Social media refers to online platforms that allow users to create and share content and engage in online communities. It includes user-generated content like videos, photos, and text that are published and shared on sites like blogs, wikis, and video hosting platforms. Social media is designed to facilitate information sharing and communication through social interaction. It blurs the line between audience and media by encouraging all users to contribute and provide feedback. Communities can form quickly around common interests using social media's effective communication capabilities. Social media goes beyond a passing trend by allowing online communities to engage with each other on an ongoing basis.