This presentation is about the social media trends in 2015 and 2016. Also some test strategies.

1. Social Media
Marketing Strategy
CONNECTING DOTS
BY HASSAN GULZAR

2. Findings of Social Media 2015
Twitter,YouTube and LinkedIn hold the top spots for future plans:
A significant 66% of marketers plan on increasing their use of these social networks.
Marketers want to learn most about Facebook:
While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on
increasing Facebook activities.
Video becoming important:
A significant 57% of marketers use video in their marketing; however, 72% want to learn more about
video marketing and plan on increasing their use of video.
Podcasting on growth trajectory:
Only 10% of marketers are involved with podcasting, yet 26% plan on increasing their podcasting
activities and 43% of marketers want to learn more about podcasting.
Hassan GUlzar

3. • Facebook and LinkedIn are the two most important social networks for marketers.
When allowed to only select one platform, 52% of marketers selected Facebook, followed by LinkedIn at 21%.
• Most marketers aren't sure their Facebook marketing is effective:
Only 45% of marketers think that their Facebook efforts are effective.
• Tactics and engagement are top areas marketers want to master:
At least 91% of marketers want to know the most effective social tactics and the best ways to engage their
audience with social media.
Findings of Social Media 2015
Hassan GUlzar

4. 5 Social Media Questions ?
1. TACTICS:What social tactics are most effective? 92%
2. ENGAGEMENT:What are the best ways to engage my audience with social media? 91%
3. MEASUREMENT: How do I measure the return on my social media marketing? 88%
4. AUDIENCE: How do I find my target audience with social media? 87%
5. TOOLS:What are the best social management tools? 87%
Hassan GUlzar

5. Benefits of social media marketing
Hassan GUlzar

6. Commonly used social media platforms
Hassan GUlzar

7. Goals
• Discuss Social Media Strategies and Best Practices.
• Become familiar with marketing through social media
applications
• Identify parts of a social media strategy
• Identify social media online tools and applications
• Develop social media marketing plan
Hassan GUlzar

8. Creating a Social Media Policy
Stay on brand
Stick to basic
standards
Target audience
Numerous
platforms
What is the
purpose?
Hassan GUlzar

9. What is Social Media?
• Many definitions
• All deal with sharing of
information to achieve social
interaction
• Shift from a one-to-many model to a many-to-many model
• Components
• Web-based platforms
• Can be used to inform, educate and engage customers
Hassan GUlzar

10. AreYou Ready for Social Media?
• Are your customers likely to be online?
• Are you ready to handle negativity?
• How will you incorporate this into people’s daily jobs?
• How will you measure the results?
• How long are you willing to give it a try?
• What’s your willingness to experiment, take risks and adjust your plans?
Hassan GUlzar

11. What AreYour Goals?
• Increase customer base
• Generate leads
• Drive sales
• Build awareness
• Make money from your content
• Establish thought leadership
• Educate customers
• Customer-source part of your product development
• Reach internal communication
Hassan GUlzar

12. Social Media Strategy
• Identify your goals
• Identify your target audience
• Create a profile or brand
• Find the social media that’s right for you
• Plan a time frame
• Include Search Engine Optimization (SEO)
• Measure progress toward goals
SPECIFIC
MEASURABLE
ATTAINABLE
RELEVANT
TIMELY
Hassan GUlzar

13. Identify Your Target Market
• Who are your customers?
• What characteristics do they have?
• What age group do they come from?
• What are their spending or shopping habits?
• Do they shop online?
• What social media applications are they using?
Hassan GUlzar

14. Decide on appropriate social media
applications
• Which ones are your customers using?
• Start with one - Understand it, utilize it
effectively and then expand your online
presence
• Write good and appropriate content
• Build relationships; listen and engage
with your followers
• Plan the time frame
– Map out a schedule for updating
content
– This should be accomplished on a
regular basis
– Follow the schedule
Hassan GUlzar

15. Include Search Engine Optimization (SEO)
• Focus on Good Phrases
• Avoid “Vanity” keywords
• Use Google’sAdWords
KeywordTool
• Remember the value of repetition
• Guide your content strategy
Develop a content strategy plan
• Content should be both useful and usable by
customers
• Develop a plan for creating this type of content
• Develop a plan for getting the content published
• Not as easy as it sounds
• Publishing or uploading content takes a dedicate
effort on your part
Measure progress toward goals
• Did we learn something about our customers that
we didn’t know before?
• Did our customers learn something about us?
• Were we able to engage our customers in new
conversations?
Hassan GUlzar

16. • Social networks
• Blogs
• Microblogging
• Wikis
• Podcasts
• Forums
• Online Communities
• Multimedia sharing
• Social bookmarking
• RSS readers
• GEO tracking
• Recommendations and
reviews
Social Media Strategy
Hassan GUlzar

17. Facebook Strategy
1. Use Dynamic Product Ads
1. Upload your product catalog to Facebook Business Manager.
2. Add a custom audience pixel to your site
3. Create a dynamic template.
4. Set up Display Product Ads in the Power Editor.
2. Use Multi-ProductAds
3. Install ConversionTracking Pixel
4. Run General Retargeting Campaigns
5. Find New Customers with Lookalike Audiences
6. Use Ads to CommunicateYour Brand Story
7. Strengthen Existing Customer Relationships with Custom Audiences
1. Get Existing Customers to Become Facebook Fans
2. TargetYourTop Customers with Relevant Offers, Promotions
3. RewardYour Store Evangelists
Hassan GUlzar

18. Twitter Strategy
1. The use of hashtags
2. Active position
3. Research on @s
4. Special deals
5. Combined social media approach
Twitter advertising (promoted account)
The first one is to get more followers to your account
the second – to reach to more users with a concreteTweet
Twitter Buy Button
allowing to make a purchase with a simple click fromTwitter
Twitter Product and Place pages
Hassan GUlzar

19. Suggestion
• MineTwitter to GrowYour Audience
• Analyze Past Content to Improve Posts
• Optimize Visual Content with Links
• MaximizeTwitter With Images
• Switch Up Content Formats
• Create a Social Media Channel Plan
• Deliver Content Consistently
• Host Private Hangout On Air Events
• Use Hashtags Strategically
• Test Pinterest forYour Brand
• Use Social Updates to Write Blog Posts
• Give Context to Pinnable Images
• Become a Resource on Facebook
• ManageTime Effectively
• Expand Reach With LinkedIn Publisher
• Focus on One Social Media Channel
• Automate Curated Content
• Create a Social Update Library
• Publish Long-Form Content on LinkedIn
• Target WebsiteVisitors with Social Ads
Hassan GUlzar

20. Hassan GUlzar

21. Q&A
Hassan GUlzar