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Leveraging Content and Design to Grow Your Food Startup
- Leveraging Content & Design TO GROW YOUR FOOD STARTUP
- PRESENTER ALL ROUNDER, CANVA KRIS HOWARD
- @web_goddess web-goddess.org
- Today's Agenda About Canva Blog Growth Strategy The Importance of Images Content Marketing 101 Recommended Tools 1 2 33 54
- Canva makes graphic design simple for everyone. You can use it to create beautiful and on-brand marketing materials, social media graphics and documents. What is Canva? 1
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- Content Marketing 101 2
- Content Marketing Benefits 2 Advertising
- Content Marketing Benefits 2 Advertising Reputation
- Content Marketing Benefits 2 Advertising Reputation SEO
- Content Marketing Benefits 2 Advertising Reputation SEO Conversion
- Content Marketing Benefits 2 Advertising Reputation SEO Conversion Education
- Blog Growth Strategy 3
- Blog Growth Strategy 3 "The Power of Research: How We Grew the Canva Blog's Traffic by 226.47%" https://blog.bufferapp.com/blog-growth-tactics
- Blog Growth Strategy 3 1. Research the industry landscape.
- Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience.
- Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P.
- Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P. 4. Put it all together.
- Blog Growth Strategy 3
- The Importance of Imagery 4
- The Importance of Imagery 4
- The Importance of Imagery 4 "The Power of Images: What We Learned by Analysing 100 Million Posts" http://buzzsumo.com/blog/the-power-of- images-canva-buzzsumo-webinar/
- With image No image 0 100 200 400 Interactions (shares/likes/comments) 100 Million Posts On Facebook 372 164 300
- OG:images 197 shares with image 61 shares no image On Facebook
- OG:images Example on Facebook
- Average shares Product Gallery Photo Summary Summary large image 0.68 1.6 3.5 3.7 16.2 Social Media Traffic On Twitter
- Social Media Traffic On Twitter
- WORDS TO IMAGES 0 40 80 120 160 0-25 25-50 50-75 75-100 100-125 125-150 150-175 The Golden Ratio Of words to images SHARES
- Story
- Process
- Comparison
- Curated List
- Recommended Tools 5
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- Recommended Tools 5 Canva Buffer
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- Recommended Tools 5 Canva Buffer If This Then That (IFTTT)
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- Recommended Tools 5 Canva Buffer If This Then That (IFTTT) Roll Your Own
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- 5 FAIL
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- M A D E I N C A N V A