This document discusses social media, defining it as online media that allows users to interact. It provides examples of different types of social media like blogs, video sharing, microblogging, forums, and social networks. It then discusses how to use social media by choosing appropriate venues based on audience and objectives. Finally, it argues that social media is worth engaging in to connect with customers and provides examples of how different industries have successfully used social media.
The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.
User-generated content, or UGC, refers to various forms of media like videos, blogs, photos, and audio that are created and shared publicly by end-users of online services and social media platforms. There are many types of UGC, including forums for discussion, blogs, and social networking sites like Facebook and Twitter where users can interact by posting and sharing content. UGC benefits companies by increasing user engagement, providing effective marketing through shared content, and improving search engine optimization.
User generated content refers to media such as pictures, videos, music, opinions, news, and research that is created and shared by end users on websites and platforms. Examples include product reviews on Amazon, forums, viral videos, social network profiles on Facebook, and music sharing on MySpace. While user generated content gives people a voice and connects individuals, it also raises privacy concerns and could reduce quality if not moderated. The amount of user generated content is growing rapidly as more platforms emerge and firms utilize it for marketing.
The document discusses how social media platforms like Twitter and Facebook can be used by youth mentoring programs. It provides an overview of social media, statistics on its usage, and examples of how mentoring programs have utilized Twitter and Facebook. The webinar also outlines developing a social media strategy, including determining goals and appropriate platforms, dedicating time for posting, and tools to facilitate social media use.
Social media allows individuals to both consume and create content, engaging in discussions and interactions. It facilitates information sharing between users within a network. The size and engagement level of the network determines the true value of a social media platform. Popular social media sites include Facebook, which currently has the largest number of users worldwide, while blogs and applications also allow sharing content in different ways. Social media provides both power to consumers and opportunities for businesses through advertising, PR, and content distribution. Metrics for measuring social media effectiveness include unique visitors, page views, time spent, shares, and growth in users and influence over time.
The document discusses social media in business and provides tips for using social media effectively. It defines key terms like Web 2.0, social media, user-generated content, and social bookmarking. It also outlines trends in social media use and consumer trust, and provides best practices for social media strategies including using the POST method, optimizing content, increasing linkability, rewarding inbound links, and making tagging and bookmarking easy.
User-generated content, or UGC, refers to various forms of media like videos, blogs, photos, and audio that are created and shared publicly by end-users of online services and social media platforms. There are many types of UGC, including forums for discussion, blogs, and social networking sites like Facebook and Twitter where users can interact by posting and sharing content. UGC benefits companies by increasing user engagement, providing effective marketing through shared content, and improving search engine optimization.
User generated content refers to media such as pictures, videos, music, opinions, news, and research that is created and shared by end users on websites and platforms. Examples include product reviews on Amazon, forums, viral videos, social network profiles on Facebook, and music sharing on MySpace. While user generated content gives people a voice and connects individuals, it also raises privacy concerns and could reduce quality if not moderated. The amount of user generated content is growing rapidly as more platforms emerge and firms utilize it for marketing.
The document discusses how social media platforms like Twitter and Facebook can be used by youth mentoring programs. It provides an overview of social media, statistics on its usage, and examples of how mentoring programs have utilized Twitter and Facebook. The webinar also outlines developing a social media strategy, including determining goals and appropriate platforms, dedicating time for posting, and tools to facilitate social media use.
Social media allows individuals to both consume and create content, engaging in discussions and interactions. It facilitates information sharing between users within a network. The size and engagement level of the network determines the true value of a social media platform. Popular social media sites include Facebook, which currently has the largest number of users worldwide, while blogs and applications also allow sharing content in different ways. Social media provides both power to consumers and opportunities for businesses through advertising, PR, and content distribution. Metrics for measuring social media effectiveness include unique visitors, page views, time spent, shares, and growth in users and influence over time.
The document discusses social media marketing in Bangladesh and how consumers are adopting this approach. It reviews different social media channels and their functions at individual and organizational levels. A survey was conducted to understand which platforms consumers use most and how they learn about products. The analysis found Facebook to be the most widely used and effective for gaining product information. It was concluded that social media provides businesses a low-cost way to promote and connect with consumers in Bangladesh.
