14 Tools That Reveal Why Potential Customers Abandon Your Website,

1. internetsearchinc.com
14 Tools That Reveal Why Potential
Customers Abandon Your Website
Deepak Wadhwani
14 Tools That Reveal Why Potential Customers
Abandon Your Website
The biggest problem that many websites are facing is that people
who’re visiting are leaving and not returning or the ones that do
visit, aren’t becoming subscribers or even consumers to that
specific brand and product. It can be a daunting task to draw
people in to your page and even more so when you’ve gone
through all the work and effort to do so, but aren’t able to keep the
crowd there as consumers or have them returning. If you’re
unfamiliar with how to solve this problem or what’s caused it in the
first place, then it’s time we have a little talk about it.
Learn what prompted your visitors to find your specific
page and how they go there.
1.
Google has a great tool called Google Analytics which is a great
piece of software and a must have in our book. By using this
program, it can tell you how your visitors landed on your page, what
links prompted them there which can help determine if it was just a
fluke or they were looking for something you have and they wanted.
Hotjar – Heatmaps and Visitor recordings2.
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2. I really love this one because it’s actually pretty neat. While Google
Analytics might show you what links were followed to get to you,
Hotjar uses heat maps and and visitor recordings to show you
where visitors specifically went on your page. Whether the item is a
clickable link or not, as long as someone clicked on it, it’ll show
which can help you to alter things that maybe might be worth
creating a link in to so they can find what they’re looking for easier.
It can let you see where people are clicking, how far down they
went on a specific page and provide key information as to what
parts of your page specifically is drawing the most attention.
Click Tale3.
This site is pretty interesting for all the things it does. Ever wonder
what people do when they visit your page? Well this is a great place
to start, because it creates small videos showing you the browser
session of those who are visiting your page, down to keystrokes
and mouse clicks. While that might sound a bit disturbing, it does
provide a great amount of insight.
Olark4.
This allows you to communicate live with people who visit your
page. There are a few different programs that are like this one, but
it’s great because you can speak with clients and find out what they
might need help with, what they’d like to see improvement on, and
assist them in different areas. Many people don’t have access to a
phone for financial reasons, or are in areas such as a public library
where they can’t speak live vocally with someone. Olark allows
communication without causing disruption, requiring a phone
service, and makes people feel less pressured.
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3. Survey Monkey5.
This can kind of get an idea as to what both customers and
non-customers do on a typical day. By allowing you to send out
surveys you can ask specific questions such as “How likely are you
to buy…” or “Rate the following statement as highly favorable, not
highly favorable or neutral….” Which allows you to specifically
target those who are interested or typically purchase things from
your line of work.
iPerceptions6.
Always wanted to know how your customers felt about their
experience when it came to using your site and navigating around?
Well iPerceptions does exactly that. By giving them a few questions
to answer about their experience it gives you a way to be rated for
the positive and allow feedback from any negative experiences they
may have encountered.
Qualaroo7.
Another survey tool, this one is a bit more specific as it can allow
you to create your own questions, get emails when someone takes
a survey and even target specific people who’re on the page.
Usability tests8.
Recommended and created by Steve Krug, the test allows you to
speak specifically to people who use your page and monitor how
they were able to navigate, if they ran in to any trouble and what
kind of errors they experience. By being able to chat with them one
on one, allows you hear personal opinions and room for
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4. improvement.
Ethnio9.
This is a great tool for creating a usability test. While most usability
tests target customers who visit your page, this one allows you to
target people who aren’t yet customers. You can create surveys
and interview them to find out what you can do or change to
convince them to become a customer of your product? This often
comes in the form of a pop up ad that can be customized and give
users an option of participating.
Be your own tool10.
Nothing travels faster than word of mouth and by going out and
about you can interact with the public, those who may already be
customers and those who aren’t. You can ask them questions about
what they like, don’t like, and really put yourself out there to draw in
potential clients.
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5. Kampyle11.
This tool is a bit more discreet and sits at the bottom right hand
corner of your page. Instead of bothering consumers with a pop up
ad, this one allows them to specifically click on your page and
answer a few questions that will leave you feedback with their
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6. experience.
Google Site Search12.
This allows people to use the search engine while on your page. If
they can’t find what they’re looking for it gives you the chance to
add it while if it does, maybe they’re looking for more detail. It’s a
tool that allows you to add more if not just the right amount of
important information customers is looking for.
Twitter13.
Twitter is great because despite being social media, it allows you to
see what people are having to say about you, what experiences
they have both good and bad and can praise you for something
they really enjoyed. A great way to directly interact and connect
with customers.
Google Analytics Content Experiments14.
By using different features and gathering feedback you’ve found a
way to fine tune your page and see what does and does not work.
However, instead of making a hasty decision and hoping for the
best, this tool allows you to use a split-screen and see what would
happen if you changed one thing to another, a predictability tool
and test all in one if you will.
Deepak Wadhwani has over 16 years experience in
software/wireless technologies. He has worked with Fortune 500
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7. companies including Intuit, ESRI, Qualcomm, Sprint, Verizon,
Vodafone, Nortel, Microsoft and Oracle in over 45 countries.
Deepak has worked on Internet marketing projects in San Diego,
Los Angeles, Orange Country, Denver, Nashville, Kansas City, New
York, San Francisco and Huntsville. Deepak has been a founder of
technology Startups for one of the first Cityguides, yellow pages
online and web based enterprise solutions. He is an internet
marketing and technology expert & co-founder for a San Diego
Internet marketing company.
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