This document provides an overview of using Facebook for business and organizational purposes. It discusses what social media is, a brief history of Facebook, why organizations should use social media, how to create Facebook marketing and promotions, options for free and paid Facebook advertising, how to generate exposure through Facebook, risk management considerations, and additional tools for viral marketing. The presentation includes definitions of social media, statistics on Facebook advertising data, tips for social media risk management, and resources for learning more about using Facebook for businesses and organizations. It concludes with a reminder that truly engaging in social media requires being willing to have social interactions.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
This is a slide show presentation I created in order to get my hypothetical organization onboard with using social media as a means for serving both customers, and investors.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
Social Media
* Introduction
* History
* Why Social Network Has Been Used
* What is Social Media?
* Features
* Business In Social Media
* Social Networking Sites
* Advantages
* Disadvantages
* Users of Social Networking.
Social Media Free Google Slide and MS Powerpoint download. MD Azmir Fakir (ফকির আজমীর) is a world geopolitical analysis expert From Bangladesh. I have published numerous articles and journals And researched historical civilizations and the history of the Middle East. I have competed in many competitions around the world, including the winner of the UN Goal. MD Azmir Fakir has been working on the mental health of children and teenagers since 2016. I'm Azmir Fakir Also Known by Fakir Azmir.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Power Marketing's Communication Specialist Larissa Newman delivered this seminar on the value of social media in business to a group at Hagerstown Community College (HCC) for the 2012 Technology Fair.
Social Media
* Introduction
* History
* Why Social Network Has Been Used
* What is Social Media?
* Features
* Business In Social Media
* Social Networking Sites
* Advantages
* Disadvantages
* Users of Social Networking.
Social Media Free Google Slide and MS Powerpoint download. MD Azmir Fakir (ফকির আজমীর) is a world geopolitical analysis expert From Bangladesh. I have published numerous articles and journals And researched historical civilizations and the history of the Middle East. I have competed in many competitions around the world, including the winner of the UN Goal. MD Azmir Fakir has been working on the mental health of children and teenagers since 2016. I'm Azmir Fakir Also Known by Fakir Azmir.
Blogging & social media presentation to ewi 2010Colette Acheson
An overview summarizes main points with handouts, group discussion and case studies providing background and context for attendees to understand social media for their own grpoups.
The Blackfoot Canadian Cultural Society is recognized across Canada for their contribution and commitment to fostering cross-cultural and community awareness relating to aboriginal arts and culture, and generating support and resources for many of the individual artists.
Since founding the society in 1998, Executive Director Mary Ann Crow Healy has worked tirelessly to achieve these goals through programs such as the International Peace Pow Wow, Aboriginal Artists Award Ceremony, Miss Blackfoot Canada Pageant, the Blackfoot Art Gallery and Soaring Heart projects. Both personally and professionally, Ms. Crow Healy continues to inspire us with the strength of her vision and commitment to this task.
Tech Cocktail_2012 startup accelerator reportEugene Kim
20-page startup accelerator report that outlines five key factors for startups to consider when choosing an accelerator. Accelerators offer entrepreneurs a chance to spend several months intensely focused on their product and business – fueled by funding and mentorship, and often in shared office space – before pitching in front of investors at “demo day.”
Topics discussed include: Does location matter? Which programs are more hands-on? Which ones have the biggest networks? The report also includes a list of 70 accelerators around the country.
A Good document helpful for people working on S4 HANA Finance. All slides shown in LAB Preview available in 1511 now.
If any one find sharing this document violating of copyright please let me know so I can remove.
Social media is certainly the buzz of today, but what is it, how can it benefit you, and why do you really care? Glad
you asked.
First, let’s stress that if you think social media is a fad that’s going to disappear you couldn’t be further
from the truth.
Social media is a phenomenon and it’s taking the internet by storm. Those who were quick to jump on the bandwagon and take the time to understand social media marketing have already taken their businesses miles ahead of the competition. Over the next decade, we can expect social media’s role in marketing and business to grow by leaps and bounds.