The document discusses social media, defining it as an internet-based tool for sharing and discussing information among people. It outlines several types of social media including blogs, microblogs, social networking sites, forums, online video, and social news/bookmarking sites. Statistics are provided on usage of blogs, Facebook, YouTube, and other social platforms. The document concludes by mentioning a tension between privacy and authenticity on social media.
Social media is defined as media that allows for social interaction, using highly accessible publishing techniques to share content. It supports sharing information widely and allows people to go from passive consumers to active producers of content. Businesses also refer to this user-generated content. Social media is seen as driving the current "Attention Age" period in history by some. Common social media platforms that were discussed include Facebook, Twitter, LinkedIn, blogs, Flickr, and YouTube. The benefits listed for businesses creating social media profiles included promotion, brand awareness, engagement, feedback, and relationship building with customers.
Social media refers to internet platforms that allow users to share information and interact with others online. There are several types of social media including social networks, media sharing sites, forums, blogs, and wikis. While social media and mass media both aim to reach large audiences, social media allows for two-way interaction where users can provide feedback. Some key benefits of social media include education, connectivity, and promotion of businesses.
User-generated content (UGC) refers to various forms of media, such as videos, blogs, photos, and audio, that are created and shared publicly by consumers online rather than by commercial organizations. There are many types of UGC, including internet forums, blogs, and social networking sites like Facebook and Twitter, where users interact by chatting, posting messages, images or links. UGC benefits companies by increasing user engagement, providing more effective marketing strategies, and improving search engine optimization.
Social media is an umbrella term that encompasses various online activities involving technology, social interaction, and sharing content such as words, pictures, videos, and audio. It includes social networks, where people with common interests can connect and share with their network; content communities where users can upload and share videos and documents; blogs and microblogs which allow people to publish writings and share information; virtual game worlds that take the form of interactive 3D environments; discussion boards and forums for holding online conversations around specific topics; and collaborative projects where people can work together online to achieve shared goals.
Social Media and Web 2.0 for Emergency Medicine – the Luddiot’s guidedreapadoirtas
Web 2.0 and social media can be valuable tools for emergency medicine practitioners if used constructively. They provide windows into literature, evidence and resources from an international medical community and allow sharing of ideas without barriers. While criticisms exist around potential abuse and limitations, the educational benefits of social media outweigh the downsides when used appropriately. Key resources highlighted include Lifeinthefastlane.com as a repository for EM information and the speaker's own blog for linking to other social media platforms. The future of medical education and practice will increasingly incorporate these tools.
WASAC presentation June 2010: Social Networking and Media for Education, Outr...Molly Immendorf
This document discusses the use of social networking and social media for education, outreach, and community building. It introduces concepts like social networking, social media, Web 2.0, and cloud computing. It also addresses potential opportunities and challenges of using these tools, and provides resources for using technologies like blogs, podcasts, and social media platforms for educational purposes.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Social media refers to online platforms that allow users to create and share content and engage in online communities. It includes user-generated content like videos, photos, and text that are published and shared on sites like blogs, wikis, and video hosting platforms. Social media is designed to facilitate information sharing and communication through social interaction. It blurs the line between audience and media by encouraging all users to contribute and provide feedback. Communities can form quickly around common interests using social media's effective communication capabilities. Social media goes beyond a passing trend by allowing online communities to engage with each other on an ongoing basis.
Social media has grown rapidly in recent years and includes platforms like Facebook, YouTube, and forums. It allows for two-way communication and sharing of opinions through comments, feedback, and voting. Social media comes in many forms like social networking sites, blogs, video blogs, and podcasts. It enables people to connect with others who share their interests and is becoming increasingly integrated into daily life.
What used to be a professionally managed top-down process is now an interactive, community-driven exercise where brand conversations happen independent of the brand owner or manager’s participation, approval or knowledge. How do you design social?
This document summarizes key aspects of social media including common technologies, trends, and how organizations can embrace social media. It discusses blogs, podcasting, social bookmarking, social networks, video sharing, wikis, and how RSS feeds and readers allow users to aggregate information from these various sources. Emerging trends include microblogging, social search, mobile integration, and the importance of online reputation. The document provides examples of how government agencies can effectively engage with social media and emphasizes the importance of listening to existing online conversations.
