A quick presentation on why university librarians should embrace social media marketing and how to get started.

1. SOCIAL MEDIA MARKETING
FOR LIBRARIANS

2. Hello!
I am Naomi Binnie
I am here to train university librarians in using
and embracing social media marketing.
You can find me at:
@LibNaomi

3. 1.
Why social media?
Let’s start with why you need social media

4. “Social media is not going away.
As new platforms emerge, libraries will
need to choose the channels that work
for their communities.”
Nancy Dowd,
“Social Media: Libraries Are Posting, but Is Anyone Listening?
http://bit.ly/1iUvSzX

5. ✖Define your library
When you use social media to define “who” your
business is, you own your library’s brand
✖Share your library
In order to attract users, you need to share your
library by engaging and connecting with the
community. This creates recognition and loyalty
and attracts future users.
✖Form your library’s narrative
Shape how people on the outside view your library
✖Free marketing
Most or all of your social media marketing will be
totally free! Very budget-friendly for a library.
The WHys

6. 1.
Which social media tools?
Let’s take a glance at social media tools

7. The obvious 3:
The not-so-obvious 3:
Twitter Facebook Instagram
Hootsuite Bit.ly Canva

8. The Obvious
✖Twitter:
“an online social networking service that enables users
to send and read short 140-character messages called
‘tweets’”
✖Facebook
“a popular free social networking website that allows
registered users to create profiles, upload photos and
video, send messages and keep in touch with friends,
family and colleagues.”
✖Instagram
“Instagram is a free online photo sharing and social
network platform that was acquired by Facebook in
2012. Instagram allows members users to upload, edit
and share photos with other members through the
Instagram website, email, and social media sites.”
https://en.wikipedia.org/wiki/Instagram
http://whatis.techtarget.com/definition/Facebook
https://en.wikipedia.org/wiki/Twitter

9. The Not-So-Obvious
✖Hootsuite:
a social media management system for brand
management...the system’s user interface takes the
form of a dashboard, and supports social network
integrations for Twitter, Facebook, LinkedIn and
more.
✖Bit.ly
a link management platform...that shortens links for
use in social networking, SMS, and email
✖Canva
an online graphic design platform that offers free
access to a wide assortment of design tools and
options, as well as premium options for paying
customers https://en.wikipedia.org/wiki/Canva
https://en.wikipedia.org/wiki/Bitly
https://en.wikipedia.org/wiki/Hootsuite

10. 1.
What next?
Let’s discuss how to get started with social media

11. Want big impact?
share your library
on social media!

12. ✖Analyze your library’s brand
What’s your voice? What do you want to say?
✖Do your research, make a plan
What are other libraries doing on social media?
What kind of posts are popular among users?
Research and make a plan.
✖Delegate Tweeters (and Facebookers, and
Instagrammers…)
Create and educate your social media marketing
team.
✖Create your Social Media accounts!
Head to the social media tool’s websites and get
started!
Next Steps

13. 1.
Test What You Learned
Take this Google Forms quiz:
http://goo.gl/forms/1l6GbIKsQg

14. Thanks!
Any questions?
You can find me at:
@LibNaomi
nbinnie@nyit.edu