So what is social media? By definition (Wikipedia), social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue.
So how big is social media? It’s huge! To give you an idea of how huge here are some recent stats.
• There are more than 750 million active users on social networking site Facebook.
• There are more than 156 million blogs.
• There are more than 490 million YouTube videos.
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get in touch with the expert technicians to troubleshoot the problem of the blue screen of death error to get in touch with the experts click on the link below. blog linkhttps://qdstechnologiesllc.com/category/blog/
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
Esta fue la presentación que finalmente me sirvió de base para el taller introductorio sobre social media del 9 de mayo 2011 en Málaga. A todos los que me ayudaron a prepararla (vía twitter y Linkedin) y a los que me inocularon la pasión por los Social Media, Gracias!!!Se admiten todos los comentarios y sugerencias que queráis hacerme.
Here is the presentation that finally became the basis for the introductory workshop on social media on 9 May 2011 in Malaga. To all who helped to prepare it (also via Twitter and LinkedIn) and inoculated in me the passion for Social Media, Thanks!
All comments and suggestions are welcome!!
More info at: https://aprendoylocuento.wordpress.com/2011/05/14/taller-muy-introdutorio-sobre-social-media-9-de-mayo-en-malaga/
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011Ministry of Education
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Facebook ewi se 2010
1. A Social Media Marketing
Presentation
prepared exclusively for
2. social media
mobile apps blogging
Twitter
marketing
community engagement
corporate communications
Wordpress permission marketing
YouTube
Facebook
non profit collaboration
2
3. The World of Facebook:
The Potential, The Pitfalls,
and How To Make It Work
For Your Organization
4. Facebook: How It Can Help Support Your Business
What is Social Media?
(A brief... ) History of Facebook
Why Use Social Media?
Creating Facebook Marketing & Promotions
Free vs Paid Facebook Advertising and Promotion
Using Facebook to generate exposure and support from media and
other community partners
Risk management for organizations and businesses using social media
Additional user-friendly tools for viral marketing and promotion
Question period
5. What is Social Media?
1. Social media is media designed to be disseminated through social interaction, created
using highly accessible and scalable publishing techniques. ...
en.wikipedia.org/wiki/Social_media
2. media that is created to be shared freely en.wiktionary.org/wiki/social_media
3. A category of sites that is based on user participation and user-generated content.
They include social networking sites like LinkedIn or Facebook, social bookmarking
sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are
centered on user interaction.
searchenginewatch.com/define
5
6. Social Media
uses Internet and web-based
technologies to transform
broadcast media monologues
(one to many)
9. Social media gives us
tools to plant the seed
of an idea...
and then stand back
and watch it grow...
9
10. Facebook is a social networking website that is
operated and privately owned by Facebook,
Inc.[1]
Since September 2006, anyone over the age of 13
with a valid e-mail address (and not residing in
one of the countries where it is banned) can
become a Facebook user.
Users can add friends and send them messages,
and update their personal profiles to notify friends
about themselves.
* Wikipedia
31. Along with maximizing all of the no-charge social
media options, a paid social media advertising
component can provide a high-return advertising
option.
There are literally thousands of cost-effective web-
based advertising applications, including Google
AdWords, and the highly targetable options available
on Facebook and LinkedIn.
41. Risk Management for Social Media
• Do you have a communications policy that spells out who, and under
what circumstances, speaks on behalf of your business or group?
• Do you have more than one person responsible for updating social
media accounts which represent your organization?
• Are the sign in codes and passwords kept in a secure location?
• Do you have a policy for the type, tone, and frequency of your social
media communications?
• Does at least one other person in your organization have the authority
to ‘pull the plug’ in the event of a communications crisis?
42. Resources
Facebook learning guides:
Web development support tools
• http://developers.facebook.com/docs/guides/web
FAQs about Facebook Pages for business and organizations
• http://www.facebook.com/help/?page=904
Facebook safety and security
• http://www.facebook.com/help/?section=apps#!/help/?safety
Other resources:
Twitter.com
Wordpress.com
43. Do you have any
questions about
Facebook or any other
social media?