Social media includes online technologies that allow people to connect and share information over the internet through means such as blogs, social networking sites, microblogging, and sharing photos and videos. Some key facts are that there are over 300 million users of Facebook worldwide, with 40 million users of LinkedIn and over 44.5 million users of Twitter globally. Social media can be used to find information and expertise, find and recruit people, find jobs, promote yourself or your business, and position yourself as an expert.
The honeycomb framework proposes 7 building blocks of social media: Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups. It was created to help managers better understand social media and its impact on business. Each block represents an aspect of social media experience, like the extent users reveal identity, communicate with others, share content, know others' availability, relate to other users, identify others' standing, and form communities. Understanding each functional block can help businesses craft effective social media strategies to interact with customers, gain insights, and promote their brand.
The document discusses a social media plan for Literacy Volunteers of Monongalia and Preston Counties. It analyzes the organization's current use of Facebook, its website, and LinkedIn based on the seven building blocks of social media. It identifies that social media can help meet goals related to groups, identity, reputation, and sharing. The plan also includes conducting SWOT analyses of various social media platforms, revising the organization's website, appointing a social media intern, and consistently engaging social media followers.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
This document provides an overview of social media and how it can be used professionally. It discusses several common social media tools including online communities like LinkedIn and Facebook, video sharing platforms like YouTube, podcasts on iTunes, blogs, microblogging on Twitter, wikis, and resource sharing sites. The document also notes that many physicians are embracing these tools for sharing best practices, education, and discussing industry trends. M.D. Anderson currently supports several major social media platforms.
This document discusses how local chapters of the League of Women Voters can leverage social media platforms like Facebook, Twitter, YouTube, and MeetUp to engage members, recruit volunteers, promote events, and conduct voter education and advocacy work. It provides tips on using each platform, such as posting videos to YouTube, tweeting about events on Twitter, creating a Facebook page to build community, and organizing meetings through MeetUp. The document advocates using multiple social media channels together for maximum outreach and engaging audiences online in the same ways people get information from companies and peers.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Understanding social media & its benefit for brands harbinder narulaHarbinder Narula
Social media allows for the creation and sharing of information online through digital platforms like the internet and mobile devices. It provides opportunities for brands to engage online communities and participate in conversations that can help or harm their reputation through word-of-mouth type marketing. Measuring social media campaigns can track metrics like exposure, engagement, influence, and actions taken by users in response to the brand's social media presence.
The document discusses social media marketing in Bangladesh and how consumers are adopting this approach. It reviews different social media channels and their functions at individual and organizational levels. A survey was conducted to understand which platforms consumers use most and how they learn about products. The analysis found Facebook to be the most widely used and effective for gaining product information. It was concluded that social media provides businesses a low-cost way to promote and connect with consumers in Bangladesh.
The document discusses social media, defining it as an internet-based tool for sharing and discussing information among people. It outlines several types of social media including blogs, microblogs, social networking sites, forums, online video, and social news/bookmarking sites. Statistics are provided on usage of blogs, Facebook, YouTube, and other social platforms. The document concludes by mentioning a tension between privacy and authenticity on social media.
Social media is defined as media that allows for social interaction, using highly accessible publishing techniques to share content. It supports sharing information widely and allows people to go from passive consumers to active producers of content. Businesses also refer to this user-generated content. Social media is seen as driving the current "Attention Age" period in history by some. Common social media platforms that were discussed include Facebook, Twitter, LinkedIn, blogs, Flickr, and YouTube. The benefits listed for businesses creating social media profiles included promotion, brand awareness, engagement, feedback, and relationship building with customers.
Social media refers to internet platforms that allow users to share information and interact with others online. There are several types of social media including social networks, media sharing sites, forums, blogs, and wikis. While social media and mass media both aim to reach large audiences, social media allows for two-way interaction where users can provide feedback. Some key benefits of social media include education, connectivity, and promotion of businesses.
