The Sparks Foundation Marketing Plan for Social Media.Detailed research-based marketing plan with social media marketing methods, strategies, and techniques

1. The Sparks Foundation Marketing Plan For
Social Media
Graduate Rotational Internship Program (GRIP)
Task #1
Prepared By :Syed Sheharyar
Internship Function :Digital Marketing

2. The Sparks Foundation (TSF):
• The Sparks Foundation (TSF) is a non-profit organization
registered in India and Singapore.We envision a world of
enabled a world of enabled and connected little minds
building the future.We aim to inspire students,help them
innovate and let them integrate to build the next generation
of humankind . We help the students to integrate and help
each other and learn from each other , and do well together

3. Programs Offered By The Sparks Foundation
(TSF):
• Student Scholarship Program
• Student Mentorship Program
• Student SOS Program
• Workshops
• Corporate Programs

4. Social Media Plan for The Sparks Foundation
(TSF):
• The Sparks Foundation (TSF) has an online presence
on LinkedIn and Facebook. A concise and detailed
marketing plan based on detailed marketing research
will help The Sparks Foundation (TSF) to achieve its
marketing goals on social media and make an effective
presence on social media platforms

5. LinkedIn Presence
• The Sparks Foundation (TSF) has a total following of 89K on LinkedIn.

6. Facebook presence
• The Sparks Foundation (TSF) has a total following of 34K on
Facebook.

7. SMART Goals :
• The Sparks Foundation (TSF) marketing plan is created under SMART goals
criteria.
• SMART goals are:
• Specific: Well defined, clear, and specific.
• Measurable: With specific criteria that measure your progress toward the
accomplishment of the goal
• Achievable: Attainable and not impossible to achieve
• Realistic: Within reach, realistic, and relevant to your organization goals
• Timely: With a clearly defined timeline, including a starting date and a
target date.

8. The Sparks Foundation SMART Goals :
• Increase Brand Awareness :
• The Sparks Foundation LinkedIn following to 15OK
• The Sparks Foundation Facebook following to 100k.
Time Frame = 6 months

9. Audience Research:
• Audience research is an integral part of the marketing plan. So The
Sparks foundation belongs to the education industry and they offer a
variety of student-related programs and corporate programs
• Targeted Audience
• Targeted Audience must be students of high school and universities
who are looking for internships and jobs active on Facebook and
LinkedIn.
• Secondary Audience
• The secondary Audience must be working professionals looking for
corporate workshops active on LinkedIn.

10. The Target Audience Persona

11. Social media Content Strategy :
• The Sparks Foundation's marketing goal is to increase brand
awareness for their student and corporate programs.
• So content marketing must be the part of a marketing plan to
increase brand awareness on Facebook and LinkedIn
• Type Of Content :
• To increase brand awareness content type is divided into
1. Educational Content
2. Inspiring Content
3. Informational Content

12. Format of content :
1. Text ( blog post or Article )
2. Image (Infographics)
3. Vidoe (Short or long videos based on platform)

13. Curated Content
• Publish content of the same niche from other sources like
the regulatory and governing body .
• Example (Updated Guidelines issued by education
commission on internship process)

14. Paid Social Media Advertising:
• Run targeted ads campaigns with suitable CTA (Call To
Action)on Facebook and Linkedin to increase brand
awareness.
• Example (Ad campaign based on upcoming internships
programs)

15. Social Media Audit
• Metrics:
• Conduct an audit on your social media marketing efforts . Check the
metrics Which matter the most.
• Like The Sparks Foundation, marketing goal is to increase brand
awareness.
• So we will check the following Metrics
1. Number of Following on Facebook and LinkedIn
2. Total reach on Facebook and LinkedIn
3. Total impressions on Facebook and LinkedIn

16. Key Performance Indicators (KPI)
• After conducting an audit we will find Key Performance
Indicators (KPI) from the data that will tell whether we are
achieving our marketing goal or not.
• KPI are measurable and directional that gives an overview
about the progress of our marketing gaol.

17. Evaluate the efforts :
• After implementation of the marketing plan evaluate the
efforts for future marketing efforts and campaigns.
• Results and insights from evaluating efforts will optimize the
efforts of the marketing plan in the future.

18. Conclusion:
• The Spark foundation social media marketing plans is a composition
of marketing strategies and methods on different social media
platforms to increase brand presence and awareness that will
help The Spark foundation to grow exponentially in their industry