44. Final thoughts from Allen Gibson of StarMedia:
So what do we have today? SO many corporations, and
small businesses, racing as fast as they can to jump on the
social media bandwagon, while still spouting the same
soothing clichés of old fashioned marketing. Still trying to
force their information down your throat, with no real
mechanism in place to answer you even if you did want to
talk to them.
Doing ‘social media’ without being willing to BE social is
going to look pretty dumb somewhere down the line, people.
Welcome to our seminar tonight. Thank you to all those who are taking the time to join us, and my special thanks to our Executive Director Lynne Shaffer along with Corporate Education/Professional Development Officer Darlene Banogon for organizing these events. While we are going through the information I have put together, I would like you to be thinking about the objectives of your business or organization. Towards the end of my presentation, I will ask if anyone is willing to volunteer their organization as a test case to show how we develop a customized social media plan, and we will do that right here today. Please think about that.
Social media is a global term with many possibilities, but today we are primarily going to be talking about Facebook, and how it can be used to support your business or organization.
Who finds the whole concept of social media a little confusing? I can certainly relate. Social media is an umbrella term for the many innovative Web-based applications available today. The variety of uses for these applications are endless, including Internet forums and chat rooms, blogs, microblogs, wikis, podcasts, picture & video sharing, rating services, and more. As if that’s not confusing enough, add in the literally thousands of advertising services in one form or another which can be connected to these programs. With so many choices, it can be challenging to fully take advantage of the many social media marketing options. Just to clarify for us today, we agree that social media can refer to a variety of web-based applications. social networking sites such as Facebook and LinkedIn online information sources like Wikipedia directory sites such as ZoomInfo search engines such as Google information dissemination services including Twitter video sharing sites like YouTube and many more.
Why are social media applications suddenly so popular? Wikipedia tells us that: Social media uses Internet and web-based technologies to transform broadcast media monologues ... which I believe applies to most traditional advertising and much of our interpersonal communication... into social media dialogues... Maybe that’s part of the appeal. Within the social media realm, every one of us can speak as an equal, no matter what our age, gender, education, financial status, or class distinction.
Another quote from Wikipedia says that Social media supports the democratization of knowledge and information which allows all of us to move from content CONSUMERS to content PRODUCERS. This idea of information created and shared from the bottom up, rather than from the top down, might explain why some nations in the world are threatened by the free sharing of thoughts and ideas and continue to ban the use of Facebook and other networking sites.
Part of the lesson necessary to effectively use social media is understanding the speed at which knowledge is transmitted. It used to take weeks for a movie poorly-received by the public to see dropping sales at the box-office. Now, an entire nation can decide a movie’s prospects between the Thursday night premiere and the time the Monday morning TV news shares the highest-grossing films.
Twitter is another example of how quickly things happen in the virtual world - the February 2009 Compete.com blog entry ranked Twitter as the third most used social network based on their count of 6 million unique monthly visitors and 55 million monthly visits . I find it amazing to think that none of this existed prior to 2006.
Facebook is one of the most visible of all social media applications. Again from Wikipedia: Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc.,[1] with more than 500 million[5] active users in July 2010.[6][N 1] I first began to hear about using the Internet as a marketing vehicle when I worked as a marketing consultant with Rogers Broadcasting in 2003, and it was not long after that the world was introduced to Facebook.
For those of us who work on behalf of our employers, community organizations or businesses we represent, Facebook can be a valuable tool for connecting us to larger networks of potential customers, volunteers, donors or others generally who share our beliefs. Whether we are ready for it or not... it’s time to learn some new tricks.
