways you can start implementing immediately."
An entrepreneur wears many hats: idea formation, idea promotion, idea building, idea delivery, idea scaling, idea restructuring, and so on. Entrepreneurs have within themselves experiences that, if shared with others, can provide immense value to their personal brands, their companies’ brands, other entrepreneurs, and prospective clients.
With the explosive growth of social networks, we are relying increasingly on ecosystems of connections to find what we need to thrive. Therefore, entrepreneurs need to get their story out there so that it can be found by prospective clients.
Presented at ASAE's Membership and Marketing Conference 2017 this focuses on how and why it is important to create in-person communities in almost any organization.
Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
How to Increase Your Influence at Work - An HBR Article Feb 2018Satoshi Takano
Ever wonder why you can't influence people, or get them on your side, or feel alone despite having a grandiose title? Ever wonder what it takes to be considered an influencer at work, so you can convey your vision and strategy? This presentation is for you.
Resume writing is part art and part science. Not too little information, and not too much. But more importantly, it is the most important first step to making a positive impression to hopefully help you land an interview and create a discussion about your background.
The presentation was delivered March 21, 2018, at Humber College School of Applied Technology.
It's that time of year you put your interview skills into high gear. Here's a keynote presentation I delivered in 2018. "How to Master Your Interviews".
Cowboys were well known for their ability to navigate the unfamiliar territory of the American Old West. Today's marketers need to approach social media with the mindset of a cowboy in order to effectively navigate the new "digital frontier."
Applying to Doctoral Programs: The Academic Writing SampleLaurie Prange
In this presentation, the main elements of the writing sample, included in the application package to a doctoral program (PhD, EdD, DBA, etc.), are covered.
Chris Spurvey, Vice President - KPMG shares his LinkedIn success story Black Marketing
Yesterday’s big announcement that LinkedIn is being acquired by Microsoft caused me to reflect on my embrace of LinkedIn and how integrated LinkedIn is with my achievements during the past decade.
My Life on LinkedIn Since 2006: A Case Study for Sales and Personal BrandingChris Spurvey
Yesterday’s big announcement that LinkedIn is being acquired by Microsoft caused me to reflect on my embrace of LinkedIn and how integrated LinkedIn is with my achievements during the past decade.
iCPA: A Social Media Overview For The CPAMitch Miles
This Social Media Overview class will give you a bird’s eye view of a wide array of social media sites and tools. Get the latest in social media best practices. You will learn how others are making use of them and how they might make sense for you. At the end of this class you will have a clear understanding of the social media landscape as well as enough knowledge to make an educated decision on which social media channels are right for you and your firm.
This is a very engaging and interactive class.
Is talent enough for artists to achieve career success? What questions artists can ask to develop their careers. Artists are now also entrepreneurs. These questions will help artist focus on what is important.
LinkedIn Best Practices for College StudentsMitch Miles
March 2nd 2015 - LinkedIn Best Practices - Guilford Technical Community College. Creating and building your #LinkedIn profile, professional networking, LinkedIn for career, job search
How to Fully Take Advantage of LinkedInNikki Little
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.
Ross Breadmore from Nixon McInnes talks at the Social Media World Forum Europe on making social work for big brands. (http://www.socialmedia-forum.com/europe/)
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
LinkedIn Stats for Universities. Why Colleges need to help Students with Lin...Sandra Long
Consider why college students and new grads need the help to position themselves on LinkedIn. Yes, recruiters are searching LinkedIn for new grads. Consider that employee referrals are the #1 way for most companies to hire. This means that your alumni base is critical for your newly graduated seniors. Your alumni are more likely to refer your new students if their LinkedIn profiles are professional and representing their personal brand.
LinkedIn and Personal Branding Survey Results 2016Sandra Long
Post Road Consulting LLC's survey for LinkedIn users about personal branding and the LinkedIn profile. The survey was completed in June 2016 and included 211 LinkedIn user's feedback. We are enhancing the survey with new questions and continuing it via the Post Road Consulting website. Some of the statistics from the survey will be used in the Sept. 15, 2016 launch of the book "LinkedIn For Personal Branding: The Ultimate Guide" by Sandra Long.