User-generated content (UGC) refers to various forms of media, such as videos, blogs, photos, and audio, that are created and shared publicly by consumers online rather than by commercial organizations. There are many types of UGC, including internet forums, blogs, and social networking sites like Facebook and Twitter, where users interact by chatting, posting messages, images or links. UGC benefits companies by increasing user engagement, providing more effective marketing strategies, and improving search engine optimization.
Social media is an umbrella term that encompasses various online activities involving technology, social interaction, and sharing content such as words, pictures, videos, and audio. It includes social networks, where people with common interests can connect and share with their network; content communities where users can upload and share videos and documents; blogs and microblogs which allow people to publish writings and share information; virtual game worlds that take the form of interactive 3D environments; discussion boards and forums for holding online conversations around specific topics; and collaborative projects where people can work together online to achieve shared goals.
Social Media and Web 2.0 for Emergency Medicine – the Luddiot’s guidedreapadoirtas
Web 2.0 and social media can be valuable tools for emergency medicine practitioners if used constructively. They provide windows into literature, evidence and resources from an international medical community and allow sharing of ideas without barriers. While criticisms exist around potential abuse and limitations, the educational benefits of social media outweigh the downsides when used appropriately. Key resources highlighted include Lifeinthefastlane.com as a repository for EM information and the speaker's own blog for linking to other social media platforms. The future of medical education and practice will increasingly incorporate these tools.
WASAC presentation June 2010: Social Networking and Media for Education, Outr...Molly Immendorf
This document discusses the use of social networking and social media for education, outreach, and community building. It introduces concepts like social networking, social media, Web 2.0, and cloud computing. It also addresses potential opportunities and challenges of using these tools, and provides resources for using technologies like blogs, podcasts, and social media platforms for educational purposes.
This is a Social Media presentation I gave to coworkers at the Arkansas Educational Television Network (AETN). It was heavily borrowed from a presentation by Marta Kagan.
Social media refers to online platforms that allow users to create and share content and engage in online communities. It includes user-generated content like videos, photos, and text that are published and shared on sites like blogs, wikis, and video hosting platforms. Social media is designed to facilitate information sharing and communication through social interaction. It blurs the line between audience and media by encouraging all users to contribute and provide feedback. Communities can form quickly around common interests using social media's effective communication capabilities. Social media goes beyond a passing trend by allowing online communities to engage with each other on an ongoing basis.
Social media has grown rapidly in recent years and includes platforms like Facebook, YouTube, and forums. It allows for two-way communication and sharing of opinions through comments, feedback, and voting. Social media comes in many forms like social networking sites, blogs, video blogs, and podcasts. It enables people to connect with others who share their interests and is becoming increasingly integrated into daily life.
What used to be a professionally managed top-down process is now an interactive, community-driven exercise where brand conversations happen independent of the brand owner or manager’s participation, approval or knowledge. How do you design social?
This document summarizes key aspects of social media including common technologies, trends, and how organizations can embrace social media. It discusses blogs, podcasting, social bookmarking, social networks, video sharing, wikis, and how RSS feeds and readers allow users to aggregate information from these various sources. Emerging trends include microblogging, social search, mobile integration, and the importance of online reputation. The document provides examples of how government agencies can effectively engage with social media and emphasizes the importance of listening to existing online conversations.
Social media includes online technologies that allow people to connect and share information over the internet through means such as blogs, social networking sites, microblogging, and sharing photos and videos. Some key facts are that there are over 300 million users of Facebook worldwide, with 40 million users of LinkedIn and over 44.5 million users of Twitter globally. Social media can be used to find information and expertise, find and recruit people, find jobs, promote yourself or your business, and position yourself as an expert.
The honeycomb framework proposes 7 building blocks of social media: Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups. It was created to help managers better understand social media and its impact on business. Each block represents an aspect of social media experience, like the extent users reveal identity, communicate with others, share content, know others' availability, relate to other users, identify others' standing, and form communities. Understanding each functional block can help businesses craft effective social media strategies to interact with customers, gain insights, and promote their brand.
The document discusses a social media plan for Literacy Volunteers of Monongalia and Preston Counties. It analyzes the organization's current use of Facebook, its website, and LinkedIn based on the seven building blocks of social media. It identifies that social media can help meet goals related to groups, identity, reputation, and sharing. The plan also includes conducting SWOT analyses of various social media platforms, revising the organization's website, appointing a social media intern, and consistently engaging social media followers.