Contrary to my first impression, Facebook is not just for silly stuff like throwing sheep at people you’ve never met. Facebook, like many social media applications, can contribute to building a strong online brand and credible web presence for a person, business or organization. Here are some stats from http://www.marketingprofs.com Who's on Facebook? The average age of a Facebook user is 37. But all ages are well-represented, and in higher volumes than at other sites. Europe and the US lead the way. In August 2009, Europe scored the highest number of unique Facebook users (nearly 131 million), followed by North America (106.28 million). Ethnic minority groups in the US prefer Facebook. All minority groups sampled for a 2010 report use Facebook more than YouTube, MySpace and Twitter. Asian users are avid users. Although Asians in the US comprise the smallest ethnic user group identified in the survey (75.7% white; 15.8% Hispanic; 12.1% black; 2.9% Asian), they use the site almost 20% more than other minority groups. Now let’s look at some businesses and organizations who are successfully using Facebook.
Have any of you been keeping up with the Pepsi Refresh concept? Just in case you’ve been living in a cave for most of 2010, Pepsi has been running a contest which allows people to nominate, and then vote for, a do-good project. This description is on their website: “ We're looking for people, businesses, and non-profits with ideas that will have a positive impact. Look around your community and think about how you want to change it....
The campaign was launched with a series of television commercials, driving visitors to the Pepsi website, which in turn directed you to find out more on Facebook.
The Pepsi Facebook page is filled with user-driven content; examples I found included requests to vote for a specific project, appreciation for support, even complaints about some of the glitches (most of which have seem to be resolved) about the software and voting processes.
Here Pepsi provides html code for web developers who can install the voting app on their own websites. As a business consultant, I understand clearly that this is a marketing campaign designed to support awareness and goodwill towards the Pepsi brand, but still it’s pretty impressive to see their offer: Up to $1.3 million will be awarded each month: 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level. “
On the discussion page, Pepsi allows for what looks like ‘real’ conversation between ‘real’ people. This approach signals a shift that we have seen in the corporate communications world as even large business and institutional entities strive to build a ‘personality’ as part of their branding. In 1999, a book called the Clue train Manifesto stated that “Learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service…they will only sound human when they empower real human beings to speak on their behalf.” I believe that this environment of open, and (mostly) uncensored dialogue is one of the unexpected gifts of the growth of social media.
One of the ways that Facebook supports an interactive dialogue is by allowing the option of multiple users to post comments, tag photos and add links to outside sources such as Youtube and Flickr. Administrators can choose some general settings for who is allowed to post, and what can be posted., and of course any inappropriate posts can be deleted.
Pepsi brings us back, ultimately, to the home website where we can find out about the featured winners and see evidence of the grant money in action.
Here’s another business that is using the free Facebook applications to full advantage. Tim Hortons is a well known Canadian brand of coffee shops, and here is how they use Facebook to connect with their community. Their pages feature an evolving mix of promotions, photos and user-generated videos and an interactive dialogue with their more than 1 million Facebook ‘fans’.
They seize every opportunity to tell their corporate story....
Create opportunities for interaction with their customers and invite real world testimonials....
Put a positive spin on recruitment ....
and connect with specific consumer demographics.
The video page features the official Tim Horton’s promotional videos, but easy uploads ensure some home grown acting talent from outside contributors as well.
In the discussion page, I believe an effort is made to build trust and relationship by encouraging honest dialogue. Although I am sure they monitor these posts fairly closely, like Pepsi it doesn’t appear that they are filtering comments to show only positive feedback in an effort to maintain the illusion of a flawless corporate image. Not all of us have either the time, the know-how or the money to invest in social media and Facebook like Pepsi and Tim Horton's do. But let’s take a look at EWI Lethbridge member Twyla Fisher to see what is possible using the free DIY tools offered by Facebook.
Using the Facebook create a page function whereby businesses or organizations can create a Facebook entity, Twyla built her Mortgages by Twyla section to showcase her mortgage brokerage and build a network of followers made up of friends, clients and prospects. Twyla started off with a great opening page and a custom look that she created.
