Since its inception 10 years ago, the BRITE conference has featured the leading innovators, disruptors, and brand makers pioneering a path for business in the digital age. In this speech, BRITE’s founder, David Rogers (author, "The Digital Transformation Playbook"), looks back at the lessons we’ve learned and the predictions that we heard. And he shares five guiding principles for the future, with a vision for where digital transformation is taking business in the next 10 years.

1. @David_Rogers
Author, The Digital Transformation Playbook
Faculty, Columbia Business School
10 Years of BRITE
Looking Back to the Future
of the Digital Business
Revolution

2. Why?

3. Brands
Tech
Media
Entrepreneurs
Thinkers

4. Predictions Made
Lessons Learned
5 Guides to the Future

5. PREDICTIONS MADE

6. A big YES

7. NOT so much

8. …Not quite HOW we expected

9. Too SOON to tell

10. LESSONS LEARNED

11. Customers are networks
Dave Carroll, United Breaks Guitars

12. It’s the experience, not the channel
Emily Culp, Rebecca Minkoff

13. Marketing needs storytelling
Linda Boff, GE

14. Data makes you human
Vikram Somaya, ESPN

15. Innovation = experimentation
Kaaren Hanson, Intuit

16. Platforms change the rules
Robin Chase, ZipCar

17. Every business is a digital business
Russell Weiner, Domino’s

18. Every business is a digital business

19. FIVE GUIDES TO
THE FUTURE

20. 1. Digital transformation is about
strategy (not technology)

21. “a pizza-delivery
company”
“the digital industrial
company”

22. “we need a big data initiative”
“we need a social media strategy”
“we are launching an IoT project”

23. Key value drivers
of digital strategies
• Customer experience
• Operational excellence
• New business models

24. 2. Enterprises are not big startups

26. Robin Dunbar’s
150

27. Funding
Metrics
Incentives

28. 3. We need to reimagine
competition

29. Industry?Monopoly?

30. Industry?Monopoly?

31. Disruptive Business Model Map
Challenger
Customer
Incumbent
Value
Proposition
Differential
Value
Network
Differential
Two-Part Test
Radically displace value? Barrier to imitation?

33. 4. Disruption is coming…
but not for whom you think

34. “Strategy When Creative Destruction Accelerates”
Vijay Govindarajan & Anup Srivastava
Who’s Getting Disrupted Fastest?

36. 5. A question is worth a
thousand answers

37. Solve for (x)

39. 1. Digital transformation is about
strategy (not technology)
2. Enterprises are not big startups
3. We need to reimagine competition
4. Disruption is coming… but not for
who you think
5. A question is worth a thousand
answers

40. Thanks
for 10