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
This document provides an overview of social media and how it can be used professionally. It discusses several common social media tools including online communities like LinkedIn and Facebook, video sharing platforms like YouTube, podcasts on iTunes, blogs, microblogging on Twitter, wikis, and resource sharing sites. The document also notes that many physicians are embracing these tools for sharing best practices, education, and discussing industry trends. M.D. Anderson currently supports several major social media platforms.
This document discusses how local chapters of the League of Women Voters can leverage social media platforms like Facebook, Twitter, YouTube, and MeetUp to engage members, recruit volunteers, promote events, and conduct voter education and advocacy work. It provides tips on using each platform, such as posting videos to YouTube, tweeting about events on Twitter, creating a Facebook page to build community, and organizing meetings through MeetUp. The document advocates using multiple social media channels together for maximum outreach and engaging audiences online in the same ways people get information from companies and peers.
Social Media For Business Part 1 Social Media BasicsSteven Fisher
In Part 1, we lay the foundation and explain the basics of social media, what created this new technology area, what tools are available and what it is used for in a business setting.
Understanding social media & its benefit for brands harbinder narulaHarbinder Narula
Social media allows for the creation and sharing of information online through digital platforms like the internet and mobile devices. It provides opportunities for brands to engage online communities and participate in conversations that can help or harm their reputation through word-of-mouth type marketing. Measuring social media campaigns can track metrics like exposure, engagement, influence, and actions taken by users in response to the brand's social media presence.
The document discusses strategies for distributing video content through social media. It defines social media as websites that allow users to generate and share content. The summary recommends making video content distributable by using digital formats, findable by optimizing metadata, subscribeable through RSS/ATOM feeds, and shareable across different online platforms and devices.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
Why do you need a winning social media strategy?Techugo
A social media strategy is a plan for using social media platforms to achieve specific marketing and communication goals. It involves identifying the target audience, determining the key messages to be conveyed, and selecting the appropriate social media channels to reach the audience. A well-crafted social media strategy should take into account the unique features and algorithms of each social media platform, as well as the specific needs and interests of the target audience. A successful social media strategy requires consistent posting, engagement with followers, and the use of compelling content and visuals to attract and retain an audience. It also involves regularly analyzing and adjusting the strategy to ensure that it is effective and aligns with the overall goals of the business or organization.
Wiltshire Consortium R Cs Social Media Presentationguest4436781
The document discusses the importance of using social media for organizations to operate more efficiently, be more effective in their reach and influence, and voice representation and advocacy. It provides statistics on internet and social media usage and lists common barriers to getting online. It then describes different types of social media platforms like blogs, YouTube, Twitter, Flickr, and social networks and how organizations can use them to increase awareness, fundraising, and engaging communities.
Wiltshire Consortium R Cs Social Media PresentationJulie Hawker
This document discusses the use of social media by organizations. It provides examples of different social media platforms and how organizations can use them to more efficiently communicate their message, engage supporters, and influence change. While social media allows organizations to reach a global audience for free, it also requires investing time to learn new skills and make social media an organizational habit. The best approach is to select the social media platforms that fit an organization's objectives and audience.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. While forms of social interaction have always existed, modern social media allows real-time sharing of information with broad audiences. Examples like Facebook, Twitter, YouTube and Wikipedia show that social media is highly relevant, with billions of active users and growing importance in how information is consumed and brands are perceived. Social media matters to business because consumers now research products online and businesses need to actively engage customers through these new channels.
Social media refers to internet- and mobile-based tools used to share and discuss information among people. It is a marketing tool that can be used to engage customers, generate awareness, and make money. Several examples of popular social media sites are provided that demonstrate the large number of active users and relevance for businesses. Effective social media use requires identifying appropriate tools to engage customers, integrating social media into business operations, and determining metrics to measure success.
What is social media
What are the business applications of social media?
What are the challenges of social media?
What are the different types of social media?