Here, Twyla connects to clients, friends and potential customers with brief comments and industry updates on the Mortgages by Twyla wall
She connects with others and builds a sense of community by sharing photos and creating links to community events
And provides a link to an external blog where readers can get more in depth information on housing markets, interest rates, and other news of interest to potential home buyers
So far we have only looked at the free Facebook offerings. What about Facebook advertising? Advertising on networking sites such as Facebook or LinkedIn can provide some unique benefits over traditional mainstream advertising, such as : to allow for monitoring the effectiveness of each channel provide ongoing activity reports and user demographics to target audiences by demo- or psycho-graphics and/or geographic regions to deliver revised content over time which allows the advertiser to maximize both impressions and click-thru rates, delivering greater effectiveness and accountability.
For example, in providing project management support for the 2010 International Peace Pow Wow and Miss Blackfoot Canada pageant my firm was able to increase awareness and participation substantially by using targeted Facebook applications. The association received 120% more inquiries about the pageant than the year before, and because of this heightened visibility my firm was able to secure thousands of dollars of new corporate sponsorship and media support.
Another example of a successful Facebook campaign is the Tourism marketing strategy for the town of Cardston, set less than 20 miles north of the US-Canada border and approximately 3 hours south of Calgary.
On behalf of the town of Cardston, a Facebook advertising campaign was launched this spring targeting geographic areas and user profiles who were expected to share interest in the Seabiscuit story. Combined with a PR and blogger campaign, this event attracted over 800 people from the US and Canada to attend the statue unveiling, and achieved press coverage as far as away as the India Times and international magazine The Horse.com. All that for a small town in southern Alberta with a population of only 3500 people.
Is there a downside to social media? Of course, and Facebook certainly has attracted it’s share of controversy. If you need a laugh, check out the Failbook site, featuring the funniest of the Facebook bloopers and social faux pas, magnified on the Facebook stage. Of course the original posts showed the users name and photo.
Was this guy dating my daughter? Grrr...
Don’t you hate it when you have one of those brain-dead moments with a bunch of people watching...
Does this demonstrate why we have workplace policies that restrict the use of Facebook?
Has anyone else ever heard that it’s better for your marriage to not go to bed angry?
Here is another example of what some might consider either the best or the worst of viral marketing. This young man was frustrated and annoyed by what he thought was his father’s never ending stream of negative, critical, and ignorant statements. Whether to release his frustration or to get back at his dad by secretly humiliating him, the young man began posting some of the most biting of his father’s comments, verbatim, on a blog he called “shit my dad says”. Somehow, this blog struck a chord with others who found the running satire a refreshing change from more politically correct web banter. Notice that now that he has over a million daily readers, he has started referring to his dad as ‘awesome’.... and many of you may have heard that CBS is launching a TV pilot this fall with William Shatner playing the dad....
Well... it’s not all fun and games unfortunately, and there certainly is potential for liability when using social media. Individuals may have concerns about privacy and confidentiality of personal information, while organizations typically want to monitor outgoing messages for suitability and adherence to branding, minimize risks to the reputation of the organization, and honouring diverse community or industry alliances. Now, is there someone who would be willing to go though a brief discussion using your business or organization as an example?
Can you describe briefly what kind of organization you represent? Who are your consumers, or perhaps more globally, your stakeholders? This could include customers but also volunteers, staff, vendors, directors, funders or other community alliances. Can you tell me the kinds of interaction you share with these groups?
So, we are almost ready to wrap things up. Is there a on-size-fits all package that works for everyone? No. The best mix of social media resources for any business or organization will depend on: Specific objective s and goals The target demographic The skills of available staff, volunteers or contractors And…. The Budget
Here’s a quote from my friend and a brilliant marketing strategist, Allen Gibson who says: So what do we have today? SO many corporations, and small businesses, racing as fast as they can to jump on the social media bandwagon, while still spouting the same soothing clichés of old fashioned marketing. Still trying to force their information down your throat with no real mechanism in place to answer you even if you did want to talk to them. Doing ‘social media’ without being willing to BE social is going to look pretty dumb somewhere down the line, people. I think that the most important component of social media is the people, and encourage you to think about using social media as a way of building, communicating with, and staying connected to, your own communities.