How can you really engage in doing social media? Check it out here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3

1. ENGAGING WITH
SOCIAL MEDIA

2. Why Use Social Media
 Presence in social media spaces lets you get
your project branding and news to the
broadest audience.
 Facebook, Twitter, Blogs are all mainstream,
You Tube is one of the world’s most popular
search engines.
 Search engines rank social media sites highly.
 But social media is only part of the picture.

3. Why Use Social Media
 Email, Phone and tangible communications.
 Letters, Posters, Print – are all still important

4. Be creative: communicate your
work in new ways
 By Using
 Blogs
 Facebook
 Twitter etc.

5. Select tools your audience is
comfortable with.
 Social bookmarking tools
 Diigo
 LinkedIn
 Academia.edu
 Mendeley

6. Bring Your Content to Life
 Create quirky or playful content related to or helps
you discuss and engage others in your work.
 Reflect on project success to date, how your work
fits into the bigger picture.
 Share key updates, milestones and
achievements.
 Preview, announce and amplify your events and
attendance at other events.
 Build relationships with stakeholders.
 Be personal but appropriate – bring your own
perspective and voice into your posts.

7. Know The People Behind Your
Project
 Let people get to know the people behind the
project
 And why your project matters.

8. Be Part of Something Bigger.
 Your project doesn’t sit in isolation it doesn’t sit
within a strategic graphical isolation is not
necessary just for academic people to be
interested in there will be a much bigger
audience that are interested in your work that
maybe want to work with you in the future.

9. Be Proactive!
 Build up a relationship

10. Amplify, Engage, Empower
 Credit Where It’s Due.
 Credit authors, images, quotes, ideas.
 Acknowledge and respond to genuine comments
and feedback.
 Link to useful sites, bloggers, projects
 Make your own materials – project images, event
reports etc. – available to others under Creative
Commons if appropriate.
 Encourage others to discuss their interest in your
project!

11. Less Is More
Especially if you plan well
 Less is really more in social media you need to
plan what you are going to do.
 You want to make sure that you are only doing
the things that are useful, relevant
 Set some goals

12. Be Professional
 Commercially sensitive information – private
meeting minutes, staffing matters etc.
 Personal data, images of people without their
permission – respect privacy.
 Be professional – content or images should not
damage project credibility (e.g. no Downfall
videos!)
 Offensive or Spam content – be careful with
passwords and make sure you ALWAYS moderate
and monitor comments!
 Anything you would not want a funder, project
partner, stakeholder etc. to see.

13. Free MP3 Podcast reveals how to use social
media to sell more stuff.
Find out more at
www.sociamigo.com/mp3