The document discusses social media and why brands should engage with it. It notes that 2/3 of the economy is influenced by personal recommendations and that people trust recommendations from other consumers more than traditional ads. It provides statistics on the growth and reach of various social media platforms. It argues that social media allows brands to better connect with customers and discusses how the company Cloud 9 can help brands professionally manage their social media communications.
Social media provides opportunities for businesses to engage with customers and promote their brand through various online platforms like blogs, microblogging, social networking, and more. It is important for businesses to participate in social media because the new generation uses it as their primary means of communication. Social media also allows anyone, including businesses, to have a voice and share information that can be spread virally. Businesses should listen to conversations on social media, engage with customers, measure engagement, and improve their strategy over time to build their brand and acquire customers through social media.
This document discusses using social media in nonprofits. It begins by asking if the reader is active on various social media platforms like Facebook, YouTube, and LinkedIn. It then discusses what social media is, noting it allows for public participation and engagement. The document stresses that social media is a means of communication, not the message itself. It discusses why nonprofits should care about social media and stories of nonprofit success using social media. It provides tips for nonprofits starting with social media, like starting small, listening first, and establishing goals. It warns of potential pitfalls and stresses the importance of measuring return on investment. The document concludes by providing resources for nonprofits regarding social media.
Social media is online content created by people using technologies that allow information to be shared widely. It has transformed how people access news and information by enabling many-to-many conversations rather than one-way broadcasts. Businesses now monitor social media to understand customer opinions, identify trends, and engage with consumers. Failure to monitor social media can damage brands if problems or security issues are exposed without a quick response.
Social media allows for conversation and participation online through various platforms. It connects people globally in real-time and has changed how information is shared and consumed. Social media is accessible through many devices and allows users to communicate, upload content, and find information on diverse topics. It has benefited businesses through new marketing opportunities and helped connect families and friends.
Social media allows for conversation and participation between networks of people. It has evolved from traditional one-way media like television and newspapers, where consumers were passive, to platforms where consumers can actively vote, build social networks, contribute videos and comments. Popular social media sites that enable these interactions include Myspace, Facebook, Bebo, Digg and YouTube, where users can create profiles, connect with others, share content and have their contributions voted on or spread by others.
This was a presentation I gave at the Public Sector Transformation Summit, 18 March 2010. The presentation includes 4 case studies from Cambridgeshire County Council on the use of social media for internal and external communications, behaviour change and community engagement.
This document discusses the use of social media and ICT tools to help organizations operate more efficiently and effectively. It provides an overview of various social media platforms like blogs, wikis, Twitter and describes how organizations can use these tools for communication, advocacy, fundraising, and outreach. The document emphasizes that selecting the right social media tools depends on an organization's objectives and audience, and implementing a strategy to maximize benefits and measure impacts.
Similar to Johnston County HBA Social Media Presentation (20)
Never before has the retailer or wholesaler been able to reach their customer in so many types of media. Gone are the days were you can just place a newspaper ad, or a radio spot and think you’ve reached your customer. The kind of marketing I’m talking about today is inbound marketing. Web 2.0 is a term describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity , information sharing, and, most notably, collaboration among users. The reason we have chosen to embrace these technologies is because the market has become customer driven and everyone expects the product that’s tailor made for them They want more information to enhance their buying decision.
Each one of these has it advantages and disadvantages. Some, like, blogs for example, take a lot of resources and time. Social search and forums can take very little of your time. There are more types than this like social bookmarking, wikis, and others presentation sharing, but I had to cut it off somewhere. :D
The most important thing about writing a blog is they must be consistent. If they are not consistent then you will not get people to follow you. Content is king. You have to answer the customer’s question. What’s in it for me? It can’t be all about your product or how great YOU are. You have to solve your customer’s problems you have to give them interesting content that isn’t all about you.
Who hasn’t seen an online video? You might think that it costs a mint to product video. Not so. We produce these youtube videos inhouse. Are they the best quality. Well, I’m the first to admit I’m no videographer but for YouTube it doesn’t have to be a major production to make it successful.