LinkedIn is the world's largest professional network. Use LinkedIn to share your personal brand and expertise. Connect with prospects and customers. Develop your network with help from LinkedIn, and then you can begin to really leverage warm referrals.
Your goal should be to use LinkedIn as a pathway to real live meetings and to develop great real relationships!
LinkedIn is the ideal social media platform for growing your business, whether you are a consultant, attorney, author, Sales VP or a CEO.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Operating system. short answes and Interview questions .pdf
Personal Branding: Do you Know the Origins?
1. Personal Branding:
Do You Know the Origins?
cc: See-ming Lee 李思明 SML - https://www.flickr.com/photos/48973657@N00
2. Personal branding is the practice of
people marketing themselves and their
careers as brands.cc: MarcelaPalma - https://www.flickr.com/photos/53114928@N02
3. While previous self-help management techniques
were about self-improvement, the personal-branding
concept suggests instead that success comes from self-
packaging.
cc: Daniel Y. Go - https://www.flickr.com/photos/84172943@N00
4. Personal branding often involves the
application of one's name to various
products.cc: danmachold - https://www.flickr.com/photos/55569773@N00
5. For example, the celebrity real-estate mogul turned
President of the United States, Donald Trump uses his
last name extensively on his buildings and on the
products he endorses.
cc: Gage Skidmore - https://www.flickr.com/photos/22007612@N05
6. This same logic follows for personal brands-
there is a constant desire for a reinforcement
of the self-brand.
cc: Arenamontanus - https://www.flickr.com/photos/87547772@N00
8. Personal branding, self-positioning, and all individual
branding by whatever name, was first introduced in
1937 in the book Think and Grow Rich by Napoleon
Hill.cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00
9. Positioning Yourself and Your Career-You can
benefit by using positioning strategy to
advance your own career.
cc: ITU Pictures - https://www.flickr.com/photos/42121221@N07
10. Key principle: Don’t try to do
everything yourself.
cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
12. Goffman’s Self Presentation is a key theory that
explores the way people want to be seen and how
people are perceived by their peers.
cc: MsHellyer - https://www.flickr.com/photos/7272807@N02
13. Goffman, uses the term Dramaturgy as
a component to his theory of self
presentation.
cc: APMus - https://www.flickr.com/photos/54514782@N06
14. This term refers to looking at your own
persona as a drama, treating your actions
as an actor in a play.cc: Len Radin - https://www.flickr.com/photos/9080018@N07
16. Social media extends beyond just
Facebook and Twitter and into the
professional world as well.
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
17. There are general professional profiles like
LinkedIn and company or industry-specific
networks, such as Slack.
cc: TAKA@P.P.R.S - https://www.flickr.com/photos/26414679@N05
18. Thus, social media network sites serve as
complex, technologically mediated venues for
the branding of the self.
cc: jenny downing - https://www.flickr.com/photos/7941044@N06
19. Thousands of self-help books, programs, personal
coaches, and articles exist to help individuals learn
to self-brand.
cc: RichGrundy - https://www.flickr.com/photos/32888907@N03
20. Because personal branding is basically pointing out, and in
some cases, glorifying, certain positive characteristics of an
individual, it is not unlike traditional branding of products
and companies.
cc: Brett Jordan - https://www.flickr.com/photos/55497864@N00
21. Personal branding makes you accountable to others in
a way that mirrors the corporation to consumer
relationship.
cc: Paul Keller - https://www.flickr.com/photos/18259771@N00
22. Authenticity is viewed as both residing inside the self
and is also demonstrated by allowing the outside
world access to one's inner self.
cc: rodarmor - https://www.flickr.com/photos/28066001@N03
23. It is interesting to think about the idea of authenticity
with disclosure, and the freedom social networks allow
in disclosing an inauthentic self.
cc: Tim Geers - https://www.flickr.com/photos/47912915@N02
24. All the while, those posting are forming a digital
archive of the self, through which a brand could
be crafted by others.
cc: phsymyst - https://www.flickr.com/photos/78624556@N08