The content of a micro-blog differs from a traditional blog in that it is typically smaller in actual size and aggregate file size. A single entry could consist of a single sentence or fragment or an image or a brief, ten second video. But, still, its purpose is similar to that of a traditional blog. Users micro-blog about particular topics that can range from the simple, such as "what one is doing at a given moment," to the thematic, such as "sports cars," to business topics, such as particular products. Many micro-blogs provide short commentary on a person-to-person level, share news about a company's products and services, or provide logs of the events of one's life. There are many tools to make microblogging easier and faster. It doesn’t have to take a lot of time to get a system down and still have a presence. A lot of people think that you have to follow and be followed by a lot of people to be successful. This is just not so. Wouldn’t you rather have 100 good qualified followers that are interested in your product or service than a 1000 who don’t give you a second glance. How to set up your Twitter campaign could be a class on its own though. Twitter Case Study – PR NC State Fair
If you can think it there is an internet forum for it. You could spend all day on a forum, but you don’t have to. You can simple monitor your online reputation or can become a full fledged member of an online community who gives out expert advice.
Linked In is primarly a professional social network. It’s focus is your professional contacts. Facebook and MySpace are more social personal friend type networks. Facebook now allows businesses to set up fan pages. This is a great way to get your name out there. It’s a little harder for B2B to operate on FB and MS but it can be done. I don’t particularly care for MS, but it has its place. If you sell a product that fits in with a younger crowd. ( tattoo artist, coffee shop, salon, nail place, tanning beds, etc. ) then MS might work for you. However, FB is the leader in the industry now and if you have to pick just one, I’d choose FB in the social personal end of things. If you are a B2B I would make your presence more clear on Linked In.
According the the 2009 Social Media Reality Check Study… 61% of consumer social media users turn to social media when researching purchases. 40% are using it to engage with organizations in a dialogue. 3.Facebook is the most popular social media space for consumer social media users (77%) followed by YouTube (65%) and MySpace (20%). 4. 42% of consumer social media users 45 years and older are likely to use online channels to research products, significantly more than younger users.
The short answer is yes. Social media is not a fad, it’s not going away. It will drive business and opportunities. Remember when you use to fax everything? Cassette tapes? VHS? Technology is always evolving. You either get on board or get left behind.
The most important thing you need to do as a business to retain and get repeat customers is to get them to KNOW, LIKE, and TRUST you the business owner. Social Media is a transparent method of communication between you and your customers or prospects. It helps them to KNOW, LIKE and TRUST you better than advertising.
Some social media venues are labor and time intensive, some are not. None of the platforms themselves cost much if anything. Start with one, the one you think your company will benefit the most from and that you will make a commitment too. There are tools to help you post to multiple platforms so you only have to do the updating work once. Make a schedule – Put down in writing that you will do X on X for X Be consistent – Whatever you decide to do stay with it, you can always do more, but you can do less and you can’t be erratic in social media. If there’s an interest out there, there’s a forum for it. I challenge you to google ANYTHING and put forum or message board behind it and I promise you will find one. Don’t be afraid to step out of the box. If your competitors aren’t doing it, they will be. Do it first, be the leader 3. All of these venues I have told you about have passed my “ Can my Mama do it?” test. There’s tons of help out there to get you started, just ask. 4. Writing takes practice, no doubt, but you have to get out there and try. People aren’t looking for perfection, they are looking for information. Talk from your heart. Write like you would talk to someone in your store. Customers online want to know there’s a real person and a face behind that company. Maybe a person just like them, who understands them and their needs. 5.You’re exactly right. The thing is you NEVER HAD control. People are talking about your company and you whether you engage them are not. Wouldn’t you rather have a seat at the table than your head in the sand? 6. It is measurable, just because there’s not a handy dandy little tool doesn’t mean you can’t measure. It does depend on your objective though. Hubspot.com has some metrics for social media measurement. YouTube just came out with its own analytics. Here’s a sample.
When someone tells me Social Media isn’t used in their industry. All I have to do is a couple of searches
Social Media is not a fad and it’s not going away. You either jump on the wagon or get left behind. Even if you aren’t ready to do a full blown social media campaign you at least need to educate yourself to what is out there. Believe me, your customers know. Chris Brogan is one of the leading online social media marketers in the country. He has compiled may case studies to prove the worth of social media.
I have this presentation up on Linked In. You can just look at it or download it if you wish.